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Explore My Town

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Explore My Town, Social Media Agency, 112 Main Street, Suite 202, Biddeford, ME.

The Explore My Town growth system helps local businesses stand out, get found, and become the #1 choice in their market through smart marketing, proven systems, and social media content that builds real community connection.

10/13/2025

If people stop coming back, it’s not a sales problem — it’s a relevance problem. Where are you in the business cycle and how are you keeping your existing clients engaged?

10/12/2025

Think beyond the sale — create a reason for people to come back. What are the things you can do to bring customers back again?

10/12/2025

You don’t need a rebrand — you need refinement. Minor changes along the way will always be better than a major pivot down the road.

10/11/2025

Stop chasing transactions. Start building belonging. Customers stay loyal when they feel like they are more than just another sale.

10/11/2025

Big businesses take years to pivot. Small ones can pivot today — if you listen.

10/10/2025

The biggest mistake in small business? Going silent after the sale.

10/10/2025

Don’t wait until you’re desperate to innovate.

Peloton waited too long to evolve — and now they’re playing catch-up.

Most small business owners don’t need a massive overhaul.

You just need steady improvement:
- 1% better service
- 1% better experience
- 1% more communication

Those little wins stack up to big results.

Follow for more Main Street Playbook lessons — actionable strategies that help local businesses grow, adapt, and thrive.

10/10/2025

People don’t leave communities. They leave companies that forget them.

Peloton’s early success came from community with shared rides, high-fives, belonging.

When that faded, so did loyalty.

Your small business can create the same connection locally.

Start a private group, share your wins, celebrate your clients.

Community drives retention — and retention drives profit.

What’s one way your business could build a stronger community this month?

10/09/2025

The best business plan in the world loses to the one that listens.

Peloton’s users told them what they wanted: fresh content, variety, and new ways to engage.

They didn’t listen.

Now they’re in catch-up mode.

The advantage of a small business? You can listen, adapt, and act — fast.

Make customer feedback part of your business model, not just an afterthought.

What’s one change your customers have been asking for? Drop it below 👇

10/09/2025

"If your business only makes money when new customers walk in the door…

…you don’t have a business — you have a treadmill."

Peloton learned that the hard way. Not only they did sell treadmills, but they were stuck on one and nearly lost the company.

They built great equipment but didn’t build an ongoing reason for people to engage. The subscription program that they offered didn't meet the needs of the customers long enough, so they moved on.

Don’t make the same mistake. Build systems that bring clients back:
✅ Memberships
✅ Maintenance plans
✅ Complimentary products and services

Small improvements today beat big reinventions tomorrow.

10/08/2025

What Peloton’s Comeback Teaches Small Business Owners

Peloton just announced new equipment and higher prices ahead of the holidays. They are revamping the company after some very lean and difficult years.

But the real story isn’t about bikes, it’s about business cycles.

They built a product people bought once, not a business people came back to. The subscription service kept attention for a little while, but customers didn't stick with it long enough. They moved onto other things post-Covid as their attention drifted.

As small business owners, we need to think about what brings people back.
- What’s your version of a “return path”?
- What are you doing to re-engage past customers?

The goal isn’t just to make a sale. It’s to earn a second one. You already spent the time and money to acquire a customer, why not continuing selling to someone you already have a relationship with?

I break down news stories each week on my YouTube channel in a series called The Main Street Playbook, where we turn Wall Street lessons into Main Street wins.

10/08/2025

Question for you all:

How many names are in your database and what percentage of those people do you talk to at least once a year?

Address

112 Main Street, Suite 202
Biddeford, ME
04005

Website

https://themarketingevolution.com/

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