VSM Media Agency

12/04/2025

True thought leadership is about serving your audience with insight and clarity.

When you focus on solving problems and sharing perspective, trust and credibility naturally follow.

Selling too soon undermines the very influence you're trying to build.

Lead with ideas, and the opportunities will come to you.

Real thought leadership isn't about pitching products or making sales. Audience-centric, service-first stories build trust, credibility, and lasting business impact.

12/04/2025

Emotional intelligence is a leadership essential. Yet many cultures subtly discourage it, leaving awareness and care tucked away.

Leaders who model presence, listen deeply, and notice unspoken signals can transform teams from stressed to connected.

Small intentional actions every day create workplaces where emotional intelligence thrives.

Emotional intelligence on display points out things many workplaces are not fully prepared to deal with.

12/02/2025

Unpopular opinion: Your emails don’t need more tactics. They need more heart.

If your emails feel stiff, salesy, or “corporate cute,” this will set you free.

Most “professional” emails sound like they were assembled in a corporate laboratory.

No wonder they get ignored.

The moment you write like a human instead of a headline generator, everything shifts.

The Encouragement Email Framework isn’t fluff. It’s how you build trust in a noisy world:

Acknowledge → Encourage → Provide → Invite
Simple & Transformative

Because when people feel seen, they stay.
When they feel valued, they respond.
And when they trust you, they buy.

Want to write emails people actually look forward to?

DM me the word ‘FRAMEWORK’ if you want help applying this to your business.

11/29/2025

Let me tell you something nobody wants to admit…

That follower count?

It’s not yours. The algorithm owns it.

You post consistently.
You show up on stories.
You engage with your community.
And Instagram still decides who sees it.

Meanwhile, that email list you’ve been ignoring?

That’s the asset you actually own.

Here’s what I’ve learned building a business:
📬 Email subscribers convert far higher than social followers
🔒 You own the relationship. No algorithm can take it away
💬 Direct inbox access builds real trust before the sale
✝️ It’s better stewardship of the platform you've been entrusted with

Social media builds awareness.

Email marketing builds revenue.

When you have something important to say to someone you love, you don’t post it publicly and hope they see it.

You send it directly.

Your business requires sustainable income, not vanity metrics.

Stop chasing followers.
Start building a list of people who want to hear from you.

What’s holding you back from prioritizing your email list right now?

11/28/2025

Black Friday = inbox chaos 🔥

Everyone is selling.
Everyone is loud.
And somehow… people are still ready to buy.

As a business owner, you have to be present to win.
But you also don’t want to be another voice in the information overload.

Here’s the quiet killer no one’s talking about:

If your emails are landing in spam, you’ve already lost.
Not just today. Every single month.

Missing $2–$5 per subscriber adds up fast.
A 10k list = $20k–$50k gone during Black Friday alone.

And that loss adds up over the rest of the year.

Before you write another promo email, fix the foundation:

• Clean your list
• Remove spam triggers
• Fix authentication + DNS records
• Set up anti-spam protection

Inbox first. Sales second.

Black Friday traffic is too expensive to waste. If you want a quick deliverability gut-check, DM me “INBOX.”