4media group

09/02/2026

Wait… brands pay to be on TV?!

Sometimes. But paying for airtime doesn’t mean a brand can simply show up and deliver a sales pitch.

A successful sponsored segment still needs to be good television: a timely topic, a knowledgeable guest, useful information, and a story that works for the program’s audience.
In our latest blog, Jared Dey explains how paid broadcast works, why brands use it and what separates a purchased placement from a segment people actually want to watch.

https://www.4media-group.com/blog/communications/wait-brands-pay-to-be-on-tv/?utm_source=social &utm_medium=facebook&utm_campaign=tv-blog-fb-9226

09/01/2026

This month, we’re celebrating 10 colleagues and 31 combined years of ideas, collaboration, problem-solving, and growth.

Thank you to Brianda, Jaimee, Kai, Cyd, Laura, Jasmine, Heather, Andrea, Scott, and Mary Ann for everything you’ve contributed to 4media group and for all the ways you’ve helped shape who we are today.

Please join us in celebrating their service anniversaries! 🥳

08/27/2026

From timing and market relevance to credible proof and clear takeaways, knowing what makes a story relevant is key to earning media attention.

We know what journalists are looking for and how to turn the right ideas into stories that get noticed.

Read the full article below for insights on what’s driving coverage in 2026. Have a story idea? Let’s talk about how we can make it media-ready.

https://www.4media-group.com/blog/communications/what-local-tv-and-radio-journalists-actually-care-about-in-2026-and-how-to-make-your-pitch-relevant/?utm_source=social&utm_medium=facebook&utm_campaign=relevance-test-fb-82726

08/03/2026

🎉 Celebrating Our Incredible Team!

This month we’re celebrating three team members who make 4media shine every day. Your creativity, drive and dedication inspire us all!

🌟 Tammie Imel – 4 Years
🌟 Sunny Somsack – 3 Years
🌟 Jade Sheppard – 1 Year

Thank you for all you do to make an impact for our clients and our team! 🙌

07/22/2026

Want more media coverage?

Start by thinking less about your news and more about the reporter's audience.

The pitches that are earning attention in 2026 aren't just timely; they're local, relevant and actionable.

In our latest blog, we break down:
✔️ What journalists are actually looking for
✔️ Why local impact drives media coverage
✔️ How to build pitches that reporters want to open

Read it here: https://www.4media-group.com/blog/communications/what-local-tv-and-radio-journalists-actually-care-about-in-2026-and-how-to-make-your-pitch-relevant/?utm_source=social&utm_medium=facebook&utm_campaign=journalists-blog-26

07/15/2026

Your best brand story isn't about your brand.

Sounds wrong, but it’s true. The stories that earn coverage, spark conversation and show up in AI answers aren't the ones packed with product links and mentions. They're the ones that say what people are already thinking but haven't said out loud.

Our Head of Editorial, Tiffany Miller, shares why the most successful earned media puts real human behavior and surprising data first, and the brand a distant second.

Read more: https://www.4media-group.com/blog/communications/your-best-brand-story-isnt-about-you/?utm_source=social&utm_medium=facebook&utm_campaign=brand-story-blog-26

07/04/2026

As America celebrates its 250th birthday, we're reminded that every milestone starts with a story.

This Independence Day, we celebrate the people, ideas and moments that continue to shape America's story, and we're proud to help amplify the voices writing their next chapters.

Happy Fourth of July from all of us at 4media group! 🎆❤️🤍💙

07/01/2026

🎉 Celebrating Team Anniversaries 🎉

This month, we’re proud to celebrate seven incredible team members who consistently bring creativity, dedication and heart to everything they do at 4media group.

✨Laura Pair – 8 Years
✨Marissa Horowitz – 8 Years
✨Jeff King – 7 Years
✨Chris Poidomani – 5 Years
✨Jodie Nicholes – 5 Years
✨Justin Hunt – 5 Years
✨Mike Finn – 1 Year

Your contributions make a real difference, and we’re grateful for the talent and energy you bring to our team every day.

🙌 Thank you for being part of the 4media family.

06/02/2026

When the message matters, reach matters.

We’re excited to share that 4media group has acquired The CauseWay Agency, a purpose-driven communications agency specializing in public service advertising for nonprofits, government agencies and social impact brands.

CauseWay has built a longstanding reputation for advancing causes through strategic media placements and trusted relationships in print, TV, radio and out-of-home. By bringing our expertise together, clients will have access to best-in-class PSA solutions plus the broader 4media 4publicaffairs suite of communications services.

Together, we're strengthening our ability to help mission-driven organizations deliver critical messages with greater reach, strategic support and measurable impact.

Read the full announcement here: https://www.4media-group.com/blog/company-news/4media-group-acquires-the-causeway-agency-expanding-government-nonprofit-and-public-affairs-expertise/?utm_source=social&utm_medium=fb&utm_campaign=causeway-acq

4media group today announced its acquisition of The CauseWay Agency (“CauseWay”), a purpose-driven communications agency specializing in public service announcements (PSAs).

06/01/2026

🎉 Recognizing Team Milestones

This month, we’re excited to recognize five team members who bring energy and talent to 4media every day.

✨Andrew Handel – 5 Years
✨Madison Lawrence – 5 Years
✨Peter McCluskey – 3 Years
✨Rich Kellner – 3 Years
✨Jacquelyn Carter – 1 Year

We’re grateful for you and the impact you make!

🙌 Thank you for being such an important part of our 4media family.