"Want to communicate like Jesus? Then it’s time to embrace branding components. Not as marketing manipulation, but as a biblical way to be known for something meaningful. Something they want. And the gospel they need," says Mark MacDonald.
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they realize Jesus was the ultimate example of branding done right.
09/19/2025
Latest from the GCR Task Force audio files....
EDITOR’S NOTE — The Baptist Paper staff members continue their review of the audio files from the 2009–2010 meetings of the Great Commission Resurgence Task
09/18/2025
Speaking out of Philippians 4:6-9, Fred Luter challenged University of Mobile students during their chapel service to remember three key things...
Speaking out of Philippians 4:6-9, Fred Luter Jr. challenged University of Mobile students Sept. 3 during their chapel service to pray right, think right and live right.
09/18/2025
Cindy Collier and her daughter hadn’t talked in a year, but as the water came up to her chest, she knew she had to make the call.
09/18/2025
If you were looking for more written materials related to the Great Commission Resurgence Task Force files unsealed in June, over 1,000 pages of additional content is now available.
09/17/2025
"We thank God for giving us the gift of Judson College and thank Siloam for giving us the gift of Rose Sunday and being a part of our Judson legacy. And we give thanks for our continuing and lasting Judson sisterhood.” — Judson Alumnae
Claire Kinnaird Keel said even though it's been four years since Judson College closed its doors, the Judson spirit is still very much alive. Alumnae gathered Sept. 13-14 at Siloam Baptist to continue their J-Day and Rose Sunday traditions.
09/17/2025
Know someone who should be considered as the SBC's (ERLC) Ethics & Religious Liberty Commission's next leader? Check out the details here ...
SBC's Ethics & Religious Liberty Commission board of trustees announced today (Sept. 17) they are searching for a spiritually mature, pastoral in heart, Southern Baptist leader who is a proven unifier.
09/16/2025
Alabama Baptist Gary Hollingsworth elected to serve as ERLC interim president ...
FBC Trussville pastor emeritus Gary Hollingsworth will serve SBC's Ethics & Religious Liberty Commission as interim president from his home in the Birmingham area, traveling to Nashville as needed.
09/14/2025
Buddy Gray, pastor of Hunter Street Baptist Church in Hoover, announced today (Sept. 14) that he plans to retire in summer 2026 after 40 years in that role.
Buddy Gray, pastor of Hunter Street Baptist Church in Hoover, announced today (Sept. 14) that he plans to retire in summer 2026 after 40 years in that role.
09/12/2025
ICYMI...
09/11/2025
"As we remember the tragedy of 9/11, let us not forget the power of prayer."
This editorial will appear in the Sept. 11 edition of The Baptist Paper. Click here to subscribe.
09/10/2025
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