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Channel Factory

Channel Factory Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube.

Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic inclusion lists & block lists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 39+ languages.

Operating as usual

Stay a 10 and reach out to us using the link in our bio to learn more about how we can help you get the most out of your...
07/19/2022

Stay a 10 and reach out to us using the link in our bio to learn more about how we can help you get the most out of your media dollars on

🌈 Looking for ways to support LGBTQIA+ creators? Today we're spotlighting a few of our favorite +  creators that deserve...
06/08/2022

🌈 Looking for ways to support LGBTQIA+ creators? Today we're spotlighting a few of our favorite + creators that deserve your follow. Send us a DM or reach out to [email protected] to find out more about how you can directly fund creators like these through our Conscious Project initiative.

✅ Subscribe and hit that notification bell for the YouTuber that aligns with your interests—a little digital support goes a long way.

06/01/2022

🫂 What was OkCupid thinking when they launched one of the most controversial ad campaigns in dating app history? We sat down with Melissa Hobley, Global CMO at OkCupid, to discuss how they leaned into their audience needs and came out on top.

Watch the full : https://youtu.be/qlVRzHyYp68

Happy ! 🏳️‍🌈 Channel Factory is kicking off this month with Pride trivia created by our LGBTQIA+ committee. For every en...
06/01/2022

Happy ! 🏳️‍🌈 Channel Factory is kicking off this month with Pride trivia created by our LGBTQIA+ committee. For every entry, we're donating $10 to global LGBTQIA+ charities, Human Dignity Trust, The Trevor Project, The HRC Foundation, and Stonewall Community Foundation. As we celebrate and affirm the + community, we must continue to educate ourselves. Test your Pride knowledge with our 2-min Rainbow Rights Quiz today, https://i2azh9k2o4u.typeform.com/to/MlxzQSvQ?typeform-source=t.co.

📈New research from Channel Factory reveals how consumers are shopping, sharing, and engaging on social video platforms i...
05/25/2022

📈New research from Channel Factory reveals how consumers are shopping, sharing, and engaging on social video platforms in 2022 and what this means for brands. Globally, 52% of users go to social media to relax and watch entertaining videos and are 21% more likely to consume a wider variety of content outside their core interests in 2022 compared to 2020.

Learn more about Channel Factory's new study and find new content opportunities for your brand at LINK IN BIO.

📈 New research from Channel Factory, reveals Gen Z users in the UK are three times more likely to use YouTube than TikTo...
05/16/2022

📈 New research from Channel Factory, reveals Gen Z users in the UK are three times more likely to use YouTube than TikTok . “As the most popular social media platform, advertisers have numerous opportunities to reach their audience with their key messages. Adverts that are aligned with the content have a 17% higher return on investment”, says Rob Blake, UK Managing Director at Channel Factory.

Find out more key trends and new content opportunities for your brand here, https://newdigitalage.co/social-media/gen-z-users-are-three-times-more-likely-to-use-youtube-than-tiktok/.

🗣️ Often times blocklists overly exclude  creators' content. Robert Björk, Nordics Managing Director at Channel Factory,...
04/20/2022
Så straffar standardiserade ”blocklistor” minoritetsgrupper

🗣️ Often times blocklists overly exclude creators' content. Robert Björk, Nordics Managing Director at Channel Factory, tells us what can do to be more .

Read more here: https://www.resume.se/alla-nyheter/opinion/sa-straffar-standardiserade-blocklistor-minoritetsgrupper/

*Translation available for non-Swedish speakers.

Resumé

Att med hjälp av listor på ord förhindra annonser från att dyka upp i ”känsliga” sammanhang är en hörnsten av allt brand safety-arbetet. Men allt för standardiserade och vidlyftiga blocklistor riskerar att slå mot innehåll och kreatörer som lyfter fram samhällets minoritetsgrupper. D...

We are proud to support Digilearning's newest  program, a game-changing digital career and mentor program for young wome...
03/09/2022

We are proud to support Digilearning's newest program, a game-changing digital career and mentor program for young women, ages 16-24. Channel Factory and Digilearning will deliver career development courses and trainings that reflect the skills needed for new industries, equipping participants with the right knowledge to safeguard the jobs for now and the future.

Oh it’s FINALLY here! has begun and tonight you will be starting out with an introductory talk from and welcoming you to the new programme and into the working world! 🌸

We absolutely can’t wait to meet you all on our new 12-week journey together.

