Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic inclusion lists & block lists, easily implemented through DV360 or Google Ads. Our platform is bu
ilt to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 39+ languages.
🏖 Heading to POSSIBLE Miami next month? Channel Factory, POSSIBLE, and Clean Miami Beach are teaming up for a Sustainable Beach Clean Up. 🌴 Let's make waves of positive change together while preserving Miami's beautiful shoreline.
Be part of something meaningful while in Miami!
📅 Save the date:
🗓 April 15th, 2024
🕔 5:00-6:30 PM
📍 Fontainebleau Miami Beach
RSVP for the beach clean up here, https://possible.wufoo.com/forms/possible-2024-beach-cleanup/.
🎉 Channel Factory is excited to welcome Kartik Mehta as our new Head of Asia, Growth Markets.
In his new role, Kartik will solidify Channel Factory’s position in emerging markets and contribute to our sustained global growth by enhancing and localizing our global strategy.
"Having Kartik join our global management team, with his impressive experience in expanding businesses into emerging markets, will enable Channel Factory to identify and seize as many opportunities as possible across India and Southeast Asia. I look forward to Kartik's contributions in elevating our global strategy to drive the greatest growth possible." - Robin Zieme, Chief Growth Officer, Channel Factory.
Welcome to the team, Kartik!
Read more about the appointment in MARKETECH APAC, https://marketech-apac.com/kartik-mehta-appointed-as-channel-factorys-head-of-asia-growth-markets/
In his new role, Mehta will be solidifying Channel Factory’s position in emerging markets, whilst aiding Channel Factory’s sustained global growth through enhancing and localising its global strategy.
👏 Check out Channel Factory's Phil Cowdell in action at the Programmatic Summit Sydney and Melbourne, shedding light on the unintended consequences of the industry's brand safety initiatives and the overreliance on exclusion lists. He offered strategic approaches to create a more responsible, inclusive, and sustainable media ecosystem.
To learn more about , visit LINK IN BIO.
💪 Word of wisdom from the ladies of Channel Factory.
We asked women from diverse backgrounds and skill sets to share a piece of advice to help women thrive in the workplace. One common theme that emerged was the power of your voice and the importance of being confident in your abilities—a reminder that the voice of one can be the voice of many!
Happy International Women's Day 💐
🎥 With approximately 2.7 billion monthly visitors on YouTube worldwide and over 122 million accessing it daily, there’s no doubt that if you need to get your brand, products, or services in front of the right audience, contextual ads on YouTube are the way to go. In a recent blog post, we break down how contextual targeting strategies outperform keyword ads and how to get the greatest ROI from your ad spend. Read more,
The modern world is always online. There are 2.7 billion monthly visitors to YouTube worldwide, with over 122 million accessing it on a daily basis. There’s no doubt: If you need to get your brand, products, or services in front of the right audience, contextual ads on YouTube are the way to go. W...
Happy !
🏆 Last night, Channel Factory’s very own Jenny Chau, our Chief Solutions Officer, was awarded a Working Mothers of the Year award!
Since joining Channel Factory in 2015, Jenny has been instrumental in building our top-notch client and campaign services team for North America. Her journey as a working mother has not only shaped her approach to balancing family and career but has also empowered her to excel in both realms. 👏
As we celebrate this well-deserved recognition, Jenny’s ability to manage work life and mom life reminds us of the importance of embracing flexibility to truly thrive.
🥂 Here's to Jenny's continued success and inspiration to working mothers everywhere!
Many congrats to the winning moms—read more in at LINK IN BIO 🔗
🎯 The Mission:
"As advertisers, we need to make protecting kids—and all vulnerable communities—central to our industry mission. And we can do it by amplifying positive content and constraining negative content." Phillip Cowdell, CSO at Channel Factory, shares insights on the media's duty to safeguard children online and actionable steps to achieve this goal.
Read more: https://newdigitalage.co/partner-content/the-digital-ad-industry-must-accept-its-responsibility-to-help-protect-children-online/
The digital advertising community must step up to help protect children online, says Phil Cowdell, Chief Strategy Officer, Channel Factory...
Buon divertimento! 🇮🇹Our Italian team brought the good vibes to this year's Winter Party. Huge thanks to our amazing clients and partners for joining us as we kickstart a year full of exciting new business ventures.🎉 Here's to a year of growth, collaboration, and endless opportunities.
