Channel Factory

07/19/2022

Stay a 10 and reach out to us using the link in our bio to learn more about how we can help you get the most out of your media dollars on

06/08/2022

🌈 Looking for ways to support LGBTQIA+ creators? Today we're spotlighting a few of our favorite + creators that deserve your follow. Send us a DM or reach out to [email protected] to find out more about how you can directly fund creators like these through our Conscious Project initiative.

✅ Subscribe and hit that notification bell for the YouTuber that aligns with your interests—a little digital support goes a long way.

06/01/2022

🫂 What was OkCupid thinking when they launched one of the most controversial ad campaigns in dating app history? We sat down with Melissa Hobley, Global CMO at OkCupid, to discuss how they leaned into their audience needs and came out on top.

Watch the full : https://youtu.be/qlVRzHyYp68

06/01/2022

Happy ! 🏳️‍🌈 Channel Factory is kicking off this month with Pride trivia created by our LGBTQIA+ committee. For every entry, we're donating $10 to global LGBTQIA+ charities, Human Dignity Trust, The Trevor Project, The HRC Foundation, and Stonewall Community Foundation. As we celebrate and affirm the + community, we must continue to educate ourselves. Test your Pride knowledge with our 2-min Rainbow Rights Quiz today, https://i2azh9k2o4u.typeform.com/to/MlxzQSvQ?typeform-source=t.co.

05/25/2022

📈New research from Channel Factory reveals how consumers are shopping, sharing, and engaging on social video platforms in 2022 and what this means for brands. Globally, 52% of users go to social media to relax and watch entertaining videos and are 21% more likely to consume a wider variety of content outside their core interests in 2022 compared to 2020.

Learn more about Channel Factory's new study and find new content opportunities for your brand at LINK IN BIO.

05/23/2022

Join Channel Factory at Cannes Lions

🇫🇷 Channel Factory is making our way to Cannes Lions this summer June 20-24, to connect with the industry's leading marketers and advertisers from around the world. Check out our full agenda and submit an RSVP request for the activation that piques your interest. https://channelfactory.com/canneslions2022/

05/16/2022

📈 New research from Channel Factory, reveals Gen Z users in the UK are three times more likely to use YouTube than TikTok . “As the most popular social media platform, advertisers have numerous opportunities to reach their audience with their key messages. Adverts that are aligned with the content have a 17% higher return on investment”, says Rob Blake, UK Managing Director at Channel Factory.

Find out more key trends and new content opportunities for your brand here, https://newdigitalage.co/social-media/gen-z-users-are-three-times-more-likely-to-use-youtube-than-tiktok/.

04/20/2022

Så straffar standardiserade ”blocklistor” minoritetsgrupper

🗣️ Often times blocklists overly exclude creators' content. Robert Björk, Nordics Managing Director at Channel Factory, tells us what can do to be more .

Read more here: https://www.resume.se/alla-nyheter/opinion/sa-straffar-standardiserade-blocklistor-minoritetsgrupper/

*Translation available for non-Swedish speakers.

Resumé

Att med hjälp av listor på ord förhindra annonser från att dyka upp i ”känsliga” sammanhang är en hörnsten av allt brand safety-arbetet. Men allt för standardiserade och vidlyftiga blocklistor riskerar att slå mot innehåll och kreatörer som lyfter fram samhällets minoritetsgrupper. D...

03/09/2022

Brand favorability declines among potential new customers and existing ones when brands don't align with consumers' belief systems. We joined three brilliant women from Vodafone Group, Mindshare, and The Drum to discuss “conscious advertising” and how it will drive better results for advertising on social video platforms. Read a full discussion debrief here: https://www.thedrum.com/news/2022/03/02/be-inclusive-not-exclusive-why-brands-need-embrace-conscious-advertising-social

03/09/2022

We are proud to support Digilearning's newest program, a game-changing digital career and mentor program for young women, ages 16-24. Channel Factory and Digilearning will deliver career development courses and trainings that reflect the skills needed for new industries, equipping participants with the right knowledge to safeguard the jobs for now and the future.

