iSpot.tv

08/13/2024

We're thrilled to announce that iSpot Data Connect, our next-gen measurement methodology, has been validated by the U.S. Joint Industry Committee (JIC) for scalable transactions in ALL currency classifications. This includes certification for Average Commercial Minute (ACM) and Exact Spot measurement across:

✅ Total Households
✅ Audiences
✅ Personified Demos — which is how 90% of the TV marketplace is traded.

In short, iSpot currency is ready for primetime! Read the full press release: https://www.ispot.tv/hub/u-s-joint-industry-committee-certifies-ispot-national-tv-currency

07/30/2024

Join iSpot and advertising trailblazers on Tuesday, October 1st at the vibrant Chicago Winery: https://on.ispot.tv/3WBbpdc

Get inspired by the latest trends, success stories, and perspectives on unifying creative, audience, and outcome video ad measurement across social, digital, streaming, and linear platforms. After the sessions, connect with other marketing leaders while enjoying local craft beers and premium small-batch wines. Space is limited – save your seat today!

05/09/2024

Discover how a leading beer brand's creative scored an all-time high Attention Score in the alcohol beverage industry in this TV Disrupt 2024 session here: https://bit.ly/3wiYUZA

iSpot Chief Strategy & Insights Officer, Peter Daboll, went behind the scenes to reveal what made this brand’s new ad campaign so successful - from strategy and creative to outcomes.

04/30/2024

The consumer shift from linear to CTV represents a HUGE opportunity for all facets of the media industry. That’s why we’re thrilled to announce our new, two-way collaboration with Roku! With data assets from Roku scaled across all iSpot measurement products, the broader streaming TV marketplace will benefit from precise, streaming-centric measurement in order to capitalize on CTV audiences.

Get more details: https://www.ispot.tv/hub/roku-and-ispot-connect-industrys-best-cross-platform-measurement-with-leading-streaming-platform/

04/29/2024

Ready to unlock a new blueprint for cross-platform ad effectiveness? Catch all the key insights from Sean Muller's TV Disrupt 2024 session here: https://www.ispot.tv/hub/ispots-blueprint-for-cross-platform-ad-effectiveness-with-sean-muller-ceo-founder/

iSpot CEO & Founder Sean Muller dives into the biggest challenges in cross-platform advertising, offering solutions to unify ad measurement across creative, audience, and outcomes. Watch the full session to discover how to drive ROAS amid peak fragmentation.

04/19/2024

TV Disrupt 2024 was all about "The Great Unification." We brought together experts from across the industry to talk about the unification of creative, audience, and outcome measurement across linear, streaming and digital.

Couldn't make it to the event? Check out highlights on our blog and stay tuned for exclusive TV Disrupt videos and interviews in the coming weeks: https://lnkd.in/gSed96sG

04/12/2024

Fragmentation is a major obstacle for TV advertisers, with over 50% identifying it as one of the top two challenges they face in streaming advertising. Our survey of hundreds of senior marketing execs from top brands and agencies unveils how the biggest TV spenders are shaping their 2024 ad buying strategies ahead of the upfronts.

Download the full report for more insights on the trends redefining the advertising landscape in 2024 and beyond:

From upfront budget optimism to strategic allocations towards streaming and the pressing need for data transparency, the 2024 Upfront Report from iSpot covers all the key buying trends heading into this year’s upfront. Download the report and gain a better understanding of how transparent, reliabl...

04/09/2024

GroupM's Chief of Investments Matt Sweeney & Paramount's President of Advertising John Halley took to the stage to share buy and sell-side perspectives on the industry's most pressing topics such as streaming, outcomes measurement, and identity.

04/09/2024

iSpot Founder & CEO Sean Muller has officially kicked off addressing top pain points in a streaming-led world, including identity, fragmentation, the creative-media disconnect, and outcomes measurement.

"We are here to help deliver higher impact creatives targeted at the right audience with outsized (and measurable) outcomes underpinned by our identity & big data infrastructure."

04/02/2024

Just one week until TV Disrupt in NYC! Registration is closing soon - don't miss your chance to attend: https://on.ispot.tv/4ce0H24

Hear from advertising trailblazers from IBM, University of Phoenix, Paramount Pictures, GroupM and more on April 9th as they discuss the most pressing topics across streaming measurement, live sports, outcomes, advanced audiences and creative effectiveness.

Build connections with other TV measurement disruptors and discover how leading advertisers are closing measurement gaps to outpace their competition and drive cross-platform ad effectiveness — all in one, action-packed afternoon.

We look forward to seeing you there!

03/29/2024

Refine your TV measurement approach with Life At DriveTime's Head of Marketing at TV Disrupt on April 9th. Save your seat: https://on.ispot.tv/4c7dQK8

Kyle Tassinari will share best practices from DriveTime's success using iSpot Unified Measurement to enhance cross-platform ad performance. Learn how they measure true incrementality, optimize frequency, and capitalize on changing consumer behaviors across linear and streaming platforms to unlock growth opportunities.

iSpot looks forward to seeing you and hundreds of marketing leaders for an afternoon of inspiring discussions and networking!

02/20/2024

The cross-platform measurement industry’s flagship event is less than a month away! Register for TV Disrupt: https://on.ispot.tv/4c7dQK8

Don't miss out on groundbreaking sports media research, measurement success stories, and innovative perspectives from industry leaders: John Halley (Paramount Advertising), Youssef Ben-Youssef (Roku), Logan Kingman (LinkedIn), and more.

TV Disrupt isn't just about learning from the measurement elite; it's a chance to network with peers from LEGO, Google, Etsy, T-Mobile, NBCUniversal and beyond.

Stay tuned for additional speakers and the complete agenda from iSpot.