10/11/2025
✨ I had the incredible opportunity to attend Sephora’s groundbreaking launch: The new My Sephora Storefront💻🛍️! It is a game changer for creators, influencers, beauty experts, and the entire world of creator driven e-commerce!
As a live shopping host and longtime beauty industry professional — and proud alumni 💄 — I’ve seen firsthand how affiliate marketing and social commerce have evolved. But Sephora just raised the bar.
🔗 With My Sephora Storefront, beauty creators can now build their own personalized storefront directly on the Sephora website. That means:
* Seamlessly curating your favorite Sephora products in one place
* Driving traffic directly to the Sephora.com ecosystem
* Earning affiliate commissions with NO third‑party redirects
* Creating a more authentic, trust-driven shopping experience for your audience
This is the first time a major beauty retailer has launched a fully integrated affiliate storefront tool like this — and it empowers creators in a way that truly bridges content and commerce.
One of the highlights of the evening was hearing from Sephora’s CMO Zena Arnold! Her vision and insights resonated deeply with all of us in attendance. Having the leadership at the table, talking directly to creators and industry pros, reinforced how serious Sephora is about putting creators first.
🖤 The event took place in Hollywood, CA and it was filled with top-tier influencers, live shopping leaders (me 😉,) and beauty industry trailblazers, all buzzing about the same thing: how this new platform is going to shift the way we connect with audiences and monetize our influence in the most brand-safe, user-friendly, and creator-forward way possible.
Whether you’re a content creator, licensed pro, or live selling expert like me — this is the moment we’ve been waiting for. 💬✨
Congratulations to Sephora for leading the charge once again and putting real power into the hands of the beauty community. I can’t wait to build out my storefront and bring you along for every product pick, live stream, and honest recommendation.