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Does your  strategy align with  for  standards? GARM standards provide a solid foundation for ensuring brand safety and ...
03/08/2022
How to Align Your Brand with GARM Standards | Channel Factory

Does your strategy align with for standards? GARM standards provide a solid foundation for ensuring brand safety and brand sustainability. Learn which agencies use GARM, how to meet the standards, and how Channel Factory's technology ensures the highest customization possible for your brand. https://channelfactory.com/how-to-align-your-brand-with-garm-standards-what-to-know/

GARM standards have set clear guidelines on what is deemed safe and suitable for sponsored digital media content. As a brand, here’s what you can do.

Happy ! Channel Factory is committed to  in the advertising and technology industry. Today and everyday, we recognize th...
03/08/2022

Happy ! Channel Factory is committed to in the advertising and technology industry. Today and everyday, we recognize the women who keep us thriving. Our diverse workforce is a reflection of our values in embracing people from all walks of life. Together we can forge women's equality.

📆 Catch us at  in Austin, TX for the Brand Innovators Marketing Innovation  this weekend.💡 Join our SVP of Global Market...
03/07/2022

📆 Catch us at in Austin, TX for the Brand Innovators Marketing Innovation this weekend.

💡 Join our SVP of Global Marketing Lauren Douglass, along with Harlem Globetrotters' B. Sunni Hickman, Hallmark's Alexis K., MGM Resorts's Sarah O. Moore, TULA's Katey Hassan, Twitter's Beverly Jackson, OkCupid's Melissa Hobley, and Self Esteem Brands's April Anslinger for an in-person Women in Marketing Leadership Panel on Saturday, March 12 at 11:45am CT.

RSVP and more details here: https://www.brand-innovators.com/livecast-series/brand-innovators-marketing-innovation-in-austin-0311-1522#Register-Hybrid

Restless, stay-at-home viewers,  related content, and the  all contributed to big spikes in  viewership between February...
04/14/2021

Restless, stay-at-home viewers, related content, and the all contributed to big spikes in viewership between February and March. YouTube's growth is astounding, and it continues to prove a valuable investment in any brand’s media strategy.

We're proud title sponsors of the The 614 Group  2021, and we're excited to see you at the many events we're involved in...
04/08/2021
2021 Brand Safety Summit Series

We're proud title sponsors of the The 614 Group 2021, and we're excited to see you at the many events we're involved in this year.

First up, on April 14, join our Chief Strategy Officer, Robin Zieme, CEO of Xaxis, Arshan Saha and Founder of TechnoBerries Solution Ipsita Banerjee as they explain the key benefits of a context-first strategy and how to put one into action.

https://www.youtube.com/watch?v=ILYwAZ8ndGg

This series empowers the global community of brand safety leaders through local conversations and industry-wide insights. The series, produced by 614 Group i...

Why should you build a context-first strategy and how do you do it?Don’t miss Channel Factory,  Xaxis and Technoberries ...
04/05/2021

Why should you build a context-first strategy and how do you do it?

Don’t miss Channel Factory, Xaxis and Technoberries explain everything at the Asia on 14 April!

Register today: https://bit.ly/3rCzb5X

How do women build thriving careers in industries traditionally run by men?While progress has been made, there's still a...
03/30/2021
How women can support each other in male-dominated industries | Opinion

How do women build thriving careers in industries traditionally run by men?

While progress has been made, there's still a lot of ground to cover for women in the workplace. Our SVP of Global Marketing, Lauren Douglass caught up with Newsweek to outline the ways in which women can build a brighter future - together.

https://www.newsweek.com/how-women-can-support-each-other-male-dominated-industries-opinion-1578198

Women bring a unique set of skills and personality traits.

Brands are starting to talk about conscious advertising. But what is it and do consumers care?“What we hear from consume...
03/25/2021

Brands are starting to talk about conscious advertising. But what is it and do consumers care?

“What we hear from consumers is that they care what kind of content their favorite brands are funding, what they are supporting and how their investments reflect their values,” said Stevan R. director of brand safety and digital risk with GroupM

Head over to Channel Factory insights to learn more.

https://channelfactory.com/what-consumers-think-about-conscious-advertising/?utm_source=organic+facebook&utm_medium=facebook&utm_content=what-is-conscious-blog&utm_campaign=21fy-consciousadvertising

Brands looking to promote  in their media strategies should look at their language targeting approach.When brands don't ...
03/23/2021

Brands looking to promote in their media strategies should look at their language targeting approach.

