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Channel Factory

Channel Factory Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube.

Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic inclusion lists & block lists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 39+ languages.

Operating as usual

🌈 Looking for ways to support LGBTQIA+ creators? Today we're spotlighting a few of our favorite #LGBTQIA+ @youtube creat...
06/08/2022

🌈 Looking for ways to support LGBTQIA+ creators? Today we're spotlighting a few of our favorite #LGBTQIA+ @youtube creators that deserve your follow. Send us a DM or reach out to [email protected] to find out more about how you can directly fund creators like these through our Conscious Project initiative.

✅ Subscribe and hit that notification bell for the YouTuber that aligns with your interests—a little digital support goes a long way.

#LoveIsLove #Pride2022 #PrideMonth #Diversity #Inclusion #YouTubeCreators #CreatorEconomy #ConsciousAdvertising

06/01/2022

🫂 What was OkCupid thinking when they launched one of the most controversial ad campaigns in dating app history? We sat down with Melissa Hobley, Global CMO at OkCupid, to discuss how they leaned into their audience needs and came out on top.

Watch the full #ConsciousConversation: https://youtu.be/qlVRzHyYp68

#ConsciousAdvertising #AdTech #DatingApps

Happy #Pride2022! 🏳️‍🌈 Channel Factory is kicking off this month with Pride trivia created by our LGBTQIA+ committee. Fo...
06/01/2022

Happy #Pride2022! 🏳️‍🌈 Channel Factory is kicking off this month with Pride trivia created by our LGBTQIA+ committee. For every entry, we're donating $10 to global LGBTQIA+ charities, Human Dignity Trust, The Trevor Project, The HRC Foundation, and Stonewall Community Foundation. As we celebrate and affirm the #LGBTQIA+ community, we must continue to educate ourselves. Test your Pride knowledge with our 2-min Rainbow Rights Quiz today, https://i2azh9k2o4u.typeform.com/to/MlxzQSvQ?typeform-source=t.co.

📈New research from Channel Factory reveals how consumers are shopping, sharing, and engaging on social video platforms i...
05/25/2022

📈New research from Channel Factory reveals how consumers are shopping, sharing, and engaging on social video platforms in 2022 and what this means for brands. Globally, 52% of users go to social media to relax and watch entertaining videos and are 21% more likely to consume a wider variety of content outside their core interests in 2022 compared to 2020.

Learn more about Channel Factory's new study and find new content opportunities for your brand at LINK IN BIO.

#Research #SocialTrends #NewTrends #Trending #BrandSafety #BrandSuitability #AdTech #TheSocialEffect

05/23/2022
Join Channel Factory at Cannes Lions

🇫🇷 Channel Factory is making our way to Cannes Lions this summer June 20-24, to connect with the industry's leading marketers and advertisers from around the world. Check out our full agenda and submit an RSVP request for the activation that piques your interest. https://channelfactory.com/canneslions2022/

#CannesLions2022 #AdTech #Marekting #Advertising #BrandSafety #BrandSuitability

📈 New research from Channel Factory, reveals Gen Z users in the UK are three times more likely to use YouTube than TikTo...
05/16/2022

📈 New research from Channel Factory, reveals Gen Z users in the UK are three times more likely to use YouTube than TikTok . “As the most popular social media platform, advertisers have numerous opportunities to reach their audience with their key messages. Adverts that are aligned with the content have a 17% higher return on investment”, says Rob Blake, UK Managing Director at Channel Factory.

Find out more key trends and new content opportunities for your brand here, https://newdigitalage.co/social-media/gen-z-users-are-three-times-more-likely-to-use-youtube-than-tiktok/.

#AdTech #BrandSafety #BrandSuitability #Advertising #Marketing

🗣️ Often times blocklists overly exclude #diverse creators' content. Robert Björk, Nordics Managing Director at Channel ...
04/20/2022
Så straffar standardiserade ”blocklistor” minoritetsgrupper

🗣️ Often times blocklists overly exclude #diverse creators' content. Robert Björk, Nordics Managing Director at Channel Factory, tells us what #advertisers can do to be more #inclusive.

Read more here: https://www.resume.se/alla-nyheter/opinion/sa-straffar-standardiserade-blocklistor-minoritetsgrupper/

*Translation available for non-Swedish speakers.

