Oliver & Co. Social

06/16/2025

Did you know that the average person scrolls through the equivalent of 300 feet of content daily on their Instagram? 🤯 You are competing against a LOT of content when it comes to marketing your business! 🤪 So, how do you stand out? ➡️ Using a captivating HOOK makes all the difference! 🙌 A hook is essentially the first few words of your caption that engages readers and makes them want to slow down, pause, and see what you have to say. Swipe to see some of my recent favorites!

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06/10/2025

Want to get your content in front of fresh eyes? 👀✨ Here are 7 powerful ways to grow your reach and attract new followers:

🔍 Use strategic keywords
🤝 Collaborate with other accounts
🎥 Hire creators for authentic UGC
💸 Boost posts or run targeted ads
🎶 Hop on trending audio
📲 Try a story takeover
📤 Create content worth sharing

Which one are you trying next?👇 SAVE this post for when you need some inspiration!

06/02/2025

Starting your small business’s social media presence can feel overwhelming—but with a solid foundation and a clear set of goals, it doesn’t have to be. hashtag is one of the most effective ways to build brand awareness, connect with customers, and ultimately grow your business. 🎉

Whether you’re launching a new venture or looking to boost your existing efforts, this guide will walk you through the essentials of getting started on social media, with a focus on Facebook and Instagram. 📲

Read the blog: https://lnkd.in/eedrgRYj

Starting your small business’s social media presence can feel overwhelming—but with a solid foundation and a clear set of goals, it doesn’t have to be. Social media marketing is one of the most eff…

04/15/2025

Women supporting women. 🤍 I had the pleasure of attending a women’s networking event hosted by .creative last week! After a year of living in Birmingham, it’s about time I dove into the small business community here! 👏 I had a great time meeting these fellow female entrepreneurs and I cannot wait to see how this group grows in the coming months!

📸: .creative

04/04/2025

THIS JUST IN: The Tiktok Ban has been suspended for 75 more days! ⚠️

Here's the breakdown on what’s going on with TikTok. 👀 ⬇️

📅 Jan 10: Supreme Court hears arguments on TikTok’s U.S. future
🚫 Jan 18: TikTok goes dark—then comes back less than 24 hrs later
✍️ Trump signs an exec order, extends sale deadline to April 5
⏳ Now? The clock’s ticking again—new 75-day extension

Why all the drama in the first place?
🔐 Data Privacy: Concerns that ByteDance could be forced to share U.S. user data with China
🧠 Content Control: Fears China could influence what Americans see on the app
⚠️ Security Risks: Officials say letting a foreign adversary run a major U.S. platform is dangerous

For now, casual Tiktok scrollers can rejoice! Brands and creators, stay tuned. This one’s far from over. NOW is the time to start diversifying your content! 🙌

04/02/2025

Coming to you LIVE from the heart of NYC! 🎉 Every trip to the Big Apple is a memorable experience, but this one was definitely one for the books. 🙌 Had a blast taking a peek behind the scenes at NBC!

03/28/2025

We're kicking off the weekend on a positive note by welcoming a NEW CLIENT to the Oliver and Co. Social roster! 🎉 Please help me welcome Recouleur, a chicago-based small business delivering safe nutritional solutions for the treatment of vitiligo.

What is vitiligo? Vitiligo is a disease that causes loss of skin color in patches. It generally occurs around the mouth, nose, and other openings or in areas of high contact such as armpits and elbows.

Why I wanted to work with this client: You all know I LOVE my medical private practice clients! After working with several dermatologists for years, I already knew a bit about vitiligo and was blown away by the passionate team behind this brand. 🙌

Initial goals for this client are to establish consistency and a branding that is more authentic to its values and mission as well as increase brand awareness across social platforms for Facebook, Instagram, and X. We're honing in on a positive brand voice that empathizes with patients and aims to increase engagement through world news, customer testimonials and education. ✨ Go give them a follow to see what we're up to! ➡️ Recouleur Vitamins for Vitiligo 🌻

12/09/2024

Traveling home for the holidays never looked better with a Centennial Leather Taft Weekender from . ✨ This genuine leather bag is a closet staple and can be monogrammed for personalization making it a great holiday gift!

Client service: Influencer Management and Content Curation

📸: Lauren Carlton for Korchmar Bags

12/05/2024

The perfect cake for the holidays.🎄✨The VeryVera Red Velvet Cake has been a staple on holiday tables for more than forty years. Red is the color of the holiday season after all! ❤️

One of the reasons I love working with female business owners is the deep history they have in their work! Vera of is no exception! This cake was one of Vera’s original recipes back in the VeryVera mail order days and was even featured in , and ! 👏 While you can no longer order it for delivery to your home, you can make your own using the recipe included in The VeryVera Cookbook: Recipes From My Table. We even shared it yesterday on Vera’s hospitality brand, ! Go check it out!

10/31/2024

Who doesn't love an office-wide Halloween theme? 🎉 Happy Halloween!

09/19/2024

📍BHM I am loving getting to know the local businesses and places that make The Magic City so special! ✨

Some of my favorite spots include:
▪️ for work sessions ☕️
▪️ for some r&r 💆‍♀️
▪️ for staying fit! 💪🏻
▪️ for shopping 📚
▪️ for local handmade goods, fresh produce and baked goods! 🥐

Let me know where else I should add to my list to visit this Fall! What do you love most about being a small business owner in Birmingham? 💬

06/07/2024

There's nothing like starting the weekend off with a great piece client feedback! 🤩 I absolutely loved working with Nancy - she's the auther of numerous best-selling children's books that evoke the sweet and tender sentiments that parents feel for their children. ❤️ You've probably heard of more than a few of her titles, such as "On the Night You Were Born," or "Because You're Mine."