https://www.maayangordonmedia.com/tiktokcourse

Maayan Gordon Media, Birmingham, AL (2025)

10/27/2025

Did you guys know has their own online community?

And that people have posted in it over 1 million times?!!!

Most people think of Sephora as just a beauty retailer, but behind the scenes, they’ve built one of the most successful brand communities in the world.

Before launching the Beauty Insider Community, conversations about products were scattered across social media.

There was no real “home base” for customers to connect, share routines, or swap recommendations.

Then Sephora created a digital hub where customers could:
💬 Join topic-specific groups
💄 Ask and answer product questions
🏆 Earn loyalty points for participation
✨ Connect directly with peers and experts

The result?
➡️ 1M+ posts and hyper-engaged members
➡️ Members spend 2x more than non-members
➡️ Massive boost in repeat purchases and loyalty
➡️ Sephora positioned as the trusted beauty authority

This is a perfect example of what happens when a brand stops shouting at its audience and starts building with them.

Would you join a brand’s community if it gave you value, recognition, and real connection - or do you prefer to stay outside the “inner circle”?

Which brand do you WISH would build a community for you?

10/23/2025

This week, I interviewed Barbie.

Yes - that Barbie.

The one everyone thinks they already understand.

She rolled up to the podcast in a pink convertible, flawless, laminated, and holding a tiny cappuccino she can’t actually drink.

First thing she said?

“I came here to talk strategy, not swimwear.”

We talked about what it’s like to build credibility in a world that constantly flattens you into a stereotype - even when you’ve had 250+ careers and a brand reach larger than most governments.

Barbie said:

“People love when I post pink outfits.
But if I post something deep, the likes disappear faster than Ken when it’s time to talk about our emotions.”

She’s been a doctor, an astronaut, a CEO, a president - and somehow, still not invited to most panels unless there’s a pastel theme and a pink microphone.

We talked about the pressure of being every version of yourself at once and still being underestimated.

“You can lead a global brand and still get dismissed like you’re a pop-up ad in heels,” she told me.

“But I’ve learned to stop asking for permission. I’m not here to be palatable - I’m here to be powerful.”

Then she looked straight into the camera and said:

“Your voice deserves more than a caption.

Your vision deserves more than a vibe. And if being underestimated gives you leverage, so use it.”

Then she invited me over to the Dreamhouse for a mastermind.

No, I didn’t actually interview Barbie.
But thanks to Perplexity, it looks like I did - and she said I nailed the lighting.

👋 I’m Maayan.
I interview icons — real, fictional, and misunderstood — about what it really means to lead in public. Follow to see who shows up next.

10/20/2025

Over the weekend, I interviewed Morgan Freeman.

He spoke with a voice so powerful I said “yes” and nodded even though he hadn’t asked me anything yet.

We talked about personal branding in the age of chaos:

🎤 Why everyone sounds the same on LinkedIn
🎤 The dangers of building a voice… that isn’t your own
🎤 And how “authenticity” became a filter option

At one point, he paused, looked directly at me, and said:

“The trick isn’t finding your voice. It’s being brave enough to use it when no one’s clapping.”

I asked him what he thought of modern social media.

He sighed. Deeply. 😮‍💨

“Back in my day, when you had a thought… you just kept it to yourself.

It used to be you built a reputation over decades. Now you build one in 30 seconds and lose it in 15.”

Then he paused and added:

“And stop announcing when you’re taking a break. Just… go.”

I asked him what he would post, if he had to.

“Maybe a picture of a tree. Or a rock. Or a single sentence you actually believe.”
“But I’d never post a carousel that starts with ‘hot take.’”

The episode ended when he walked off the podcast set, removed his mic, and whispered:

“Your brand is how people talk about you when you’re not on Wi-Fi.”

No, I didn’t actually interview Morgan Freeman. But thanks to Perplexity, it looks like I did. And I think he’d respect the illusion.

⸻

👋 I’m Maayan.
I interview icons, legends, and fictional souls about the things that actually matter.
Follow me to see who I interview next.

10/19/2025

It still makes me smile when I think about it.

In 2022 I went on a year-long RV tour across the U.S.

With ny husband and 4 (yes FOUR!) dogs.

We called it the Main Street Tour and I offered free workshops for local businesses.

I wasn’t originally planning to stop in Paris, Texas. (I had never even heard of Paris Tx 😅)

But then a man named Walt messaged me on Instagram.

He asked, “Are you coming to Paris, Texas?”

I told him no… but if someone was willing to help coordinate things locally, I was always open to adding new stops.

