Presto Media

08/16/2026

Most contractors who think ads are too expensive have never run the math on one job.

Not cost per lead. Cost per job.

Two minutes with a calculator ends the argument.

08/15/2026

The hardest working guy in the company and the guy who won't have the conversation look exactly the same from the outside.

Most owners have been both.

08/15/2026

Attributes are one of the most skipped sections on a Google Business Profile.

Family owned. Veteran owned. Free estimates. Emergency service. Women owned.

They show up on your listing, and they are part of how a homeowner decides between you and the next company.

Go through the list and check everything that is actually true. Then check back occasionally, because Google adds new ones.

08/14/2026

Google gets credit for the call because Google is what's trackable.

The truck, the yard sign, the neighbor who mentioned you two years ago — none of that shows up anywhere.

Then owners pull money out of everything else and wonder why it stops working.

08/14/2026

The photos on your Google profile are doing more than filling space.

A homeowner deciding between three companies is looking for proof you have done their specific job before. Not a stock image. Not a logo.

Upload real jobs. Installs. Repairs. Before and after. Crew on site.

The work you show is the work you get asked for.

08/13/2026

The best thing about your company is probably not on your website.

Not because you forgot. Because it's so obvious to you that it feels like it isn't worth saying.

Your customer has no idea you do it.

08/13/2026

Keyword stuffing your Google Business name used to work. It does not anymore.

It is now one of the most common reasons a listing gets suspended, and competitors report it constantly.

Use the name on your truck and your paperwork. Rankings come from your category, your reviews, and your services.

Not worth the risk for a bump that no longer exists.

08/12/2026

If your leads doubled tomorrow, what breaks first?

Most owners know the answer immediately.

That's the thing to fix, not the top of the funnel.

08/12/2026

Most contractor websites explain what the company does. Very few explain what happens next.

Call for a free estimate. We walk the job and give you a fair price. We do the work and clean up after ourselves.

That is the whole thing. Three steps, laid out plainly, where a homeowner can see it before they pick up the phone.

People take the first step more often when they can see the whole path.

08/12/2026

This is what optimizing a Google Ads account actually looks like.

Two weeks. Same contracting business. Back to back.

Week 1:

We tore the account apart.

3 messy campaigns, paused and rebuilt into one clean setup.

Spend: $1,224
Cost per lead: $111

Most agencies won't touch a running account. Too risky. So they let it bleed money quietly.

We'd rather fix it.

Week 2:

The new setup went live.

Spend: $992
Cost per lead: $99

And 0 out of 30 search terms were wasted. Every dollar went to real buyers searching "door repair near me."

Lower spend. Lower cost per lead. Zero waste.

One week apart.

That's the job. No magic. Just cleaning it up and making every dollar work harder.

We show clients this every week. The wins and the messy middle.

Doing over $1M and want your ads run like this? 🤷‍♂️

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