11/13/2025
This is the one question that tells me that a business owner is doing their own marketing....
"Which platforms should I be on?"
The answer to this question doesn't matter, any platform will work if you have the right strategy and MORE importantly, the right system.
Social media, YouTube, and blogs will all work with a clear strategy, a consistent message, and a system that brings the entire workflow of lead generation together.
Most small businesses struggle with marketing because they hear that "reach is great on this platform right now" or "get in on that platform while it's still early." They chase the trend and "throw stuff out there" that doesn't have a clear message, doesn't give the audience a reason to engage, and doesn't have anything behind it to turn engagement into customers.
This article breaks down the system that we use to follow our simple lead generation framework of "Attract, Capture, and Convert" — and how to integrate them into one powerful growth engine.
https://themarketingevolution.com/post/best-digital-marketing-system