Explore My Town

Home
United States
Biddeford, ME
Explore My Town

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Explore My Town, Social Media Agency, 112 Main Street, Suite 202, Biddeford, ME.

The Explore My Town growth system helps local businesses stand out, get found, and become the #1 choice in their market through smart marketing, proven systems, and social media content that builds real community connection.

11/21/2025

I’m building new follow-up systems for a couple of clients this week, and most businesses get this totally wrong.

Their messages are generic. Cold. Robotic. Zero personality. Zero value. No wonder people don’t respond.

Here’s what a great follow-up system actually needs:

Context so people remember what they asked for.

Value so you aren’t begging for attention.

Simplicity so they know exactly what to do next.

Speed because the first follow-up often wins the customer.

I don’t build robotic systems.

I build systems that sound human but perform like a machine.
If you want the same thing, message me and I can help you out.

11/21/2025

Your business doesn’t need more leads. It needs fewer leaks. Fix these issues and watch what happens.

11/17/2025

AI is the biggest gift ever given to small business owners…
and also the fastest way to sound like a corporate robot.

You’ve seen it:

Captions that feel copy/pasted

Generic posts that say nothing

Motivational quotes with zero relevance

“AI voice” content that feels lifeless

But here’s the truth:

You don’t need to choose between speed and personality.
You can have both — if you use AI the RIGHT way.

So I wrote a full breakdown on how to use AI to boost your social media WITHOUT losing your voice, your humor, or your identity.

This guide shows you:

✓ The hybrid AI method that keeps your content authentic
✓ The content types AI should help with
✓ The content types YOU must add personality to
✓ How to humanize your AI captions
✓ The weekly posting system that blends AI + personality
✓ Why your audience needs YOU more than ever

If you want content that’s fast, consistent, and unmistakably YOU…

This is your roadmap.

Read it here:
➡️ https://themarketingevolution.com/post/how-to-use-ai-for-social

11/17/2025

AI is coming for your job......... to help make it easier I mean.

Every business complains about “not having enough leads.”
But the real problem?

They can’t handle the leads they already have.

Leads call when you’re busy.
They fill out a form when you’re driving.
They message you on Facebook at 10:43pm.
They want answers right now…
but you’re already buried.

And when you miss them?
They don’t wait.
They call your competitor.

This is why Voice AI is an absolute game changer.

Not because it replaces humans…
but because it solves the one thing humans struggle with:

👉 instant, consistent, flawless follow-up.

This article breaks down how Voice AI:

✓ Calls leads within seconds
✓ Prequalifies them
✓ Books appointments
✓ Handles inbound calls
✓ Routes calls to the right person
✓ Re-engages old leads
✓ Works 24/7
✓ Never forgets
✓ Never gets tired

It’s like hiring the world’s best employee…
without paying a salary.

If you want more appointments, more sales, and fewer lost leads:

This article will open your eyes.

Check it out here:
➡️ https://themarketingevolution.com/post/voice-ai-converts-more-leads

11/15/2025

Let’s cut right to it:

Most business websites look good…
and perform TERRIBLY.

Why?

Because your website isn’t supposed to be a digital brochure.
It’s supposed to be a SALES MACHINE.

But when your homepage is confusing…
Your CTAs are hidden…
Your offer is weak…
Your pages aren’t optimized…
Your follow-up is non-existent…

Your website becomes nothing more than an expensive online business card.

So I created a full breakdown of what a Smart Website actually looks like — the kind that generates leads on autopilot while you sleep, work, or binge Netflix guilt-free.

Inside this article, you’ll see:

✓ The simple homepage layout that converts
✓ The irresistible offer every website needs
✓ How to write CTAs that get clicked
✓ The SEO page structure that ranks
✓ Why AI chat widgets boost conversions
✓ How to automate follow-up so no lead slips away

This isn’t about having a “nice” website.
This is about having a website that prints appointments.

If your website isn’t generating leads — this is your fix.

See the full Smart Website article here:
➡️ https://themarketingevolution.com/post/build-smart-website

11/14/2025

Let me guess…
You’ve been told “post more on social media.”

Cool.
But post what?
How often?
Why?
And how does any of this actually get you clients?

Most business owners are posting random content and hoping for the best.
Which is basically the marketing equivalent of throwing your wallet into the ocean and hoping it swims back with more money.