When brands don't advertise on content in the many languages spoken in their country, they're not scaling against a fair representation of the population.

Channel Factory spoke with MarComm News about how language customizations help brands be more inclusive and diverse in their media strategies.

https://marcommnews.com/removing-the-language-barrier-to-encourage-inclusivity/

Channel Factory keeps on growing and this year made it onto Inc. Magazine's list of the fastest-growing private companie...
03/19/2021

Channel Factory keeps on growing and this year made it onto Inc. Magazine's list of the fastest-growing private companies in with 96% growth over the past two years.

Did you know that 69% of consumers prefer to buy from brands that support socially conscious causes?According to our lat...
03/17/2021
Study: Consumers Seek Brands That Reflect Their Values

Did you know that 69% of consumers prefer to buy from brands that support socially conscious causes?

According to our latest research study, there's a groundswell of consumers seeking out brands that reflect their values. Brands who are committed to making online environments more positive.

Check out the latest on our survey in MediaPost here.

https://www.mediapost.com/publications/article/361434/study-consumers-seek-brands-that-reflect-their-va.html

Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that?

Channel Factory CEO & Founder, Tony Chen spoke with Advertising Week on how he'll be dedicating his resources and time t...
03/17/2021

Channel Factory CEO & Founder, Tony Chen spoke with Advertising Week on how he'll be dedicating his resources and time to the idea of building a more conscious and responsible media ecosystem.

The work to create Channel Factory's program is getting underway now, and will be announced shortly.

In the meantime, over to Tony on how he thinks we can build a better, more humane, media ecosystem and prioritize empathy, love, and connection to ensure we are building a wealthy and healthy society

https://www.advertisingweek360.com/listen-up-mental-health-is-the-new-wealth/

An insightful piece in Adweek on the  and  imperative especially in light of 2021's Capitol Hill riots."Our individual b...
03/15/2021
How to Be Much Better and Stronger at Brand Safety

An insightful piece in Adweek on the and imperative especially in light of 2021's Capitol Hill riots.

"Our individual buying decisions speak with a louder voice than our policies or public statement. We must ensure our spending goes to the companies who live our values and have created systems to prevent the lies, violence, deception and hatred that are tearing our nation apart."

https://www.adweek.com/brand-marketing/stop-the-toxic-content-funding-hate-lies-and-insurrection/?utm_medium=browser_notification&utm_source=pushly&utm_campaign=866019

There is no longer any excuse for inaction.

Still celebrating  with this from Mindshare, where their employees were challenged to nominate women from the agency, th...
03/09/2021

Still celebrating with this from Mindshare, where their employees were challenged to nominate women from the agency, their media partners and their clients alike, who they feel deserve to be celebrated.

Two of our very own employees have been nominated and recognized as inspiring women by Mindshare and throughout the industry!

https://content.mindshareapps.com/media/sites/79/2021/03/IWD-Winner-One-Pager.pdf

YouTube is a huge opportunity for luxury brands to deliver scale.But curating premium environments is important given th...
03/01/2021

YouTube is a huge opportunity for luxury brands to deliver scale.

But curating premium environments is important given the vast sea of content that exists.

Check our our latest blog on how luxury brands should leverage 's premium content to deliver ads to their audience across the platform

https://go.channelfactory.com/luxury-brands-on-youtube-of

02/17/2021
Western Pest Partners with Channel Factory

Turning 30s creatives into 6s ads that still tell a story is no easy feat.

Look what Western Pest did working closely with Channel Factory's creative team to optimize their TV ad spot for their latest campaign.

Do you want to spend your advertising budget on the wrong consumers? On average, brands waste up to 30% of their impress...
01/26/2021

Do you want to spend your advertising budget on the wrong consumers?

