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Every morning, the four of us take a walk. My husband, my daughter, our dog, and me.It’s the little things in life that ...
06/11/2026

Every morning, the four of us take a walk. My husband, my daughter, our dog, and me.

It’s the little things in life that often mean the most.

It’s weird to realize that we’ve only been here for 2 months. It feels like I’ve lived here my whole life.

There are still so many things we need to do to truly feel settled and we are figuring out a man entirely new way to live.

But this morning ritual is a huge piece of that.

A slow walk down our own street in Jerusalem, no agenda, no phone, no rush.

I get to be fully present.

Her little sneakers trying to keep up, a dog who stops to sniff everything, and the people I love most beside me.

The big things are often out of our hands in life.

This though, is something I can always hold onto.

06/07/2026

The whole world feels like it’s bracing for impact right now.

Recession,
AI panic,
Everyone being told to be afraid.

And then there’s this.

Girls in Israel singing and dancing like joy is a birthright, not a risk.

This is the thing people miss about us.
We don’t celebrate because everything is fine.

We celebrate because we’ve never once let the state of the world decide whether we get to be alive in it.

Am Yisrael Chai. 🇮🇱

I believe God consciousness is the single most important thing in business. Because what does it even mean to be doing w...
06/05/2026

I believe God consciousness is the single most important thing in business.

Because what does it even mean to be doing well in business?

It’s not just about making more money (that of course is the nervous system of the business.

But impact is the “lifeblood” of a business.

And being able to create impact comes through God consciousness.

It’s why my business has grown tremendously in the last 2 years.

It’s not because I’ve got so much smarter, or worked so much harder.

It’s simply a factor of bringing Hashem more into my daily work through my thoughts, words, and actions.

Moving to Jerusalem has been so good for me on every level.

Here I am surrounded by Hashem in a way that is so much more tangible.

So if you’ve noticed me sharing more about my relationship with God and bringing his name into my posts, well…

Maybe I’m helping to bring Hashem into your business too 🥰

Wishing everyone a Shabbat Shalom!

Shoutout to for being such a shaliach in this world.

Courage is the most overrated thing in business.It’s a myth that people created who want to sell you something without r...
06/03/2026

Courage is the most overrated thing in business.

It’s a myth that people created who want to sell you something without really telling you what it is and how it works.

The founders who grow aren’t braver than you. They just refuse to make any leap they could turn into steps first.

Earlier this year I moved my family, including my young daughter, from the US to Jerusalem. It’s the kind of move people call brave. But we planned and staged it over such a long stretch that by the time we actually went, the jump had already shrunk into a series of small steps we had seriously thought through and prepared for.

That is the whole framework.

I would rather step-stone across a chasm than fly over it on a motorcycle. The motorcycle might be fun, but I also might die.

Here is what’s so important to know, but no one will ever tell you as a founder.

Almost every real growth decision feels like make it or die.

Either this goes great, or the whole thing crashes and burns on this one move. That’s literally what it feels like (and its a hard way to live!!)

That fear is not a flaw in you. It is just what a leap of faith feels like when there is nothing under it.

So instead of jumping, you lay stones. You are still crossing the same chasm, but you have turned one terrifying jump into a series of small, recoverable steps, where each one tells you whether the next one is safe.

I do the same thing when I build brands, funnels, and systems for values-driven and Jewish companies. The goal is never a braver founder. It is a path with steppingstones in it.

So before your next big leap, ask yourself this:

What would the first stepping stone be, and what is actually stopping you from laying it down this week?

I started my first business while homeless and took it to six figures in its first year, and for a long time I really do...
06/02/2026

I started my first business while homeless and took it to six figures in its first year, and for a long time I really downplayed that.

That was 2k Diffuser Beads, built fully bootstrapped through cold calling, in-person trade shows, and Instagram.

Then I did it again with GraphXCreations, a custom sticker and t-shirt company that also hit six figures in year one, and again with Monkey Boy Arts, a glassblowing business I ran from 2014 to 2019. Three businesses, three completely different industries, all built from nothing.

For years I underplayed all of it. I would name one piece and skip the rest, or call myself a marketer when the truth was bigger than that. I think a lot of people do this. We quietly decide that our own work does not count for as much as it actually does.

I am done doing that.

What I actually do is build the operating system underneath a brand, the thing that lets it grow and keeps it running as it scales. I have built that operating system from nothing across enough different businesses to understand the patterns that hold no matter the industry. It is the same work I do for others now.

Yair Klyman BFA™’s fund went from $70M to $136M in AUM in two years, and that did not come from louder marketing. It came from rebuilding the operating system underneath it.

I am also entering a new chapter in my entrepreneurial journey, one where I am being intentional about going deep instead of just wide. The area I am most excited to go deep in is supporting Jewish businesses, brands, and organizations. I am really excited by the work I have just started doing with OpenDor Media, the team behind Unpacked, and we are building something really big.

So I am stepping fully into it, into my full potential. I build the operating system underneath brands and businesses so they grow into theirs, and the same thing works for any values-driven brand. Myself included.

Where in your own work have you been giving yourself less credit than you have actually earned?

I turn 35 years old today! And there is nothing more I could possibly ask for.Today I got to wake up in Jerusalem. I get...
05/25/2026

I turn 35 years old today! And there is nothing more I could possibly ask for.

Today I got to wake up in Jerusalem.

I get to raise my daughter in THE holy land.

The greatest gift of my life is this little girl eho will some day (hopefully soon) call me אמא.

Thank you, Hashem, for all of it.

I have zero complaints, only thanks and praise.

Today all I wanted to do was go to the Jerusalem Zoo, the same zoo where I spent an entire summer volunteering when I was 12 years old!!

The same zoo I walked through as a little girl with my Bubby and my dozen or so cousins.

And now I got to walk those paths with my own daughter and husband.

I don’t have words for how meaningful this is to me. How much simcha I am enjoying today.

My soul is so happy.

05/23/2026

What a special voice!

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Birmingham, AL

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