Oh it’s FINALLY here! has begun and tonight you will be starting out with an introductory talk from and welcoming you to the new programme and into the working world! 🌸

We absolutely can’t wait to meet you all on our new 12-week journey together.

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03/08/2022

How to Align Your Brand with GARM Standards | Channel Factory

Does your strategy align with for standards? GARM standards provide a solid foundation for ensuring brand safety and brand sustainability. Learn which agencies use GARM, how to meet the standards, and how Channel Factory's technology ensures the highest customization possible for your brand. https://channelfactory.com/how-to-align-your-brand-with-garm-standards-what-to-know/

GARM standards have set clear guidelines on what is deemed safe and suitable for sponsored digital media content. As a brand, here’s what you can do.

03/08/2022

Happy ! Channel Factory is committed to in the advertising and technology industry. Today and everyday, we recognize the women who keep us thriving. Our diverse workforce is a reflection of our values in embracing people from all walks of life. Together we can forge women's equality.

03/07/2022

📆 Catch us at in Austin, TX for the Brand Innovators Marketing Innovation this weekend.

💡 Join our SVP of Global Marketing Lauren Douglass, along with Harlem Globetrotters' B. Sunni Hickman, Hallmark's Alexis K., MGM Resorts's Sarah O. Moore, TULA's Katey Hassan, Twitter's Beverly Jackson, OkCupid's Melissa Hobley, and Self Esteem Brands's April Anslinger for an in-person Women in Marketing Leadership Panel on Saturday, March 12 at 11:45am CT.

RSVP and more details here: https://www.brand-innovators.com/livecast-series/brand-innovators-marketing-innovation-in-austin-0311-1522#Register-Hybrid

03/07/2022

Kevin Wong, VP Channel Factory APAC warns marketers can no longer afford to use a one-size-fits-all approach to their brands’ safety. Why? Discerning consumers for starters. Check out the full article online now at The Drum, https://www.thedrum.com/opinion/2022/03/01/risky-business-why-brand-suitability-the-new-brand-safety

04/14/2021

Restless, stay-at-home viewers, related content, and the all contributed to big spikes in viewership between February and March. YouTube's growth is astounding, and it continues to prove a valuable investment in any brand’s media strategy.

04/08/2021

2021 Brand Safety Summit Series

We're proud title sponsors of the The 614 Group 2021, and we're excited to see you at the many events we're involved in this year.

First up, on April 14, join our Chief Strategy Officer, Robin Zieme, CEO of Xaxis, Arshan Saha and Founder of TechnoBerries Solution Ipsita Banerjee as they explain the key benefits of a context-first strategy and how to put one into action.

https://www.youtube.com/watch?v=ILYwAZ8ndGg

This series empowers the global community of brand safety leaders through local conversations and industry-wide insights. The series, produced by 614 Group i...

04/05/2021

Why should you build a context-first strategy and how do you do it?

Don’t miss Channel Factory, Xaxis and Technoberries explain everything at the Asia on 14 April!

Register today: https://bit.ly/3rCzb5X

03/30/2021

How women can support each other in male-dominated industries | Opinion

How do women build thriving careers in industries traditionally run by men?

While progress has been made, there's still a lot of ground to cover for women in the workplace. Our SVP of Global Marketing, Lauren Douglass caught up with Newsweek to outline the ways in which women can build a brighter future - together.

https://www.newsweek.com/how-women-can-support-each-other-male-dominated-industries-opinion-1578198

Women bring a unique set of skills and personality traits.

03/25/2021

Brands are starting to talk about conscious advertising. But what is it and do consumers care?

“What we hear from consumers is that they care what kind of content their favorite brands are funding, what they are supporting and how their investments reflect their values,” said Stevan R. director of brand safety and digital risk with GroupM

Head over to Channel Factory insights to learn more.

https://channelfactory.com/what-consumers-think-about-conscious-advertising/?utm_source=organic+facebook&utm_medium=facebook&utm_content=what-is-conscious-blog&utm_campaign=21fy-consciousadvertising

03/24/2021

How do brands maintain a constant drumbeat with their customers?

