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Beverage Industry analyzes trends, technology and products shaping the beverage marketplace. Beverag

07/28/2025

The House of Cha’s single-flavor launch product, Traditional Masala Chai with Oat Milk, is crafted with real South Asian spices, black tea and finished with creamy oat milk.
(Image courtesy of House of Cha)

The beverage delivers a bold, culturally rooted experience in a modern, shelf-stable format containing 128-mg of natural caffeine in each can, the company says.

07/27/2025

At the core of the campaign is a simple truth: just as cars need fuel to run, drivers need the right boost to power through their day.
Image courtesy of Speedway/7-Eleven

7-Eleven Inc., Irving, Texas, is rolling out a new advertising campaign in support of Speedway stores. The Speedway Fill Up campaign reminds consumers that great pit stops don’t just end at the pump, and spotlight the endless ways to recharge, refresh and be ready to hit the road from right inside...

07/27/2025

She said that the formation of the group allows Buchalter to deliver a more tailored and integrated approach.

Group will advise on various transactions within beverage alcohol industry

07/26/2025

The new RTDs are made with premium vodka, real brewed tea and absolutely zero bubbles. 🦉
Image courtesy of Owl's Brew

In time for peak summer, Owl’s Brew, a line of fresh-brewed, hand-crafted, tea-based boozy beverages made from organic ingredients, announced the launch of Owl’s Brew Sun Tea & Vodka Flavors.

07/26/2025

When it comes to which social media platforms consumers are using, the generational divide remained intact.
(Photo by Urupong/iStock courtesy of Getty Images Plus via Getty Images)

Tinuiti recently released its “2025 Food and Beverage Marketing Study,” which address a host of topics like how consumers discover new products.

07/26/2025

It includes 100% daily value of eight essential vitamins, and its unique ingredient blend delivers a superior taste profile with zero sugar, the company notes.
Image courtesy of PHX

PHX, a functional beverage that blends hydration and energy in a single product, unveiled its signature drink lineup.

07/25/2025

One category that fared well, though, was refrigerated teas, which saw sales up 5.1%, totaling $1.7 billion with volume up slightly at 0.5%.
Image courtesy of Lipton Ice Tea

This year’s State of the Industry report on tea and ready-to-drink tea highlights how the category is addressing flavor trends and the benefits of the FDA’s final rule on the use of “healthy” on food labels.

07/25/2025

The report also tracked the total ready-to-drink (RTD) with all base types combined. This segment saw dollar sales up 1.7% and volume down 3.2%.

NielsenIQ (NIQ) released “The Halftime Report,” a beverage alcohol scorecard measuring the front half of 2025. The report found that total beverage alcohol sales are down 3% year-over-year, totaling $53 billion.

07/24/2025

The research, though, also showed a generational divide in terms of new product exposure.
(Photo by Urupong/iStock courtesy of Getty Images Plus via Getty Images)

Tinuiti recently released its “2025 Food and Beverage Marketing Study,” which address a host of topics like how consumers discover new products.

07/24/2025

New POWERADE XTRA SOUR are available in-stores nationwide and online, and come in three flavors: Cherry Kicker, Grape Shocker and Peach Pucker.
Image courtesy of Powerade

POWERADE announced the launch of its latest innovation adding to the brand’s sports drink portfolio: POWERADE XTRA SOUR.

07/23/2025

“Nothing is more indicative of this than the fact that traditional brands like PepsiCo and Coca-Cola are even launching their own prebiotic sodas this spring,” Madoff continued.
Image courtesy of The Coca-Cola Company

This year’s State of the Industry report on carbonated soft drinks highlights how the market is shifting to meet consumer preferences for flavorful, functional beverages.

07/23/2025

Because as the problem of wine counterfeiting becomes bigger, the industry needs better, faster, more accurate methods to stay ahead of counterfeiters. 🍷
(Image by oliver de la haye/iStock / Getty Images Plus via Getty Images)

The next evolution in wine authentication brings the product online, using the Internet of Things (IoT) to link each bottle to a secure digital identity.

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