🤠 We're back in Austin, TX for and excited to reconnect! Book a meeting with us and discover the incredible work our Channel Factory team is doing to foster a safe and inclusive digital ecosystem.
Send us a DM—let's chat about shaping the future together.
👏 Please join us in welcoming Tom Heddon, our new Head of Sales, Victoria! With extensive experience in the media industry, Tom joins Channel Factory to lead our local sales team, drive revenue maximization, and provide strategic direction.
"Tom's appointment as Head of Sales for Victoria is a significant moment for Channel Factory's continued growth in the Australian market, especially in Victoria. His extensive sales background across both agencies and client direct, coupled with his strong brand and network, positions him perfectly to amplify our existing presence. His unique blend of experience will be instrumental in taking our market operations to the next level," said James Rose, Managing Director ANZ at Channel Factory.
Welcome to the team, Tom!
Read more in Mi3Australia,
Channel Factory, has announced the appointment of Tom Heddon as the new Head of Sales for Victoria. This move is part of the company's ongoing expansion in the Australia and New Zealand (ANZ) region.
💡 Did you know? 74% of consumers prioritize social consciousness in their purchases, and they recognize the brands that get it.
Although we're halfway through Black History Month, it's never too late to support Black audiences. With Channel Factory's Conscious Package, you can reach diverse audiences throughout February and beyond.
Our customized advertising approach will dynamically connect your brand with multicultural audiences across YouTube, appearing on contextually relevant and safe channels and videos to maximize your campaign's impact.
Download the Black History Month Advertising Package https://channelfactory.com/insights/research-guides/black-history-month-youtube-advertising-package/.
Celebrate Black History Month Reach Black audiences with Channel Factory’s Conscious Package 74% of consumers make social consciousness a priority in their purchases. Consumers care about brands taking a stand to create a better digital ecosystem and monetize diverse and inclusive content. Chann...
🇩🇪 Our German team shared tips and tricks in the kitchen last week, forging stronger bonds over delicious recipes. Who knew team-building could taste so good? 🍲🥂
🌐 That's a wrap— introduced groundbreaking innovations and tech trends that are set to reshape the digital landscape. From gadgets fueled by AI to advancements in sustainability, the tech landscape is anything but static.
"After spending four days at CES, it's clear that the future of media is undeniably powered by AI. Whether it's navigating sustainability, attention, or digital health and wellbeing, the trajectory is contextual and geared towards delivering true ROI. That said, Channel Factory is perfectly aligned to deliver success in both the short and long term for our customers." - Bill Schild, GM, Americas, Channel Factory
📸 Check out the team at .
Ready for your best advertising year on ! 🚀 Dive into Factory's latest blog - 'How to Measure Ad Recall and Brand Lift: A YouTube Optimization Guide.' 📊 Elevate your strategies and set the stage for a successful year ahead. Read more, https://channelfactory.com/measure-ad-recall-brand-lift/
Understanding how to measure ad recall and brand lift can be beneficial for optimizing your video marketing campaign. Learn more with our blog.
is right around the corner and we want to connect with you!
Get in touch with someone from our team while we're in Vegas—from brand safety to contextually aligned strategies on YouTube, we've got you covered.
Request a meeting with us at CES, https://channelfactory.com/events/ces-2024/.
Join CHANNEL FACTORY AT CES 2024 Request a meeting VEGAS WE ARE BACK. Request a meeting with us during CES 2024, 9-12 January 2024, to see how Channel Factory can help you with your online video campaigns. Scroll down for more details BOOK A MEETING WITH OUR TEAM Request to book a meeting with us [....
🏆 Cheers to Jenny Chau, our Chief Solutions Officer, for winning a She Runs It Working Mothers of the Year award! With 8 years of pivotal contributions to Channel Factory's growth, Jenny's exceptional leadership and resilience as a new mom truly deserve recognition.
Congrats, Jenny! 🎉
Learn more, https://sherunsit.org/event/in-person-event-working-mothers-of-the-year-awards/
Meet the 2024 Working Mothers of the Year She Runs It is delighted to honor … Continued
🔑 Unlock the power of contextual advertising on YouTube. With 122 million daily users, it's the best platform to showcase your brand. Discover why contextual targeting goes beyond keyword ads and learn how to maximize your ROI in our recent blog post.
