Channel Factory

Channel Factory Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube.
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Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic inclusion lists & block lists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 39+ languages.

Operating as usual

Restless, stay-at-home viewers, #Superbowl related content, and the #grammys all contributed to big spikes in #YouTube v...
04/14/2021

Restless, stay-at-home viewers, #Superbowl related content, and the #grammys all contributed to big spikes in #YouTube viewership between February and March. YouTube's growth is astounding, and it continues to prove a valuable investment in any brand’s media strategy.

Restless, stay-at-home viewers, #Superbowl related content, and the #grammys all contributed to big spikes in #YouTube viewership between February and March. YouTube's growth is astounding, and it continues to prove a valuable investment in any brand’s media strategy.

We're proud title sponsors of the The 614 Group #brandsafetysummit 2021, and we're excited to see you at the many events...
04/08/2021
2021 Brand Safety Summit Series

We're proud title sponsors of the The 614 Group #brandsafetysummit 2021, and we're excited to see you at the many events we're involved in this year.

First up, on April 14, join our Chief Strategy Officer, Robin Zieme, CEO of Xaxis, Arshan Saha and Founder of TechnoBerries Solution Ipsita Banerjee as they explain the key benefits of a context-first strategy and how to put one into action.

https://www.youtube.com/watch?v=ILYwAZ8ndGg

This series empowers the global community of brand safety leaders through local conversations and industry-wide insights. The series, produced by 614 Group i...

Why should you build a context-first strategy and how do you do it?Don’t miss Channel Factory,  Xaxis and Technoberries ...
04/05/2021

Why should you build a context-first strategy and how do you do it?

Don’t miss Channel Factory, Xaxis and Technoberries explain everything at the #BrandSafetySummit Asia on 14 April!

Register today: https://bit.ly/3rCzb5X

Why should you build a context-first strategy and how do you do it?

Don’t miss Channel Factory, Xaxis and Technoberries explain everything at the #BrandSafetySummit Asia on 14 April!

Register today: https://bit.ly/3rCzb5X

How do women build thriving careers in industries traditionally run by men?While progress has been made, there's still a...
03/30/2021
How women can support each other in male-dominated industries | Opinion

How do women build thriving careers in industries traditionally run by men?

While progress has been made, there's still a lot of ground to cover for women in the workplace. Our SVP of Global Marketing, Lauren Douglass caught up with Newsweek to outline the ways in which women can build a brighter future - together. #womenempowerment

https://www.newsweek.com/how-women-can-support-each-other-male-dominated-industries-opinion-1578198

Women bring a unique set of skills and personality traits.

Brands are starting to talk about conscious advertising. But what is it and do consumers care?“What we hear from consume...
03/25/2021

Brands are starting to talk about conscious advertising. But what is it and do consumers care?

“What we hear from consumers is that they care what kind of content their favorite brands are funding, what they are supporting and how their investments reflect their values,” said Stevan R. director of brand safety and digital risk with GroupM

Head over to Channel Factory insights to learn more.

https://channelfactory.com/what-consumers-think-about-conscious-advertising/?utm_source=organic+facebook&utm_medium=facebook&utm_content=what-is-conscious-blog&utm_campaign=21fy-consciousadvertising

Brands are starting to talk about conscious advertising. But what is it and do consumers care?

“What we hear from consumers is that they care what kind of content their favorite brands are funding, what they are supporting and how their investments reflect their values,” said Stevan R. director of brand safety and digital risk with GroupM

Head over to Channel Factory insights to learn more.

https://channelfactory.com/what-consumers-think-about-conscious-advertising/?utm_source=organic+facebook&utm_medium=facebook&utm_content=what-is-conscious-blog&utm_campaign=21fy-consciousadvertising

How do brands maintain a constant drumbeat with their customers? Delivering ad experiences into inclusive and diverse en...
03/24/2021

How do brands maintain a constant drumbeat with their customers?

Delivering ad experiences into inclusive and diverse environments contextually aligned with the brand's values are just one of the #toptips from Channel Factory. Read the rest here.

https://www.pitr.uk/upscale-your-advertising-strategy-for-business-recovery-by-robin-zieme-emea-partner-at-channel-factory/

How do brands maintain a constant drumbeat with their customers?

