Oliver & Co. Social

06/22/2026

The best Instagram Stories aren’t always perfectly curated—they’re consistent, engaging, and give your audience a reason to keep coming back. 🎉

Whether you’re a pediatrician educating parents, a salon showcasing transformations, or a designer revealing a dream space, Stories help create the connection that turns followers into clients. 🙌

Let me know if I missed your industry - I'll DM you with some ideas just for you! 💬

06/10/2026

The best Instagram Stories aren’t always perfectly curated—they’re consistent, engaging, and give your audience a reason to keep coming back. 🎉

Whether you’re a pediatrician educating parents, a salon showcasing transformations, or a designer revealing a dream space, Stories help create the connection that turns followers into clients. 🙌

Instagram Stories are one of the most powerful tools for building relationships with your audience. While feed posts are great for visibility, Stories create opportunities for real-time engagement,…

06/08/2026

The bad news: posting only reels isn't going to get you anywhere on Instagram. 🥴

Why? Well, Instagram has different types of posts for a reason. 👇

If you’re only posting one kind of content you’re missing a key part of your strategy.

Each post type prioritizes analytics differently. 📲 When I work with a client, I start out by coming up with their social media strategy which includes a recommended posting frequency and content mix. Each of these serves a purpose!

Reels → Views
Carousels → likes, comments, saves & shares
Stories → Replies & Dms

Have questions? 💬 I’d love to help you understand instagram analytics better with a one-on-one training session or social strategy call!

06/01/2026

Working with thoughtful, passionate business owners is why I love what I do 🫶🤍✨

05/27/2026

Instagram isn’t just a content platform anymore—it’s an algorithmic battleground. 📲If you’ve ever felt like you’re posting great content on Instagram… only for it to disappear into the void, you’re not alone. The reality is simple: timing matters just as much as your content.😅

With competition increasing and the algorithm prioritizing relevance and early engagement, knowing when to post can be the difference between a post that performs—and one that flops. ⤵

Here’s what the latest data tells us (and how to actually use it). 🎉

05/18/2026

Here's the one thing I'd tell you if you're trying to do your social media on your own:

❌ DON'T use lengthy ChatGPT captions on every. single. post. ❌

I’m all about working smarter and using the tools available to us.

👉 However, completely outsourcing your brand voice to AI will come back to bite you.

Social media is SOCIAL for a reason, and it’s the meaningful connections and personal efforts you put in here that will yeild your results. NOT attention grabs, em-dashes, and generic hashtags.

LMK: What's the one dead giveaway that clues you in to whether or not something has been AI-ified? 💬

05/12/2026

I'm the someone. 🙌

04/23/2026

It’s a lovely day to tell a unique brand story! 🥳

I recently returned from a personal trip to Dublin, Ireland. 🇮🇪 ☘️It was an amazing time celebrating Irish culture, trying new foods, and even…learning about brand marketing!

My husband and I toured Guinness. 🍻 If you ever go, it’s a must-visit. As the largest brewery storehouse in the world, it’s five floors of history and they even have a dedicated section to their marketing!

I loved taking step behind the scenes and learning about iconic campaigns like “It’s a lovely day for a Guinness” and “Black and White” (an ICONIC campaign skewering the literal implications of mottos. Most notably the phrase, “A women needs a man like a fish needs a bicycle.” Really cool stuff here).

One thing that shines through: Guinness didn’t just build a product… they built a feeling. Their marketing is consistent, repeatable, and memorable. It’s worked for decades because it makes the brand part of everyday life. 🙌

Here’s the applicable takeaway for small business owners: You don’t need to be a global brand to show up like one—you just need the right message and the discipline to stick to it.

So ask yourself—what feeling does your brand create? 👀

04/23/2026

If you’ve ever felt like you’re posting great content on Instagram… only for it to disappear into the void, you’re not alone. The reality is simple: timing matters just as much as your content. Here are the BEST times to post on Instagram in 2026.

https://oliverandco.social/2026/04/23/the-best-times-to-post-on-instagram-for-businesses-in-2026/

If you’ve ever felt like you’re posting great content on Instagram… only for it to disappear into the void, you’re not alone. The reality is simple: timing matters just as much as your content. Wit…

04/10/2026

Running a successful hair salon today isn’t just about great color formulas, flawless blowouts, or a welcoming chair-side experience—it’s about how well that experience shows up online.

Over the past few months, I’ve been working with salons like Ash & Ivy Salon in Evans, Georgia, and one thing has become crystal clear: the salons that grow the fastest are not always the most experienced or even the busiest—they’re the ones that know how to consistently show up on social media with intention. 🙌

If you’re a salon owner or stylist trying to grow your presence online, here’s what you need to start doing right now.

Running a successful hair salon today isn’t just about great color formulas, flawless blowouts, or a welcoming chair-side experience—it’s about how well that experience shows up online. Specificall…