The Vault at 201 N Broadway

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The Vault at 201 N Broadway

A Montana based business podcast where we highlight the people and ideas driving our region forward.

10/29/2025

The Marketing Visionary: David Allen on NASCAR, Rodeo, and Montana’s Western Culture

In this episode, we sit down with David Allen, General Manager of the NILE (Northern International Livestock Exposition) and veteran marketing executive whose career has shaped some of the biggest names in western sports, rodeo, and conservation.

From his roots in Deadwood, South Dakota, to working alongside legends like Dale Earnhardt and Ty Murray, David shares stories from over 50 years in PRCA ProRodeo, Wrangler, NASCAR, PBR, and his tenure as CEO of the Rocky Mountain Elk Foundation.

Listen now, wherever you podcast at The Vault at 201 N Broadway!

Northern International Livestock Exposition

10/27/2025

✨NEW EPISODE✨

The Marketing Visionary: David Allen on NASCAR, Rodeo, and Montana’s Western Culture

In this episode, we sit down with David Allen, General Manager of the NILE (Northern International Livestock Exposition) and veteran marketing executive whose career has shaped some of the biggest names in western sports, rodeo, and conservation.

From his roots in Deadwood, South Dakota, to working alongside legends like Dale Earnhardt and Ty Murray, David shares stories from over 50 years in PRCA ProRodeo, Wrangler, NASCAR, PBR, and his tenure as CEO of the Rocky Mountain Elk Foundation.

Now leading the NILE in Billings, he talks about the importance of preserving western heritage, strengthening agriculture, and what’s next for Montana’s western legacy.

Northern International Livestock Exposition

Listen now, wherever you podcast at The Vault at 201 N Broadway or find it here: https://hubs.la/Q03PWgp40

10/23/2025

Raising Legends: Toby Tooke and the Legacy of the Tooke Bucking Horses

From growing up on the ranch to producing a documentary honoring Feek’s story, Toby talks about family, small-town roots, hard work, and carrying forward a legacy nearly a century in the making. Together, they reflect on pride in where you come from, the lessons learned on the prairie, and the enduring spirit behind the Tooke Bloodline—because, as Toby says, “If you ain’t proud of it, why the hell are you doing it?”

Listen now, wherever you podcast at The Vault at 201 N Broadway or find it here: https://hubs.la/Q03PN_xV0

10/20/2025

✨NEW EPISODE✨

Raising Legends: Toby Tooke and the Legacy of the Tooke Bucking Horses

In this episode, host Marcell sits down with Toby Tooke—radio host, DJ, and social media manager at Tooke Bucking Horses—for a conversation close to home. Toby shares the remarkable legacy of his great-grandfather, Feek Tooke, the visionary horseman from Ekalaka, Montana, whose breeding program shaped nearly every bucking horse in modern rodeo.

From growing up on the ranch to producing a documentary honoring Feek’s story, Toby talks about family, small-town roots, hard work, and carrying forward a legacy nearly a century in the making. Together, they reflect on pride in where you come from, the lessons learned on the prairie, and the enduring spirit behind the Tooke Bloodline—because, as Toby says, “If you ain’t proud of it, why the hell are you doing it?”

Listen now, wherever you podcast at The Vault at 201 N Broadway or find it here: https://hubs.la/Q03PdL8N0

Tooke Bucking Horses

10/15/2025

Government Contracting Made Simple: How Montana APEX Accelerator Can Help Your Business

In this episode we sit down with Montana APEX Accelerator team to learn how their program helps Montana businesses successfully navigate government contracting. We cover how to find opportunities, understand requirements, and pursue contracts with federal, state, and local agencies.

Listen now, wherever you podcast at The Vault at 201 N Broadway or find it here: https://hubs.la/Q03NCQXR0

10/13/2025

✨NEW EPISODE✨

Government Contracting Made Simple: How Montana APEX Accelerator Can Help Your Business

In this episode we sit down with Montana APEX Accelerator team to learn how their program helps Montana businesses successfully navigate government contracting. We cover how to find opportunities, understand requirements, and pursue contracts with federal, state, and local agencies.

Whether you’re selling directly to the government or subcontracting to prime contractors, the Montana APEX team provides personal, timely advice and practical tools to help your business grow. We discuss eligibility, the types of guidance available, and how their experience across public and private sectors gives businesses a leg up in the complex world of government contracting.

