Channel Factory

06/08/2022

🌈 Looking for ways to support LGBTQIA+ creators? Today we're spotlighting a few of our favorite #LGBTQIA+ @youtube creators that deserve your follow. Send us a DM or reach out to [email protected] to find out more about how you can directly fund creators like these through our Conscious Project initiative.

✅ Subscribe and hit that notification bell for the YouTuber that aligns with your interests—a little digital support goes a long way.

#LoveIsLove #Pride2022 #PrideMonth #Diversity #Inclusion #YouTubeCreators #CreatorEconomy #ConsciousAdvertising

06/01/2022

🫂 What was OkCupid thinking when they launched one of the most controversial ad campaigns in dating app history? We sat down with Melissa Hobley, Global CMO at OkCupid, to discuss how they leaned into their audience needs and came out on top.

Watch the full #ConsciousConversation: https://youtu.be/qlVRzHyYp68

#ConsciousAdvertising #AdTech #DatingApps

06/01/2022

Happy #Pride2022! 🏳️‍🌈 Channel Factory is kicking off this month with Pride trivia created by our LGBTQIA+ committee. For every entry, we're donating $10 to global LGBTQIA+ charities, Human Dignity Trust, The Trevor Project, The HRC Foundation, and Stonewall Community Foundation. As we celebrate and affirm the #LGBTQIA+ community, we must continue to educate ourselves. Test your Pride knowledge with our 2-min Rainbow Rights Quiz today, https://i2azh9k2o4u.typeform.com/to/MlxzQSvQ?typeform-source=t.co.

05/25/2022

📈New research from Channel Factory reveals how consumers are shopping, sharing, and engaging on social video platforms in 2022 and what this means for brands. Globally, 52% of users go to social media to relax and watch entertaining videos and are 21% more likely to consume a wider variety of content outside their core interests in 2022 compared to 2020.

Learn more about Channel Factory's new study and find new content opportunities for your brand at LINK IN BIO.

#Research #SocialTrends #NewTrends #Trending #BrandSafety #BrandSuitability #AdTech #TheSocialEffect

05/23/2022

Join Channel Factory at Cannes Lions

🇫🇷 Channel Factory is making our way to Cannes Lions this summer June 20-24, to connect with the industry's leading marketers and advertisers from around the world. Check out our full agenda and submit an RSVP request for the activation that piques your interest. https://channelfactory.com/canneslions2022/

#CannesLions2022 #AdTech #Marekting #Advertising #BrandSafety #BrandSuitability

05/16/2022

📈 New research from Channel Factory, reveals Gen Z users in the UK are three times more likely to use YouTube than TikTok . “As the most popular social media platform, advertisers have numerous opportunities to reach their audience with their key messages. Adverts that are aligned with the content have a 17% higher return on investment”, says Rob Blake, UK Managing Director at Channel Factory.

Find out more key trends and new content opportunities for your brand here, https://newdigitalage.co/social-media/gen-z-users-are-three-times-more-likely-to-use-youtube-than-tiktok/.

#AdTech #BrandSafety #BrandSuitability #Advertising #Marketing

04/20/2022

Så straffar standardiserade ”blocklistor” minoritetsgrupper

🗣️ Often times blocklists overly exclude #diverse creators' content. Robert Björk, Nordics Managing Director at Channel Factory, tells us what #advertisers can do to be more #inclusive.

Read more here: https://www.resume.se/alla-nyheter/opinion/sa-straffar-standardiserade-blocklistor-minoritetsgrupper/

*Translation available for non-Swedish speakers.

Resumé #AdTech #BrandSafety #BrandSuitability #ConsciousAdvertising

Att med hjälp av listor på ord förhindra annonser från att dyka upp i ”känsliga” sammanhang är en hörnsten av allt brand safety-arbetet. Men allt för standardiserade och vidlyftiga blocklistor riskerar att slå mot innehåll och kreatörer som lyfter fram samhällets minoritetsgrupper. D...