On average, brands waste up to 30% of their impressions running ads on the wrong type of content. Find out how to change that with our Brand Suitability Guide.

http://ow.ly/uJqO50DiNAK

DONA 도나, the ASMR duo based out of Japan, was 's most viewed channel in the past month, clocking in with 1.3B monthly vi...
01/21/2021
DONA 도나 - YouTube

DONA 도나, the ASMR duo based out of Japan, was 's most viewed channel in the past month, clocking in with 1.3B monthly views.

continues to be a major trend in the US, but it's not necessarily suitable for all brands. It's important for brands to define what is for them before sinking ad dollars into the latest craze.

https://www.youtube.com/channel/UCTheFErn4MureanSiqgKIag

도나의 재미있는 ASMR 먹방! 맛있게 보세요:)DONA exciting ASMR Mukbang! Watch me deliciously~! Thank you :)비지니스 문의 : [email protected]

Did you know that 55%+ of brands consider social media and programmatic the most vulnerable to a brand risk incident? Ru...
01/20/2021
Brand safety and ethical concerns will spur more ad boycotts

Did you know that 55%+ of brands consider social media and programmatic the most vulnerable to a brand risk incident?

Running on the wrong content can cause big problems for marketers, so it's important to think through what content works for them, and what doesn't. More from Integral Ad Science and eMarketer here: https://content-na1.emarketer.com/brand-safety-ethical-concerns-will-spur-more-ad-boycotts?ecid=nl1001

In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.

Trustworthy Accountability Group found that 40% of consumers are totally fine with seeing ads around news content. In 20...
01/19/2021
Top Ten Predictions for Digital Video Advertising in 2021 - Channel Factory

Trustworthy Accountability Group found that 40% of consumers are totally fine with seeing ads around news content.

In 2021, we expect to see brands taking a more curated approach to the types of news content they appear on. That's just one of the predictions for in 2021 you can read more about here: https://channelfactory.com/top-ten-predictions-for-2021/?utm_source=organic+facebook&utm_medium=facebook&utm_content=2021predictions&utm_campaign=21fy-organic-social

What will marketing look like in 2021? Channel Factory shares its digital video advertising predictions for the coming year

Address

8383 Wilshire Blvd, Ste 930
Beverly Hills, CA
90211

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 5pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+3238528788

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Managed service and self-service channel- and video-level whitelists and blacklists for YouTube

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Channel Factory is the world leader in YouTube brand suitability, content alignment and ad performance. By harnessing a proprietary platform that leverages the deepest YouTube dataset in the industry, Channel Factory has implemented advanced brand suitability, customized content targeting and maximum performance for over three hundred of the Fortune 500. Channel Factory has offices in Los Angeles, San Francisco, Chicago, New York, Detroit, London, Stockholm, Hong Kong, Sydney and Warsaw.

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Comments

Natale al risparmio per il 63,6% dei consumatori, quali sfide per i brand? Lo studio di Channel Factory

– Bycie zbyt surowym i restrykcyjnym w podejściu do bezpieczeństwa marki ograniczy zasięg, którego marki potrzebują.

👉Na temat brand suitability i brand safety rozmawiamy z Szymonem Szmigielem, managing director, Channel Factory Polska.

| 🎥 |
Nous recevons Fiona Alenda, Managing Director France de Channel Factory, à notre conférence Marketing Remix le 15 novembre !
👉 Inscrivez-vous ici : https://lnkd.in/d35WSQB

En attendant, nous publions en exclu une étude menée par Channel Factory et International qui révèle que sur YouTube, un contenu vidéo non adapté à la marque peut réduire l'impact des publicités diffusées ainsi que les intentions d’achats et ce, notamment sur la Génération Z : https://lnkd.in/ebPzGEmb
Channel Factory anuncia las contrataciones de Carlos García-Soto (Sales Manager) y Fernando Poveda (Client Solutions Manager) para reforzar su equipo comercial en España. https://www.marketinginsiderreview.com/channel-factory-contrata-carlos-garcia-soto-fernando-poveda/

Channel Factory anuncia las contrataciones de Carlos García-Soto (Sales Manager) y Fernando Poveda (Client Solutions Manager) para reforzar su equipo comercial en España. https://www.marketinginsiderreview.com/channel-factory-contrata-carlos-garcia-soto-fernando-poveda/

Kolejne wieści z obozu Grup Roboczych IAB Polska! ⚡️ Ubiegły tydzień przyniósł nowe wybory na przedstawicieli grup i ich zastępców,🎉🎊 OTO ONI:

🔴 Grupa Robocza Wideo
Szefem Grupy po raz kolejny został Michał Buszko (Nielsen), a jego Zastępcami Szymon Szmigiel (Channel Factory) i Jarosław Rawicki (Cyfrowy Polsat).

