ContentEXP Group

ContentEXP Group The home of Cinematic Promotion - The intersection of filmmaking & advertising that inspires action

We're taking a week off, but these delightful ice cream stills are here to keep you inspired! What's your go-to ice crea...
03/22/2025

We're taking a week off, but these delightful ice cream stills are here to keep you inspired! What's your go-to ice cream flavor for a sweet pick-me-up? Let us know!

A short break means a sweet treat! While we're off for the next week, take a look at these delightful ice cream stills
03/22/2025

A short break means a sweet treat! While we're off for the next week, take a look at these delightful ice cream stills

Even though we're taking a break, we still have something sweet for you!
03/20/2025

Even though we're taking a break, we still have something sweet for you!

We're taking a break, but your sweet tooth won't suffer! Join us for 7 days of delicious ice cream stills we captured. W...
03/20/2025

We're taking a break, but your sweet tooth won't suffer! Join us for 7 days of delicious ice cream stills we captured. Watch this space for your daily treat!

Taking a little break, but we didn’t forget about you! 🍦 For 7 days, enjoy some of our favorite ice cream stills.
03/18/2025

Taking a little break, but we didn’t forget about you! 🍦 For 7 days, enjoy some of our favorite ice cream stills.

Taking a little break, but we didn’t forget about you! 🍦 For the next 7 days, enjoy some of our favorite ice cream still...
03/17/2025

Taking a little break, but we didn’t forget about you! 🍦 For the next 7 days, enjoy some of our favorite ice cream stills. What’s your go-to flavor?

We’re out of the office this week, but don’t worry—we’ve got something sweet for you! Enjoy 7 days of ice cream stills w...
03/17/2025

We’re out of the office this week, but don’t worry—we’ve got something sweet for you! Enjoy 7 days of ice cream stills we shot. You’re welcome1

Expo West Photo Dump! CXG end-to-end ....Strategy, Design and Ex*****on. "Best Show Ever!" was the quote. Let's go, than...
03/07/2025

Expo West Photo Dump! CXG end-to-end ....Strategy, Design and Ex*****on. "Best Show Ever!" was the quote. Let's go, thanks to ofi for the collaboration & team effort.



Natural Products Expo Spices by ofi

The Reimagined Content keeps coming  Origins OSU!
02/27/2025

The Reimagined Content keeps coming

Origins OSU!

The Flapper Style was the roaring 1920s rebellion against restrictive fashion. Beaded 1925 silk dresses reflected jazz-age glamour and the rise of geometric ...

US Sailing Annual AwardsCXG is proud to be the One Design logo and branding partner for Sandusky Sailing Club's regattas...
02/26/2025

US Sailing Annual Awards

CXG is proud to be the One Design logo and branding partner for Sandusky Sailing Club's regattas—now recognized at a national level by US Sailing!

These events, backed by CXG branding, merchandise, and sponsorship, showcase the best of One Design sailing and have earned well-deserved recognition at the 2025 US Sailing Leadership Forum.

https://www.ussailing.org/news/us-sailing-announces-winners-of-one-design-adaptive-education-and-training-awards-at-sailing-leadership-forum-2025/

Reimagined Content from CXG. Aimed to connect to a younger audience!
02/25/2025

Reimagined Content from CXG. Aimed to connect to a younger audience!

Raise your hand if you watch the Oscars mainly for the fashion. Each year, Hollywood’s elite transform the red carpet into a runway, and these iconic looks a...

3D Render a Chocolate Client Logo....Hold our box of chocolates & watch this!    ------Did you know that 1 in 5 chocolat...
02/14/2025

3D Render a Chocolate Client Logo....
Hold our box of chocolates & watch this!



------

Did you know that 1 in 5 chocolate bars around the world are supplied by ofi cocoa? As a leader in the cocoa industry, we're proud to be part of the sweet moments that bring people together.

Discover Together, Share the Love, and Savor the Experience with the finest ingredients that make every chocolate bite irresistible.

Learn more about our cocoa expertise:

https://www.ofi.com/products-and-ingredients/cocoa.html

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02/11/2025

CXG Presents: Vietnam Behind the Scenes – Episode 3

Pleiku & the Central Highlands – Sustainable Cashew Farming in Vietnam
The journey continues to Pleiku and the Central Highlands, where we meet the farmers who cultivate Vietnam’s cashew industry. This episode emphasizes the sustainability efforts in ofi’s supply chain, focusing on ethical farming practices, community impact, and environmental stewardship.

Key Highlights:
-Visiting local cashew farms and showcasing sustainable farming techniques.
-Conversations with farmers about fair wages and livelihood improvements.
-How ofi ensures traceability from farm to market while supporting communities.