Delivering ad experiences into inclusive and diverse environments contextually aligned with the brand's values are just one of the from Channel Factory. Read the rest here.

https://www.pitr.uk/upscale-your-advertising-strategy-for-business-recovery-by-robin-zieme-emea-partner-at-channel-factory/

03/23/2021

Brands looking to promote in their media strategies should look at their language targeting approach.

When brands don't advertise on content in the many languages spoken in their country, they're not scaling against a fair representation of the population.

Channel Factory spoke with MarComm News about how language customizations help brands be more inclusive and diverse in their media strategies.

https://marcommnews.com/removing-the-language-barrier-to-encourage-inclusivity/

03/22/2021

Why should brands see the future as an opportunity, not a threat?

Because it's causing them to focus on their and media strategies - much more powerful ways to engage with consumers online.

Channel Factory got together with Street Fight to explain more

https://streetfightmag.com/2021/03/19/contextual-ads-and-brand-suitability-are-the-future-of-targeting/?mc_cid=da4c2d8443&mc_eid=ef64904596#.YFjPOWRKhhH

03/19/2021

Channel Factory keeps on growing and this year made it onto Inc. Magazine's list of the fastest-growing private companies in with 96% growth over the past two years.

03/17/2021

Channel Factory updated their info in the about section.

Channel Factory updated their info in the about section.

03/17/2021

Study: Consumers Seek Brands That Reflect Their Values

Did you know that 69% of consumers prefer to buy from brands that support socially conscious causes?

According to our latest research study, there's a groundswell of consumers seeking out brands that reflect their values. Brands who are committed to making online environments more positive.

Check out the latest on our survey in MediaPost here.

https://www.mediapost.com/publications/article/361434/study-consumers-seek-brands-that-reflect-their-va.html

Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that?

03/17/2021

Channel Factory CEO & Founder, Tony Chen spoke with Advertising Week on how he'll be dedicating his resources and time to the idea of building a more conscious and responsible media ecosystem.

The work to create Channel Factory's program is getting underway now, and will be announced shortly.

In the meantime, over to Tony on how he thinks we can build a better, more humane, media ecosystem and prioritize empathy, love, and connection to ensure we are building a wealthy and healthy society

https://www.advertisingweek360.com/listen-up-mental-health-is-the-new-wealth/

03/15/2021

How to Be Much Better and Stronger at Brand Safety

An insightful piece in Adweek on the and imperative especially in light of 2021's Capitol Hill riots.

"Our individual buying decisions speak with a louder voice than our policies or public statement. We must ensure our spending goes to the companies who live our values and have created systems to prevent the lies, violence, deception and hatred that are tearing our nation apart."

https://www.adweek.com/brand-marketing/stop-the-toxic-content-funding-hate-lies-and-insurrection/?utm_medium=browser_notification&utm_source=pushly&utm_campaign=866019

There is no longer any excuse for inaction.

03/10/2021

Google's latest privacy announcement sent ripples through the industry. One thing we know for sure - is going to be a priority for brands in this consumer-centric, privacy-first future. Check it out here.

https://channelfactory.com/googles-new-privacy-move-will-make-contextual-targeting-more-essential/?utm_source=organic+facebook&utm_medium=facebook&utm_content=google-privacy-blog&utm_campaign=21fy-organic-social

03/09/2021

Still celebrating with this from Mindshare, where their employees were challenged to nominate women from the agency, their media partners and their clients alike, who they feel deserve to be celebrated.

Two of our very own employees have been nominated and recognized as inspiring women by Mindshare and throughout the industry!

https://content.mindshareapps.com/media/sites/79/2021/03/IWD-Winner-One-Pager.pdf

03/02/2021

Brands like Airbnb have used YouTube to drive up to a 14% increase in bookings on their properties.

YouTube's TrueView for Action product has proven value for brands who want to use the world's largest video platform to drive lower funnel results.

