Channel Factory

04/14/2021

Restless, stay-at-home viewers, #Superbowl related content, and the #grammys all contributed to big spikes in #YouTube viewership between February and March. YouTube's growth is astounding, and it continues to prove a valuable investment in any brand’s media strategy.

Restless, stay-at-home viewers, #Superbowl related content, and the #grammys all contributed to big spikes in #YouTube viewership between February and March. YouTube's growth is astounding, and it continues to prove a valuable investment in any brand’s media strategy.

04/08/2021

2021 Brand Safety Summit Series

We're proud title sponsors of the The 614 Group #brandsafetysummit 2021, and we're excited to see you at the many events we're involved in this year.

First up, on April 14, join our Chief Strategy Officer, Robin Zieme, CEO of Xaxis, Arshan Saha and Founder of TechnoBerries Solution Ipsita Banerjee as they explain the key benefits of a context-first strategy and how to put one into action.

https://www.youtube.com/watch?v=ILYwAZ8ndGg

This series empowers the global community of brand safety leaders through local conversations and industry-wide insights. The series, produced by 614 Group i...

04/05/2021

Why should you build a context-first strategy and how do you do it?

Don’t miss Channel Factory, Xaxis and Technoberries explain everything at the #BrandSafetySummit Asia on 14 April!

Register today: https://bit.ly/3rCzb5X

Why should you build a context-first strategy and how do you do it?

Don’t miss Channel Factory, Xaxis and Technoberries explain everything at the #BrandSafetySummit Asia on 14 April!

Register today: https://bit.ly/3rCzb5X

03/30/2021

How women can support each other in male-dominated industries | Opinion

How do women build thriving careers in industries traditionally run by men?

While progress has been made, there's still a lot of ground to cover for women in the workplace. Our SVP of Global Marketing, Lauren Douglass caught up with Newsweek to outline the ways in which women can build a brighter future - together. #womenempowerment

https://www.newsweek.com/how-women-can-support-each-other-male-dominated-industries-opinion-1578198

Women bring a unique set of skills and personality traits.

03/25/2021

Brands are starting to talk about conscious advertising. But what is it and do consumers care?

“What we hear from consumers is that they care what kind of content their favorite brands are funding, what they are supporting and how their investments reflect their values,” said Stevan R. director of brand safety and digital risk with GroupM

Head over to Channel Factory insights to learn more.

https://channelfactory.com/what-consumers-think-about-conscious-advertising/?utm_source=organic+facebook&utm_medium=facebook&utm_content=what-is-conscious-blog&utm_campaign=21fy-consciousadvertising

Brands are starting to talk about conscious advertising. But what is it and do consumers care?

“What we hear from consumers is that they care what kind of content their favorite brands are funding, what they are supporting and how their investments reflect their values,” said Stevan R. director of brand safety and digital risk with GroupM

Head over to Channel Factory insights to learn more.

https://channelfactory.com/what-consumers-think-about-conscious-advertising/?utm_source=organic+facebook&utm_medium=facebook&utm_content=what-is-conscious-blog&utm_campaign=21fy-consciousadvertising

03/24/2021

How do brands maintain a constant drumbeat with their customers?

Delivering ad experiences into inclusive and diverse environments contextually aligned with the brand's values are just one of the #toptips from Channel Factory. Read the rest here.

https://www.pitr.uk/upscale-your-advertising-strategy-for-business-recovery-by-robin-zieme-emea-partner-at-channel-factory/

How do brands maintain a constant drumbeat with their customers?

Delivering ad experiences into inclusive and diverse environments contextually aligned with the brand's values are just one of the #toptips from Channel Factory. Read the rest here.

https://www.pitr.uk/upscale-your-advertising-strategy-for-business-recovery-by-robin-zieme-emea-partner-at-channel-factory/

03/23/2021

Brands looking to promote #inclusionanddiversity in their media strategies should look at their language targeting approach.

When brands don't advertise on content in the many languages spoken in their country, they're not scaling against a fair representation of the population.

Channel Factory spoke with MarComm News about how language customizations help brands be more inclusive and diverse in their media strategies.

https://marcommnews.com/removing-the-language-barrier-to-encourage-inclusivity/

Brands looking to promote #inclusionanddiversity in their media strategies should look at their language targeting approach.

When brands don't advertise on content in the many languages spoken in their country, they're not scaling against a fair representation of the population.

Channel Factory spoke with MarComm News about how language customizations help brands be more inclusive and diverse in their media strategies.

https://marcommnews.com/removing-the-language-barrier-to-encourage-inclusivity/

03/22/2021

Why should brands see the #cookieless future as an opportunity, not a threat?

Because it's causing them to focus on their #contextualtargeting and #brandsuitability media strategies - much more powerful ways to engage with consumers online.

Channel Factory got together with Street Fight to explain more

https://streetfightmag.com/2021/03/19/contextual-ads-and-brand-suitability-are-the-future-of-targeting/?mc_cid=da4c2d8443&mc_eid=ef64904596#.YFjPOWRKhhH

Why should brands see the #cookieless future as an opportunity, not a threat?

