Beverage Industry

11/09/2025

Designed to be served warm, Oatly Hot Cocoa Oatmilk features chocolate and creamy notes, the company says.
Image courtesy of Oatly

Oatly is rolling out a limited-edition Hot Cocoa Oatmilk.

11/08/2025

Buchanan’s Blended Scotch Whisky Green Seal is a one-of-a-kind expression, crafted with a never-before-released Glen Elgin single malt and an innovative wine yeast, it notes.
Image courtesy of Buchanan's US

Buchanan’s Blended Scotch Whisky unveiled Buchanan’s Green Seal, a new luxury expression in its award-winning portfolio.

11/08/2025

Both varieties of Darigold eggnog are made with cage free eggs, milk and cream from Northwest Dairy Association member farms, natural flavors and spices, the company says.
Image courtesy of Darigold

Darigold Inc. is bringing back a beloved Northwest Holiday tradition with the return of Darigold’s Old Fashioned and Classic Eggnog varieties, marking the unofficial start of the holiday season.

11/07/2025

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11/07/2025

In the latest episode of our Sip & Learn Podcast, Beverage Industry Multimedia Specialist Brett Parker sits down with Ryan Norwood, Master Distiller for Sagamore Spirit, as they discuss the brand's new High Rye Bourbon.



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11/07/2025

These athletes will help bring the multifaceted Refresh Like a Champion campaign to life while also inspiring and uniting consumers during the period of the Olympic and Paralympic Games, the company notes.
Image courtesy of The Coca-Cola Company

This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting fans across the country in shared moments of pride connection and refreshment, the company adds.

11/07/2025

Athletic Brewing Company has partnered with the iconic Vans Warped Tour for a limited-edition brew. 🛹
(Image courtesy of Athletic Brewing)

Side Stage captures the energy, magic and community of the legendary festival that built a scene bigger than music, it adds.

11/06/2025

“To win this holiday season, beverage brands will need to combine wide-scale promotions with seamless, personalized offers,” Riedy states.
(Image courtesy of Fattyplace/iStock/Getty Images Plus via Getty Images)

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.

11/06/2025

This fall, The Coca-Cola Co. is reintroducing the iconic Mr. Pibb with a bold reformulation and rebranding of Pibb Xtra, designed to meet the tastes of today’s consumers, it notes.
Image courtesy of The Coca-Cola Company

This fall, The Coca-Cola Co. is reintroducing the iconic Mr. Pibb with a bold reformulation and rebranding of Pibb Xtra, designed to meet the tastes of today’s consumers.

11/06/2025

Whether skiing down the slopes or playing board games by the fire, the brand-new Red Bull Winter Edition Fuji Apple & Ginger can be part of the season.
Image courtesy of Red Bull

As the seasons change and wintery adventures await, Red Bull unveils this year’s Red Bull Winter Edition: Fuji Apple & Ginger.

11/05/2025

This means that flavors and formats from Mexico, Central and South America are structurally advantaged for the next decade, Orlofsky states, citing Circana data from 2024.
Image courtesy of Califia Farms

Beverage brands are embracing Latin inspiration in their flavor formulations.

11/05/2025

Made with organic oats ethically sourced from the cooperative’s family farms, the new Oat Beverages will be available in two versions.
Image courtesy of Organic Valley

Organic Valley has expanded its oat portfolio with the launch of Organic Valley Oat Beverages.