Rival Productions

Rival Productions Our video production company crafts creative and commercial works for small businesses, nonprofit or Producing video content for your online and marketing needs

Before filming, explain the video’s purpose to your client. Align on message, tone, and outcome. This helps your client ...
07/22/2025

Before filming, explain the video’s purpose to your client. Align on message, tone, and outcome. This helps your client feel more confident and show up better on camera.

Add subtitles to every social video. Use tools like CapCut, Descript, or Premiere Pro's auto-captioning. Style them with...
07/15/2025

Add subtitles to every social video. Use tools like CapCut, Descript, or Premiere Pro's auto-captioning. Style them with your brand font and color for extra polish.

Include both horizontal and vertical camera setups in your shot list. One shoot, multiple formats: horizontal for YouTub...
07/08/2025

Include both horizontal and vertical camera setups in your shot list. One shoot, multiple formats: horizontal for YouTube/LinkedIn, vertical for Reels/TikTok. Get more mileage with smart framing.

During your next shoot, capture 5-10 evergreen B-roll clips. Think office culture, team interactions, product usage—thes...
07/01/2025

During your next shoot, capture 5-10 evergreen B-roll clips. Think office culture, team interactions, product usage—these can plug into any future video and save on future shoots.

07/01/2025

Social media’s changed – it's not social anymore, it's pure media.

The problem? Most creators are still playing by the old rules, trying to impress their followers instead of helping the algorithm find the right viewers.

Fact: Every major platform now works like a media company. The feed isn’t about your network anymore—it’s about matching good content to any viewer who might like it.

The benefit? If you focus tightly on one topic and consistently speak to one type of person, the algorithm learns who to send your content to, and you grow. Fast.

Just thinking out loud here... maybe it's time to stop chasing platforms and start training algorithms.

Instead of rigid scripts, prep open-ended prompts that allow subjects to speak naturally. You'll get more genuine soundb...
06/24/2025

Instead of rigid scripts, prep open-ended prompts that allow subjects to speak naturally. You'll get more genuine soundbites and emotional tone—plus less time coaching on set.

06/23/2025

We might be overcomplicating it. For years, we thought more effects, more cuts, and more flash made a video better. But after testing a stripped-back, simpler style, results actually went up—more comments, more leads, more sales. It’s faster to make, easier to outsource, and people connect more because it feels real. Maybe the best “upgrade” is doing less.

06/23/2025

We used to think marketing for our video business was just about making cool content and hoping people noticed. But when we learned about funnels—how leads drop off at every stage—something clicked.

If 10,000 people see your post, but no one reaches out… that's not just bad luck, it’s a broken funnel.

The clarity of knowing where people fall off means we can fix the right part of the process. And when we did that, not only did we get more clients—but the right kind of clients.

It’s wild how applying the same creative thinking we use for our clients' videos to our own business systems actually works.

06/23/2025

Just thinking about how fast video content expectations have changed... Two years ago, a simple, long talking-head video might have worked. Today? That same strategy could be doing more harm than good. Fact is, attention spans are shorter, and generic content just doesn’t cut it anymore. People want content that speaks directly to them—and fast. The benefit? When you tailor your videos to the platform and the audience, you actually hold their attention and get real results. It’s wild how small tweaks can make or break your strategy.

06/19/2025

It hit us today how much of a difference the "small stuff" really makes. You can work on a video for 24 hours and feel great about it—but imagine someone else simultaneously spending those same 24 hours just on the thumbnail. That level of focus would absolutely level things up.

Adding talented people to focus on the parts you’d normally scramble through is such a game-changer. It frees you up to concentrate on the creative core you can't delegate. The truth is, great content isn’t just built on effort—it’s built on attention to detail, and collaboration lets you go even deeper.

06/19/2025

Just thinking about something: we obsess so much over production quality that we forget people will still watch long videos—if they’re actually good. Our attention spans aren’t gone—we binge 3-hour podcasts all day. So if a video is going to live on your homepage for 3+ years, shouldn’t it be compelling and intentional, not just short and shiny? A video’s job isn’t just to get watched—it’s to connect, convince, convert. Maybe we need to rethink how we define “success” with content.

Maximize your client's budget by planning ahead. Identify which shots can be reused across different campaigns—like test...
06/17/2025

Maximize your client's budget by planning ahead. Identify which shots can be reused across different campaigns—like testimonials, reels, product intros, or web banners. Build this into your storyboard before filming.

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Blue Bell, PA

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