The Neuron

The Neuron A global platform for trading OOH advertising.

Its Enterprise and SMB platforms offer effortless & customizable granular data & media options, including real-time reporting & optimization for cost-effective, agile campaigns.

10/26/2025

What an inspiring week at Athar Festival 2025 in Riyadh — a celebration of creativity, technology, and the future of media.
It was great connecting with visionary brands, agencies, and creators who share our passion for smarter, data-driven storytelling.
Here’s to shaping the next chapter of pDOOH innovation together. ⚡

See you at Athar Festival 2025!We’re in Riyadh tomorrow for the region’s biggest celebration of creativity and innovati...
10/20/2025

See you at Athar Festival 2025!
We’re in Riyadh tomorrow for the region’s biggest celebration of creativity and innovation.
Come meet The Neuron team and discover how programmatic DOOH is reshaping the way brands connect with audiences in real time.
📍 Riyadh | October 21–22

New York saw The Neuron in action. Our programmatic DOOH campaign was live across the city as we joined Advertising Week...
10/16/2025

New York saw The Neuron in action.
Our programmatic DOOH campaign was live across the city as we joined Advertising Week NY 2025 — proving that the future of outdoor is already here.

We’re heading to Riyadh for .sa Athar Festival 2025 – October 21–22! Come meet The Neuron team and explore how our progr...
10/15/2025

We’re heading to Riyadh for .sa Athar Festival 2025 – October 21–22!
Come meet The Neuron team and explore how our programmatic DOOH platform helps brands and agencies plan, activate, and optimize outdoor campaigns with precision and data-driven intelligence.
Let’s connect, share ideas, and shape the future of digital outdoor together.
Find us at our booth, opposite the Arabic Coffee lounge area — and let’s talk pDOOH.

We’re heading to Riyadh for .sa 2025 – October 21–22! Come meet The Neuron team and explore how our programmatic DOOH pl...
10/15/2025

We’re heading to Riyadh for .sa 2025 – October 21–22!
Come meet The Neuron team and explore how our programmatic DOOH platform helps brands and agencies plan, activate, and optimize outdoor campaigns with precision and data-driven intelligence.
Let’s connect, share ideas, and shape the future of digital outdoor together.
Find us at our booth, opposite the Arabic Coffee lounge area — and let’s talk pDOOH.

The Neuron is heading to Advertising Week New York 2025!Our Global Sales Director Ross Wilson will be on the ground—come...
10/05/2025

The Neuron is heading to Advertising Week New York 2025!
Our Global Sales Director Ross Wilson will be on the ground—come say hi and learn more about how The Neuron makes programmatic DOOH simpler for agencies and SMBs. If you’d like to set a time, drop a DM and we’ll lock it in.
See you in NYC!

🚀 Is 2025 the year DOOH overtakes social media? Marketing leaders are facing a shift. Audiences are tuning out social a...
08/14/2025

🚀 Is 2025 the year DOOH overtakes social media?

Marketing leaders are facing a shift. Audiences are tuning out social ads but tuning into programmatic Digital Out-of-Home (DOOH).

73% of consumers view DOOH ads positively, and 76% take action after seeing them. This isn’t just brand awareness, it’s real-world engagement that drives results.

📊 Programmatic DOOH is changing the game:

Ads triggered by weather, traffic, and events

Targeting powered by mobile data and AI

Seamless integration with mobile and social channels

DOOH beats social on:
✅ Trust. No data privacy concerns or misinformation
✅ Visibility. Unskippable, high-impact placements
✅ ROI. Higher recall, less ad fatigue, smarter spend

Smart marketers aren’t choosing between DOOH and social. They’re combining both, using DOOH for high-impact awareness and social for deeper funnel engagement.

As agencies rethink the media mix for 2025, here’s the question:
Are you spending too much where consumers scroll... and not enough when they’re actually looking up?