Delivering ad experiences into inclusive and diverse environments contextually aligned with the brand's values are just one of the #toptips from Channel Factory. Read the rest here.

https://www.pitr.uk/upscale-your-advertising-strategy-for-business-recovery-by-robin-zieme-emea-partner-at-channel-factory/

Brands looking to promote #inclusionanddiversity in their media strategies should look at their language targeting appro...
03/23/2021

Brands looking to promote #inclusionanddiversity in their media strategies should look at their language targeting approach.

When brands don't advertise on content in the many languages spoken in their country, they're not scaling against a fair representation of the population.

Channel Factory spoke with MarComm News about how language customizations help brands be more inclusive and diverse in their media strategies.

https://marcommnews.com/removing-the-language-barrier-to-encourage-inclusivity/

Brands looking to promote #inclusionanddiversity in their media strategies should look at their language targeting approach.

When brands don't advertise on content in the many languages spoken in their country, they're not scaling against a fair representation of the population.

Channel Factory spoke with MarComm News about how language customizations help brands be more inclusive and diverse in their media strategies.

https://marcommnews.com/removing-the-language-barrier-to-encourage-inclusivity/

Why should brands see the #cookieless future as an opportunity, not a threat?Because it's causing them to focus on their...
03/22/2021

Why should brands see the #cookieless future as an opportunity, not a threat?

Because it's causing them to focus on their #contextualtargeting and #brandsuitability media strategies - much more powerful ways to engage with consumers online.

Channel Factory got together with Street Fight to explain more

https://streetfightmag.com/2021/03/19/contextual-ads-and-brand-suitability-are-the-future-of-targeting/?mc_cid=da4c2d8443&mc_eid=ef64904596#.YFjPOWRKhhH

Why should brands see the #cookieless future as an opportunity, not a threat?

Because it's causing them to focus on their #contextualtargeting and #brandsuitability media strategies - much more powerful ways to engage with consumers online.

Channel Factory got together with Street Fight to explain more

https://streetfightmag.com/2021/03/19/contextual-ads-and-brand-suitability-are-the-future-of-targeting/?mc_cid=da4c2d8443&mc_eid=ef64904596#.YFjPOWRKhhH

Channel Factory keeps on growing and this year made it onto Inc. Magazine's list of the fastest-growing private companie...
03/19/2021

Channel Factory keeps on growing and this year made it onto Inc. Magazine's list of the fastest-growing private companies in #California with 96% growth over the past two years.

Channel Factory keeps on growing and this year made it onto Inc. Magazine's list of the fastest-growing private companies in #California with 96% growth over the past two years.

Did you know that 69% of consumers prefer to buy from brands that support socially conscious causes?According to our lat...
03/17/2021
Study: Consumers Seek Brands That Reflect Their Values

Did you know that 69% of consumers prefer to buy from brands that support socially conscious causes?

According to our latest research study, there's a groundswell of consumers seeking out brands that reflect their values. Brands who are committed to making online environments more positive.

Check out the latest on our survey in MediaPost here.

https://www.mediapost.com/publications/article/361434/study-consumers-seek-brands-that-reflect-their-va.html

Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that?

Channel Factory CEO & Founder, Tony Chen spoke with Advertising Week on how he'll be dedicating his resources and time t...
03/17/2021

Channel Factory CEO & Founder, Tony Chen spoke with Advertising Week on how he'll be dedicating his resources and time to the idea of building a more conscious and responsible media ecosystem.

The work to create Channel Factory's #consciousadvertising program is getting underway now, and will be announced shortly.

In the meantime, over to Tony on how he thinks we can build a better, more humane, media ecosystem and prioritize empathy, love, and connection to ensure we are building a wealthy and healthy society #mentalhealthisthenewwealth #mentalhealth #consciousbusiness #responsiblemedia #consciousness

https://www.advertisingweek360.com/listen-up-mental-health-is-the-new-wealth/

Channel Factory CEO & Founder, Tony Chen spoke with Advertising Week on how he'll be dedicating his resources and time to the idea of building a more conscious and responsible media ecosystem.

The work to create Channel Factory's #consciousadvertising program is getting underway now, and will be announced shortly.

In the meantime, over to Tony on how he thinks we can build a better, more humane, media ecosystem and prioritize empathy, love, and connection to ensure we are building a wealthy and healthy society #mentalhealthisthenewwealth #mentalhealth #consciousbusiness #responsiblemedia #consciousness

https://www.advertisingweek360.com/listen-up-mental-health-is-the-new-wealth/

An insightful piece in Adweek on the #brandsafety and #brandsuitability imperative especially in light of 2021's Capitol...
03/15/2021
How to Be Much Better and Stronger at Brand Safety

An insightful piece in Adweek on the #brandsafety and #brandsuitability imperative especially in light of 2021's Capitol Hill riots.

