Oliver & Co. Social

Oliver & Co. Social Freelance social media marketing services for small businesses.
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The holiday marketing push is here! Is your brand utilizing video content to the best of its ability in your holiday mar...
11/12/2025

The holiday marketing push is here! Is your brand utilizing video content to the best of its ability in your holiday marketing campaigns? Here's what Brands should know to create successful Instagram reels in 2025.

In the fast-paced world of social media, Instagram Reels has emerged as a powerful tool for content creators and businesses to captivate audiences and drive engagement. With the platform’s al…

Oliver and Co. Social is celebrating 5 years in business today! 🎉  On October 1, 2020, I took a big leap of faith and si...
10/01/2025

Oliver and Co. Social is celebrating 5 years in business today! 🎉

On October 1, 2020, I took a big leap of faith and signed the paperwork to start my marketing business and I am so thankful for the wonderful journey it has been! We’ve grown and moved over the years, but what hasn’t changed is my passion for helping small business owners tell their stories through social media.

To all the clients, friends, and followers who have shown their support over the years, THANK YOU! 🙏

Hello, gourd-geous—it’s almost October!! 🎃 Do you have your content square away when it comes to social posts, email new...
09/30/2025

Hello, gourd-geous—it’s almost October!! 🎃 Do you have your content square away when it comes to social posts, email newsletters, and blogs? 🤔 Get organized and take some of my content ideas and use them for yourself!

Seasonal Content Ideas:
▪️ Breast Cancer Awareness Month
▪️ Audiology Awareness Month
▪️ Womens Small Business Month
▪️ National Pumpkin Spice Day - Oct. 1st
▪️ National Golf Lovers Day - Oct. 4th
▪️ National Child Health Day - Oct. 6th
▪️ National Chocolate Day - Oct. 28th
▪️ Halloween - Oct. 31st

Evergreen Content Ideas:
▪️ Share one goal you have as a business on your story - get to know your followers and ask what goals they have using a Q&A sticker!
▪️ Share a behind-the-scenes shot on your story
▪️ Post a customer testimonial such as a Google Review
▪️ Boast an industry myth in a carousel post
▪️ Share your "why" for starting your business as a reel

👉 P.S. to all my women-owned businesses, in honor of Women's Business Month I'll DM you a custom trending reel/carousel idea for your business - just DM me! 😘

I have been working with Ash and Ivy Salon since May on basic social media management and I am so THRILLED about the pro...
09/25/2025

I have been working with Ash and Ivy Salon since May on basic social media management and I am so THRILLED about the progress we've seen! We've taken a *silent* account and turned it into one that consistently engages with trends, shows off their services, and has garnered new stylists and new clients! 🎉

Another big win: They recently relaunched their brand and I was able to coordinate an affordable shoot for them with one of my contacts in Augusta! 🙌

Our interns are officially done with their 2025 Summer internships! Hayley wraps up her time sharing some of her key tak...
09/03/2025

Our interns are officially done with their 2025 Summer internships! Hayley wraps up her time sharing some of her key takeaways on our blog. 🎉

As my internship at Oliver & Co Social comes to an end, I’ve been reflecting on the past few months and everything I’ve learned. This experience has been both exciting and eye-opening, giving m…

What are Trending Audios and why are they important for Instagram Reels?  When a sound or song is “trending” on Reels, i...
09/02/2025

What are Trending Audios and why are they important for Instagram Reels? When a sound or song is “trending” on Reels, it usually means its popularity is rising, which is shown by a small arrow next to the audio’s title. Using trending audio is a great way to engage with new audiences and reach new users. Why? Well, Instagram wants to keep users watching content....

What are Trending Audios and why are they important for Instagram Reels? When a sound or song is “trending” on Reels, it usually means its popularity is rising, which is shown by a small arrow nex…

Celebrating   with a pup-tastic partnership! 🐾
08/26/2025

Celebrating with a pup-tastic partnership! 🐾

Standing out from a content standpoint on Instagram is more difficult than ever these days! If you’re a product-based bu...
08/04/2025

Standing out from a content standpoint on Instagram is more difficult than ever these days! If you’re a product-based business looking for some inspiration for trending reels content on Instagram, we’ve got you! Here is a list of some of the top ten most recent social media reels you can utilize to showcase your best products. Trend 1: You Could Use A…...

Standing out from a content standpoint on Instagram is more difficult than ever these days! If you’re a product-based business looking for some inspiration for trending reels content on Instagram, …

It's  ! 🎉 I'm thankful to have worked with talented students from universities across the South since 2021, and this sum...
07/31/2025

It's ! 🎉 I'm thankful to have worked with talented students from universities across the South since 2021, and this summer I was blessed with TWO wonderful interns from my alma mater, The University of Georgia! 🐾 Meet Lauren and Hayley! 👇

Lauren says, "I’m so excited to be joining Oliver & Co this summer! I’m an Advertising major with a Studio Art minor at the University of Georgia, heading into my senior year. In my free time, I love painting, playing guitar, and singing. One of my favorite parts of working with social media and small businesses is helping bring a brand’s voice to life. A fun fact about me: I’m a huge dog lover—and I paint commissioned pet portraits in my free time!"

Hayley says, "I am going into my third year at UGA. I am pursuing a degree in Marketing with a digital emphasis and a minor in Spanish. At UGA, I am a part of the American Marketing Association as well as being an assistant to our Public Relations Vice President of Gamma Phi Beta. I am so excited to be on Heather’s team for the summer and be able to gain some hands-on experience in content creation and digital marketing!"

We're so thankful for the ways they've been able to learn about a variety of client industries in social media marketing! ❤️

This past May our summer intern, Hayley Baron, had the opportunity to attend the Cannes Lions Festival. 🎉 She learned so...
07/21/2025

This past May our summer intern, Hayley Baron, had the opportunity to attend the Cannes Lions Festival. 🎉 She learned so much about what is happening in the digital marketing and advertising world and is excited to share her takeaways with everyone in today's blog! ✨

This past May our summer intern, Hayley Baron, had the opportunity to attend the Cannes Lions Festival. She learned so much about what is happening in the digital marketing and advertising world an…

First impressions are instant nowadays. It doesn’t take long to pique someone’s interest, and it takes even less time to...
07/16/2025

First impressions are instant nowadays. It doesn’t take long to pique someone’s interest, and it takes even less time to lose it. 👀

So, how much time should brands invest in their visual aesthetics? We're talking all about investing in a strong, consistent aesthetic on the blog. ✨

As digital marketing moves more and more towards visual content on platforms like Instagram and TikTok, aesthetics have become currency. Beautiful presentation and eye-catching visuals have become …

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Birmingham, AL

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