EETech

01/13/2026

Tomorrow, we get practical.

No hype. Just an honest conversation about what’s actually working in B2B marketing right now and what needs to change next.

🎙️ Bridging Eras: What Got Us Here Won’t Get Us There
Live webinar + panel discussion

1️⃣ What’s working today
The brand, content, and trust-building tactics that still drive results.

2️⃣ AI & digital acceleration
Where automation, analytics, and AI are creating leverage (and where they’re overpromised).

3️⃣ Building for the future
The skills, investments, and mindset B2B teams need to stay relevant.

4️⃣ Live Q&A
Bring your real questions. We’ll tackle them head-on.

Featuring insights from:
• Shannon Sullivan
• Tony Harris
• Nick Walker
Moderated by Steve Cholas

If you’re navigating the tension between proven strategies and rapid change, this is a conversation worth joining.

👉 Last chance to register before we go live tomorrow: https://www.bigmarker.com/eetech-media/bridging-eras-what-got-us-here-won-t-get-us-there?utm_bmcr_source=EET

*On-demand recording is available to everyone who registers.*

01/12/2026

Web experiences aren’t just content hubs anymore. For engineers, they’re decision-making tools.

In 2025, EETech partnered with a global semiconductor manufacturer to conduct a comprehensive digital audit of their worldwide web experience. Building on prior work, the goal was simple but critical: understand what’s working, where friction remains, and how digital touchpoints truly support the engineering journey from research to purchase.

By combining expert analysis, customer-validated research, and competitive benchmarking, we delivered a clear, actionable roadmap grounded in real user behavior, not assumptions.

The result: validated strengths, prioritized opportunities, and a data-backed path forward for digital growth.

👉 Read the full case study: https://eetech.com/press/building-a-customer-validated-digital-roadmap/

01/09/2026

What's one traditional marketing tactic that's still delivering results for you, and what's one newer approach you're doubling down on this year?

Drop your answer in the comments. We'd love to see what's working for you and what you're excited to see develop.

And if you're mapping out your 2026 marketing strategy and want some fresh ideas, we're hosting a free webinar on Jan 14 with a panel of legendary marketing leaders. We'll dig into what's actually moving the needle this year (not just what's trendy) for marketers in our industry.

Link to register: https://www.bigmarker.com/eetech-media/bridging-eras-what-got-us-here-won-t-get-us-there?utm_bmcr_source=EET

01/07/2026

🔍 New Benchmark for Embedded AI Design Is Here
AI is no longer a future promise in embedded systems — it’s now shaping performance, security, and time-to-market across edge, industrial, IoT, and automotive applications.

📊 The State of AI in Embedded Engineering 2025, a 100+ page global research report from EETech Media and Wilson Research Group, reveals what 301 embedded engineers are actually doing with AI — not just thinking about it.

Inside you’ll find data-backed insights on:
✨ How engineers are integrating AI at the edge
✨ The tools, frameworks, and ecosystems defining embedded AI design
✨ Barriers engineers face — from security to data to explainability
✨ What engineers say about performance gains and real value
✨ Marketing and product strategy implications for embedded tech leaders

Whether you’re shaping product strategy, go-to-market messaging, or planning your next-gen roadmap, this study equips you with the clarity engineers crave — and competitors ignore.

👉 Explore what’s next for embedded AI design and demand: The brands that understand how engineers learn, design, and adopt AI will own the next wave of innovation.

Learn More:

Discover how embedded engineers are adopting AI, which tools they use, and what challenges they face. A global study of 301 engineers by EETech and Wilson Research Group.

01/05/2026

Traditional B2B marketing still matters. Brand. Trust. Credibility.
But the way engineers, buyers, and leadership engage today is shifting fast.

So the real question isn’t brand vs. AI or old vs. new.
It’s how to bridge both eras without breaking what works.

🎙️ Bridging Eras: What Got Us Here Won’t Get Us There
A panel discussion on the future of B2B marketing success.

You’ll hear from:
• Shannon Sullivan
• Tony Harris
• Nick Walker
Moderated by Steve Cholas

Together, they’ll unpack:
✔ Which traditional tactics still drive real impact
✔ How AI and digital tools are accelerating marketing without burning trust
✔ Why research, analytics, and financial fluency are becoming table stakes
✔ What skills and investments will define the next generation of B2B teams

If you’re building marketing strategies for engineers, procurement, or complex buying groups, this conversation is for you.