"Our individual buying decisions speak with a louder voice than our policies or public statement. We must ensure our spending goes to the companies who live our values and have created systems to prevent the lies, violence, deception and hatred that are tearing our nation apart."

https://www.adweek.com/brand-marketing/stop-the-toxic-content-funding-hate-lies-and-insurrection/?utm_medium=browser_notification&utm_source=pushly&utm_campaign=866019

There is no longer any excuse for inaction.

Google's latest privacy announcement sent ripples through the industry. One thing we know for sure - #contextualtargetin...
03/10/2021

Google's latest privacy announcement sent ripples through the industry. One thing we know for sure - #contextualtargeting is going to be a priority for brands in this consumer-centric, privacy-first future. Check it out here.

https://channelfactory.com/googles-new-privacy-move-will-make-contextual-targeting-more-essential/?utm_source=organic+facebook&utm_medium=facebook&utm_content=google-privacy-blog&utm_campaign=21fy-organic-social

Google's latest privacy announcement sent ripples through the industry. One thing we know for sure - #contextualtargeting is going to be a priority for brands in this consumer-centric, privacy-first future. Check it out here.

https://channelfactory.com/googles-new-privacy-move-will-make-contextual-targeting-more-essential/?utm_source=organic+facebook&utm_medium=facebook&utm_content=google-privacy-blog&utm_campaign=21fy-organic-social

Still celebrating #iwd21 with this from Mindshare, where their employees were challenged to nominate women from the agen...
03/09/2021

Still celebrating #iwd21 with this from Mindshare, where their employees were challenged to nominate women from the agency, their media partners and their clients alike, who they feel deserve to be celebrated.

Two of our very own employees have been nominated and recognized as inspiring women by Mindshare and throughout the industry!

https://content.mindshareapps.com/media/sites/79/2021/03/IWD-Winner-One-Pager.pdf

Still celebrating #iwd21 with this from Mindshare, where their employees were challenged to nominate women from the agency, their media partners and their clients alike, who they feel deserve to be celebrated.

Two of our very own employees have been nominated and recognized as inspiring women by Mindshare and throughout the industry!

https://content.mindshareapps.com/media/sites/79/2021/03/IWD-Winner-One-Pager.pdf

Brands like Airbnb have used YouTube to drive up to a 14% increase in bookings on their properties. YouTube's TrueView f...
03/02/2021

Brands like Airbnb have used YouTube to drive up to a 14% increase in bookings on their properties.

YouTube's TrueView for Action product has proven value for brands who want to use the world's largest video platform to drive lower funnel results.

Learn more about the product, including #toptips on creative and targeting here.

http://channelfactory.com/true-view-for-action?utm_source=organic+facebook&utm_medium=facebook&utm_content=true-view-for-action-blog&utm_campaign=21fy-organic-social

Brands like Airbnb have used YouTube to drive up to a 14% increase in bookings on their properties.

YouTube's TrueView for Action product has proven value for brands who want to use the world's largest video platform to drive lower funnel results.

Learn more about the product, including #toptips on creative and targeting here.

http://channelfactory.com/true-view-for-action?utm_source=organic+facebook&utm_medium=facebook&utm_content=true-view-for-action-blog&utm_campaign=21fy-organic-social

YouTube is a huge opportunity for luxury brands to deliver scale.But curating premium environments is important given th...
03/01/2021

YouTube is a huge opportunity for luxury brands to deliver scale.

But curating premium environments is important given the vast sea of content that exists.

Check our our latest blog on how luxury brands should leverage #YouTube's premium content to deliver ads to their audience across the platform

https://go.channelfactory.com/luxury-brands-on-youtube-of

YouTube is a huge opportunity for luxury brands to deliver scale.

But curating premium environments is important given the vast sea of content that exists.

Check our our latest blog on how luxury brands should leverage #YouTube's premium content to deliver ads to their audience across the platform

https://go.channelfactory.com/luxury-brands-on-youtube-of

02/17/2021
Western Pest Partners with Channel Factory

Turning 30s creatives into 6s ads that still tell a story is no easy feat.

Look what Western Pest did working closely with Channel Factory's creative team to optimize their TV ad spot for their latest #YouTube campaign.

