The National Provisioner

09/20/2025

🥩 In this article, Paul "Doc" Walker, co-chair of the Beef Checkoff’s Nutrition & Health Committe, explains how the rise of GLP-1 medications presents an opportunity for beef.

"As I see it, the rise of GLP-1s isn’t a threat to beef demand—we just may need to tell our story in a different way," Walker said.

🔗 Read the full story here: https://brnw.ch/21wVWFw

Paul 'Doc' Walker, co-chair of the Beef Checkoff’s Nutrition & Health Committe, explains how the rise of GLP-1 medications presents an opportunity for beef.

09/20/2025

Butterball's annual Togetherness Report polls consumers about their feelings and plans when it comes to grocery shopping, meal planning and ex*****on for the Thanksgiving holiday.

In this podcast episode, learn about the consumer research data that surprised Butterball the most, as well as key highlights from the report.

🎧 Listen to the full episode here: https://brnw.ch/21wVWmN

Learn about the consumer research data that surprised Butterball the most.

09/19/2025

Save the Date!

The 2026 Meat Industry Hall of Fame induction ceremony takes place January 27, 2026. Co-located with the International Production & Processing Expo (IPPE) in Atlanta, GA, the will enshrine the leaders and legends whose , , and have shaped and sustained our industry.

Select inductees will explore the industry's recent advancements and provide insight into what they believe will propel the and industries forward.

RSVP today and mark your calendars to join us at IPPE!

Link to RSVP: https://brnw.ch/21wVVEe

09/19/2025

In the meat and poultry sector, recalls have always been part of doing business. Whether triggered by pathogen contamination, misbranding, or undeclared allergens, companies are well-practiced at notifying regulators, pulling affected product, and reassuring customers.

In recent years, however, another layer of risk has emerged: the class action lawsuit that follows the recall announcement. For processors, minimizing exposure requires careful preparation and disciplined ex*****on.

🔗 Learn more: https://brnw.ch/21wVVo4

Plaintiffs’ firms are filing no injury class actions, in which the named plaintiffs allege economic harm – such as overpayment for an “unsafe” product.

09/19/2025

Nominees for the Meat Industry Hall of Fame must have:

➡️ Spent a significant portion of their professional careers in an industry-related field
➡️ Contributed significant innovation, achieved notable business success or otherwise
➡️ Impacted their organization, institution or industry segment
➡️ Undertaken notable community service or philanthropy

To nominate someone worthy of the industry’s highest honor, complete this form: https://www.provisioneronline.com/meat-industry-hall-of-fame/nomination

Nominations for the Class of 2025 close October 17, 2025.

The Meat Industry Hall of Fame is now accepting nominations for its 2025 class through October 17. This honor celebrates individuals whose innovation, leadership, and service have left a lasting impact on the meat and poultry industry.

The Class of 2025 will be recognized at the 2026 IPPE.

Read the requirements and submit your nomination here:
https://www.provisioneronline.com/meat-industry-hall-of-fame/nomination

09/19/2025

INDUSTRY RECAP! Recently in the ...

🥩 American Farmers Network acquires Open Range Beef, LLC
🥩 Kroger rolls out protein-packed private label line
🥩 McDonald's invests in regenerative agriculture to enhance beef supply chain sustainability

Get the latest in at provisioneronline.com!

09/18/2025

August generated nearly $11 billion in meat department sales, reflecting inflationary gains as well as demand-driven growth.

Value seeking is driving channel shifts, a focus on essentials and promotional responsiveness. Still, strength in e-commerce and premium brands reflects consumers’ ongoing willingness to invest in convenience and quality as they reassess spending priorities.

Learn more about meat department sales trends: https://brnw.ch/21wVTiF

Strength in e-commerce and premium brands reflects consumers’ ongoing willingness to invest in convenience and quality as they reassess spending priorities.

09/18/2025

Kroger introduces Simple Truth Protein products, the widest private-label offering of protein products on the market.

Learn more 👉 https://brnw.ch/21wVT0q

Retailer creates the widest private-label offering of protein products on the market.

09/17/2025

Foster Farms is naming Riz Akbar as its chief commercial officer.

Riz Akbar has over 20 years of experience driving brand growth and developing commercial strategies at major consumer-packaged goods organizations. Most recently, he led commerce strategy and digital transformation for Pilgrim’s.

Learn more 👉 https://brnw.ch/21wVR2K

Pilgrim’s executive Riz Akbar moves to the Foster Farms leadership team.

09/17/2025

Real Good Foods is expanding into the meatball category with the launch of its new chicken meatballs. This clean-label innovation is currently available at H-E-B stores, with additional retail expansions in the works.

Learn more about the new Real Good Foods meatball line, debuting in four varieties: https://brnw.ch/21wVQ8d

Real Good Foods debuts its chicken meatball line.

09/16/2025

Major news from Tyson Foods!

The company plans to stop using high fructose corn syrup, sucralose, BHA/BHT and titanium dioxide in the production of branded products by the end of 2025. Those brands include Tyson Brand, Jimmy Dean, Hillshire Farm, Wright Brand Bacon, State Fair, Aidells, ibp and others.

Learn more ➡️ https://brnw.ch/21wVOFl

Tyson Foods announces plans to stop using high fructose corn syrup, sucralose, BHA/BHT and titanium dioxide in the US by the end of 2025.