Oliver & Co. Social

Oliver & Co. Social Freelance social media marketing services for small businesses.
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I have been working with Ash and Ivy Salon since May on basic social media management and I am so THRILLED about the pro...
09/25/2025

I have been working with Ash and Ivy Salon since May on basic social media management and I am so THRILLED about the progress we've seen! We've taken a *silent* account and turned it into one that consistently engages with trends, shows off their services, and has garnered new stylists and new clients! 🎉

Another big win: They recently relaunched their brand and I was able to coordinate an affordable shoot for them with one of my contacts in Augusta! 🙌

Our interns are officially done with their 2025 Summer internships! Hayley wraps up her time sharing some of her key tak...
09/03/2025

Our interns are officially done with their 2025 Summer internships! Hayley wraps up her time sharing some of her key takeaways on our blog. 🎉

As my internship at Oliver & Co Social comes to an end, I’ve been reflecting on the past few months and everything I’ve learned. This experience has been both exciting and eye-opening, giving m…

What are Trending Audios and why are they important for Instagram Reels?  When a sound or song is “trending” on Reels, i...
09/02/2025

What are Trending Audios and why are they important for Instagram Reels? When a sound or song is “trending” on Reels, it usually means its popularity is rising, which is shown by a small arrow next to the audio’s title. Using trending audio is a great way to engage with new audiences and reach new users. Why? Well, Instagram wants to keep users watching content....

What are Trending Audios and why are they important for Instagram Reels? When a sound or song is “trending” on Reels, it usually means its popularity is rising, which is shown by a small arrow nex…

Celebrating   with a pup-tastic partnership! 🐾
08/26/2025

Celebrating with a pup-tastic partnership! 🐾

Standing out from a content standpoint on Instagram is more difficult than ever these days! If you’re a product-based bu...
08/04/2025

Standing out from a content standpoint on Instagram is more difficult than ever these days! If you’re a product-based business looking for some inspiration for trending reels content on Instagram, we’ve got you! Here is a list of some of the top ten most recent social media reels you can utilize to showcase your best products. Trend 1: You Could Use A…...

Standing out from a content standpoint on Instagram is more difficult than ever these days! If you’re a product-based business looking for some inspiration for trending reels content on Instagram, …

It's  ! 🎉 I'm thankful to have worked with talented students from universities across the South since 2021, and this sum...
07/31/2025

It's ! 🎉 I'm thankful to have worked with talented students from universities across the South since 2021, and this summer I was blessed with TWO wonderful interns from my alma mater, The University of Georgia! 🐾 Meet Lauren and Hayley! 👇

Lauren says, "I’m so excited to be joining Oliver & Co this summer! I’m an Advertising major with a Studio Art minor at the University of Georgia, heading into my senior year. In my free time, I love painting, playing guitar, and singing. One of my favorite parts of working with social media and small businesses is helping bring a brand’s voice to life. A fun fact about me: I’m a huge dog lover—and I paint commissioned pet portraits in my free time!"

Hayley says, "I am going into my third year at UGA. I am pursuing a degree in Marketing with a digital emphasis and a minor in Spanish. At UGA, I am a part of the American Marketing Association as well as being an assistant to our Public Relations Vice President of Gamma Phi Beta. I am so excited to be on Heather’s team for the summer and be able to gain some hands-on experience in content creation and digital marketing!"

We're so thankful for the ways they've been able to learn about a variety of client industries in social media marketing! ❤️

This past May our summer intern, Hayley Baron, had the opportunity to attend the Cannes Lions Festival. 🎉 She learned so...
07/21/2025

This past May our summer intern, Hayley Baron, had the opportunity to attend the Cannes Lions Festival. 🎉 She learned so much about what is happening in the digital marketing and advertising world and is excited to share her takeaways with everyone in today's blog! ✨

This past May our summer intern, Hayley Baron, had the opportunity to attend the Cannes Lions Festival. She learned so much about what is happening in the digital marketing and advertising world an…

First impressions are instant nowadays. It doesn’t take long to pique someone’s interest, and it takes even less time to...
07/16/2025

First impressions are instant nowadays. It doesn’t take long to pique someone’s interest, and it takes even less time to lose it. 👀

So, how much time should brands invest in their visual aesthetics? We're talking all about investing in a strong, consistent aesthetic on the blog. ✨

As digital marketing moves more and more towards visual content on platforms like Instagram and TikTok, aesthetics have become currency. Beautiful presentation and eye-catching visuals have become …

Today is  ! I'm proud to support Recouleur Vitamins for Vitiligo as they aim to help patients feel more confident in the...
06/25/2025

Today is ! I'm proud to support Recouleur Vitamins for Vitiligo as they aim to help patients feel more confident in their skin as we promote this year's theme of in our social media campaigns. ✨

Rated by 120+ Happy Customers Take Control of Vitiligo Naturally Targeted nutrients to support skin health from within. Shop Now Science-Backed Solution Hol ...

NEWSFLASH: Hashtags are no longer the only way to grow & be discovered on social media. ❌ Instagram has updated its sear...
06/23/2025

NEWSFLASH: Hashtags are no longer the only way to grow & be discovered on social media. ❌ Instagram has updated its search capabilities to be able to search content via keywords in captions.

What does this mean for you as the business owner? 🤔

Your captions needs to include keywords. Say goodbye to cutesy instagram captions featuring just emojis or a cute pun! 👀

Learning how to write strategically-worded Instagram captions that also still engage your audience is a necessary skill! ✍🏻

Does this seem daunting? 🤪 Reach out to me at [email protected] or send me a DM. Keyword optimization is included in all of my monthly social media management packages!

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Did you know that the average person scrolls through the equivalent of 300 feet of content daily on their Instagram? 🤯 Y...
06/16/2025

Did you know that the average person scrolls through the equivalent of 300 feet of content daily on their Instagram? 🤯 You are competing against a LOT of content when it comes to marketing your business! 🤪 So, how do you stand out? ➡️ Using a captivating HOOK makes all the difference! 🙌 A hook is essentially the first few words of your caption that engages readers and makes them want to slow down, pause, and see what you have to say. Swipe to see some of my recent favorites!

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Want to get your content in front of fresh eyes? 👀✨ Here are 7 powerful ways to grow your reach and attract new follower...
06/10/2025

Want to get your content in front of fresh eyes? 👀✨ Here are 7 powerful ways to grow your reach and attract new followers:

🔍 Use strategic keywords
🤝 Collaborate with other accounts
🎥 Hire creators for authentic UGC
💸 Boost posts or run targeted ads
🎶 Hop on trending audio
📲 Try a story takeover
📤 Create content worth sharing

Which one are you trying next?👇 SAVE this post for when you need some inspiration!

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Birmingham, AL

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