Because it's causing them to focus on their #contextualtargeting and #brandsuitability media strategies - much more powerful ways to engage with consumers online.

Channel Factory got together with Street Fight to explain more

https://streetfightmag.com/2021/03/19/contextual-ads-and-brand-suitability-are-the-future-of-targeting/?mc_cid=da4c2d8443&mc_eid=ef64904596#.YFjPOWRKhhH

03/19/2021

Channel Factory keeps on growing and this year made it onto Inc. Magazine's list of the fastest-growing private companies in #California with 96% growth over the past two years.

Channel Factory keeps on growing and this year made it onto Inc. Magazine's list of the fastest-growing private companies in #California with 96% growth over the past two years.

03/17/2021

Channel Factory updated their info in the about section.

Channel Factory updated their info in the about section.

03/17/2021

Study: Consumers Seek Brands That Reflect Their Values

Did you know that 69% of consumers prefer to buy from brands that support socially conscious causes?

According to our latest research study, there's a groundswell of consumers seeking out brands that reflect their values. Brands who are committed to making online environments more positive.

Check out the latest on our survey in MediaPost here.

https://www.mediapost.com/publications/article/361434/study-consumers-seek-brands-that-reflect-their-va.html

Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that?

03/17/2021

Channel Factory CEO & Founder, Tony Chen spoke with Advertising Week on how he'll be dedicating his resources and time to the idea of building a more conscious and responsible media ecosystem.

The work to create Channel Factory's #consciousadvertising program is getting underway now, and will be announced shortly.

In the meantime, over to Tony on how he thinks we can build a better, more humane, media ecosystem and prioritize empathy, love, and connection to ensure we are building a wealthy and healthy society #mentalhealthisthenewwealth #mentalhealth #consciousbusiness #responsiblemedia #consciousness

https://www.advertisingweek360.com/listen-up-mental-health-is-the-new-wealth/

Channel Factory CEO & Founder, Tony Chen spoke with Advertising Week on how he'll be dedicating his resources and time to the idea of building a more conscious and responsible media ecosystem.

The work to create Channel Factory's #consciousadvertising program is getting underway now, and will be announced shortly.

In the meantime, over to Tony on how he thinks we can build a better, more humane, media ecosystem and prioritize empathy, love, and connection to ensure we are building a wealthy and healthy society #mentalhealthisthenewwealth #mentalhealth #consciousbusiness #responsiblemedia #consciousness

https://www.advertisingweek360.com/listen-up-mental-health-is-the-new-wealth/

03/15/2021

How to Be Much Better and Stronger at Brand Safety

An insightful piece in Adweek on the #brandsafety and #brandsuitability imperative especially in light of 2021's Capitol Hill riots.

"Our individual buying decisions speak with a louder voice than our policies or public statement. We must ensure our spending goes to the companies who live our values and have created systems to prevent the lies, violence, deception and hatred that are tearing our nation apart."

https://www.adweek.com/brand-marketing/stop-the-toxic-content-funding-hate-lies-and-insurrection/?utm_medium=browser_notification&utm_source=pushly&utm_campaign=866019

There is no longer any excuse for inaction.

03/10/2021

Google's latest privacy announcement sent ripples through the industry. One thing we know for sure - #contextualtargeting is going to be a priority for brands in this consumer-centric, privacy-first future. Check it out here.

https://channelfactory.com/googles-new-privacy-move-will-make-contextual-targeting-more-essential/?utm_source=organic+facebook&utm_medium=facebook&utm_content=google-privacy-blog&utm_campaign=21fy-organic-social

Google's latest privacy announcement sent ripples through the industry. One thing we know for sure - #contextualtargeting is going to be a priority for brands in this consumer-centric, privacy-first future. Check it out here.

https://channelfactory.com/googles-new-privacy-move-will-make-contextual-targeting-more-essential/?utm_source=organic+facebook&utm_medium=facebook&utm_content=google-privacy-blog&utm_campaign=21fy-organic-social

03/09/2021

Still celebrating #iwd21 with this from Mindshare, where their employees were challenged to nominate women from the agency, their media partners and their clients alike, who they feel deserve to be celebrated.

Two of our very own employees have been nominated and recognized as inspiring women by Mindshare and throughout the industry!

https://content.mindshareapps.com/media/sites/79/2021/03/IWD-Winner-One-Pager.pdf

Still celebrating #iwd21 with this from Mindshare, where their employees were challenged to nominate women from the agency, their media partners and their clients alike, who they feel deserve to be celebrated.

Two of our very own employees have been nominated and recognized as inspiring women by Mindshare and throughout the industry!

https://content.mindshareapps.com/media/sites/79/2021/03/IWD-Winner-One-Pager.pdf

03/02/2021

Brands like Airbnb have used YouTube to drive up to a 14% increase in bookings on their properties.

