Beverage Industry

Beverage Industry Beverage Industry analyzes trends, technology and products shaping the beverage marketplace.

Last year, viral social media recipes and global flavors took charge, but this semester, texture-rich dishes and functio...
09/19/2026

Last year, viral social media recipes and global flavors took charge, but this semester, texture-rich dishes and functional meals and beverages are top of mind for students, the company says.
(Photo by blackandbrightph/iStock/Getty Images Plus via Getty Images)



This fall semester, functional meals and beverages are top of mind for college students, influencing campus dining, according to Chartwells Higher Education.

Additionally, new Drybar clients who use code PEPSIPREGAME when booking online will receive a $30 Blowout. (Image courte...
09/18/2026

Additionally, new Drybar clients who use code PEPSIPREGAME when booking online will receive a $30 Blowout.
(Image courtesy of Pepsi)



Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide.

The limited-edition Peaches & Honey flavor tastes like sweet peach with a smooth drizzle of golden honey, the company sa...
09/18/2026

The limited-edition Peaches & Honey flavor tastes like sweet peach with a smooth drizzle of golden honey, the company says. 🍑🍯
(Image courtesy of BUM Energy)



BUM Energy announced a limited-edition collaboration with breakout country music star Ella Langley.

Correct tire mounting, Rohlwing says, ensures concentric bead seating, which means that the tire is centered properly on...
09/18/2026

Correct tire mounting, Rohlwing says, ensures concentric bead seating, which means that the tire is centered properly on the rim.
(Image courtesy of Jeff Cioletti)



Trucks have continued to maintain their niche in America as a preferred option for urban delivery, with many top OEMs offering low cab forward options.

“We all understand the responsibility that comes with carrying forward the legacy our grandmother began more than 50 yea...
09/17/2026

“We all understand the responsibility that comes with carrying forward the legacy our grandmother began more than 50 years ago,” Maisel says.
(Image courtesy of Gulf Distributing Company)

Read our full profile on the Wholesaler of the Year: https://brnw.ch/21x5M4P

Representing more than 1,000 brands and employing more than 1,300 people across Alabama, Florida and Mississippi, Gulf Distributing Company has developed a family-owned business that embraces history and innovation.

Meanwhile, sustainability, which typically is more associated with packaging materials, is seeing OEMs taking considerat...
09/17/2026

Meanwhile, sustainability, which typically is more associated with packaging materials, is seeing OEMs taking consideration of label substrates and containers with equipment.
(Image courtesy of Krones Inc.)



Labeling equipment is adapting to growing portfolios and sustainability trends influencing beverage innovations.

“The meteoric growth of functional beverages adds another layer of complexity, since ingredients like protein and biotic...
09/16/2026

“The meteoric growth of functional beverages adds another layer of complexity, since ingredients like protein and biotics often introduce flavor challenges,” Berg continues.
(Image courtesy of LivReal)



With rising interest in natural ingredients and clean label, experts highlight that the sweeteners market is being shaped by more than a broad desire to consume less sugar.

The new release introduces a modern way to enjoy the signature taste of A&W in an energy drink format, it says.(Image co...
09/16/2026

The new release introduces a modern way to enjoy the signature taste of A&W in an energy drink format, it says.
(Image courtesy of GHOST Energy)

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GHOST is shaking up the energy drink category with the launch of GHOST Energy x A&W Root B**r, a new flavor that pairs the taste of A&W with GHOST’s innovative approach to energy, it says.

Consumers can enter through OLIPOP’s website for a chance to win enough Caramel Apple to keep the festivities flowing al...
09/16/2026

Consumers can enter through OLIPOP’s website for a chance to win enough Caramel Apple to keep the festivities flowing all Halloween season. 🍏
(Image courtesy of Olipop)



OLIPOP launched a new, limited-edition flavor: Caramel Apple, inspired by one of the season’s most iconic treats.

The report identifies five opportunities shaping beverage alcohol in H2 2026 and beyond.(Logo courtesy Southern Glazer's...
09/15/2026

The report identifies five opportunities shaping beverage alcohol in H2 2026 and beyond.
(Logo courtesy Southern Glazer's W**e & Spirits)



Southern Glazer’s W**e & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces reshaping beverage alcohol and where opportunities for growth are emerging.

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