Resumé #AdTech #BrandSafety #BrandSuitability #ConsciousAdvertising

Att med hjälp av listor på ord förhindra annonser från att dyka upp i ”känsliga” sammanhang är en hörnsten av allt brand safety-arbetet. Men allt för standardiserade och vidlyftiga blocklistor riskerar att slå mot innehåll och kreatörer som lyfter fram samhällets minoritetsgrupper. D...

03/09/2022

Brand favorability declines among potential new customers and existing ones when brands don't align with consumers' belief systems. We joined three brilliant women from Vodafone Group, Mindshare, and The Drum to discuss “conscious advertising” and how it will drive better results for advertising on social video platforms. Read a full discussion debrief here: https://www.thedrum.com/news/2022/03/02/be-inclusive-not-exclusive-why-brands-need-embrace-conscious-advertising-social

#AdTech #BrandSuitability #ConsciousAdvertising #WHM2022 #WomensHistoryMonth #IWD2022

We are proud to support Digilearning's newest #Girlrise program, a game-changing digital career and mentor program for y...
03/09/2022

We are proud to support Digilearning's newest #Girlrise program, a game-changing digital career and mentor program for young women, ages 16-24. Channel Factory and Digilearning will deliver career development courses and trainings that reflect the skills needed for new industries, equipping participants with the right knowledge to safeguard the jobs for now and the future.

#WomenInTech #DigitalCareers #Mentorships #Diversity #Inclusion

Oh it’s FINALLY here! #GIRLRISE has begun and tonight you will be starting out with an introductory talk from @sarahnavas and @lisagoodchild welcoming you to the new programme and into the working world! 🌸

We absolutely can’t wait to meet you all on our new 12-week journey together.

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#careers #careersuccess #careerstrategist #careerdevelopment #edtech #careersadvice #careersupport #careerstrategy #creativecareers

Does your #mediabuying strategy align with  for #GARM standards? GARM standards provide a solid foundation for ensuring ...
03/08/2022
How to Align Your Brand with GARM Standards | Channel Factory

Does your #mediabuying strategy align with for #GARM standards? GARM standards provide a solid foundation for ensuring brand safety and brand sustainability. Learn which agencies use GARM, how to meet the standards, and how Channel Factory's technology ensures the highest customization possible for your brand. https://channelfactory.com/how-to-align-your-brand-with-garm-standards-what-to-know/

#ResponsibleAdvertising #ConsciousAdvertising #GARM #BrandSafety #BrandSuitability

GARM standards have set clear guidelines on what is deemed safe and suitable for sponsored digital media content. As a brand, here’s what you can do.

Happy #InternationalWomensDay! Channel Factory is committed to #BreakTheBias in the advertising and technology industry....
03/08/2022

Happy #InternationalWomensDay! Channel Factory is committed to #BreakTheBias in the advertising and technology industry. Today and everyday, we recognize the women who keep us thriving. Our diverse workforce is a reflection of our values in embracing people from all walks of life. Together we can forge women's equality. #IWD2022 #WomensHistoryMonth #Diversity #Equity #Inclusion

#BrandSafety #BrandSuitability #ConsciousAdvertising

📆 Catch us at #SXSW in Austin, TX for the Brand Innovators Marketing Innovation #BISummit this weekend.💡 Join our SVP of...
03/07/2022

📆 Catch us at #SXSW in Austin, TX for the Brand Innovators Marketing Innovation #BISummit this weekend.

💡 Join our SVP of Global Marketing Lauren Douglass, along with Harlem Globetrotters' B. Sunni Hickman, Hallmark's Alexis K., MGM Resorts's Sarah O. Moore, TULA's Katey Hassan, Twitter's Beverly Jackson, OkCupid's Melissa Hobley, and Self Esteem Brands's April Anslinger for an in-person Women in Marketing Leadership Panel on Saturday, March 12 at 11:45am CT.

