Tru Publishing

04/16/2024

“Books are the carriers of civilization. Without books, history is silent, literature dumb, science crippled, thought and speculation at a standstill. Without books, the development of civilization would have been impossible. They are engines of change (as the poet said), windows on the world and lighthouses erected in the sea of time. They are companions, teachers, magicians, bankers of the treasures of the mind.

Books are humanity in print.”

― Barbara W. Tuchman

04/16/2023

“Oh for a book and a shady nook,
Either indoors or out,
with the green leaves whispering overhead,
or the street cries all about.
Where I may read at all my ease
both of the new and old,
For a jolly good book whereon to look
is better to me than gold”
― John Wilson

📷:

05/28/2021

💓

The beloved author and illustrator drew more than 70 books for kids — often about friendly bugs like that famous caterpillar. He said he got his inspiration from nature walks with his father.

01/02/2021

12/09/2020

Celebrating more than a half century of beloved Peanuts stories. 💕

On television on this date.

11/10/2020

Have you ever turned any of your life's biggest challenges into creative fuel?

11/05/2020

Imagine children (and adults!) being armed with this knowledge. 😱🍃🥦

Non-profit Food Plant Solutions represents five decades of work by agricultural scientist Bruce French to catalogue more than 31,000 edible plants so children do not have to go hungry.

09/05/2020

🎯❣️

08/20/2020

Thinking about writing a business book?

According to a recent study by Bowker, over 1.6 million books were self-published in 2018 alone. With that kind of volume, you have to find a way to make your book stand out from the crowd.
But how do you do that with SO MANY books being published every day?

It all starts with positioning your book correctly.

Books have been around for centuries, so you would think that there would be some foolproof, scientific formula that anyone could use to position their book correctly, right?

Unfortunately, there isn’t.

One challenge is that there is a fair amount of research and analysis that has to be done in order to properly position a book. You need to fully understand the market, target audience, and the biggest problem your audience is struggling with.

The publishing industry as a whole typically skips this research altogether, causing book after book to be launched to the wrong market, the wrong audience, or to an audience that isn’t interested in the problem the book solves.

I just published an article on Medium about how preparing for a combat mission is similar to preparing to write a great book.
I provide a four-step framework that business owners, entrepreneurs, and experts who want to write a book need to know to have an advantage over their competition and stand out in the crowd.

It is the closest thing you will find to a scientific formula that anyone can use to position their book correctly.

Check out the article here:

Air Combat Strategy to Put Your Business Book on Target

08/10/2020

What if I write a book and nobody buys it?

Will anybody even want the information I have?

Is there even a market for the book I want to write?

How do I identify and find my target audience?

Books are hard to sell, so how do I know I won’t be wasting my time?

If you have ever asked yourself one of the questions above, then you need to keep reading.

According to a study by Bowker, there were over 1.6 million books self-published in 2018 alone. With that kind of volume, you have to find a way to make your book stand out from the crowd.

But how do you do that with SO MANY books being published every day?

It all starts with positioning your book correctly.

Positioning is selecting the best market niche for your ideal reader, then differentiating your book from that of your competitors.

Publishing books has been around for centuries, so you would think that there would be some foolproof, scientific formula that anyone could use to position their book correctly, right?

Unfortunately, no.

One challenge is that there is a fair amount of research and analysis that has to be done in order to position a book correctly. You need to truly understand the market, target audience, and the biggest problem your audience is struggling with. The publishing industry as a whole typically skips this research altogether, causing book after book to be launched to the wrong market, the wrong audience, or to an audience that isn’t interested in the problem the book solves.

So how do you stand out among 1.6 million new titles? Do the work that 1.59 million don’t do!

Not only will positioning help you stand out, it will answer every one of the questions above to ensure you’re writing a book that will sell. It also helps with every aspect of marketing down the road … even if you’ve already written and published your book.

I truly believe that the success of a book is determined by the success that it ignites in its readers. I also believe that the best way to ensure success for your readers is to start by doing the research and analysis required to properly position your book.

If you would like to learn more about positioning your book, I have created a fill-in-the-blank workbook and mini-course that not only prepares you to turn your expertise, skills or experience into an outstanding book, but makes sure your message is targeted to serve your readers at the highest level.

It is the closest thing you will find to a scientific formula that anyone can use to position their book correctly.

Blue Ocean Positioning for Authors is currently FREE but only for a limited time, so don’t wait to access this training!

Click the link below to access the workbook and mini-course.
https://www.positionmybook.com/bosignup

03/19/2020

'I have never let my schooling interfere with my education.' Mark Twain may or may not have actually said that, but either way the sentiment resonates — and with a new strength now, since schools have closed all over the world in an attempt to halt the spread of the pandemic coronavirus.

03/14/2020

Join author Stephanie Mullani & illustrator Marina Alcoser tomorrow afternoon at Deja Brew in Meridian, ID from 2:00-4:00 to celebrate the release of their award-winning children's book, Milo's Glow!

Bring your favorite little book worm to enjoy complimentary cookies, stickers, and coloring sheets. ⭐️🥳