Kelsey Hogan

Founder & CEO of Small Batch Social Co. | Marketing Mentor for Women Owned Brands

12/20/2025

Trends are not a marketing strategy.

In fact, they aren’t even a part of it in 2026.

Building a legacy personal brand is for women who think in decades, not days. It doesn’t happen in a viral moment. It happens by doing the work.

If you’re ready to step into LEGACY ⚜️and out of the scramble for the most trending audio, comment LEGACY and let’s connect.

12/19/2025

Authenticity ≠ dirty laundry, chaos, and why your life, for lack of a better words, sucks. Why you’re broke. Stuck. Nothing’s going right …

While all of this 👆🏼👆🏼👆🏼 MAY be part of your truth, it’s NOT the “vulnerable, real” content you think it is.

Because as you hone your self leadership, you begin to understand the distinction between AUTHENTICITY and rawness without responsibility.

The latter, the unregulated expression … it’s not doing what you think. It’s not creating a human, vulnerable presence.

It’s creating an image of a service provider who doesn’t have her sh*t together. And full transparency… nobody wants to work with someone like that.

YES we can share our obstacles, hurdles, hardships and the things we’ve overcome as learnings … but that’s not in the moment ranting.

That’s discerning, steady leadership content that infuses storytelling to build authority based on your past experiences. Grounded, steady and key learnings.

Regulation builds trust. And trust builds your brand 💫.

12/18/2025

This ☝🏼, but about EVERY brand (not just social media managers) 💥.

Feeling "too busy" to prioritize your own business is a tale as old as time. But it's just that, a story.

The founders building next-level brands didn't magically find extra hours in the day; they structured their businesses to prioritize growth. They committed on a deeper level. A level that ignites radical change.

When you do this, the overwhelm, stress, and chaos shift into momentum. And guess what?? You actually end up working less (trust me, because I've walked in these shoes).

Your own brand cannot be "that thing you get to later" heading into 2026. It's not about waiting for more time to arrive - it's about making the decision to claim it.

I promise, it will be one of the best choices you make ♥️

12/17/2025

2026 isn’t about MORE content, scrolling, consumption, vanity metrics, busywork … 🙅🏼‍♀️🙅🏼‍♀️🙅🏼‍♀️

It’s about more discernment. Better decisions. Deeper strategy. All of which, I’ve found, results in increased income 💵.

A big one on this list I have to call out (because I see this a lot) is that you are so inspired by everyone online, maybe even by me and I’m so grateful for that 💫…

But really amazing people are getting stuck in the inspiration spiral 🌀 where you never actually make moves. Sometimes, turning off the inspo is the answer to creating actual momentum for yourself.

2026 is the year you build for reputation. Yours. ⚜️

12/16/2025

Build from self trust, not anxiety.
Build from inevitability, not fear.

Is it scary? FCK yes! But nothing that’s legacy level won’t be. It’s scary, stretchy, and uncomfy in the juiciest ways.

Stop planning for failure (yes “what if???” needs to be removed from your vocabulary and inner dialogue).

“What if?” ➡️ That’s planning for failure. And I know because I’ve been there. And it’s not always failure like “omg I’m bankrupt” but my definition of failure is when I’m not hitting and surpassing the big, wild goals. Seven figures. Heck eight. That’s legacy ⚜️ , and it’s the only way I build.

Plan for alignment. Plan for absolute. Plan like a leader and not a guesser.

EVERYONE can do this, but it’s the limiting beliefs that must be overcome. That’s it. That’s the secret to success (no it’s not a quick tip about going viral). It’s DEEP AF work and thinking in decades, not days.

Momentum comes when you finally let it. I have … how does it look on me? ♥️

12/14/2025

The truth? 99% of clients don’t come to me in dire situations like the death of a loved one. But the 1% that do? They do it because they know I’m here - I’m a ride or die.

They do it because I’ve built a reputation of not only being heart led and reliable when it comes to my support, but because I’ve built a reputation for RANGE.

For having the strategic depth and full-scope marketing support they need, regardless of the moment or season

Building Adrian’s brands over the past few years has been an absolute pleasure and the best part? We’re only just getting started started 🚀.

What she has in store for 2026 is next level, and I cannot wait to help her strategize with precision and absolutely catapult.

xoxo KELSEY

Address

Birmingham, MI

Website

http://Smallbatchsocialco.com/

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The Small Batch Social Co. Story

Helping small businesses evolve their social media presence is our absolute jam.

Whether you're looking for a full-on rebrand, an increase in engagement, a prettier Instagram feed, or a from-the-ground-up social strategy, we've got your back.

Unlike big agencies, our billable hours aren't gobbled up by meeting recaps, Ice Aged admin processes, or weaving through red tape. (Side note: Don't worry, we don't actually do that whole "billable hours" thing).

We take a very hands-on approach to crafting and curating content that is 100% unique to your brand's story. We view our relationship as a partnership, and understand the incredible investment our clients make when choosing to work with us.