Prepared Foods

09/25/2025

Idahoan Foods launches +PROTEIN Mashed Potatoes, adding 6g of protein per serving to a classic comfort food.

The innovation underscores the mainstreaming of protein fortification and the opportunity to bring functional benefits to familiar, convenient meal staples.

👉 https://brnw.ch/21wW5rZ



[ IMAGE COURTESY OF: Idahoan Foods ]

09/24/2025

Kraft Mac & Cheese turns up the flavor this fall with Hot Honey & Garlic Parmesan.

The move highlights how classic brands can stay relevant by leaning into trending flavors and seasonality, giving consumers new reasons to engage with familiar products.

👉 https://brnw.ch/21wW3kG

09/23/2025

Protein Pints debuts Cookies & Cream and Coffee, adding protein-first twists on classic favorites.

Each pint packs 30g of protein and 85% less sugar than traditional ice cream — meeting consumer demand for indulgence without compromise.

The move signals continued momentum for functional frozen desserts that deliver on taste, texture, and nutrition — a category where innovation is moving fast.

👉 https://brnw.ch/21wW1d3



[ IMAGE COURTESY OF: Protein Pints ]

09/22/2025

August's Favorite Product Poll brings the flavor — from spicy to sweet.
Between Hersheyland's Reese's Oreo Cup and Lance Snacks' Nashville Hot Crackers, which one deserves the crown?
Or maybe above everything else, you prefer to savor the an ice cold sip of iced tea from Twinings USA?
Check out all the options and tell us what your tastebuds think: https://www.preparedfoods.com/articles/130865-favorite-products-august-2025

09/22/2025

Organic Valley clean-label Oat Beverages in Original & Creamy varieties.

Crafted with just three organic ingredients (plus MCT oil in Creamy), these oat beverages are free from gums, seed oils, and artificial colors — designed for coffee, cereal, baking, and more.

The launch reflects the consumer push toward simpler, functional plant-based options that meet multiple dietary needs while supporting ethical sourcing.

👉 https://brnw.ch/21wVZ1u



[ IMAGE COURTESY OF: Organic Valley ]

09/19/2025

🌟Clean Simple Eats is innovating with new flavors & packaging for their Clear Protein Water. 🥤With consumer trends towards healthier options, the product's 20g of protein and no added sugars is designed with health enthusiasts and busy lives in mind.

Learn more about new products and consumer trends: https://www.preparedfoods.com/articles/130892-clean-simple-eats-expands-clear-protein-water-line-with-new-flavors-updated-packaging

Image courtesy of Clean Simple Eats

CSE's Clear Protein Water has 20g of ultra-filtered whey protein isolate per can and remains free of artificial ingredients or added sugars. It's low-lactose and gentle on digestion.

09/19/2025

🥛 Did you know dairy ingredients can elevate everything from comfort foods to functional beverages?

In this 30-min session, explore:
✅ Flavor & texture benefits
✅ Label-friendly positioning
✅ Strategies for product innovation

📅 Sept 30 at 1:00 PM EDT
🎤 With Zal Taleyarkhan, Charlie Baggs Culinary Innovations
👉 https://brnw.ch/21wVVgv

Sponsored by Butter Buds Foodservice

09/19/2025

From protein-packed shakes to gut-friendly shots, half of August's Favorite Product Poll is packed with better-for-you picks!
Are you all about GoodBelly's Wellness Shots reformulated with prebiotics, probiotics, and vitamins?
Do you swear by Oikos Greek Yogurt's yogurt-based drink for GLP-1 users and weight loss consumers?
Or are Vital Proteins' first ready-to-drink collagen & protein shakes more your speed?
💪 How do you prefer to fuel your day? Check out all the options and vote today: https://www.preparedfoods.com/articles/130865-favorite-products-august-2025

09/18/2025

🍖 The New Primal's Beef & Honey Mini Sticks tap into the growing demand for mild, sweet-savory flavors. With 100% grass-fed beef and a Paleo-friendly profile, this product meets the rising consumer demand for healthier options.

🔗https://www.preparedfoods.com/articles/130873-new-primal-launches-beef-and-honey-mini-sticks-in-snack-mates-line

Image courtesy of New Primal

The product is made with 100% grass-fed beef raised without added hormones or antibiotics, lightly sweetened with honey. Each stick contains 4g protein and 1g sugar.

09/17/2025

🌟 Tropicana's new Essentials line aims to meet the rising demand for value and nutrition. 💧🍊 With fortified blends at an accessible price point, it’s a great example of how brands can cater to consumer needs for affordable, functional drinks.

Learn more: https://www.preparedfoods.com/articles/130877-tropicana-launches-essentials-juice-line-to-address-value-and-fortification-trends

Image courtesy of Tropicana

The blends combine orange, apple and pear juices, providing a source of vitamins C and E, calcium and vitamin D, with no added sugar.

09/16/2025

🌍 Maruchan is spicing things up with new Mango Habanero & Pineapple Jalapeño Yakisoba! These flavors capture the “swicy” trend, combining sweet fruit and chili heat.🔥

Discover how this launch showcases how well-established convenience brands are embracing globally-inspired, hybrid flavor trends while maintaining familiar product formats: https://www.preparedfoods.com/articles/130876-maruchan-adds-mango-habanero-and-pineapple-jalapeno-to-yakisoba-line

Image courtesy of Maruchan

Both flavors combine fruit-driven sweetness with chili heat, aligning with the growing “swicy” (sweet + spicy) trend gaining traction in packaged foods and foodservice.

09/15/2025

🍽️ Eggo's new Protein Waffles and Pancakes offer 20% DV of complete protein, catering to the rising demand for high-protein, convenient meals. This trend highlights how frozen breakfast staples are evolving to meet consumer preferences.

🌟 https://www.preparedfoods.com/articles/130875-eggo-introduces-new-protein-waffles-and-pancakes-to-expand-fortified-breakfast-line

Image courtesy of Kellogg

Each product delivers 20% of the recommended daily value of protein per serving, positioning the line as an “excellent source” of complete protein containing all essential amino acids.