RSVP and more details here: https://www.brand-innovators.com/livecast-series/brand-innovators-marketing-innovation-in-austin-0311-1522#Register-Hybrid

#Marketing #Leadership #Advertising #Brand #Innovation #SXSW2022

Restless, stay-at-home viewers, #Superbowl related content, and the #grammys all contributed to big spikes in #YouTube v...
04/14/2021

Restless, stay-at-home viewers, #Superbowl related content, and the #grammys all contributed to big spikes in #YouTube viewership between February and March. YouTube's growth is astounding, and it continues to prove a valuable investment in any brand’s media strategy.

We're proud title sponsors of the The 614 Group #brandsafetysummit 2021, and we're excited to see you at the many events...
04/08/2021
2021 Brand Safety Summit Series

We're proud title sponsors of the The 614 Group #brandsafetysummit 2021, and we're excited to see you at the many events we're involved in this year.

First up, on April 14, join our Chief Strategy Officer, Robin Zieme, CEO of Xaxis, Arshan Saha and Founder of TechnoBerries Solution Ipsita Banerjee as they explain the key benefits of a context-first strategy and how to put one into action.

https://www.youtube.com/watch?v=ILYwAZ8ndGg

This series empowers the global community of brand safety leaders through local conversations and industry-wide insights. The series, produced by 614 Group i...

Why should you build a context-first strategy and how do you do it?Don’t miss Channel Factory,  Xaxis and Technoberries ...
04/05/2021

Why should you build a context-first strategy and how do you do it?

Don’t miss Channel Factory, Xaxis and Technoberries explain everything at the #BrandSafetySummit Asia on 14 April!

Register today: https://bit.ly/3rCzb5X

How do women build thriving careers in industries traditionally run by men?While progress has been made, there's still a...
03/30/2021
How women can support each other in male-dominated industries | Opinion

How do women build thriving careers in industries traditionally run by men?

While progress has been made, there's still a lot of ground to cover for women in the workplace. Our SVP of Global Marketing, Lauren Douglass caught up with Newsweek to outline the ways in which women can build a brighter future - together. #womenempowerment

https://www.newsweek.com/how-women-can-support-each-other-male-dominated-industries-opinion-1578198

Women bring a unique set of skills and personality traits.

Brands are starting to talk about conscious advertising. But what is it and do consumers care?“What we hear from consume...
03/25/2021

Brands are starting to talk about conscious advertising. But what is it and do consumers care?

“What we hear from consumers is that they care what kind of content their favorite brands are funding, what they are supporting and how their investments reflect their values,” said Stevan R. director of brand safety and digital risk with GroupM

Head over to Channel Factory insights to learn more.

https://channelfactory.com/what-consumers-think-about-conscious-advertising/?utm_source=organic+facebook&utm_medium=facebook&utm_content=what-is-conscious-blog&utm_campaign=21fy-consciousadvertising

Brands looking to promote #inclusionanddiversity in their media strategies should look at their language targeting appro...
03/23/2021

Brands looking to promote #inclusionanddiversity in their media strategies should look at their language targeting approach.

When brands don't advertise on content in the many languages spoken in their country, they're not scaling against a fair representation of the population.

Channel Factory spoke with MarComm News about how language customizations help brands be more inclusive and diverse in their media strategies.

https://marcommnews.com/removing-the-language-barrier-to-encourage-inclusivity/

Channel Factory keeps on growing and this year made it onto Inc. Magazine's list of the fastest-growing private companie...
03/19/2021

Channel Factory keeps on growing and this year made it onto Inc. Magazine's list of the fastest-growing private companies in #California with 96% growth over the past two years.

Did you know that 69% of consumers prefer to buy from brands that support socially conscious causes?According to our lat...
03/17/2021
Study: Consumers Seek Brands That Reflect Their Values

Did you know that 69% of consumers prefer to buy from brands that support socially conscious causes?

According to our latest research study, there's a groundswell of consumers seeking out brands that reflect their values. Brands who are committed to making online environments more positive.

Check out the latest on our survey in MediaPost here.

https://www.mediapost.com/publications/article/361434/study-consumers-seek-brands-that-reflect-their-va.html

Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that?