Tune in to learn how Montana APEX Accelerator can help you access new markets and maximize your business potential.

Listen now, wherever you podcast at The Vault at 201 N Broadway or find it here: https://hubs.la/Q03NcJ_r0

10/08/2025

Bridging the Care Gap: Avanlee Christine on Building Avanlee Care

Avanlee shares her journey from working in healthcare startups to taking the leap into entrepreneurship, navigating fundraising, product development, and the realities of building a tech company from the ground up. From finding the right co-founder and early investors, to balancing Montana roots with New York venture capital, she dives into the hustle, passion, and resilience it takes to bring a solution like Avanlee Care to life.

Listen now, wherever you podcast at The Vault at 201 N Broadway or find it here: https://hubs.la/Q03MKTwc0

10/06/2025

Bridging the Care Gap: Avanlee Christine on Building Avanlee Care

In this episode, we sit down with Avanlee Christine, CEO and Founder of Avanlee Care, a female-founded healthcare tech company born in Montana and built to bridge the gap between health plans and caregiving families.

Avanlee shares her journey from working in healthcare startups to taking the leap into entrepreneurship, navigating fundraising, product development, and the realities of building a tech company from the ground up. From finding the right co-founder and early investors, to balancing Montana roots with New York venture capital, she dives into the hustle, passion, and resilience it takes to bring a solution like Avanlee Care to life.

We talk about the challenges facing caregivers across the country, the importance of role models and belief along the way, and how Avanlee Care today bridges the gap between health plans and caregiving families and redefining what it means to innovate for caregivers in Montana and beyond.

Listen now, wherever you podcast at The Vault at 201 N Broadway or find it here: https://hubs.la/Q03LZctv0

10/04/2025

In one of our latest episodes we take the podcast on the road for the very first time—recording live from the Colstrip Energy Open. We sat down with energy leaders and community voices including Grid United!

You can find this episode and others here: https://hubs.ly/Q03LPNb-0

10/03/2025

In this episode, we sit down with Blythe Beaubien, Captain and Founder of Bigger Fish PR. Known for amplifying her clients’ stories, Blythe shares her own—from growing up in an entrepreneurial family in Chicago and California, to a triple major at Lehigh University, and her early start in sports PR with the Philadelphia 76ers. She reflects on lessons learned in long hours, tough transitions, and even a layoff that pushed her to start her own firm.

Storytelling, Strategy, and PR with Blythe Beaubien

Listen now, wherever you podcast at The Vault at 201 N Broadway or find it here: https://hubs.la/Q03LHYg80

10/01/2025

Storytelling, Strategy, and PR with Blythe Beaubien

Blythe talks about the power of hospitality in PR, building authentic relationships, and the importance of timing and consistency when it comes to opportunities. Today, through Bigger Fish, she helps clients like Lazy K Bar Whiskey, The Armory, and Dave’s Hot Chicken bring their stories to life across Montana and beyond. At the heart of it all, she believes Montana’s greatest story is its people—and that lasting brand impact comes from experiences that feel real, connected, and unforgettable.

Listen now, wherever you podcast at The Vault at 201 N Broadway or find it here: https://hubs.la/Q03LJ0p_0`

09/29/2025

Storytelling, Strategy, and PR with Blythe Beaubien

In this episode, we sit down with Blythe Beaubien, Captain and Founder of Bigger Fish PR. Known for amplifying her clients’ stories, Blythe shares her own—from growing up in an entrepreneurial family in Chicago and California, to a triple major at Lehigh University, and her early start in sports PR with the Philadelphia 76ers. She reflects on lessons learned in long hours, tough transitions, and even a layoff that pushed her to start her own firm.

Blythe talks about the power of hospitality in PR, building authentic relationships, and the importance of timing and consistency when it comes to opportunities. Today, through Bigger Fish, she helps clients like Lazy K Bar Whiskey, The Armory, and Dave’s Hot Chicken bring their stories to life across Montana and beyond. At the heart of it all, she believes Montana’s greatest story is its people—and that lasting brand impact comes from experiences that feel real, connected, and unforgettable.

Listen now, wherever you podcast at The Vault at 201 N Broadway or find it here: https://hubs.la/Q03Lh0rl0

Address

201 North Broadway
Billings, MT
59101

Website

https://thevaultat201.com/

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