Trendio

05/13/2025

This might be the most useful piece we’ve published yet.

We dug into what actually makes an affiliate successful on TikTok Shop—and it’s not what most brands think.

Forget follower count. Think GMV per buyer, conversion efficiency, and creative range.

If you're trying to scale on TikTok Shop, this is a must-read:
https://www.trendio.ai/resources/what-makes-a-great-affiliate-on-tiktok-shop

04/03/2025

Hey folks — If you're creating content for TikTok Shop, this might be useful: our latest research shows that longer videos (within reason!) tend to drive more engagement and clicks.
Worth considering next time you're planning content.
Details below 👇
https://www.trendio.ai/resources/longer-videos-drive-more-engagement

03/27/2025

Navigating TikTok Shop isn’t easy.

Take a look at TikTok Shop Academy and you'll find 39 courses, 303 feature guides, and 105 policy documents—just for sellers. It’s a lot, and it can be hard to figure out what actually matters.

At Trendio, we’ve spent almost two years working with brands on TikTok Shop—testing, learning, and identifying what really drives growth.

From that work, we’ve built a practical framework to help brands focus on the levers they can control and maximize profitability.

It’s not one-size-fits-all, but it’s a clear starting point for cutting through the noise—regardless of category or stage.

Learn more here 👇:

https://lnkd.in/gF8WP4Y5

03/18/2025

Six months ago, our Crossing the Chasm report revealed a stark reality: TikTok Shop was a Winner Takes All marketplace, where top sellers dominated while others struggled to break in.
Now? The game is shifting. Our latest data shows a flattening sales curve—meaning mid-sized brands and brands new to platform are capturing more revenue. Breaking through is getting easier, faster, and more predictable.

For new brands, the barrier to entry is lower than ever. For top sellers, passive dominance is fading—active investment wins.

The takeaway? TikTok Shop is evolving into a bigger, more dynamic opportunity—and the time to capitalize is now. 🚀

03/13/2025

What Really Drives Success on TikTok Shop? We Ran the Data.

Brands chase viral moments or big-name affiliates, but is that really the key? At Trendio, we dove into the numbers for 500 brands to uncover what actually drives sales.

The clear winner? Affiliate-generated posts. More posts = more revenue, but ex*****on and quality matter.

Check out our latest analysis here: 👇

Learn all about Trendio Resources.