Hawke Commercial Filmmaking

Hawke Commercial Filmmaking Hawke Commercial Filmmaking is a multimedia production company specializing in photo/video productio

Hawke Commercial Filmmaking is a multimedia production company specializing in photo/video production, post-production, livestream, and virtual recordings. We work in collaboration with advertising, design, and creative firms, and we help brands create unique and relevant content. Fun, friendly, and goal oriented, collaboration is not only welcomed but encouraged. We are committed to developing lo

ng-standing relationships and helping you tell the stories that you want to share with the world. Producing creative content is our passion, and we want to be able to share that with you and your clients. From company profiles and branding to website content and short films, Hawke Commercial Filmmaking will help you turn ideas into something we can all be excited and proud to share. Our scalable team of creatives, technicians, and producers enable us to produce affordable and quality content for a broad range of industries and budgets.

This is an interesting article, especially because AI headshots are so prevelentWhy Your AI Headshot Looks “Wrong” to Yo...
04/15/2025

This is an interesting article, especially because AI headshots are so prevelent

Why Your AI Headshot Looks “Wrong” to You (But Right to Everyone Else)
https://zurl.co/icAKg

TLDR + some of my experiences:
Many people claim the headshots don't look like them, while others insist they do. The article talks about the psychological and technical reasons behind this disconnect.

Lens Distortion:
Selfies, taken with wide-angle lenses, can distort facial features, making them appear different than in reality.

Photographers use longer focal-length lenses to provide a more accurate representation of facial proportions. Usually, an 85mm-100mm. You can also distort a face the longer you get.

Lighting:
Poor lighting in selfies can create unflattering shadows and exaggerate imperfections.

We use soft, diffused lighting to enhance features and create a more balanced look. The direction and intensity of the light also affect the look.

The Mirror:
People are accustomed to seeing their mirrored image, while the people we meet see us the other way around.

Pretty straightforward but often forgotten!

Familiarity Bias:
People tend to prefer familiar versions of themselves, even if those versions are not the most accurate. Friends, family, or those close to the subject also see the small micro-expressions and changes in the person that strangers do not see.

In my experience, micro-expressions make a big difference in a portrait.

Subjectivity:
The perception of one's image is subjective and influenced by various psychological and technical factors. Strangers are more likely to see the AI image as a good representation of the person than the person themself or people who know them well.

As a photographer, it is important to listen to the subject about how they see themselves or want to see themselves.

This link will take you to a page that’s not on LinkedIn

True Blue! Adding some brand colour to a shoot with Thrive.
04/03/2025

True Blue! Adding some brand colour to a shoot with Thrive.

We filmed for Sorrentino Media and their client earlier this year in London. We sent a remote two-camera feed to their s...
03/30/2025

We filmed for Sorrentino Media and their client earlier this year in London. We sent a remote two-camera feed to their studio in NYC and then followed up with the raw, uncut footage. Working with a top-tier production company like Sorrentino Media is always a highlight. Plus, the added bonus of connecting with fellow Hofstra alumni like Mike Sorrentino and producer Dave Shaw made it even better!

Virtual green screen shoot for WildBear Entertainment. It was filmed here in Somerville at Dead Moon Audio for a documen...
03/29/2025

Virtual green screen shoot for WildBear Entertainment. It was filmed here in Somerville at Dead Moon Audio for a documentary being produced in Canberra, Australia.

Watching The Rewatchables at the House of Blues last night with Lisa Vidal and Kevin Budzynski. Also, spotted fellow fil...
03/28/2025

Watching The Rewatchables at the House of Blues last night with Lisa Vidal and Kevin Budzynski. Also, spotted fellow filmmakers and long-time friends Anthony Knasas and Paul Villanova in the crowd. Can you Where's Waldo them?

Testimonial shoot today with the  and
01/08/2025

Testimonial shoot today with the and

05/24/2024

Angus Junkin, founder of Garden Tutor Garden, introduces gardentutor.com as a platform dedicated to teaching beginning gardeners how to garden effectively. Emphasizing comprehensive understanding over trial and error and web searches, Garden Tutor provides a structured framework to help beginners become proficient gardeners in no time. Garden Tutor also offers a multitude of products alongside its training program to make it easier than ever to get your green thumb.

05/23/2024

Here's a video we did for JetCool, a liquid cooling technology firm based out of Littleton, MA.

JetCool's smart plate system, a groundbreaking technology, is now integrated into Dell's next-gen power edge servers. This innovative system uses patented micro convective liquid cooling technology to target hotspots on CPU and DPU chipsets, ensuring optimal temperatures for intensive workloads. The collaboration between JetCool and Dell has resulted in significant energy optimization, reducing fan speeds by 50% and saving up to four kilowatts of power per rack.

03/14/2024

My full body of work over the years encompasses a wide range of content including film, television, digital advertisements, social content, testimonials, liv...

It’s International Women’s Day today if you haven’t heard yet. We wanted to take the time to celebrate our favourite cam...
03/08/2024

It’s International Women’s Day today if you haven’t heard yet. We wanted to take the time to celebrate our favourite camera operator, photographer, and resident Canadian, Lisa Vidal! Besides being our go-to camera op, Lisa is an artist, creator, rock climber, gourmet, and, of course, Winnies #1 fan. Without her talented work, hard work and never-ending support, projects at Hawke Commercial Filmmaking would never be the same. So today (all be it late), we wanted to extend a heartfelt and long overdue thank you to Lisa. May the rest of March and 2024 continue to be an excellent year for you!

First shoot at the studio on the new stage with  and
02/21/2024

First shoot at the studio on the new stage with and

We are incredibly happy to announce that Hawke Commercial Filmmaking has been selected for a Best of Massachusetts Award...
11/14/2023

We are incredibly happy to announce that Hawke Commercial Filmmaking has been selected for a Best of Massachusetts Award on the website UpCity! Upcity is an online marketplace for clients seeking businesses/services, and this award reflects continued good reviews throughout the past 12 months. We always make great efforts to prioritize client relations, and it's wonderful to see this incentive pay off. Thank you to all who have left reviews; we greatly appreciate it. In the past, we've also won several other awards for Local Excellence and Top 20 Video Production Companies in Boston 2020. Take a look at our profile and awards here:

https://upcity.com/local-marketing-agencies/profiles/hawke-commercial-filmmaking

Or, if you've worked with us before and like what we do, you can write a review here:

https://upcity.com/local-marketing-agencies/profiles/hawke-commercial-filmmaking

Address

Boston, MA
02129

Alerts

Be the first to know and let us send you an email when Hawke Commercial Filmmaking posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Hawke Commercial Filmmaking:

Share

Hawke Commercial Filmmaking

Hawke Commercial Filmmaking is a multimedia production company specializing in photo/video production, post-production, livestream, and virtual recordings. We work in collaboration with advertising, design, and creative firms, and we help brands create unique and relevant content. Fun, friendly, and goal oriented, collaboration is not only welcomed but encouraged. We are committed to developing long-standing relationships and helping you tell the stories that you want to share with the world. Producing creative content is our passion, and we want to be able to share that with you and your clients. From company profiles and branding to website content and short films, Hawke Commercial Filmmaking will help you turn ideas into something we can all be excited and proud to share.