Supporting Media Links:
Pre-Show Invite: See Vietnam at PLMA Chicago – https://www.youtube.com/watch?v=O-cbVlOjAZU&t=0s

Booth Design: Welcome to the ofi Vietnam Experience – https://www.linkedin.com/posts/ofi-north-america-olam-food-ingredients_plma-f210-plma2024-activity-7263911835534274560-a4v_?utm_source=share&utm_medium=member_desktop

Recap Video: Vietnam Trade Show Campaign Success – https://youtu.be/tHnhLB376fs?si=PMRjmUIgk0LrchE-

BTS Video: Capturing Vietnam – Behind the Scenes – https://vimeo.com/1040680949/341428c1ee

Read the full blog: Filming in Vietnam? Everything is illegal… until it’s not. https://contentexperiencegroup.com/blogs/everything-is-illegal-in-vietnam-until-its-not

Super Bowl 25 Ads: Visual Art of Storytelling (for a few)Ads were just okay. Loaded with star power but lacking coherent...
02/10/2025

Super Bowl 25 Ads: Visual Art of Storytelling (for a few)
Ads were just okay. Loaded with star power but lacking coherent narratives, they often left viewers wondering, "Where have I seen that actor or actress?"

However, a few stood out by telling compelling stories through the visual art of storytelling. These commercials broke through because they weren’t just about spectacle—they told engaging and authentic narratives that resonated.

1. NFL – Women's Flag Football
The NFL's commercial spotlights women's flag football, featuring star player Ki'Lolo Westerlund in a narrative reminiscent of 1980s teen comedies. The ad showcases her outplaying male competitors, emphasizing the growing recognition of women’s flag football. Cameos by Pat McAfee, Justin Jefferson, Marshawn Lynch, and Myles Garrett add credibility and entertainment value.

📖 Read more about the NFL Women’s Flag Football Ad:
🔗 https://musebyclios.com/super-bowl/nfl-puts-girls-flag-football-spotlight/

2. Jeep – "Owner’s Manual"
Starring Harrison Ford, this Jeep commercial delivers an inspirational message about life not coming with an owner's manual—encouraging viewers to write their own story. The ad aligns Jeep’s brand philosophy with personal freedom and adventure, using cinematic visuals and Ford’s narration to create an emotional impact.

📖 Read more about Jeep’s "Owner’s Manual" Ad:
🔗 https://www.superbowl-ads.com/jeep-super-bowl-lix-2025-ad-with-harrison-ford-owners-manual/

3. Nike – "So Win" Women's Ad
Marking Nike’s return to Super Bowl advertising after 27 years, this ad features prominent female athletes such as Sophia Wilson, Jordan Chiles, Caitlin Clark, Sabrina Ionescu, Sha'Carri Richardson, and A'ja Wilson. Narrated by rapper Doechii, the commercial celebrates the authenticity, hard work, and growth of women’s sports, delivering an empowering message through dynamic visuals and storytelling.

📖 Read more about Nike’s "So Win" Ad:
🔗 https://www.wsj.com/business/media/nike-is-betting-a-big-super-bowl-ad-with-caitlin-clark-rapper-doechii-can-help-reclaim-its-dominance-8376b766

4. Pfizer – "Knock Out" Cancer Ad
This powerful commercial portrays a young cancer patient training like a boxer, symbolizing the fight against cancer. Set to LL Cool J’s "Mama Said Knock You Out," the ad builds an emotional arc of resilience and determination, culminating in the patient ringing the victory bell—a defining moment for cancer survivors.

📺 Watch the Pfizer "Knock Out" Cancer Ad:
🔗 https://www.youtube.com/watch?v=wNLhMZuA00c

5. Taco Bell – Drive-Thru Photos
Taco Bell’s ad leans into authenticity, featuring real customer moments captured through their Live Más Drive-Thru Cams. Instead of actors, the commercial uses genuine interactions, highlighting joy, community, and nostalgia—a simple yet effective storytelling approach.

📖 Read more about Taco Bell's Drive-Thru Photos Ad:
🔗 https://www.wkyc.com/article/sports/nfl/superbowl/taco-bell-super-bowl-commercial-drive-thru-cams-middleburg-heights-east-bagley-road/95-63b18897-e283-4b27-ba0d-c115211ab5b8

These commercials stood out by weaving compelling narratives, employing cinematic storytelling, and focusing on authenticity. This is what separates great advertising from forgettable content—and why CXG champions the Visual Art of Storytelling in every campaign.

It was all done through Taco Bell's Live Mas Drive-Thru Cams, which were essentially massive photo booths where fans rolled up to take three quick pictures.

Cheers crew!
01/28/2024

Cheers crew!

01/24/2024

CXG is the home of Cinematic Promotion - the intersection of film and advertising. It is a strategy, end to end, capturing human emotion in the moment that inspires quantifiable action.
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