Trackt Media

08/03/2024

In collaboration with the team at Pitts Media, I was tasked with conceptualizing and writing several "hero" video advertisement concepts for LS Tractor, a global manufacturer of agricultural equipment, tractors and utility vehicles. This is the first in a series of ads to air on national and regional sports broadcasts during the third and fourth quarters of 2024.

07/12/2024

Explore the newest issue of Alabama Trucker magazine. There's plenty to catch up on from the last quarter.

Our latest Alabama Trucker covers key events and achievements, spotlighting three major events in nine weeks, leadership transitions, and legal reforms benefiting small businesses. Highlights include Lloyd Howell, Driver of the Year, for his exceptional dedication, the 85th Alabama Trucking Conventi...

05/30/2024

Stop chasing clicks. Increase trust with your stakeholders first and engagement will follow.

OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.

12/21/2023

The new issue of Alabama Trucker magazine is on its way! Meantime, check out the full digital version below. This issue is very special as we celebrate our VP of Safety and Compliance Tim Frazier’s 50-year legacy of fleet safety advocacy. Discover how Tim's 13-year tenure has transformed the Alabama Trucking Association into a safety compliance powerhouse. Uncover insights into a culture of excellence and security he has cultivated through industry leadership and advocacy and his stewardship of the ATA Safety and Maintenance Management Safety Council.

Also inside:

⛳ Golfing Success - Alabama Trucking Golf Classic Highlights:
Explore the success of this year's Golf Classic, fueled by focused leadership and member support that yielded strong participation -- and a new fundraising record!

🗣️ Expressing Concern - ATRI's Top 10 Survey Results:
Explore the latest insights into the trucking industry with the American Transportation Research Institute’s 19th annual Top Industry Issues report. Delve into the concerns shaping the landscape, as industry stakeholders highlight critical topics such as the Economy, Truck Parking, Fuel Prices, Driver Shortage, and Driver Compensation.

🚚 Plus, Lots More News and Events:
Stay informed with an impactful roundup of the latest news, events, and updates for Alabama's trucking industry.

Click here to view it: https://shorturl.at/EJT45

📷: Bob Farley

09/13/2023

Local media has an advantage over national media companies because they're invested in the communities they report on. Make contacts and work with them to get your message across! They will respond if your pitch is solid.

09/10/2023

09/07/2023

Introducing the 3rd Quarter 2023 Edition of Alabama Trucking Magazine. Dive into a world of industry insights, inspiring stories, and valuable perspectives that are shaping the future of trucking in our great state. Here's a sneak peek at what's inside: First up, meet Tommy Neely, the President of R...

07/07/2023

The customer said, "I want a cool recognizable shape or wordmark ... it doesn't have to make sense; and I am not opposed to it being cryptic. It can be lettering or an icon or image whatever."

Done ✅

Great branding builds relationships with your audience, which can eventually turn them into loyal customers.

Identity and branding project for Boswell Custom Guitars of Montgomery, Ala.

06/14/2023

So proud of the guys! Always an honor to give them exposure and accolades they deserve!

04/25/2023

Love this event! The heart and soul of !

10/06/2022

Another reason to avoid Atlanta.

⚠️ Heads up if you're routing through Atlanta!

Starting Saturday, Oct. 8, 2022, the Georgia Dept. of Transportation will close lanes in both directions on I-285 between Ashford Dunwoody Road and Roswell Road for bridge demolition and reconstruction over Glenridge Drive, SR 400, and Peachtree Dunwoody Road.

The eastbound closure will start first with the westbound closure following approximately two weeks later. This work and associated I-285 lane closures are anticipated to take eight months to complete. Motorists should expect profound delays and should avoid I-285 in this area if possible. If your route includes this area, rely on your preferred wayfinding apps for alternate routes and leave early.

Commercial vehicle traffic is required to use I-285 to bypass Atlanta, and with Georgia ranked as a top 5 crash state for CMVs traveling through construction zones, crashes are more likely to occur during the first weeks of the beginning of construction. Please use caution when traveling through those areas.

For additional info, visit:
https://transform285400-gdot.hub.arcgis.com/pages/lanereductions

09/28/2022

Updated September 29, 2022 at 8:30 a.m. Hurricane Ian left a path of destruction in southwest Florida, trapping people in flooded homes, cutting off the only bridge to a barrier island, damaging the roof of a hospital intensive care unit, and knocking out power to 2.5 million people as it dumped rai...

09/22/2022

ATA’s Road Team program has helped thousands of kids understand the risks of driving near large commercial vehicles. It’s also a free service available to anyone or organization. Call 334-834-3983 to schedule a presentation.

09/22/2022

The American Transportation Research Institute (ATRI) is conducting its 18th annual Top Industry Issues Survey to identify critical issues confronting our industry and develop strategies for addressing those issues now and in the future.

07/26/2022

In my two decades of documenting the stories of Alabama’s trucking industry and its community of talented businessmen and women, I can say without reservation that no one impacted it more in that time than Buddy Moore of Buddy Moore Trucking.

I will cherish my time with him having coffee in his office looking over his handwritten ledger sheets while discussing the industry and his views of the trucking way of life.

It was a joke among some that he was the “Unofficial Godfather of the Alabama Trucking Mafia.”

I’m not so sure that wasn’t really the case.

He was a force to be reckoned with for sure, but only because he worked harder and smarter than everyone else. He was a brilliant trucking operator. He didn’t want to be the biggest out there, he just wanted to be the best.

He died peacefully at his home this week surrounded by his family. He was 88. I was honored to be asked to write a tribute to him on behalf of the Alabama Trucking Association.

Godspeed, Mr. Buddy.

Trucking legend Buddy Moore died Aug. 25 in his home near Birmingham, Ala. Read reaction and tributes from the ATA family.

07/07/2022

Some things are truly a labor of love. Like writing this piece for the Alabama Trucking Association’s membership publication, Alabama Trucker.

My entire career in journalism and communications has been filled with stories about blue collar workers making their mark in some of the most demanding and dangerous occupations. Each time I sought and found something that makes that person stand out. Over time, I learned to intensely respect these individuals for their tenacity, self reliance and pride.

Everyone has a story — remember that.

Editor’s Note: This article appears in the latest edition of Alabama Trucking magazine. You can see the entire digital edition here. To order a hard copy, please contact us at 334-834-3983. By Ford Boswell BIRMINGHAM, Ala. — It is often said it’s the quiet ones you have to worry about. When it...