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Sasha Fedunchak, Wilmington, NC (2025)

11/21/2023

How to grab our 60+ FREE Canva templates for your feed and stories ⤵️
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Snag our Profitable Post Playbook (also free - duh)! As you work through the guide, you'll also find:
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- A 15 min. training on creating your simple, effective and profitable content strategy using our guide
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- A Notion template to get you organized and start planning your content
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- Links to these Canva templates so you can start customizing and designing your feed and story graphics with ease
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These Canva templates were created with one thing in mind: To GRAB attention and stop the scroll. Bold imagery, large text you can actually read, and editorial-style layouts to stand out from the crowd.
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Head to the 🔗 in bio to snag these templates or comment ELEVATE and I'll DM you with the link so you can stop wasting your precious time trying to DIY your designs and spend more time stuffing your face with turkey, pie and whatever else your hear desires this week. 😘
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It is giving week after all 🦃 🎉
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11/17/2023

Our new website is LIVE! 🎉

And the best part about the site is the Freebies page!

❤️‍🔥 Free Profitable Post Playbook, to help you stop throwing spaghetti against the wall with every post and finally create content that connects with your dream customer.

❤️‍🔥 Free quiz: Which celebrity buyer type are you?

❤️‍🔥 Access our podcast in one place, listen from anywhere! (We’ve already had 2 episodes hit the top 50% of all podcast episodes!)

❤️‍🔥 Also access resources, discount codes and links to our favorite softwares and service providers.

More to come next week - but head to link in bio to start stalking 👀 and download all the business-shifting goodies!

11/15/2023

Marketing without brand strategy is like shopping at Target without a focused plan.
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You may get a bit of an edorphin high from buying $300 worth of crap you didn't need, but when you get home, you'll be sad with less money and more crap.
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I get into this whole analogy on this week's Daring Made episode. It's short, spicy, and will leave you thinking differently about the marketing you think you need for your business.
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Comment PODCAST for the direct links, or head to the link in bio to listen!
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11/10/2023

Save this post for your next fave business podcasts!
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1. by Melina Palmer is becoming a fast favorite! So many different topics around business, marketing, sales and branding that force you to think differently.
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2. Just Branding by and has literally changed my life and my business in the last year. Cannot recommend these guys more!
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3. by Jen Szpigiel is the been there, done that voice we all need in our ears. Her grace, knowledge, and approach to business wow me in every episode.
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4. The Game with - I mean, DUH. This man is brilliant and I've learned to stretch and get strategic from this show and his books.
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5. - This is a newer show but I am absolutely obsessed with Maddy - a true marketing genius and inspiring leader from Australia.
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6. And of course, I had to throw our show in there - Daring Made! We're a new show, but are only just getting started with paradigm shifts and inspiring stories around building brands with impact.
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What show are you currently binging and why? Gimme all the deets in the comments!
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11/07/2023

Does your audience love numbers, stats, proof points, the details, and ask you a million questions before they buy?
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Then you probably have a lot of Analytical Buyers.
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Knowing the personality types in your audience - whether that's on social or email - can help you create more of the type of content that helps them choose YOU.
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Here's a tip to figure out what type of buyer types you have:
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- Go back and look at all of our posts of the 4 buyer types as female musicians
- Create one piece of content following the "Do's" slides for each buyer type around your product or service
- Pay attention to the responses you get - that will start to give you a clue on what sort of content you should prioritize to better connect to your audience
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Remember, this isn't a magic pill to overnight success or the magic bullet to suddenly make more sales...
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But I strongly believe that the more you know, the more you'll grow.
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Stop throwing spaghetti against the wall and start taking strategic and intentional action to give your customers what they want and need to buy from you...and hopefully, you'll make a crap ton of sales along the way!
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If you haven't tuned in to this episode series yet, it's become a FAVORITE with the most downloads.
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Comment PODCAST below and I'll DM ya the link to the listen!
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11/06/2023

How to sell to an EXPRESSIVE buyer...AKA our Billie Eilish of the group.
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Expressive buyers are usually creatives or folks with their heads in the sky (in a good way!). They are big time dreamers who align with brands when there's similiaries between values and vision.
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They are people-people; you've got to use your soft skills and really build a genuine relationship to keep them as happy customers.
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SWIPE to learn more about the expressive buyer type, or head to the link in bio to listen to Episode 6 - The Do's and Don'ts of Selling to the 4 Buyer Types as Female Musicians.
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11/03/2023

