10/05/2026
A new identity for a Berkeley institution where music and learning meet.
Inspired by Scottish monograms, a nod to founder Anne Crowden, and the expressive shapes of classical music notation.
The identity came together around a new brand position: Learning in Harmony.
A visual system built around what makes Crowden special: individuality and ensemble, melody and structure, music and learning.
Bringing the new Crowden identity to life across every part of the brand.