Radio and Digital Marketing

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Halloween spending to hit record $13.1B; most popular costumes are…
09/19/2025

Halloween spending to hit record $13.1B; most popular costumes are…

Concerns about price increases due to tariffs won’t stop consumers from celebrating Halloween this year.

Study: Very few retailers offer 'unconditional' free shipping; costs average ….
09/05/2025

Study: Very few retailers offer 'unconditional' free shipping; costs average ….

Retailers could be doing more in the post-purchase and checkout process to retain online consumers.

Hot Brands, Hotter Ads: Podcast Ad Market Sizzles As Top 15 Spends $59 Million In July.
08/29/2025

Hot Brands, Hotter Ads: Podcast Ad Market Sizzles As Top 15 Spends $59 Million In July.

Summer ad spending remains strong in podcasting, as Magellan AI reports the top 15 brands in the medium last month spent a combined $59.3 million. That is on par with

Chipotle launches 'Zipotle' drone delivery in Dallas
08/22/2025

Chipotle launches 'Zipotle' drone delivery in Dallas

Chipotle Mexican Grill is partnering with an autonomous drone provider to offer a new delivery option.

Bassett Furniture uses delivery photos to generate follow-up sales
08/15/2025

Bassett Furniture uses delivery photos to generate follow-up sales

Basset Furniture is leveraging its customer delivery experience by turning “proof of delivery photos” into a sales and engagement tool.

Gen Alpha spending power hits $100B
08/08/2025

Gen Alpha spending power hits $100B

While much has been made of Gen Z’s growing spending power, a younger age cohort is also making up a large share of consumer spending.

Satisfaction with customer service differs by generation; biggest gripes are...
08/01/2025

Satisfaction with customer service differs by generation; biggest gripes are...

There is a strong generational divide when it comes to how consumers view customer service from businesses.

Nearly half of consumers engage in retail therapy to improve mood
07/25/2025

Nearly half of consumers engage in retail therapy to improve mood

While many consumers are attempting to curb spending amid stressful financial times, retail therapy is the answer for some — with the habit fueled by buy now, pay later options.

Florida’s Aventura tops USA Today’s 10 Best Malls list
07/18/2025

Florida’s Aventura tops USA Today’s 10 Best Malls list

Other listees: Mall of America, Galleria Dallas, King of Prussia Mall, and Tysons Corner.

As Commutes Rise, Radio’s In-Car Advantage Grows Stronger.
07/11/2025

As Commutes Rise, Radio’s In-Car Advantage Grows Stronger.

More Americans are commuting to work in 2025, and that’s good news for radio. A new Katz Media Group analysis of YouGov workforce data shows that over 70% of employed adults now commute to a job outside the home — a sharp shift from pandemic-era work habits and a signal of increased opportunity ...

New Report Shows Radio’s Sweet Spot: Fast Sales And Lasting Brand Impact.
06/27/2025

New Report Shows Radio’s Sweet Spot: Fast Sales And Lasting Brand Impact.

A new advertising effectiveness study from System1 and Effie Worldwide is putting hard numbers behind something many radio sellers have long believed: emotional, well-branded creative drives stronger business results. And according to the data, radio and audio have untapped potential — if used wit...

Here’s how tariffs are affecting consumer behavior
06/20/2025

Here’s how tariffs are affecting consumer behavior

A new survey reveals almost all consumers express concerns over tariffs, with many saying tariffs will change how they shop.

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