Read more here: https://theneuron.com/why-dooh-advertising-could-outshine-social-media-in-2025/

Summer campaigns move fast. And not every agency can react as quickly. But every brand wants the same sunny moments. Her...
08/12/2025

Summer campaigns move fast. And not every agency can react as quickly.
 
But every brand wants the same sunny moments.
 
Here’s what’s really happening, currently - most summer ad spend gets wasted on generic placements with zero weather relevance.
 
📊 While you’re running static summer ads, smart agencies are deploying weather-triggered creative that delivers 2.5x higher ad recall.
 
5 tactical pDOOH plays that you should be running this summer
 
☀️ Weather-triggered creative (promote iced drinks only when it hits 25°C+)
📍 Geo-fenced summer hotspots (beach-specific promos with actual location names)
🕐 Dayparting by real footfall (not assumptions)
🔁 Dynamic creative that updates automatically
📱 Mobile retargeting from DOOH exposure
 
This isn’t traditional OOH with digital lipstick.
 
It’s real-world reach with digital-level precision.
 
For strategy directors under pressure to prove ROI this summer, this is your unfair advantage.
 
https://theneuron.com/5-top-pdooh-tactics-for-winning-summer-campaigns/

MADFest London 2025 — what a ride! 🚀We had an incredible time soaking up the energy, meeting brilliant minds, and seeing...
07/07/2025

MADFest London 2025 — what a ride! 🚀
We had an incredible time soaking up the energy, meeting brilliant minds, and seeing The Neuron campaign live across the city.
Did you spot us at one of the venues? 👀👇
Swipe through to catch some of our favorite moments! 📸✨

🌐 The Neuron at Amazon Web Services (AWS) Summit Dubai 2025 🌐We’re excited to share that Danil Afanasiev from The Neuron...
05/27/2025

🌐 The Neuron at Amazon Web Services (AWS) Summit Dubai 2025 🌐

We’re excited to share that Danil Afanasiev from The Neuron’s tech team represented us at the Amazon Web Services (AWS) Summit in Dubai!

The event brought together cloud pioneers, AI innovators, and tech leaders from across the region to explore the future of cloud computing, generative AI, and digital transformation.

Danil connected with global experts, explored new solutions, and gained valuable insights that will help us continue pushing boundaries in programmatic DOOH advertising.

At The Neuron, we’re committed to staying ahead of the curve — and this is just one of the ways we bring that commitment to life.

Here’s to more innovation, more learning, and more impact! 🚀

💥 Bring DOOH to SMBs with Zero Hassle 💥As an agency, you know SMBs want in on the digital out-of-home action, but they s...
05/21/2025

💥 Bring DOOH to SMBs with Zero Hassle 💥

As an agency, you know SMBs want in on the digital out-of-home action, but they struggle with complex processes, limited creativity, and unclear ROI.

With The Neuron’s White Label DOOH, you can provide your clients a simple, self-serve platform, built-in creative tools, and real-time tracking with no technical expertise required.

The result? More SMB clients for your agency, more ad spend and more revenues.

⚡ Ready to deliver seamless DOOH for your clients? Let’s talk!

https://theneuron.com/WhiteLabel/

The Neuron Strengthens Its Reach in the Middle East! We’re thrilled to announce a powerful new collaboration with JCDeca...
05/19/2025

The Neuron Strengthens Its Reach in the Middle East!

We’re thrilled to announce a powerful new collaboration with JCDecaux Middle East via VIOOH SSP, unlocking seamless access to premium programmatic DOOH inventory across the GCC.

📍 Dubai, Abu Dhabi, Jeddah, Doha, Bahrain
🛫 Dubai International, Abu Dhabi & Jeddah Airports
📺 665+ Premium Digital Screens
👀 334M+ Monthly Impressions

With this partnership, advertisers can now reach high-value audiences in some of the region’s most iconic and high-traffic environments—airports, luxury malls, and business districts—all through The Neuron’s platform.

Let’s connect and elevate your brand in the Middle East 🌍
🔗 https://theneuron.com/agency/

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