Belfort Group

08/07/2026

Join us in welcoming Sean Fontellio, BG's new Marketing Intelligence Engineer! 👏

Sean is excited to use his skillset to help with dashboards and client reports while growing in an agency setting.

When he's not working, you'll find Sean playing basketball and volleyball. 🏀🏐

Like many of his new coworkers, Sean thrives in an environment where he can spend time with his team, but the most important part of a great work week? Chocolate chip cookies!

We're so excited to work with you, Sean!

08/04/2026

Big congratulations to Peter on his promotion to Senior Creative & Web Manager! 🎉

Peter has an incredible eye for detail and consistently brings thoughtful and creative ideas to the table.

We’re so excited to see him step into this well-deserved role and continue making an impact across BG’s creative and web work. Congrats, Peter!

08/03/2026

Parents are playing an increasingly active role in the college search, and their priorities are becoming clearer.

A recent survey found that cost remains parents’ top concern, followed by overall fit, financial aid and student mental well-being. At the same time, concern about post-graduation job prospects has risen significantly, underscoring the growing importance of clearly communicating both affordability and outcomes.

For colleges and universities, the opportunity is not simply to communicate more, but to communicate more effectively. While 71% of parents want institutions to engage with them directly, 69% said the information they received was not highly useful.

Institutions that provide timely, relevant and audience-specific information about cost, financial aid, student support and career outcomes will be better positioned to build trust with families—and help students make confident enrollment decisions.

At BG, we help higher education institutions turn insights like these into integrated marketing strategies that speak to the priorities of both students and their families.

📰: https://loom.ly/iE0KA24
📲: https://loom.ly/PVhPL9M

Parents are increasingly concerned about their students’ job prospects after college, according to a new report from the enrollment management firm EAB about parents and the college search process. The report draws on a survey of 2,515 parents conducted in spring 2026.

07/31/2026

Today we're celebrating four incredible years with our Digital Marketing Manager, Maddie Wildes! Maddie contributes so much to our team through her strategic vision and creativity – We're so lucky to have her on our team here at BG!

07/27/2026

Big congratulations to Ari on his promotion to Digital Content Strategist! 🎉

Ari is an incredibly hard-working and dedicated member of the BG team. He brings energy and positivity to everything he does, is always willing to jump in and help, and has become a go-to resource for SEO and GEO strategy.

We’re so excited to see him step into this well-deserved role and continue growing at BG. Congrats, Ari!

07/22/2026

Last week we got the whole BG crew together, welcomed our Rutgers client into our office for an afternoon of meetings, and finished the day with an amazing lunch at Smith & Wollensky.

Between the steaks, the cocktails, and celebrating Ari and Peter on their well-earned promotions, it was a great day. 🎉

At BG, we’re always grateful to work alongside such talented team members (and clients who make days like this even better).

07/21/2026

In a world that demands affordability and efficiency, It can be easy to fall into the trap of replacing people with AI, but a new paper by Gerry Tsoukalas of Questrom School of Business, Boston University and Brett Hemenway Falk of the University of Pennsylvania shows that this trap ultimately does more harm to your business than good.

Great work by BG's PR team shedding light on this! https://loom.ly/Z-GpEl8

New working paper warns about erosion of consumer demand from laid-off employees

07/18/2026

The Commodity Futures Trading Commission issued its first set of proposed rules for how it will oversee prediction markets. Matthew Bakowicz with Kogod School of Business (American University) offered insights on how it could affect sports betting.

Great work by BG's PR team getting this story in The National Desk - TND.

📲 https://loom.ly/VUCP7oA

The Trump administration proposed a new set of federal rules for prediction markets that have taken off in popularity that will leave the industry mostly unchan

07/17/2026

AI is rapidly changing the communications landscape, including media relations. But despite the rise of AI tools, successful media outreach still comes down to what it always has: strong storytelling, strategic thinking, and real relationships with journalists.

In her latest blog, Account Manager Maddie Sherriff breaks down how media relations teams are using AI in 2026 to refine pitch angles, build smarter media lists, and work more efficiently, while still keeping human insight at the center of the work.
Because in a world of mass-generated outreach, thoughtful and personalized pitching matters more than ever.

Read the full blog to learn how AI is shaping the future of media relations: https://loom.ly/Ndy8KNM

As media relations moves into the modern era, AI is becoming an essential asset that adds value at every stage of the communication lifecycle

07/16/2026

Please join us in celebrating our Creative Director Mia Caligaris on an amazing eight years here at Belfort Group! Mia drives our agency's creative campaigns through incredible leadership, collaboration, and vision. It's great to have her on our team and we're excited for many more years together!