03/09/2022

Brand favorability declines among potential new customers and existing ones when brands don't align with consumers' belief systems. We joined three brilliant women from Vodafone Group, Mindshare, and The Drum to discuss “conscious advertising” and how it will drive better results for advertising on social video platforms. Read a full discussion debrief here: https://www.thedrum.com/news/2022/03/02/be-inclusive-not-exclusive-why-brands-need-embrace-conscious-advertising-social

#AdTech #BrandSuitability #ConsciousAdvertising #WHM2022 #WomensHistoryMonth #IWD2022

03/09/2022

We are proud to support Digilearning's newest #Girlrise program, a game-changing digital career and mentor program for young women, ages 16-24. Channel Factory and Digilearning will deliver career development courses and trainings that reflect the skills needed for new industries, equipping participants with the right knowledge to safeguard the jobs for now and the future.

#WomenInTech #DigitalCareers #Mentorships #Diversity #Inclusion

Oh it’s FINALLY here! #GIRLRISE has begun and tonight you will be starting out with an introductory talk from @sarahnavas and @lisagoodchild welcoming you to the new programme and into the working world! 🌸

We absolutely can’t wait to meet you all on our new 12-week journey together.

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#careers #careersuccess #careerstrategist #careerdevelopment #edtech #careersadvice #careersupport #careerstrategy #creativecareers

03/08/2022

How to Align Your Brand with GARM Standards | Channel Factory

Does your #mediabuying strategy align with for #GARM standards? GARM standards provide a solid foundation for ensuring brand safety and brand sustainability. Learn which agencies use GARM, how to meet the standards, and how Channel Factory's technology ensures the highest customization possible for your brand. https://channelfactory.com/how-to-align-your-brand-with-garm-standards-what-to-know/

#ResponsibleAdvertising #ConsciousAdvertising #GARM #BrandSafety #BrandSuitability

GARM standards have set clear guidelines on what is deemed safe and suitable for sponsored digital media content. As a brand, here’s what you can do.

03/08/2022

Happy #InternationalWomensDay! Channel Factory is committed to #BreakTheBias in the advertising and technology industry. Today and everyday, we recognize the women who keep us thriving. Our diverse workforce is a reflection of our values in embracing people from all walks of life. Together we can forge women's equality. #IWD2022 #WomensHistoryMonth #Diversity #Equity #Inclusion

#BrandSafety #BrandSuitability #ConsciousAdvertising

03/07/2022

📆 Catch us at #SXSW in Austin, TX for the Brand Innovators Marketing Innovation #BISummit this weekend.

💡 Join our SVP of Global Marketing Lauren Douglass, along with Harlem Globetrotters' B. Sunni Hickman, Hallmark's Alexis K., MGM Resorts's Sarah O. Moore, TULA's Katey Hassan, Twitter's Beverly Jackson, OkCupid's Melissa Hobley, and Self Esteem Brands's April Anslinger for an in-person Women in Marketing Leadership Panel on Saturday, March 12 at 11:45am CT.

RSVP and more details here: https://www.brand-innovators.com/livecast-series/brand-innovators-marketing-innovation-in-austin-0311-1522#Register-Hybrid

#Marketing #Leadership #Advertising #Brand #Innovation #SXSW2022

03/07/2022

Kevin Wong, VP Channel Factory APAC warns marketers can no longer afford to use a one-size-fits-all approach to their brands’ safety. Why? Discerning consumers for starters. Check out the full article online now at The Drum, https://www.thedrum.com/opinion/2022/03/01/risky-business-why-brand-suitability-the-new-brand-safety

#BrandSafety #BrandSuitability #ChannelFactory #TheDrum

04/14/2021

Restless, stay-at-home viewers, #Superbowl related content, and the #grammys all contributed to big spikes in #YouTube viewership between February and March. YouTube's growth is astounding, and it continues to prove a valuable investment in any brand’s media strategy.

