It is designed to position Detroit through a new and dynamic prism using the Detroit Pockets of Cool website showcasing the dimension of our great city as a place to live and work. Packaged with the website is a national online marketing campaign to bring the American public to the website through entertainment messaging. The personalization of the website and social media focuses on the stories o
f the people who have created these pockets of energy and growth. The website stories of innovation and creativity will dig deeper into the personalities and individuals that are leading this attitude of change in Detroit. We are a community rich with natural resources, world-class cultural institutions, a wealth of engineers and enormous creative talent. The universities are producing fertile environments for leading life sciences research. And community colleges are committed to retraining on a grass roots level preparing middle class workers for our new economy. The new Detroit will grow out of technology and discovery, international communication, the arts, sports, and entertainment. The videos tell the story of Detroit as a magnet city in which to live. The marketing campaign makes sure the message is heard; that it penetrates the American psyche and changes the current perception of Detroit. The marketing takes our community into a global marketplace. Pockets of Cool clearly and profoundly tells our real story.