Address

8383 Wilshire Blvd, Ste 930
Beverly Hills, CA
90211

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 5pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+3238528788

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Managed service and self-service channel- and video-level whitelists and blacklists for YouTube

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Channel Factory is the world leader in YouTube brand suitability, content alignment and ad performance. By harnessing a proprietary platform that leverages the deepest YouTube dataset in the industry, Channel Factory has implemented advanced brand suitability, customized content targeting and maximum performance for over three hundred of the Fortune 500. Channel Factory has offices in Los Angeles, San Francisco, Chicago, New York, Detroit, London, Stockholm, Hong Kong, Sydney and Warsaw.

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Live from Cannes Lions International Festival of Creativity MyLions #1 With Channel Factory International Advertising Association IAA
LionsCoffee #1 🦁☕️😎 Live de la Croisette « What’up Cannes Lions International Festival of Creativity? » Avec Laurent Buanec DGA Twitter Stéphane Martin - DG - ARPP Fiona Alenda - DG - Channel Factory Philippe Pager - CEO - AdForum
Cannes Lions 2022 : WARM-UP !!! 😎 Tous les jours, en Live de la Croisette sur la Creativity Beach, 4 émissions pour tout savoir sur les Cannes Lions International Festival of Creativity. #TheStudio La matinale, en français avec un café, c'est #LionsCoffee. Avec Mediatransports & ARPP - Autorité de Régulation Professionnelle de la Publicité L'émission engagée et en anglais, c'est #MyAct. Avec ACT Responsible, Havas Group & Mediatransports L'après-midi, Mark Tungate nous parle de créativité sur #MyLions. Avec Channel Factory Last but not least, le Golden Hour debrief avec le rosé, c'est #MyNews en Français! 😎 Avec Sup de Pub & Sup de Création. Merci à tous nos soutiens : ALL - Accor Live Limitless & MGallery Hotel Collection - Meta - AdForum - IAA France & International Advertising Association IAA - Culture RP - Viapass SAS Studio 619 - Captain Prod - Kyra Roest - Rado Beach Helen Powered by Sunglasses 😎
Forum IAB 2022: Transformacja na sterydach. Digital w czasach kryzysów. już za nami! 3 dni pełne niesamowitych wystąpień ponad 90-ciu autorytetów z branży, moc inspiracji i jeszcze więcej spotkań, rozmów i wypitych kaw 🗣☕️😀 Dziękujemy wszystkim i każdemu z osobna za zaangażowanie i tworzenie z nami tego wydarzenia 💛💜 Powrót do trybu stacjonarnego całemu zespołowi IAB Polska dodał energii do dalszego działania, więc trzymacie się mocno bo nie zwalniamy tempa 💪😎 Specjalne podziękowania należą się Sponsorom #ForumIAB2022 za przygotowanie atrakcji na stoiskach i nieocenione wsparcie. Sponsorzy Główni: Wirtualna Polska, Blix, @TVN Media, Offerista Group, Orange, Channel Factory, @INIS (Digitree Group), Polska Press Grupa, Polsat Media - Biuro Reklamy, TikTok, Salesforce. Sponsorzy wspierający: Mindshare Poland, Wyborcza.pl Warszawa, Taboola, YouTube, Teads, @OpenMOBI, RTB House, DoubleVerify, Proxi.cloud. Do zobaczenia za rok! 🤜🤛
Bjarte Ogrey, direktor prodaje Channel Factory nam je objasnio osnovnu razliku između pojmova brand safety i brand suitability, a onda nas je počastio i saznanjima vezanim za oglašavanje na poznatom YouTubeu. #playmediaday07 #PMD07 #YouTube #brandsafety #brandsuitability
Was tun, damit das Digital-Budget keine Propaganda und Fake News finanziert? Paco Panconcelli von Channel Factory erklärt im Interview, worauf Agenturen und Werbungtreibende in Kriegszeiten achten sollten. #Krieg #Propaganda #Werbeumfeld #Panconcelli
Un estudio de Channel Factory posiciona 📍 a #Youtube como la red social 📲 de videos 📽 favorita de la #GeneraciónZ, la #GeneraciónMilennial y la #GeneraciónX
Contra-intuïtief, maar volgens onderzoek van Channel Factory geven mensen aan zich juist beter te voelen door korte videocontent op social media