👉 Save your seat and join us live (or on-demand): https://www.bigmarker.com/eetech-media/bridging-eras-what-got-us-here-won-t-get-us-there?utm_bmcr_source=EET

01/01/2026

A new year means new challenges, new ideas, and new opportunities to engineer what’s next. Here’s to smarter solutions, stronger connections, and building what matters in 2026.

www.eetech.com

12/30/2025

"We're now more agile, scalable, and ready to grow—and this platform is the foundation for it."

That's what happens when you stop treating your e-commerce platform like a digital brochure and start treating it like the business engine it actually is.

A mid-sized electronics distributor came to us with a problem a lot of companies face: their website couldn't keep up with how their customers actually wanted to buy.

Engineers expect parametric search. Procurement teams expect streamlined checkout. Everyone expects real-time vendor data. And nobody has patience for clunky navigation.
So we rebuilt it from the ground up.

The real challenge? Creating a product catalog with taxonomy-based and parametric search that actually works—which means getting data structured, standardized, and accurate before anyone even sees the front end.

We implemented Kentico CMS to handle everything from product catalogs to marketing content, integrated MarketPush for vendor management, and built it to scale.

The results:
→ Intuitive navigation that gets customers to products faster
→ Advanced search that understands what engineers are looking for
→ Vendor integration that freed up their team to focus on strategy instead of data entry
→ A platform that can actually grow with the business

This is what competitive looks like in electronics distribution now: a digital experience that matches (or beats) what customers get from the big players.

Read the full case study: https://eetech.com/press/a-modern-data-driven-e-commerce-platform/

12/17/2025

We're thrilled to welcome Steve Cholas to our Board of Advisors.

With 40+ years shaping how the electronics industry connects, communicates, and competes, Steve isn't just experienced—he's built the platforms where our industry lives. He's architected digital engagement strategies for over 100 leading manufacturers and distributors. Directed some of the industry's most influential platforms—EETech, EDN, EETimes. Led groundbreaking research that's informed how global electronics companies make critical business decisions.

Steve understands what matters: not just technology, but how engineers think, what they need, and how they engage. He's spent decades translating that insight into platforms and strategies that actually work. You'll often hear him say "Price is what you pay. Value is what you get."

His guidance will be invaluable as we continue serving the electronics industry. Honored to have The Man, The Myth, The Mustache on our board.

12/15/2025

Congratulations to our social media intern, Hannah!

She is graduating from Boise State University with a Bachelor's degree in Communication with an emphasis in Media Studies. She also wraps up her internship with EETech after 7 successful months.

We're grateful for her hard work and dedication throughout her internship, and we're excited she'll be joining our Marketing team after graduation!

12/10/2025

From Reactive Pricing to Revenue Growth: How One Distributor Transformed Their Strategy

A global electronics distributor was stuck in a familiar trap: manually updating prices, reacting to market shifts too late, and missing revenue opportunities hidden in their own data.

Their turning point? Moving from static spreadsheets to real-time market intelligence.
The challenge: Growing product catalogs, expanding markets, and pricing decisions based on yesterday's information. Manual workflows couldn't keep pace with market complexity.

The shift: Component Insights gave them live visibility into competitor pricing, distributor availability, and inventory gaps. Automated uploads replaced manual processes. Custom dashboards turned data into decisions.

The results:
-Increased margins through strategic price adjustments
-Faster response to market shifts and exclusive opportunities
-Eliminated manual pricing workflows
-Leadership armed with actionable intelligence, not just reports

The reality for distributors today: market conditions change faster than manual processes can track them. The winners aren't just collecting data—they're using it to move first.

Is your pricing strategy keeping pace with your market?

Read the full case study here: https://eetech.com/press/driving-sales-growth-and-pricing-efficiency-through-data-intelligence/

12/04/2025

If your traffic is declining, you're not being victimized by technology. You're being outmaneuvered by brands who figured out the new game faster.

This is actually the biggest opportunity technical marketers have seen in a decade. But it requires rethinking everything: content depth, structural authority, cross-platform visibility, and how you establish expertise that AI systems recognize as definitive.

The question isn't whether AI search will dominate. It's whether you'll be visible when it does.

Discover what engineering brands need to do differently → https://eetech.com/press/ai-isnt-stealing-your-traffic-youre-just-showing-up-in-the-wrong-place/

11/27/2025

This Thanksgiving, we are thankful for the innovators, engineers, and teams who continue to design, build, and shape the future of electronics.

From all of us at EETech, thank you for being part of a community that never stops pushing the limits of what’s possible. Happy Thanksgiving! 🍂