03/06/2025
🚨THE Big Idaho Potato Tour IS BACK!🚨
And in honor of its official kickoff, we’re taking a moment to brag about our work on one of the most legendary marketing campaigns ever… because, let’s be real, what’s more iconic than a four-ton potato on wheels? 🥔🚛💨
When Famous Idaho Potatoes asked us to help promote Idaho Potatoes across the U.S. (and beyond), we thought, “Why not take a giant potato on a cross-country road trip?” Fast forward 13 years, and the tour has:
✔️ Traveled to ALL 50 states (even Alaska!)
✔️ Visited over 300,000 cities
✔️ Donated $75,000+ to charities with “A Big Helping” ❤️
✔️ Become a pop culture icon—spotted everywhere from local news to global media!
Oh, and did we mention it has a Potato Tracker so you can see where it’s rolling next? 👀
Drop a 🥔 in the comments if you’ve seen the Big Idaho Potato in person!