#Insight: Adults across the globe are increasingly turning to short form social video on platforms like YouTube, TikTok, #Snapchat, and Meta as a preferred source for #entertainment and relaxation, according to recent consumer survey from Channel Factory, the global brand suitability platform for YouTube. https://www.adobomagazine.com/insight/insight-new-research-from-channel-factory-reveals-52-of-consumers-watch-short-form-social-video-content-for-entertainment-and-relaxation/ #adobomagazine #thewordoncreativity Be a part of the adobo Creative Network: http://bit.ly/Join-adoboCreativeNetwork
.:: Job of the day ::. Channel Factory recrute un.e Account Manager 👇
To end our week, we have a brilliant talk with Veteran Games Journalist and Consultant Tamer to chat about all things GAMING. Who are the girl gamers out there?? 🕹 See you tonight!✨ Channel Factory Financial Times #MiQ • • • • #career #careergoals #success #entrepreneur #business #gamingbusiness #entrepreneurship #careers #passion #careeradvice #careerdevelopment #careercoach #leadership #mastermentoring ##gaming
We are thrilled to announce that Vivien McKechnie Founding Partner pt78.ie has joined our judging panel for the 2022 Media Awards! Judges profile 👉mediaawards.ie/judges/vivien-mckechnie #mediaawards22 Sponsored by www.dmgmedia.ie Channel Factory RTÉ Dublin Airport The Business Post www.tamireland.ie www.newsbrandsireland.ie www.radiocentreireland.ie Media Central IMJ (Irish Marketing Journal)
Pełna agenda DIMAQ VOICE Online #28 - spotkania z digitalem w digitalu ujrzała światło dzienne 💥 Przedstawiamy drugiego prelegenta, który wystąpi 29 marca po godz. 15:00 Szymon Szmigiel, Managing Director, Channel Factory opowie nam o znaczeniu Brand Suitability w reklamie online. 👍👌 🔥 Link do rejestracji tutaj: https://dimaq.pl/dimaq-voice-online/ Według przewodnika „Brand Safety & Suitability” opublikowanego przez IAB Europe, 82% marketerów uważa, że emisja reklamy przy nieodpowiednich treściach wpływa znacząco na reputację marki. Źle dopasowane treści mają wpływ na intencje zakupowe, zmniejszają wpływ innych reklam marki, a także znacząco wpływają na zaufanie do niej. Dopasowanie i adekwatność treści (brand suitability) to spektrum, które może się różnić w zależności od miejsca, marki i kampanii. Większość marek emituje się w środowisku brand safety, ale praktycznie żadna nie jest zainteresowana właściwym dopasowaniem treści… 👨‍💼 Kim jest prelegent? Szymon Szmigiel. Doświadczenia gromadził w Wirtualnej Polsce jako szef działu sprzedaży, w sieci Evolution Media Net jako dyrektor działu sprzedaży bezpośredniej oraz w NetSprint Group kierując działem agencyjnym. Pracował również w CDA SA, gdzie odpowiadał za rozwój biura reklamy i działania sprzedażowe w obszarze aVOD. Obecnie pełni funkcję Managing Directora na Polskę w Channel Factory, globalnej, technologicznej platformie danych, która prowadząc działania reklamowe na platformach video maksymalizuje zarówno efektywność, jak i dopasowanie kontekstowe. W latach 2008-2011 był członkiem zarządu IAB Polska. #AkredytacjaDIMAQ Partnerami wydarzenia są: GoldenSubmarine i Rocket Jobs
Avoiding misaligned content can make or break marketers’ campaign success. Read more: https://hubs.li/Q016rLc20 Post written by Tony Chen of Channel Factory, Forbes Councils Member.
To end our week, we have a very special talk with Paula Gardener all about mindset and comfort! ✨ Channel Factory Financial Times • • • • #mindset #mindsetmatter #career #careergoals #entrepreneur #business #dedication #careers #careeradvice #careerdevelopment #lifestyle #careercoach #mastermentoring
Watch on demand to hear from Rob Blake, Channel Factory; Anne Stilling, Vodafone; and Alexis Faulkner, Mindshare as they discuss why brands need to be inclusive not exclusive when it comes to social video 🎥 ➡️ https://bit.ly/3IIp7Bv #SocialVideo # BrandSafety # Inclusivity #Advertising