Here’s the real problem:

Your social media doesn’t match your website.
Your website doesn’t match your offers.
Your offers don’t match your landing pages.
Your landing pages don’t match your emails.

THAT’S why leads don’t convert.
They feel the disconnect instantly.

So I put together the only social media strategy small businesses actually need — one that aligns your content with your website, your lead magnets, and your client journey.

Inside this article, you’ll discover:

✓ The 3-part content formula that ALWAYS works
✓ How to turn social media into a destination
✓ The content types that build trust immediately
✓ How to showcase personality + authority
✓ Why local business spotlights get you referrals
✓ The weekly posting system I recommend to all clients

If you want a social strategy that ACTUALLY drives business — not vanity likes…

Read it here:
➡️ https://themarketingevolution.com/post/small-business-social-media

11/13/2025

This is the one question that tells me that a business owner is doing their own marketing....

"Which platforms should I be on?"

The answer to this question doesn't matter, any platform will work if you have the right strategy and MORE importantly, the right system.

Social media, YouTube, and blogs will all work with a clear strategy, a consistent message, and a system that brings the entire workflow of lead generation together.

Most small businesses struggle with marketing because they hear that "reach is great on this platform right now" or "get in on that platform while it's still early." They chase the trend and "throw stuff out there" that doesn't have a clear message, doesn't give the audience a reason to engage, and doesn't have anything behind it to turn engagement into customers.

This article breaks down the system that we use to follow our simple lead generation framework of "Attract, Capture, and Convert" — and how to integrate them into one powerful growth engine.

https://themarketingevolution.com/post/best-digital-marketing-system

11/13/2025

A roofing company I worked with had 4 reviews while competitors had hundreds.

They did great work but nobody knew it.

We set up our automated review system — text after each job, link included, one line: “If you loved our service, your review helps us reach more people like you.”

If they didn't respond to that, we have a whole sequence of email reminders to make sure they got the reviews that customers wanted to give.

In 30 days they got 47 new reviews. No ad spend. No price change. Just proof.

When people Googled “roofer near me,” they weren’t another name — they were the obvious choice.

In 2025, trust is earned online. Ask. Automate. Amplify.

Message me for the exact sequence we use and how our system can help make you the obvious choice.

11/11/2025

Most local businesses don’t have a visibility problem — they have a discoverability problem.

You can’t grow if people can’t find you. And yet, 80% of the business pages I review have missing info, outdated hours, or no call-to-action at all.

If you’re serious about growth, start here:

Google your business name.

Ask: “Would I buy from me?”

Fix anything that makes you hesitate.

You don’t need more ads. You need to stop hiding.

11/04/2025

Entrepreneurship is like becoming a parent. It is the most rewarding and scariest thing at the same time. You will experience the highest of highs, the lowest of lows, and all of the fears about whether or not you can handle it.

The only way to prepare for entrepreneurship is to actually put together a plan for it. Before you make the leap, know your numbers. This at least gives you comfort in knowing that you have the space to get started.

Keep it simple to start and follow these three steps:

1. Write down your monthly living costs and savings.

2. Figure out the smallest version of your business that could cover them.

3. Build a 90-day cushion so you can focus on building, not surviving.

When you know your numbers, you can move forward with confidence instead of fear.

11/04/2025

Everything is a funnel.

I used that statement with a marketing client last week to explain why it was important that everything be consistent.

The message you share in social media should match the lead magnets you offer and the landing pages you send traffic to.

The moment there is inconsistency it causes people to question if they are still in the right place and that causes them to stop.

Friction stops progress and makes sure people don't buy.

11/04/2025

Business Owners and Leaders: I do this simple exercise with everyone that requests a call with me as a way to help them get clear on what they do.

Try this exercise for yourself:

Can you explain what you do in one simple sentence?

Start like this: I help [who] do [what] so they can [result].

Be incredibly specific and keep asking yourself to get more specific until you can't. When you reach that point, you have clarity.

Post yours below. I will review them and provide some feedback for you. If you can nail this step in the process, the rest of it becomes easier.

Address

112 Main Street, Suite 202
Biddeford, ME
04005

Website

https://themarketingevolution.com/

Alerts

Be the first to know and let us send you an email when Explore My Town posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.