01/11/2026
🚨 BREAKING NEWS EDITION: With the massive announcement that Cliff Ponte Jr. and Mike Silvia (Fall River Reporter) have acquired WSAR, the media landscape in Fall River just shifted. Everyone is asking: What is the vision? Who is the man making these power moves?
We are unlocking the archives to bring you Episode 96, where Cliff laid out the blueprint for his success long before the radio station purchase.
In this Episode: Before all the successes, he was a determined teen with a work ethic that wouldn't quit. Join host Bobby Couto as he sits down with the man who is quite literally buying the block. From owning the city's most iconic staples—Al Mac’s Diner, Roger’s Hot Dogs, and New York Bagel—to leading the city as Acting Mayor during its toughest times, Cliff opens up about the strategy behind the hustle.
If you want to understand the mindset required to go from scrubbing dishes to owning the airwaves, you need to watch this. We dive deep into the philosophy of "Respect over Likeability," the transition from politics to empire-building, and why he continues to double down on Fall River.
💡 “If you do what you truly love, the money comes.”
Topics Covered:
The Empire: How he manages 195 agents at Keller Williams and multiple food franchises.
The Politics: The reality of being Acting Mayor during COVID and the mayoral race.
The Mindset: Why he quit "safe" jobs to risk it all on real estate.
The Future: Why he believes Fall River is a city of massive opportunity.
🎙️ Notable Quotes:
"I want to be respected and not liked." — Cliff Ponte Jr. "I am in the constant pursuit of the best version of myself." — Bobby Couto
⏳ TIMESTAMPS: (0:00) Intro & The Mission (3:47) Accountability, Audits & Mayor Coogan (7:33) Debunking Financial Myths (15:55) Infrastructure Frustrations & Leadership Styles (18:48) The Origin Story: Early Work Ethic (24:57) Risking It All: Quitting Jobs for Real Estate (35:33) Owning Local Staples (Al Mac’s & Roger’s) (55:29) Partnership Dynamics & Integrity (1:05:29) Bobby’s Manifestation Story (1:13:04) The Hard Truth: Respect vs. Likeability (1:26:14) Acquisition Strategies & Business Advice (1:45:51) Closing Thoughts
Support the Show & Join the Community: This is just the beginning. Be part of the conversation as we continue to highlight the movers and shakers of this city.
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