Walt didn’t just help.
He went above and beyond.

He mapped out an entire week for us, hosted us in his beautifully renovated lofts, introduced us to the community, and made us feel at home in a way that words can’t capture.

And here’s the thing that struck me most:

Success doesn’t always come from the biggest cities or the largest followings.

It often comes from the rare and powerful act of genuine hospitality.

That week in Paris, Texas, became one of my favorite parts of the whole trip.

Not because of the size of the place, but because of the size of their hearts.

It was a reminder that feeling truly seen and valued is one of the most powerful forces we can create for each other.

That’s exactly what I try to build into my work today: communities and spaces where people feel that same kind of welcome, belonging, and care - whether online or offline.

Because when we design for human connection, everything else - growth, collaboration, opportunity - flows naturally.

Who is someone you know who went above and beyond to make you feel welcome?

10/17/2025

This morning, I hosted not one, but two electric guests on my podcast:

Thomas Edison and Nikola Tesla.

Yes, both of them.
Yes, at the same time.
No, it did not go well.

Why did I do it?
Because I like chaos.

I figured it’d be fun to have two of the most electrifying minds in history on my podcast.

It was not.

Within the first five minutes:
💡Edison tried to trademark my mic
⚡️Tesla attempted to power the studio using “emotional voltage”
🌪️And they both accused each other of gaslighting the entire Industrial Revolution

At one point they both shouted:

“YOU KNOW NOTHING ABOUT WIRES OR WOMEN!”

And honestly… that was the most coherent moment of the show.

I asked what they thought of the modern world.

Edison said:

“People used to fear the dark. Now they fear being offline.”

Tesla nodded solemnly and added:

“The lightbulb was a good start. But honestly, I preferred candlelight. Fewer ads.”

Edison rolled his eyes and said:

“At least I didn’t end up as a tech bro’s branding strategy.”

They both agreed the real tragedy of the 21st century is that we use electricity… to power ring lights… so we can apologize on TikTok.

I ended the interview before they filed patents on each other’s thoughts.

No, I didn’t actually interview them.
But thanks to Perplexity, it looks like I did - and that’s close enough for LinkedIn.

⸻

👋 I’m Maayan.
I interview dead geniuses, fictional icons, and chaotic legends - because someone has to.

Follow to see who shows up next.

10/16/2025

This week, I got to sit down with Sleeping Beauty.

She’d just woken up from a 100-year nap and the first thing she asked was:

“Did naps get canceled? Or just monetized?”

Honestly? I didn’t have the heart to tell her about LinkedIn hustle culture, circadian hacking, or “rest to optimize output” influencers.

We talked about:

• The trauma of waking up to Slack notifications
• Why her brand has coasted off one nap since the Middle Ages
• And the fact that she still has no clue what a calendar invite is

She’s basically my dream founder client (literally):

✅ Fully rested, deeply confused, and completely open to letting me rebuild her entire backend.
✅ No tech stack, no baggage - just enchanted potential.
✅ Woke up with a dream. No plan. No CRM. Let’s go.

I showed her the ClickUp board, walked her through the system, and said:

“You don’t have to do it alone - but you do have to wake up.”

She stretched, sipped her espresso, and said:

“Okay. Let’s build something legendary.”

Honestly?
That’s my kind of princess.

Also, no… I didn’t really interview her.
But thanks to Perplexity, it looks like I did, and at this point that’s basically the same thing.

⸻

👋 I’m Maayan.
I build systems that even fairy tale founders would wake up for.

Follow me for more interviews with fictional icons, exhausted CEOs, and mythical creatures who need a marketing plan.

10/13/2025

This morning, I sat down with Gal Gadot -
Sorry, Wonder Woman.

We talked about justice, courage, and carrying the entire Jewish people on her perfectly sculpted shoulders.

Naturally, I asked her the hard-hitting questions:

“How do you balance international fame with Jewish guilt?”

“Do your bracelets deflect antisemitism?”

“And how many red lipsticks does it take to power through a hostage crisis?”

She just smiled and said:

“We protect each other. That’s what makes us strong.”

Today, 20 Israeli hostages were brought home alive.

It’s a moment of relief, strength, and deep reminder of the power of Am Yisrael Chai.

No cape required. Just Jewish grit, global pressure, and unshakable love.

Also…

I didn’t actually get to interview her. But thanks to Perplexity, it looks like I did - and honestly, that’s close enough for LinkedIn.

⸻

👋 Hey, I’m Maayan.
I’ll be interviewing your favorite people, fictional characters, dead philosophers, and real life superheroes.