YouTube's TrueView for Action product has proven value for brands who want to use the world's largest video platform to drive lower funnel results.

Learn more about the product, including #toptips on creative and targeting here.

http://channelfactory.com/true-view-for-action?utm_source=organic+facebook&utm_medium=facebook&utm_content=true-view-for-action-blog&utm_campaign=21fy-organic-social

Brands like Airbnb have used YouTube to drive up to a 14% increase in bookings on their properties.

YouTube's TrueView for Action product has proven value for brands who want to use the world's largest video platform to drive lower funnel results.

Learn more about the product, including #toptips on creative and targeting here.

http://channelfactory.com/true-view-for-action?utm_source=organic+facebook&utm_medium=facebook&utm_content=true-view-for-action-blog&utm_campaign=21fy-organic-social

03/01/2021

YouTube is a huge opportunity for luxury brands to deliver scale.

But curating premium environments is important given the vast sea of content that exists.

Check our our latest blog on how luxury brands should leverage #YouTube's premium content to deliver ads to their audience across the platform

https://go.channelfactory.com/luxury-brands-on-youtube-of

YouTube is a huge opportunity for luxury brands to deliver scale.

But curating premium environments is important given the vast sea of content that exists.

Check our our latest blog on how luxury brands should leverage #YouTube's premium content to deliver ads to their audience across the platform

https://go.channelfactory.com/luxury-brands-on-youtube-of

02/17/2021

Western Pest Partners with Channel Factory

Turning 30s creatives into 6s ads that still tell a story is no easy feat.

Look what Western Pest did working closely with Channel Factory's creative team to optimize their TV ad spot for their latest #YouTube campaign.

02/16/2021

Are you interested in boosting your brand recall? Of course you are.

Our research shows that brands who run against contextually aligned, brand suitable can drive up to 93% greater brand recall.

Find out how to deliver more memorable #YouTube campaigns with our Brand Suitability Guide.

https://go.channelfactory.com/brand-suitability-guide?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=21fy-brand-suitability-guide

Are you interested in boosting your brand recall? Of course you are.

Our research shows that brands who run against contextually aligned, brand suitable can drive up to 93% greater brand recall.

Find out how to deliver more memorable #YouTube campaigns with our Brand Suitability Guide.

https://go.channelfactory.com/brand-suitability-guide?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=21fy-brand-suitability-guide

02/01/2021

We created our marketing insights hub to provide tips and tricks for brands, updates on the latest trends and predictions, and guides to make the most of your #digitalvideoadvertising.

Whether it's the key takeaways from #CES2021, or advice on how to make #YouTube campaigns brand suitable, it's all here. https://channelfactory.com/insights/?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=marketing-insights

We created our marketing insights hub to provide tips and tricks for brands, updates on the latest trends and predictions, and guides to make the most of your #digitalvideoadvertising.

Whether it's the key takeaways from #CES2021, or advice on how to make #YouTube campaigns brand suitable, it's all here. https://channelfactory.com/insights/?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=marketing-insights

01/29/2021

The verdict's in - consumers want brands to run on suitable content.

But how do brands go about making their campaigns more #brandsuitable? We put together our top tips to help you get started.

https://channelfactory.com/top-brand-suitability-tips/?utm_source=organic+facebook&utm_medium=facebook&utm_content=top-tips-blog-post&utm_campaign=21fy-organic-social

The verdict's in - consumers want brands to run on suitable content.

But how do brands go about making their campaigns more #brandsuitable? We put together our top tips to help you get started.

https://channelfactory.com/top-brand-suitability-tips/?utm_source=organic+facebook&utm_medium=facebook&utm_content=top-tips-blog-post&utm_campaign=21fy-organic-social

01/26/2021

Do you want to spend your advertising budget on the wrong consumers?

On average, brands waste up to 30% of their impressions running ads on the wrong type of #YouTube content. Find out how to change that with our Brand Suitability Guide.

http://ow.ly/uJqO50DiNAK

Do you want to spend your advertising budget on the wrong consumers?

On average, brands waste up to 30% of their impressions running ads on the wrong type of #YouTube content. Find out how to change that with our Brand Suitability Guide.

http://ow.ly/uJqO50DiNAK

01/25/2021

Even if you didn’t make #ces2021, we put together, we put together all the major takeaways for brands and agencies to learn about what the #digitalvideoadvertising world is thinking about this year.

Everything from corporate social responsibility to the self-improvement boom, here's what's on the marketing hive mind in 2021. https://channelfactory.com/key-ces-takeaways-2021/?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=fy21-ces-takeaways

Even if you didn’t make #ces2021, we put together, we put together all the major takeaways for brands and agencies to learn about what the #digitalvideoadvertising world is thinking about this year.

Everything from corporate social responsibility to the self-improvement boom, here's what's on the marketing hive mind in 2021. https://channelfactory.com/key-ces-takeaways-2021/?utm_source=organic+facebook&utm_medium=facebook&utm_campaign=fy21-ces-takeaways