Tin Shingle, LLC

10/08/2025

Good News! https://www.tinshingle.com/blog/editorial-meeting-today-for-you-12pm-est-9/24/2025-members-only-z5nse-eax2x

Good news! The Vimeo account of our sister local media publication A Little Beacon Blog was restored by the video-sharing platform, after their AI auto-terminated the entire account in less than 2 minutes from a video of a pastor speaking critically about CK tripped some wires.

Do you have a publicity our outreach challenge you are facing for your brand? Let's strategize it today during Tin Shingle's Member's Only TuneUp.

Today we can focus on:

Media Pitches: What exactly you are pitching to the media. What story ideas are you using. What timely angles are you taking advantage of.

Social Media Content: Is your content focused to driving sales. How are you guiding people directly to what you sell, while creating content that is the foundational brand storytelling that builds relationships with your readers.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

09/17/2025

Editorial Meeting Today For You: 2pm EST 9/17/2025

When: Wednesday, September 17, 2025 Time: 2-2:30pm EST Where: Remote (Zoom) Member's Only Link > Activate your membership here > Today we are focusing on how to research for specific Media Contacts for your story angle. Using Tin Shingle's owner Katie as the example: Yeste

09/17/2025

09/03/2025

FREE + LIVE Today's TuneUp: What To Pitch The Media (September) https://www.tinshingle.com/blog/free-live-todays-tuneup-what-to-pitch-the-media-september

When: Wednesday, September 3, 2025Time: 12-12:30pm ESTWhere: Remote (Zoom)Join The Meeting Here >There is no registration. Just tap the link and enter the Waiting Room.Activate your membership here >

Today’s TuneUp is free and open for all to attend, starting at 12pm EST.September is the time to begin again. If you didn't do it last year, you have another chance this year. Bottle all of those back-to-school vibes into your to-do list to get done the big picture to create the success you've been plotting.The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

Print Media Pitching September: What to pitch the media now for print media placement later.

Ask Your Questions: Any time, ask your questions via Chat.

Motivation Minute: No one can do it quite like you do.

Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

See you soon!

When: Wednesday, September 3, 2025 Time:  12-12:30pm EST Where: Remote (Zoom) Join The Meeting Here > There is no registration. Just tap the link and enter the Waiting Room. Activate your membership here > Today’s TuneUp is free and open for all to attend, starting

09/03/2025

Anna Wintour Promotes Longtime Editor Chloe Malle To Succeed Her At Vogue As Head Of Editorial Content https://www.tinshingle.com/blog/2025/9/2/anna-wintour-promotes-longtime-editor-chloe-malle-to-succeed-her-at-vogue-as-head-of-editorial-content

08/27/2025

https://www.tinshingle.com/blog/editorial-meeting-today-for-you-12pm-est-8/20/2025-members-only-mlbhp

This members-only Editorial Meeting is an interactive, small-group strategy session for your pitching of the media, as well as what content you are creating for your website, newsletter and/or social feeds.

Today we can focus on:

Media Pitches: What exactly you are pitching to the media. What story ideas are you using. What timely angles are you taking advantage of.

Social Media Content: Is your content focused to driving sales. How are you guiding people directly to what you sell, while creating content that is the foundational brand storytelling that builds relationships with your readers.

Next week, this meeting space will be open to the public with Tin Shingle's signature series: "What To Pitch The Media This Month. This week, today, the meeting is private and form members only. It is small group, where 1 or 2 members attend.

Your moderator is Katie Hellmuth, regional reporter for Beacon, NY, a train town north of NYC. Katie's local publication is a 2-time award winner for Best Blog in the Hudson Valley, voted on by readers. She is a creative writer specializing in SEO strategy for content strategy, and a reporter with a gift of pitching story ideas to different media outlets.

When: Wednesday, August 27, 2025 Time:  12pm EST Where: Remote (Zoom) Member's Only Link > Activate your membership here > This members-only Editorial Meeting is an interactive, small-group strategy session for your pitching of the media, as well as what content you

08/19/2025

Small Businesses *can* make a big difference. This small but mighty statement bag went viral when our sister local media platform A Little Beacon Blog shared it as a basic shopping post. All the way to Maine and beyond to Canada.

Spotted at 👜
Printed by local printer (located down by Brett’s Hardware and Two Way Brewery).

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Stay connected: 💌
https://mailchi.mp/alittlebeaconblog/newsletter-signup








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07/16/2025

When: Wednesday, July 16, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Today in the members-only Editorial Meeting, we will be talking about how to use an event (flash flooding) as a reason to pitch TV media right now. This is especially useful for service providers who can use these events to build up themselves as an "expert," and earn press validation.

The TV news media will easily cover life/death situations. But they are looking for the "good news" to balance that out. This doesn't just mean "chirpy news" This can mean "useful news."

For example: You own a plumbing business and your phone was blowing up with emergency SOS texts from new and current customers whose pipes burst from water pressure from rainfall outside. The news media wants to know:

+ What kind of plumbing/indoor flooding emergencies are people experiencing?
+ How did you solve it?
+ What can people do to prevent it?

Activate your membership now to discuss. This is small-group strategizing for your pitching of the media. Expect one or two other people to be on the call. Come prepared to contribute to their issues as well as listening and gaining your own strategies.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

07/02/2025

Editorial Meeting Today For You: 1pm EST 7/2/2025 (Members Only)

When: Wednesday, July 2, 2025 Time:  1pm EST Where: Remote (Zoom) Member's Only Link > Activate your membership here > This Editorial Meeting is a small group experience for Members of Tin Shingle. Next week will be the What To Pitch During July. This is the time to b

06/25/2025

Editorial Meeting Today For You: 1pm EST 6/25/2025 (Members Only):

When: Wednesday, June 25, 2025 Time:  1pm EST Where: Remote (Zoom) Member's Only Link > Activate your membership here > This Editorial Meeting is a small group experience for Members of Tin Shingle. We go over topics like: How to match all of your advertising acros

06/18/2025

Editorial Meeting Recap: Literary Magazines; Video Series; Vendor Tables

Today’s Editorial Meeting for Tin Shingle Members has ended, and was very productive for all involved. On these intimate, small-group experiences, members of Tin Shingle are able to come into a private Zoom meeting to align their content planning, marketing efforts, media pitches, etc. If one pers...

06/18/2025

Editorial Meeting Today For You: 1pm EST (Members Only) at Tin Shingle:

When: Wednesday, June 18, 2025 Time:  1pm EST Where: Remote (Zoom) Member's Only Link > Activate your membership here > Plan your week or month ahead of content for your website and your social streams. Declare which media you are pitching and why. Plot this out and p