Follow to see who I drag into the AI multiverse next.

10/13/2025

I recently got to sit down and interview Mark Suckerburg - oops! Zuckerberg

Anyway….
We had a deep conversation about his new Meta AI glasses.

You know, the Ray-Ban ones that make you look cool but sound slightly confused.

I own a pair and here’s my official, totally unbiased review:

1. AI wearables are the future. Period.

2. You can change the voice to John Cena, which is as chaotic and incredible as it sounds.

3. The Meta AI is… let’s just say she’s not winning any intelligence awards.

4. The image recognition?
Thought my husband was a lamppost. Twice.

5. Taking hands-free pics and videos = actually amazing.

So what did Zuck have to say?

“You gotta suck before you’re awesome.”
– Mark (probably)

Valid. We’ve all been a little sucky before we leveled up.

Also… I didn’t actually interview him.

But thanks to Perplexity, it kinda looks like I did.

And that’s what matters on the internet.

⸻

👋 Hey, I’m Maayan.
I’ll be interviewing your favorite people, fictional characters, dead philosophers, and confused tech bros.

Follow to see who I drag into the AI multiverse next.

09/21/2025

I’ve never put this out there on Instagram before, but now feels like the time.

It’s almost Rosh Hashanah and I’m praying for many things, but this one feels so important to share:

✨ 𝐌𝐲 𝐰𝐢𝐬𝐡 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐲𝐞𝐚𝐫 𝐢𝐬 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐨𝐫𝐞 𝐉𝐞𝐰𝐢𝐬𝐡 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬.

Last year was the first time I intentionally stepped into this, and Baruch Hashem (thank God), I now have the privilege of supporting some incredible Jewish clients.

Amazing people like:
Hillel Fuld
Harael Salkow
Yoni Margalit
Eli J. Schwebel
Yair Klyman BFA™
Yaakov Carno
Adam Isaac Polinovskiy

The work has been meaningful not just in business terms, but also in strengthening community, values, and identity.

This to me is the ultimate realization of aligning my work with my life.
I honestly can’t believe how blessed I am to help spread Torah wisdom and values through my work.

Until now, I’ve never said publicly that this is a mission for me.
So I want to put it out there:

➡️ 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐉𝐞𝐰𝐢𝐬𝐡 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, 𝐨𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 - 𝐈’𝐝 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭.

Shana Tova U’Metuka 🍎🍯
May this year bring health, growth, and blessings for all of us.

09/16/2025

These 10 communities have used online community to generate over $6B+ in annual revenue - 𝐚𝐧𝐝 𝐭𝐡𝐚𝐭’𝐬 𝐚 𝐜𝐨𝐧𝐬𝐞𝐫𝐯𝐚𝐭𝐢𝐯𝐞 𝐧𝐮𝐦𝐛𝐞𝐫.

What’s powerful is that they’re not all tech giants.

⭐ 𝐖𝐫𝐢𝐭𝐞 𝐨𝐟 𝐏𝐚𝐬𝐬𝐚𝐠𝐞 makes $3M–$6M/year with just a few hundred students per cohort.
⭐ 𝐒𝐏𝐈 𝐏𝐫𝐨 crossed $1M+ in annual revenue with under 2,000 members.
⭐ On the other end, 𝐏𝐞𝐥𝐨𝐭𝐨𝐧 drives ~$4B annually—and their community is what keeps people subscribed.
⭐ 𝐒𝐞𝐩𝐡𝐨𝐫𝐚 𝐁𝐞𝐚𝐮𝐭𝐲 𝐈𝐧𝐬𝐢𝐝𝐞𝐫 influences 80% of Sephora’s sales.
⭐ 𝐑𝐞𝐝𝐝𝐢𝐭’𝐬 decentralized subreddits power a $1.6B ad and data business.

Different models, same truth: when you design belonging into the business, revenue follows.

𝐓𝐡𝐞 𝐥𝐞𝐬𝐬𝐨𝐧 𝐟𝐨𝐫 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞:

👉 Community is not just a marketing channel. It’s infrastructure. It’s retention. It’s a multiplier across every part of the business.

I put together a $1M+ Community Playbook breaking down exactly how these 10 communities are structured, monetized, and scaled.

𝐈’𝐦 𝐠𝐢𝐯𝐢𝐧𝐠 𝐢𝐭 𝐚𝐰𝐚𝐲 𝐟𝐨𝐫 𝐟𝐫𝐞𝐞.
Drop a comment with “𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤” and I’ll send it your way.

