12/26/2025
Sports-focused initiatives help the Beef Checkoff meet consumers where they are — especially younger audiences — and highlight beef’s nutrition benefits in community-driven environments.
In this article, beef producer and Cattlemen’s Beef Board member David Uhrig explains why he thinks sports partnerships are a smart investment in beef's future.
Full story: https://brnw.ch/21wYExg
Photo: Beef. It's What's For Dinner.