Are you interested in boosting your brand recall? Of course you are.Our research shows that brands who run against conte...
02/16/2021

Are you interested in boosting your brand recall? Of course you are.

Our research shows that brands who run against contextually aligned, brand suitable can drive up to 93% greater brand recall.

Find out how to deliver more memorable #YouTube campaigns with our Brand Suitability Guide.

https://go.channelfactory.com/brand-suitability-guide?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=21fy-brand-suitability-guide

Are you interested in boosting your brand recall? Of course you are.

Our research shows that brands who run against contextually aligned, brand suitable can drive up to 93% greater brand recall.

Find out how to deliver more memorable #YouTube campaigns with our Brand Suitability Guide.

https://go.channelfactory.com/brand-suitability-guide?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=21fy-brand-suitability-guide

We created our marketing insights hub to provide tips and tricks for brands, updates on the latest trends and prediction...
02/01/2021

We created our marketing insights hub to provide tips and tricks for brands, updates on the latest trends and predictions, and guides to make the most of your #digitalvideoadvertising.

Whether it's the key takeaways from #CES2021, or advice on how to make #YouTube campaigns brand suitable, it's all here. https://channelfactory.com/insights/?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=marketing-insights

We created our marketing insights hub to provide tips and tricks for brands, updates on the latest trends and predictions, and guides to make the most of your #digitalvideoadvertising.

Whether it's the key takeaways from #CES2021, or advice on how to make #YouTube campaigns brand suitable, it's all here. https://channelfactory.com/insights/?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=marketing-insights

The verdict's in - consumers want brands to run on suitable content.But how do brands go about making their campaigns mo...
01/29/2021

The verdict's in - consumers want brands to run on suitable content.

But how do brands go about making their campaigns more #brandsuitable? We put together our top tips to help you get started.

https://channelfactory.com/top-brand-suitability-tips/?utm_source=organic+facebook&utm_medium=facebook&utm_content=top-tips-blog-post&utm_campaign=21fy-organic-social

The verdict's in - consumers want brands to run on suitable content.

But how do brands go about making their campaigns more #brandsuitable? We put together our top tips to help you get started.

https://channelfactory.com/top-brand-suitability-tips/?utm_source=organic+facebook&utm_medium=facebook&utm_content=top-tips-blog-post&utm_campaign=21fy-organic-social

Do you want to spend your advertising budget on the wrong consumers? On average, brands waste up to 30% of their impress...
01/26/2021

Do you want to spend your advertising budget on the wrong consumers?

On average, brands waste up to 30% of their impressions running ads on the wrong type of #YouTube content. Find out how to change that with our Brand Suitability Guide.

http://ow.ly/uJqO50DiNAK

Do you want to spend your advertising budget on the wrong consumers?

On average, brands waste up to 30% of their impressions running ads on the wrong type of #YouTube content. Find out how to change that with our Brand Suitability Guide.

http://ow.ly/uJqO50DiNAK

Even if you didn’t make #ces2021, we put together, we put together all the major takeaways for brands and agencies to le...
01/25/2021

Even if you didn’t make #ces2021, we put together, we put together all the major takeaways for brands and agencies to learn about what the #digitalvideoadvertising world is thinking about this year.

Everything from corporate social responsibility to the self-improvement boom, here's what's on the marketing hive mind in 2021. https://channelfactory.com/key-ces-takeaways-2021/?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=fy21-ces-takeaways

Even if you didn’t make #ces2021, we put together, we put together all the major takeaways for brands and agencies to learn about what the #digitalvideoadvertising world is thinking about this year.

Everything from corporate social responsibility to the self-improvement boom, here's what's on the marketing hive mind in 2021. https://channelfactory.com/key-ces-takeaways-2021/?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=fy21-ces-takeaways

Address

8383 Wilshire Blvd, Ste 930
Beverly Hills, CA
90211

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 5pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+3238528788

Products

Managed service and self-service channel- and video-level whitelists and blacklists for YouTube

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Our Story

Channel Factory is the world leader in YouTube brand suitability, content alignment and ad performance. By harnessing a proprietary platform that leverages the deepest YouTube dataset in the industry, Channel Factory has implemented advanced brand suitability, customized content targeting and maximum performance for over three hundred of the Fortune 500. Channel Factory has offices in Los Angeles, San Francisco, Chicago, New York, Detroit, London, Stockholm, Hong Kong, Sydney and Warsaw.

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