04/08/2021

2021 Brand Safety Summit Series

We're proud title sponsors of the The 614 Group #brandsafetysummit 2021, and we're excited to see you at the many events we're involved in this year.

First up, on April 14, join our Chief Strategy Officer, Robin Zieme, CEO of Xaxis, Arshan Saha and Founder of TechnoBerries Solution Ipsita Banerjee as they explain the key benefits of a context-first strategy and how to put one into action.

https://www.youtube.com/watch?v=ILYwAZ8ndGg

This series empowers the global community of brand safety leaders through local conversations and industry-wide insights. The series, produced by 614 Group i...

04/05/2021

Why should you build a context-first strategy and how do you do it?

Don’t miss Channel Factory, Xaxis and Technoberries explain everything at the #BrandSafetySummit Asia on 14 April!

Register today: https://bit.ly/3rCzb5X

03/30/2021

How women can support each other in male-dominated industries | Opinion

How do women build thriving careers in industries traditionally run by men?

While progress has been made, there's still a lot of ground to cover for women in the workplace. Our SVP of Global Marketing, Lauren Douglass caught up with Newsweek to outline the ways in which women can build a brighter future - together. #womenempowerment

https://www.newsweek.com/how-women-can-support-each-other-male-dominated-industries-opinion-1578198

Women bring a unique set of skills and personality traits.

03/25/2021

Brands are starting to talk about conscious advertising. But what is it and do consumers care?

“What we hear from consumers is that they care what kind of content their favorite brands are funding, what they are supporting and how their investments reflect their values,” said Stevan R. director of brand safety and digital risk with GroupM

Head over to Channel Factory insights to learn more.

https://channelfactory.com/what-consumers-think-about-conscious-advertising/?utm_source=organic+facebook&utm_medium=facebook&utm_content=what-is-conscious-blog&utm_campaign=21fy-consciousadvertising

03/24/2021

How do brands maintain a constant drumbeat with their customers?

Delivering ad experiences into inclusive and diverse environments contextually aligned with the brand's values are just one of the #toptips from Channel Factory. Read the rest here.

https://www.pitr.uk/upscale-your-advertising-strategy-for-business-recovery-by-robin-zieme-emea-partner-at-channel-factory/

03/23/2021

Brands looking to promote #inclusionanddiversity in their media strategies should look at their language targeting approach.

When brands don't advertise on content in the many languages spoken in their country, they're not scaling against a fair representation of the population.

Channel Factory spoke with MarComm News about how language customizations help brands be more inclusive and diverse in their media strategies.

https://marcommnews.com/removing-the-language-barrier-to-encourage-inclusivity/

03/22/2021

Why should brands see the #cookieless future as an opportunity, not a threat?

Because it's causing them to focus on their #contextualtargeting and #brandsuitability media strategies - much more powerful ways to engage with consumers online.

Channel Factory got together with Street Fight to explain more

https://streetfightmag.com/2021/03/19/contextual-ads-and-brand-suitability-are-the-future-of-targeting/?mc_cid=da4c2d8443&mc_eid=ef64904596#.YFjPOWRKhhH

03/19/2021

Channel Factory keeps on growing and this year made it onto Inc. Magazine's list of the fastest-growing private companies in #California with 96% growth over the past two years.

03/17/2021

Channel Factory updated their info in the about section.

Channel Factory updated their info in the about section.

03/17/2021

Study: Consumers Seek Brands That Reflect Their Values

Did you know that 69% of consumers prefer to buy from brands that support socially conscious causes?

According to our latest research study, there's a groundswell of consumers seeking out brands that reflect their values. Brands who are committed to making online environments more positive.

Check out the latest on our survey in MediaPost here.

https://www.mediapost.com/publications/article/361434/study-consumers-seek-brands-that-reflect-their-va.html

Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that?