
08/06/2025
Never stop marketing... no matter what.... and here's why.
When you’ve got a ton of leads?
Market harder.
That’s when you can qualify tougher, take on higher-paying clients, and stop saying yes to every cheap job that walks in.
You also get to build cash reserves for the slow seasons — because they always come.
And when leads dry up?
You better still be marketing.
Not throwing money at random ads hoping for miracles — but staying visible, staying top of mind, and keeping your name in the mix so when things pick back up (because they will), you're who they call.
The goal is to stop making panic moves.
Most business owners don’t think about marketing until they’re desperate.
That’s how you end up broke, burned out, and blaming the economy.
Consistent marketing builds margin.
It buys you time.
It gives you choices.
Market when you’re busy.
Market when you’re slow.
Just don’t stop.