09/14/2025

BABY’S FIRST FLIGHT! 🛩️

Ok first off all, Eliora is clearly a genius because she slept through takeoff.

Wishing I could do that 😅

Secondly, how awesome is it to be alive?!
I’m literally typing this from a plane…
30,000 feet in the air…

Woah.

I still get blown away with how we all live in a sci-fi movie (but better).

We are on our way to Hawaii!

Because I believe life should be enjoyed, explored, and lived to the fullest.

No matter what.

Even if you’re a new mom,
Even if you’re a business owner,
Even if it feels like a lot.

Don’t wait for the “right timing” to chase after your dreams or live the life that’s most meaningful to you.

You won’t regret the chances you take, you’ll regret the chances you didn’t.

09/07/2025

The best part about building a team is that it’s made me a better person.

𝐌𝐲 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐠𝐨𝐚𝐥 𝐢𝐧 𝐥𝐢𝐟𝐞 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞: become the best version of myself, measured by how much I contribute to other people.

That’s a big reason I chose to build a team - 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐈 𝐤𝐧𝐞𝐰 𝐢𝐭 𝐰𝐨𝐮𝐥𝐝 𝐟𝐨𝐫𝐜𝐞 𝐦𝐞 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐥𝐞𝐚𝐝𝐞𝐫.

I read a lot of books and listen to a lot of podcasts, but there’s only so much you can learn from the sidelines.

The greatest growth I’ve had as a leader came from 𝐛𝐞𝐢𝐧𝐠 𝐩𝐮𝐭 𝐢𝐧𝐭𝐨 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧𝐬 𝐈 𝐰𝐚𝐬𝐧’𝐭 100% 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐟𝐨𝐫 (𝐨𝐫 𝐜𝐨𝐦𝐟𝐨𝐫𝐭𝐚𝐛𝐥𝐞 𝐰𝐢𝐭𝐡) 𝐚𝐧𝐝 𝐡𝐚𝐯𝐢𝐧𝐠 𝐭𝐨 𝐫𝐢𝐬𝐞 𝐚𝐧𝐲𝐰𝐚𝐲.

Leading a team four has demanded new levels of patience, clarity, systems-thinking, communication, and humility.

𝐈𝐭’𝐬 𝐬𝐭𝐫𝐞𝐭𝐜𝐡𝐞𝐝 𝐦𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐰𝐚𝐲𝐬.
And the ripple effects are everything.

Yes, my team’s lives improve when I lead well.

But so do my clients’ outcomes - because I show up with more capacity, discernment, and steadiness.

And beyond work, 𝐈’𝐦 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐰𝐢𝐟𝐞, 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐦𝐨𝐭𝐡𝐞𝐫, 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐝𝐚𝐮𝐠𝐡𝐭𝐞𝐫, 𝐚𝐧𝐝 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐟𝐫𝐢𝐞𝐧𝐝 because of the inner work leadership requires of me.

That, to me, is the real measure of success.
𝐓𝐡𝐢𝐬 𝐚𝐥𝐬𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐬 𝐝𝐞𝐞𝐩𝐥𝐲 𝐭𝐨 𝐦𝐲 𝐟𝐚𝐢𝐭𝐡.

In Pnimius HaTorah (the inner dimension of Torah), true greatness begins with bitul - softening the ego so you can be a conduit for goodness.

Leadership is avodah (inner work) that overflows as chesed (giving to others).

Or as Pirkei Avot teaches: “𝐈𝐟 𝐈 𝐚𝐦 𝐨𝐧𝐥𝐲 𝐟𝐨𝐫 𝐦𝐲𝐬𝐞𝐥𝐟, 𝐰𝐡𝐚𝐭 𝐚𝐦 𝐈?”

The more I grow, the more I can give.
The more I give, the more I grow.

So yes, building a team has made the business stronger.

But more importantly, it’s made me stronger, kinder, and more useful to the people I’m here to serve.

And to me, that’s the ultimate measure of success.

𝐈𝐟 𝐲𝐨𝐮 𝐥𝐞𝐚𝐝 𝐚 𝐭𝐞𝐚𝐦 (𝐨𝐫 𝐡𝐨𝐩𝐞 𝐭𝐨), 𝐰𝐡𝐚𝐭’𝐬 𝐨𝐧𝐞 𝐰𝐚𝐲 𝐢𝐭’𝐬 𝐦𝐚𝐝𝐞 𝐲𝐨𝐮 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐞𝐫𝐬𝐨𝐧?

Maayan Gordon Media

10/27/2025

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