Prepared Foods

Prepared Foods Prepared Foods is written for the needs of new product developers in the food and beverage industry. Distributed monthly.

Prepared Foods is the leading source of information for those involved in the product development process. Prepared Foods offers information on global new product intros, culinary trends and ingredient technology. Visit our sophisticated product development portal in PreparedFoods.com or check out our New Products Conference and R&D Applications Seminars to stay up to date.

Roxberry is expanding to 2,200 Walmart stores, becoming the first kids-focused beverage to enter the retailer’s Modern S...
01/15/2026

Roxberry is expanding to 2,200 Walmart stores, becoming the first kids-focused beverage to enter the retailer’s Modern Soda aisle. The move signals a notable white-space opportunity for product developers: extending better-for-you soda platforms beyond adults to address unmet family demand.

With portion-controlled cans, reduced sugar and clean-label positioning, Roxberry shows how formulation, packaging and merchandising can be tailored to bring kids into fast-growing beverage subcategories without diluting the core Modern Soda proposition.



[ IMAGE COURTESY OF: Roxberry ]

Horizon Organic is entering the refrigerated dairy creamer category with a four-ingredient, USDA-certified organic line ...
01/14/2026

Horizon Organic is entering the refrigerated dairy creamer category with a four-ingredient, USDA-certified organic line aimed at at-home coffee occasions. As more consumers look to recreate coffeehouse-style experiences at home, the launch highlights a key formulation opportunity: delivering bold flavor with a clean, minimal ingredient deck using real dairy.

The move underscores continued growth in refrigerated creamers and rising demand for simple, organic options that still feel indulgent.



[ IMAGE COURTESY OF: Horizon Organic ]

The Hershey Company and Shaquille O’Neal are leaning into interactive confectionery with the launch of Shaq-A-Licious SL...
01/13/2026

The Hershey Company and Shaquille O’Neal are leaning into interactive confectionery with the launch of Shaq-A-Licious SLAMS, a multi-textural gummy designed to turn snacking into play.

The release highlights how texture contrast, gamification and celebrity partnerships can drive engagement in a crowded candy aisle.


[ IMAGE COURTESY OF: The Hershey Company ]

Pepperidge Farm is updating its Chessmen cookie line with three warm, comfort-driven flavors while adding a tropical twi...
01/12/2026

Pepperidge Farm is updating its Chessmen cookie line with three warm, comfort-driven flavors while adding a tropical twist to Milano — a move that reflects how legacy brands are balancing nostalgia with flavor exploration.

The launch highlights how incremental innovation and seasonal profiles can refresh core platforms without reinventing them.



[ IMAGE COURTESY OF: Pepperidge Farm ]

December’s Favorite Product Poll is here and ended the year on a deliciously high note!From treats and sippable surprise...
01/12/2026

December’s Favorite Product Poll is here and ended the year on a deliciously high note!

From treats and sippable surprises to better-for-you bites and twists on your favorite beverages, this month’s lineup has something for every craving.

Which product deserves to be recognized as December’s top product?

👉 Head to the poll and vote: https://brnw.ch/21wZ1wk

Laird Superfood is refreshing its liquid creamer line with USDA Certified Organic ingredients, functional mushrooms and ...
01/11/2026

Laird Superfood is refreshing its liquid creamer line with USDA Certified Organic ingredients, functional mushrooms and more sustainable packaging.

The update shows how clean-label reformulation, flavor expansion and packaging choices can work together to strengthen shelf appeal and meet evolving consumer expectations.



[ IMAGE COURTESY OF: Laird Superfood ]

Genius Gourmet is doubling down on clear, sparkling protein with the launch of a zero-sugar Fruit Punch flavor. For prod...
01/10/2026

Genius Gourmet is doubling down on clear, sparkling protein with the launch of a zero-sugar Fruit Punch flavor.

For product developers, the move highlights how format and flavor innovation can help protein brands attract consumers looking for lighter, more refreshing alternatives to traditional shakes while driving velocity across club and grocery channels.



[ IMAGE COURTESY OF: Genius Gourmet ]

Michelob ULTRA is extending its non-alcohol lineup with Zero Lime, blending real citrus flavor with a 0.0% ABV, low-calo...
01/09/2026

Michelob ULTRA is extending its non-alcohol lineup with Zero Lime, blending real citrus flavor with a 0.0% ABV, low-calorie profile.

The launch underscores how established beer brands are using flavor-led extensions to capture growing demand for lighter, alcohol-free options without diluting core brand equity.

Nutri-Grain is expanding its bar portfolio with Nutri-Grain Crunchy, a new line focused on whole grains, fiber and a cri...
01/08/2026

Nutri-Grain is expanding its bar portfolio with Nutri-Grain Crunchy, a new line focused on whole grains, fiber and a crisp, mess-free texture. The launch underscores how legacy brands are refreshing familiar formats to meet growing demand for purposeful, everyday nutrition.

Fiber remains an underconsumed nutrient, and consumers want simple, recognizable snacks that deliver functional benefits without complexity or compromise.



[ IMAGE COURTESY OF: Nutri-Grain ]

Dave's Killer Bread is expanding beyond the bread aisle with new organic breakfast bars, protein bars and savory snack b...
01/07/2026

Dave's Killer Bread is expanding beyond the bread aisle with new organic breakfast bars, protein bars and savory snack bites—signaling where better-for-you snacking continues to head.

Consumers want convenient snack formats that still deliver on fiber, protein and clean-label credentials like organic and Non-GMO, without sacrificing flavor.



[ IMAGE COURTESY OF: Dave’s Killer Bread ]

Monster Energy is extending the life of its core SKU by tapping into the dirty soda trend, layering a strawberry flavor ...
01/06/2026

Monster Energy is extending the life of its core SKU by tapping into the dirty soda trend, layering a strawberry flavor shot onto its iconic original formula.

The move shows how brands can drive innovation without abandoning a proven base, using flavor modulation to spark renewed consumer interest.



[ IMAGE COURTESY OF: Monster Energy ]

Catalina Snacks is tapping into nostalgia with the launch of two new protein cereal flavors inspired by classic bakery f...
01/05/2026

Catalina Snacks is tapping into nostalgia with the launch of two new protein cereal flavors inspired by classic bakery favorites: Stawberry Strudel and Apple Turnover.

The launch highlights how familiar, indulgent flavor profiles can be reformulated to meet modern nutrition expectations. By pairing pastry-inspired taste with protein-forward formulations and real ingredients, brands can extend better-for-you positioning into traditionally indulgent categories like cereal—without sacrificing comfort or consumer appeal.



[ IMAGE COURTESY OF: Catalina Snacks ]

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