Ronnie Elgavish

01/16/2021

If there’s one thing harder for a brand than approaching the status of an icon - it’s retaining the olympic status. Sometimes by re-invention and evolution, and sometimes by creating clever conceptual connections. Just like us human beings, juxtaposing a brand to equally perceived personas and ideas tells the story of what it is.

When looking at a match between an iconic, first-row french artist as Yves Klein - leader of the 60’s New Realism movement and Swiss premium art materials brand Caran d'Ache, what we see seems natural & organic. The values of a brave artist, captured in the history of art thanks to his courageous decision to paint with a single primary color - blue - are embedded into the brand’s ID. Have a look at this interesting collaboration to observe what brand storytelling is.

01/12/2021

On & : What do brands do to retain desirability and broaden reach? Collaborate with art initiatives on while expanding portfolios and maximizing exposure to masses. Check out my merch from last year’s visit to the Louis Vuitton X pop-up in Beverly Hills (part museum / part shop), where past LVMH interactions with creators as Cindy Sherman and Rei Kawakubo are presented along these funky monogram stickers, a homage to the hosting city of Los Angeles. There’s plenty of space for the high, for the low and for everything in between the axis.

12/31/2020

12/05/2020

What is your and can you monetize it? The newly launched MINE, an Israeli innovation, claims the average user leaves personal traces in no less than 350 commercial companies, violating his/her privacy - although statistically, 80% of them are for disposable, one time use . Mine's app offers reclaiming this data to whom it belongs. Check out the app, the sleek process and the super-cool brand ID (link in 1st comment).

10/09/2020

How can brands deliver a message of diversity and take a meaningful action? Catch up with a brave Asian campaign by rightfully giving center stage to the community while challenging local job-application gender norms: in Japan, it’s nearly mandatory for the applicant to align with a role specific look & hairdo. Under the hashtag , hunter are encouraged to object & reveal true colors 🇯🇵 Love.It.

10/04/2020

Innovation is about identifying positive potentials a moment before particles in reality begin to move around. Interestingly, “Amazon Explore” has been on the drafting table long before COVID19. Check out how relationships & experiences take center stage in offering customers live, 1:1 personalized tours & activities around the globe, connecting to locals and virtually traveling anywhere from the comfort of their very own sofa. Liked that cashmere scarf and those golden necklaces? Done. And this is how Closing circles seems one step closer

10/04/2020

is about identifying positive potentials a moment before particles in reality begin to move around. Interestingly, “Amazon Explore” has been on the drafting table long before COVID19. Check out how relationships & experiences take center stage in offering customers live, 1:1 personalized tours & activities around the globe, connecting to locals and virtually traveling anywhere from the comfort of their very own sofa. Liked that cashmere scarf and those golden necklaces? Done. And this is how closing circles seems one step closer

02/29/2016

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02/28/2016

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02/27/2016

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02/26/2016

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