Contextual targeting strategies help advertisers align their message with YouTube users when they enjoy relevant content. Find out more with our blog.
🚀 📚Supercharge your back-to-school video ads with Channel Factory's tailored YouTube ad solutions. Unlock maximum ROI as you effortlessly connect with your target audience, precisely where and when it matters.
Download our FREE Back-to-School Advertising Guide, https://go.channelfactory.com/insights/back-to-school-advertising-guide?utm_source=li&utm_medium=organic&utm_campaign=ba-bts23
As Summer comes to a close, kids and parents gear up for going back to school which means shopping for clothing, electronics, classroom supplies and more.
🎉 Exciting news—We're thrilled to welcome Bill Schild as the new GM, Americas at Channel Factory. With over two decades of ad tech and programmatic advertising experience, Bill is set to elevate Channel Factory's excellence even further. Join us in celebrating this dynamic addition to our team! 🌟
Read more in ExchangeWire, https://www.exchangewire.com/blog/2023/08/02/channel-factory-appoints-ad-tech-veteran-bill-schild-as-general-manager-americas/
Channel Factory, the global brand suitability and contextual advertising platform, has appointed Bill Schild as GM, the Americas. Bringing with him over
🚀 The Rise of Gen Z: Uncover their digital habits, values, and impactful role in shaping today's trends. 🌐 Don't miss insights from industry experts, including Lia Cain, Commercial Director of ANZ at Channel Factory, in AdNews Australia. Dive in now, https://www.adnews.com.au/news/long-read-gen-z-where-art-thou.
The kids are alright.
🌟What key characteristics set remarkable ad campaigns apart from forgettable ones? 🎯Check out these seven tactics your brand can use to guarantee memorable and impactful advertising, https://channelfactory.com/memorable-ad-campaign-tactics-brands-use/.
Memorable ad campaigns are ones that truly connect with target audiences and elevate a brand’s image. Read about the best trails of successful advertising.
🚀Align your ad with the best content and reach the right audience across and other video platforms with Channel Factory.
Stay a 10 and reach out to us using the link in our bio to learn more about how we can help you get the most out of your media dollars on
🌈 Looking for ways to support LGBTQIA+ creators? Today we're spotlighting a few of our favorite + creators that deserve your follow. Send us a DM or reach out to [email protected] to find out more about how you can directly fund creators like these through our Conscious Project initiative.
✅ Subscribe and hit that notification bell for the YouTuber that aligns with your interests—a little digital support goes a long way.
🫂 What was OkCupid thinking when they launched one of the most controversial ad campaigns in dating app history? We sat down with Melissa Hobley, Global CMO at OkCupid, to discuss how they leaned into their audience needs and came out on top.
Watch the full : https://youtu.be/qlVRzHyYp68
Happy ! 🏳️🌈 Channel Factory is kicking off this month with Pride trivia created by our LGBTQIA+ committee. For every entry, we're donating $10 to global LGBTQIA+ charities, Human Dignity Trust, The Trevor Project, The HRC Foundation, and Stonewall Community Foundation. As we celebrate and affirm the + community, we must continue to educate ourselves. Test your Pride knowledge with our 2-min Rainbow Rights Quiz today, https://i2azh9k2o4u.typeform.com/to/MlxzQSvQ?typeform-source=t.co.
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🇫🇷🌴Day 1 at #CannesLions2024 was a success! We kicked off with inspiring discussions at @stagwellglobal’s Sport Beach stage, explored innovative marketing strategies, and connected with industry leaders. Excited for what the rest of the week holds. Don’t miss all the fun—RSVP here, https://channelfactory.com/event-cannes-lions/.
Channel Factory is the world leader in YouTube brand suitability, content alignment and ad performance. By harnessing a proprietary platform that leverages the deepest YouTube dataset in the industry, Channel Factory has implemented advanced brand suitability, customized content targeting and maximum performance for over three hundred of the Fortune 500. Channel Factory has offices in Los Angeles, San Francisco, Chicago, New York, Detroit, London, Stockholm, Hong Kong, Sydney and Warsaw.
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