EETech

09/18/2025

When was the last time you actually clicked on a hashtag? If you're like most people, the answer is probably "Never."

We thought we would explore their (potentially) outdated use in B2B marketing, and where they actually matter, in our latest blog.

Give it a read here: https://eetech.com/press/hashtags-are-we-just-talking-to-ourselves/

09/16/2025

What does it look like when a highly technical audience is engaged, challenged, and converted?

Our latest case study with a European electronics distributor shows just that. From full virtual event hosting and custom content to promotional campaigns and landing pages.

The result: strong attendance, quality leads, and long-tail engagement.

Read more: https://eetech.com/press/delivering-impact-a-virtual-summit-case-study/

09/09/2025

Your B2B campaign isn’t underperforming because of your ideas—it’s because the rules of marketing have changed.

Traditional targeting is wasteful.
Linear funnels no longer exist.
And buyers expect personalization across every channel.

Here’s how AI-powered audience intelligence is helping marketing teams keep up (and win).

Read the full post: https://eetech.com/press/b2b-marketing-ai-audience-intelligence/

09/03/2025

EETech is proud to support the mission and initiatives of Women in Electronics and WE United.

EETech, its leadership team, and the entire company believe that a diverse leadership landscape is essential for innovation, growth, and the overall success of the electronics sector.

Read the full press release: https://eetech.com/press/eetech-announces-gold-sponsorship-of-we-united-to-advance-female-leadership-in-the-industry/

08/07/2025

🚀 Breadboard Welcomes Nemanja Jokanovic as VP of Sales

With 15+ years leading enterprise software sales at Altium and Sourceability, Nemanja knows how to scale growth, transform procurement, and build game‑changing marketplaces.

He’s ready to help us take our AI‑powered supply chain platform to the next level.

Read more here: https://www.breadboard.com/breadboard-appoints-industry-veteran-nemanja-jokanovic-as-vice-president-of-sales

08/05/2025

🚨 Big News!
Breadboard is officially joining the EETech family.

Breadboard’s innovative supply chain platform helps electronics manufacturers quote faster, source smarter, and streamline procurement from BOM to delivery — and we couldn’t be more excited to bring that power to a wider audience.

Visit https://www.breadboard.com/eetech-acquires-ai-powered-breadboard-to-transform-electronics-supply-chain to learn more about what’s next.

07/30/2025

Digital transformation done right.

When Advanced Energy needed to unify multiple acquired brands, streamline product discovery, and drive more qualified leads—all on an aggressive 9-month timeline—they turned to EETech.

The result?
2X increase in sales leads, new customers, and design wins
3X increase in awareness and registered users
67% boost in product detail page views

This is what happens when deep industry expertise meets end-to-end digital strategy.

Read the full case study to see how EETech helped Advanced Energy build a scalable platform designed for engineers, procurement pros, and real results.

Advanced Energy faced critical challenges that were limiting their digital revenue generation.

07/22/2025

EETech announces the appointments of Chris L Beeson, Tony Harris, Bill Bradford, and Don Akery to its Board of Advisors. These executives bring extensive experience in scaling operations, driving growth, and guiding digital transformation.

Read the full press release:

EETech, a leader in media and marketing solutions for the electronics industry, announces the appointments of Chris Beeson, Tony Harris, Bill Bradford, and Don Akery to its Board of Advisors.

05/13/2025

Live from Automate Show!

We're at Booth #8428! Stop by and chat with Alyssa Morrow, PMP, Jesse Powell, and David Peterson!

Control.com



https://www.youtube.com/watch?v=d95cxYoNirI

05/13/2025

We're at the Automate Show this week - Booth #8428! Stop by and chat with Alyssa Morrow, PMP, Jesse Powell, and David Peterson!

05/11/2025

Happy Mother’s Day to all the incredible moms who power our lives with love and resilience! Your unwavering support and strength inspire us every day.

EETech.com

💐

05/08/2025

In the fast-moving world of electronics, staying ahead requires more than intuition—it demands precise and relevant insights. Businesses must navigate rapid technological changes, competitive markets, and evolving customer needs.

This is where EETech’s industry-specific research becomes a game-changer, offering electronics market insights that help businesses make data-driven decisions.