Understanding buyer types is NOT a silver bullet to $100K months...
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But - it will allow you to start to categorize the types of content you come up with AND start to pull insights from what’s working and what isn’t.
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By better understanding your audience, you can finally create “value” that hooks them.
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Swipe through to learn more about the Amiable buyer - our Taylor Swift!
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Personally, I am not a Swiftie (please don't come for me lol). It's funny cause I do admire her and think she's gorgeous, ambitious, amazing, a marketing genius, etc. - but I never really vibed with her music.
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Well - now I know why! Amiable buyers are hard for me to connect with on a personal level. There's a level of "get to know each other" that drains me energetically when it comes to business.
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Knowing this, I know that my content shouldn't be focused at this customer personality because (in my experience), it will end in bad blood. (SEE WHAT I DID THERE?!?!)
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Does that mean I can't ever work with a Taylor? Of coure not.
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It's not about profiling people to close them out of your business.
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Instead, it's about having the knowledge to CHOOSE what types of clients you can spend your time trying to attract which you believe (or have data to show) will have the best customer experience in your business...henceforth, helping your biz to be successful and grow.
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Again - it's not some magic ticket to infinite success here, guys. Just some really interesting s**t to think about beyond the same ol' tactics we hear over and over again. ;-)
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Listen to episode 6 on the Daring Made podcast for a deeper dive into all 4 of the buyer types. Comment PODCAST and I'll DM you the link to the show!
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11/02/2023

Why you can't afford to sleep on understanding your customers' personalities...
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Did you know there are 4 buyer types? Sure, this is, like, basic sales psychology for some folks - but turns out, most of us aren't sales psychology PHDs so here I am sharing the goods with you lmfao.
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The gist of understanding our customers better is that we can create content that better influences them to buy.
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Imagine presenting a 150 slide deck to Beyonce to buy your services or products. You think she has the time to sit around and hear about all of your data and product features?
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HELL NO.
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But what if Beyonce is THE ideal client for you? Then you've been spending time working on this crazy ass presentation and you won't win her over...
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In fact, she'll probably be annoyed with you and figuratively unfollow you.
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Now - what if you've been doing this with your content?!
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No wonder you keep attracting clients who aren't a good fit for you...or worse, hearing crickets from every post.
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Understanding your customers = better connection = better conversions.
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Get more on the do's and don'ts of selling to not only Beyonce, but all of the buyer types as famous female musicians, in our latest podcast episode.
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Comment PODCAST and I'll shoot ya the link directly.
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10/26/2023

Wanna win over your dream clients? Make them the hero of their own story.
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Okay, let's set the scene. You’ve started your business, you’re all in—heart, soul, and Instagram feed.
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But here’s the kicker: Is your brand all about you...or all about your clients? Be honest.
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If your latest post was more 'day-in-my-life' than 'how-can-I-serve-you,' we need to talk.
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Especially when we’re starting out, often times we’re so passionate about our ideas and our business, we want to share all of the things we do. But what we do, or who we aren, isn’t going to move the needle.
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Although your personality - if you’re the key spokesperson for the brand - or the brand’s persona and archetype IS important in attracting customers, it’s not going to be THE thing that seals the deal.
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Swipe through to shift the spotlight fro, your brand to your client’s journey.
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10/24/2023

When does your small business actually need branding?
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The answer isn't as straightforward as you might think. Really, it depends! Swipe through to see our recommendations for if/when depending on the results you want to create.
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10/17/2023

I mean, what sounds better than working LESS and making MORE money?
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There is no magic bullet or overnight fix for that - you have to have a strategic financial partner who will help you PLAN for that.
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And I'm so excited we can support with this now via the resources we're creating over here and the services we offer at - because you deserve to grow your business without ending up in the Emergency Room. :)
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Comment FINOPS below and we'll send you a link to learn more about how to start feeling peaceful and purposeful with your pricing, profitability and business planning for the rest of 2023 and into next year.
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10/17/2023

What can I say? I like what I like.
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For those of you who know me - you may be shocked to see a Taylor Swift meme here...but what can I say? Tastes change. 😉
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Sasha Fedunchak

11/21/2023

11/17/2023

11/15/2023

11/10/2023

11/07/2023

11/06/2023

11/03/2023

11/02/2023

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10/17/2023

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