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EETech

EETech is now a part of EETech Group. This merger combines e-commerce, marketplace, and community

11/20/2025

AI is no longer a futuristic concept for engineers.
It’s a productivity layer they’re already using to accelerate innovation, from design to validation.

67% of Millennial & Gen Z engineers are either already using or planning to use AI tools in their work.
This isn’t experimental — it’s essential.

What does this mean for your marketing strategy?
The next wave of engineering decision-makers isn’t waiting for permission to use AI — they’re building with it today. To keep up, your content, products, and strategies need to speak the language of AI-driven workflows.

🔗 Explore the full study to see how Millennial & Gen Z engineers are changing the game:
https://eetech-resources.webflow.io/millennial-gen-z

11/19/2025

Big news at EETech! 🎉 We’ve officially acquired Datasheets.com, a trusted resource for millions of electronic component datasheets. This addition strengthens our mission to streamline the engineering design process with faster search, smarter tools, and deeper integration across the EETech ecosystem.

Read the full press release here: https://eetech.com/press/eetech-group-expands-portfolio-with-acquisition-of-datasheets-com/

11/18/2025

Big news at EETech! 🎉

We’ve officially acquired Datasheets.com, a trusted resource for millions of electronic component datasheets. This addition strengthens our mission to streamline the engineering design process with faster search, smarter tools, and deeper integration across the EETech ecosystem.

Read the full press release here: https://eetech.com/press/eetech-group-expands-portfolio-with-acquisition-of-datasheets-com/

11/17/2025

The marketing strategies that worked for yesterday’s engineers don’t work anymore.

Millennial & Gen Z engineers expect personalized experiences, immediate answers, and real-time transparency — from day one. This shift is already impacting your sales cycle, your content approach, and the way you build brand loyalty.

Is your marketing strategy prepared for this change? Get ahead of the curve with these insights and tactics that actually resonate with today’s engineers.

🔗 click here to learn more in the full blog: https://eetech.com/press/marketing-tactics-that-actually-work-with-millennial-and-gen-z-engineers/

11/13/2025

The engineering workforce is undergoing one of the biggest generational shifts in decades.

Millennial & Gen Z engineers are now shaping how products are researched, evaluated, and purchased — and their expectations aren’t the same as the generation before them.

Marketing to engineers can’t rely on old playbooks. It requires new channels, new formats, and new trust-building approaches.

The shift isn’t coming. It’s already here. Read the full blog → https://eetech.com/press/the-engineering-workforce-just-shifted-and-your-marketing-strategy-needs-to-catch-up/

11/12/2025

The engineering landscape is shifting faster than many organizations are prepared for.
Millennial & Gen Z engineers are no longer “up-and-coming.” They are the majority, already shaping how decisions are made, which solutions are adopted, and how innovation moves forward.

They bring:
AI-assisted workflows
Faster design iteration cycles
Higher expectations for clarity
A stronger influence on supplier and technology choices

This isn’t just a generational change — it’s a systems change in how engineering gets done.
This new infographic breaks down the data behind that transition — and what it means for product teams, marketing, leadership, and the supply chain.

Download the full Millennial & Gen Z Engineering Insight Study :https://resources.eetech.com/millennial-gen-z-infographic

11/11/2025

The next generation of engineers aren't waiting for transformation — they’re leading it.

45% of Millennial & Gen Z engineers are already using AI in conceptual design, prototyping, and validation workflows, compared to just 21% of Career Pros. T

his shift isn’t just about tools. It’s about speed, iteration, experimentation, and a new mindset toward innovation.

As younger engineers take on more influence in product selection and system design, the brands that support AI-enabled workflows will define the competitive edge.

🔗 Dive into the full EETech Millennial/Gen Z Engineering Report:
https://eetech-resources.webflow.io/millennial-gen-z

11/07/2025

The engineering workforce just transformed — and so should your strategy.

Millennial and Gen Z engineers expect authenticity, accessible data, and community-driven interaction.

The old “technical spec + trade show” formula isn’t enough anymore.
Learn what’s really influencing their decisions in our latest blog:
👉 https://eetech.com/press/the-engineering-workforce-just-shifted-and-your-marketing-strategy-needs-to-catch-up/

11/06/2025

Millennial and Gen Z engineers are redefining how technology decisions are made — and how brands connect with them.

These digital-native engineers value authenticity over ads, community over cold calls, and data-driven stories over generic sales pitches.

EETech’s latest infographic reveals what drives this new generation — from how they research and evaluate suppliers to what influences their trust and engagement.

See what’s shaping the next era of B2B engagement: download it here: https://resources.eetech.com/millennial-gen-z-infographic

11/05/2025

Millennial and Gen Z engineers are no longer the “next generation” of decision-makers — they are today’s engineering workforce.

They research differently. They trust peer reviews, not sales decks. They prefer authenticity over automation.

If your marketing strategy still speaks to yesterday’s audience, it’s time to evolve.
👉 Read the blog: https://eetech.com/press/marketing-tactics-that-actually-work-with-millennial-and-gen-z-engineers/

11/04/2025

Engineers are evolving — and the future is already here. 🚀

Nearly half of Millennial and Gen Z engineers are actively using AI to accelerate design cycles, optimize sourcing, and solve complex problems faster than ever.

EETech’s latest Millennial/Gen Z Engineer Report reveals how this generation’s mindset is reshaping engineering:

Data-driven decisions over gut instinct
Collaboration in digital, global communities
Expectation of authenticity and transparency from brands

This isn’t just a generational shift, it’s a transformation in how engineering itself happens.
📘 Explore the findings in EETech’s new report → https://eetech-resources.webflow.io/millennial-gen-z

10/31/2025

Behind every cancelled project is a real story.

18% of engineers told us they've had to cancel a product or project entirely due to tariff-related component issues.

That's not just a statistic—it's:
Lost R&D investment
Missed market opportunities
Competitive ground given up

The cost of tariffs extend far beyond the invoice.

Read the full impact analysis: https://resources.eetech.com/tariff-report

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EETech Media is redefining the modern electronics media company by empowering the smartest voices with the technology to create premium content, connecting with an annual audience of over 15.6 million young, educated, electrical engineering professionals.