Learn more about the product, including on creative and targeting here.

http://channelfactory.com/true-view-for-action?utm_source=organic+facebook&utm_medium=facebook&utm_content=true-view-for-action-blog&utm_campaign=21fy-organic-social

03/01/2021

YouTube is a huge opportunity for luxury brands to deliver scale.

But curating premium environments is important given the vast sea of content that exists.

Check our our latest blog on how luxury brands should leverage 's premium content to deliver ads to their audience across the platform

https://go.channelfactory.com/luxury-brands-on-youtube-of

02/17/2021

Western Pest Partners with Channel Factory

Turning 30s creatives into 6s ads that still tell a story is no easy feat.

Look what Western Pest did working closely with Channel Factory's creative team to optimize their TV ad spot for their latest campaign.

02/16/2021

Are you interested in boosting your brand recall? Of course you are.

Our research shows that brands who run against contextually aligned, brand suitable can drive up to 93% greater brand recall.

Find out how to deliver more memorable campaigns with our Brand Suitability Guide.

https://go.channelfactory.com/brand-suitability-guide?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=21fy-brand-suitability-guide

02/01/2021

We created our marketing insights hub to provide tips and tricks for brands, updates on the latest trends and predictions, and guides to make the most of your .

Whether it's the key takeaways from , or advice on how to make campaigns brand suitable, it's all here. https://channelfactory.com/insights/?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=marketing-insights

01/29/2021

The verdict's in - consumers want brands to run on suitable content.

But how do brands go about making their campaigns more ? We put together our top tips to help you get started.

https://channelfactory.com/top-brand-suitability-tips/?utm_source=organic+facebook&utm_medium=facebook&utm_content=top-tips-blog-post&utm_campaign=21fy-organic-social

01/26/2021

Do you want to spend your advertising budget on the wrong consumers?

On average, brands waste up to 30% of their impressions running ads on the wrong type of content. Find out how to change that with our Brand Suitability Guide.

http://ow.ly/uJqO50DiNAK

01/25/2021

Even if you didn’t make , we put together, we put together all the major takeaways for brands and agencies to learn about what the world is thinking about this year.

Everything from corporate social responsibility to the self-improvement boom, here's what's on the marketing hive mind in 2021. https://channelfactory.com/key-ces-takeaways-2021/?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=fy21-ces-takeaways

01/21/2021

DONA 도나 - YouTube

DONA 도나, the ASMR duo based out of Japan, was 's most viewed channel in the past month, clocking in with 1.3B monthly views.

continues to be a major trend in the US, but it's not necessarily suitable for all brands. It's important for brands to define what is for them before sinking ad dollars into the latest craze.

https://www.youtube.com/channel/UCTheFErn4MureanSiqgKIag

도나의 재미있는 ASMR 먹방! 맛있게 보세요:)DONA exciting ASMR Mukbang! Watch me deliciously~! Thank you :)비지니스 문의 : [email protected]

01/20/2021

Brand safety and ethical concerns will spur more ad boycotts

Did you know that 55%+ of brands consider social media and programmatic the most vulnerable to a brand risk incident?

Running on the wrong content can cause big problems for marketers, so it's important to think through what content works for them, and what doesn't. More from Integral Ad Science and eMarketer here: https://content-na1.emarketer.com/brand-safety-ethical-concerns-will-spur-more-ad-boycotts?ecid=nl1001

In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.

01/19/2021

Top Ten Predictions for Digital Video Advertising in 2021 - Channel Factory

Trustworthy Accountability Group found that 40% of consumers are totally fine with seeing ads around news content.

In 2021, we expect to see brands taking a more curated approach to the types of news content they appear on. That's just one of the predictions for in 2021 you can read more about here: https://channelfactory.com/top-ten-predictions-for-2021/?utm_source=organic+facebook&utm_medium=facebook&utm_content=2021predictions&utm_campaign=21fy-organic-social

What will marketing look like in 2021? Channel Factory shares its digital video advertising predictions for the coming year