🔴 Grupa Robocza Mobile
Szefem Grupy pozostaje Tomek Szulkowski (Mspark /GroupM), a jego Zastępczynią Sylwia Kaska (YOC).

🔴 Grupa Robocza Programmatic
Szefową Grupy zostaje ponownie Ela Kondzioła (Lovemedia), a jej Zastępcą Krzysztof Czok (tri-table .

Gratulujemy i tradycyjnie życzymy udanego sezonu prac w Waszych obszarach! 👏😊
|🎫 | : S’il y a bien deux sujets désormais majeurs c'est le durable et le digital. Ils sont au cœur de la transformation de notre société, de notre économie et bien sûr des marques.
Idéalement, l’équation devrait se résoudre d’elle-même : l’adoption du digital permettrait d’accélérer le mouvement vers le durable. Idéalement… https://viuz.com/2022/09/25/digital-et-durable-lheure-des-reconciliations/

Le 15 novembre nous organisons notre grande conférence Marketing Remix au Musée Guimet sur ce thème nécessaire et inspirant : 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐝𝐮𝐫𝐚𝐛𝐥𝐞𝐬 !

👉 Événement accessible sur inscription : https://marketingremix.fr/inscrivez-vous/

Pour en parler avec nous le 15 Novembre : Amelie Poisson (Laredoute.fr), Nicolas Louvet (Coinhouse), Lucas Riedberger (Dassault Systèmes), Frédéric D. (20 Minutes), Léa J. (Luko), Chloé Chazot (LUSH France), Christelle Boudet Zanon (Macif), Stéphane Grenier (Amazon Ads), Julie Walther (Qwarry), Xavier Toulemonde (Xandr), Clarisse Madern (Seedtag), Aurélien Magnan (ELEVATE), Alban Schleuniger (Infinity Advertising), Fiona Alenda (Channel Factory), Marie Georges (Accenture), Erwan Le Page (MediaSquare), Jean-Luc Chetrit (UDA - Union des annonceurs), Sylvia Tassan Toffola (SRI & TF1 PUB), Andres Menajovsky (VIUZ)

De nouveaux speakers bientôt annoncés ! 👀

Cette semaine, dans la liste des 10 good news retrouvez,

👉 FRED & FARID signent the perfect campagne pour soutenir Les cinémas Pathé Gaumont!

👉 Le Marché Moderne, c’est sans plastique, et livré la nuit !

👉 David Abiker présente la saison 2 « les Perles de culture » de Cultura

👉 Channel Factory: L’étude qui trie le bon grain de l’ivraie !

👉 Myprotein convertit les américains à Whey Forward

👉 MoneyTransfers.com alerte: la santé mentale toujours malmenée aussi malmenée sur les réseaux sociaux…

👉 Le ghosting nouveau fléau pour les recruteurs !

👉 Heineken FR et le développement durable? Un clin d’oeil, tout au plus…

👉 Electrolux et Rave Review recyclent les vêtements du cimetière d’Acatama

👉 Seul au monde, et pétri d’éco-anxiété. le spot GRUNDIG signé Jacob Hopewell
Kiitos kaikille Marketing Finland Golfiin osallistuneille joukkueille! Tänä vuonna joukkueita oli 10 ja pelipäivä sujui mukavasti aurinkoisissa merkeissä ⛳️ ☀️

Ikuisesti kiertävän MTL Golf Trophyn itselleen voittivat tällä kertaa Marika Siniaalto ja Annemarie Hakola Grapevine. Onneksi olkoon! 🏆

Kiitos myös yhteistyöjäsenille Lejos, Berner Oy ja Channel Factory ihanista goodiebageista! 🛍
✨Tervetuloa Marketing Finlandin uudet jäsenet!✨

Yli 400 jäsenemme verkosto on kasvanut ja on ilo toivottaa tervetulleiksi tuoreimmat jäsenemme:

Astara Auto Finland Oy
Astara Auto Finland Oy tuo Suomessa maahan Kia- ja Mitsubishi-autoja sekä niiden varaosia.

Channel Factory
Channel Factory on maailmanlaajuinen teknologia ja palvelualusta, joka auttaa asiakkaitaan digitaalisen videoalustan YouTuben kanssa.

Cision Finland
Cision Finlandin palveluihin kuuluvat muun muassa tiedotejakelu, mediaseuranta ja viestinnän mittaaminen.

