Oliver & Co. Social

12/29/2025

It’s the last Monday in 2025 and I’m so thankful for another great year in business here in Alabama! 🥳 Thank you to the clients and businesses I’ve met this year!

12/18/2025

Preferably featuring ’s Iced Salted Maple Marshmallow Latte 🍁☕️🎁 Catch me here fininalizing all my client January content before Christmas! 👏 Is your January social content planned?

11/25/2025

I was at a Friendsgiving this week where one of the topics of conversation was who everyone thought would win Dancing with the Stars. One of the attendees proceeded to show everyone that you could ask Google AI who the winner of the 2025 Dancing with the stars season was and it would give you an answer even though the final round hadn’t happened yet. Many of the other attendees were shocked and awed by this letting out exclamations of “How does it know?” and “Wow, AI really can predict the future!”

I proceeded to explain how AI works to answer questions by searching the web and performing a quick analysis of existing digital resources. So in this case, it likely read through articles and blogs and existing social media conversations related to DWTS to pull information on what others viewing the show were thinking and gave an educated guess. I also explained how if different people asked this question they were likely to get different answers since Google would pull in more relevant sources to that person’s digital footprint. For instance someone who is an avid DWTS watcher and has been rooting for Robert Irwin and may have searched for his social media on their accounts before would be more likely to be shown results leading to him as the winner.

They were truly shocked that this is how AI works! It was extremely interesting to me to see how others perceived AI based on this conversation.

As someone with a background in search engine and digital marketing I felt this was obvious, but it’s truly not something everyone would innately know and made me wonder, how do most people in the general American population think AI technology works? Do most people just think it’s a super computer with amazing technology and have no idea how it works? Do they not question it?

I'll say it again for the people in the back:

❌ AI doesn’t predict the future — it reads the internet.
❌ It doesn’t know everything — it analyzes
everything.

And sometimes… that’s even more powerful.

So now I’m curious —
💭 Do most people just trust AI answers without
questioning how it works?
💭 Do people think it has some kind of built-in crystal
ball?

Let me know your thoughts — how do you view AI? How do you think your family views it? Will this be a topic of conversation at your Thanksgiving table?👇🧠✨

11/12/2025

The holiday marketing push is here! Is your brand utilizing video content to the best of its ability in your holiday marketing campaigns? Here's what Brands should know to create successful Instagram reels in 2025.

In the fast-paced world of social media, Instagram Reels has emerged as a powerful tool for content creators and businesses to captivate audiences and drive engagement. With the platform’s al…

10/01/2025

Oliver and Co. Social is celebrating 5 years in business today! 🎉

On October 1, 2020, I took a big leap of faith and signed the paperwork to start my marketing business and I am so thankful for the wonderful journey it has been! We’ve grown and moved over the years, but what hasn’t changed is my passion for helping small business owners tell their stories through social media.

To all the clients, friends, and followers who have shown their support over the years, THANK YOU! 🙏

09/30/2025

Hello, gourd-geous—it’s almost October!! 🎃 Do you have your content square away when it comes to social posts, email newsletters, and blogs? 🤔 Get organized and take some of my content ideas and use them for yourself!

Seasonal Content Ideas:
▪️ Breast Cancer Awareness Month
▪️ Audiology Awareness Month
▪️ Womens Small Business Month
▪️ National Pumpkin Spice Day - Oct. 1st
▪️ National Golf Lovers Day - Oct. 4th
▪️ National Child Health Day - Oct. 6th
▪️ National Chocolate Day - Oct. 28th
▪️ Halloween - Oct. 31st

Evergreen Content Ideas:
▪️ Share one goal you have as a business on your story - get to know your followers and ask what goals they have using a Q&A sticker!
▪️ Share a behind-the-scenes shot on your story
▪️ Post a customer testimonial such as a Google Review
▪️ Boast an industry myth in a carousel post
▪️ Share your "why" for starting your business as a reel

👉 P.S. to all my women-owned businesses, in honor of Women's Business Month I'll DM you a custom trending reel/carousel idea for your business - just DM me! 😘

09/25/2025

I have been working with Ash and Ivy Salon since May on basic social media management and I am so THRILLED about the progress we've seen! We've taken a *silent* account and turned it into one that consistently engages with trends, shows off their services, and has garnered new stylists and new clients! 🎉

Another big win: They recently relaunched their brand and I was able to coordinate an affordable shoot for them with one of my contacts in Augusta! 🙌

09/03/2025

Our interns are officially done with their 2025 Summer internships! Hayley wraps up her time sharing some of her key takeaways on our blog. 🎉

As my internship at Oliver & Co Social comes to an end, I’ve been reflecting on the past few months and everything I’ve learned. This experience has been both exciting and eye-opening, giving m…

09/02/2025

What are Trending Audios and why are they important for Instagram Reels? When a sound or song is “trending” on Reels, it usually means its popularity is rising, which is shown by a small arrow next to the audio’s title. Using trending audio is a great way to engage with new audiences and reach new users. Why? Well, Instagram wants to keep users watching content....

What are Trending Audios and why are they important for Instagram Reels? When a sound or song is “trending” on Reels, it usually means its popularity is rising, which is shown by a small arrow nex…

08/26/2025

Celebrating with a pup-tastic partnership! 🐾

08/04/2025

Standing out from a content standpoint on Instagram is more difficult than ever these days! If you’re a product-based business looking for some inspiration for trending reels content on Instagram, we’ve got you! Here is a list of some of the top ten most recent social media reels you can utilize to showcase your best products. Trend 1: You Could Use A…...

Standing out from a content standpoint on Instagram is more difficult than ever these days! If you’re a product-based business looking for some inspiration for trending reels content on Instagram, …

07/31/2025

It's ! 🎉 I'm thankful to have worked with talented students from universities across the South since 2021, and this summer I was blessed with TWO wonderful interns from my alma mater, The University of Georgia! 🐾 Meet Lauren and Hayley! 👇

Lauren says, "I’m so excited to be joining Oliver & Co this summer! I’m an Advertising major with a Studio Art minor at the University of Georgia, heading into my senior year. In my free time, I love painting, playing guitar, and singing. One of my favorite parts of working with social media and small businesses is helping bring a brand’s voice to life. A fun fact about me: I’m a huge dog lover—and I paint commissioned pet portraits in my free time!"

Hayley says, "I am going into my third year at UGA. I am pursuing a degree in Marketing with a digital emphasis and a minor in Spanish. At UGA, I am a part of the American Marketing Association as well as being an assistant to our Public Relations Vice President of Gamma Phi Beta. I am so excited to be on Heather’s team for the summer and be able to gain some hands-on experience in content creation and digital marketing!"

We're so thankful for the ways they've been able to learn about a variety of client industries in social media marketing! ❤️