Marketing Finlandin jäseneksi voivat liittyä markkinointia ja viestintää tekevät ja ostavat yritykset sekä markkinoinnin ja viestinnän palveluntarjoajat. Liity sinäkin jäseneksi! 🙌
Wspominamy i prezentujemy najważniejsze momenty i wypowiedzi prelegentów w AFTERMOVIE konferencji ❗️💥🎊

7-8-9 czerwca 2022 po dwóch latach znów spotkaliśmy się na żywo w wersji stacjonarnej. Tematem tej edycji była: Transformacja na sterydach. Digital w czasach kryzysów.
👩‍💼🧑‍💼 Ponad 90 autorytetów dyskutowało podczas trzech dni Forum IAB 2022 na temat zmian, które zaszły w świecie online przez ostatnie dwa lata.

Sponsorzy główni: Wirtualna Polska, Blix, TVN Media Group, Offerista Group, Orange, Channel Factory, (Digitree Group), Polska Press Grupa, Polsat Media - Biuro Reklamy, TikTok, Salesforce.
Sponsor wspierający: Mindshare Poland, Wyborcza.pl Warszawa, Taboola, YouTube, , , RTB House, DoubleVerify, Proxi.cloud.
Patroni honorowi: Business Centre Club, Krajowa Izba Gospodarcza, Rada Reklamy.
Współpraca: Newspoint, Havas Media Group, .

Więcej na: www.forumiab.pl
Live from Cannes Lions International Festival of Creativity MyLions #1
With Channel Factory International Advertising Association IAA
LionsCoffee #1 🦁☕️😎

Live de la Croisette « What’up Cannes Lions International Festival of Creativity? »
Avec Laurent Buanec DGA Twitter
Stéphane Martin - DG - ARPP
Fiona Alenda - DG - Channel Factory
Philippe Pager - CEO - AdForum
Cannes Lions 2022 : WARM-UP !!! 😎

Tous les jours, en Live de la Croisette sur la Creativity Beach, 4 émissions pour tout savoir sur les Cannes Lions International Festival of Creativity.

La matinale, en français avec un café, c'est .
Avec Mediatransports & ARPP - Autorité de Régulation Professionnelle de la Publicité
L'émission engagée et en anglais, c'est .
Avec ACT Responsible, Havas Group & Mediatransports
L'après-midi, Mark Tungate nous parle de créativité sur . Avec Channel Factory
Last but not least, le Golden Hour debrief avec le rosé, c'est en Français! 😎
Avec Sup de Pub & Sup de Création.

Merci à tous nos soutiens : ALL - Accor Live Limitless & MGallery Hotel Collection - Meta - AdForum - IAA France & International Advertising Association IAA - Culture RP - Viapass SAS Studio 619 - Captain Prod - Kyra Roest - Rado Beach Helen

Powered by Sunglasses 😎
Forum IAB 2022: Transformacja na sterydach. Digital w czasach kryzysów. już za nami!
3 dni pełne niesamowitych wystąpień ponad 90-ciu autorytetów z branży, moc inspiracji i jeszcze więcej spotkań, rozmów i wypitych kaw 🗣☕️😀
Dziękujemy wszystkim i każdemu z osobna za zaangażowanie i tworzenie z nami tego wydarzenia 💛💜 Powrót do trybu stacjonarnego całemu zespołowi IAB Polska dodał energii do dalszego działania, więc trzymacie się mocno bo nie zwalniamy tempa 💪😎
Specjalne podziękowania należą się Sponsorom za przygotowanie atrakcji na stoiskach i nieocenione wsparcie. Sponsorzy Główni: Wirtualna Polska, Blix, Media, Offerista Group, Orange, Channel Factory, (Digitree Group), Polska Press Grupa, Polsat Media - Biuro Reklamy, TikTok, Salesforce.
Sponsorzy wspierający: Mindshare Poland, Wyborcza.pl Warszawa, Taboola, YouTube, Teads, , RTB House, DoubleVerify, Proxi.cloud.
Do zobaczenia za rok! 🤜🤛
Bjarte Ogrey, direktor prodaje Channel Factory nam je objasnio osnovnu razliku između pojmova brand safety i brand suitability, a onda nas je počastio i saznanjima vezanim za oglašavanje na poznatom YouTubeu.

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