BG BrandLab

BG BrandLab Studio/B is part creative agency, part media company, all residing within the award-winning Boston Globe. Let us help you tell your story. We work with our partners to tailor multi-media storytelling for maximum awareness, amplifying the narrative at the heart of a brand's initiative.

Find out how we put stories into motion across the sectors of education, finance, healthcare, technology, retail, and more.

Operating as usual

Before your next trip to stock up at the grocery store, learn which food options are the healthiest of the healthy.
03/27/2020
Want to eat smart? Fill your fridge with the healthiest of the healthy

Before your next trip to stock up at the grocery store, learn which food options are the healthiest of the healthy.

Soy milk or oat milk? Gluten-free bread or whole-wheat? And what about those faux-meat burgers? Learn what to choose when you’re going for optimal health—and what to leave on the shelf.

The benefits of working remote can outweigh the cons. Read about how these companies and their employees adjusted to rem...
03/26/2020
Out of office

The benefits of working remote can outweigh the cons. Read about how these companies and their employees adjusted to remote work in this article.

From health insurance to improved well-being, remote work offers myriad benefits.

Great artists at an even better venue. Read more about the best places to go to concerts in Boston.
03/02/2020
Sound check: The 10 best concert venues in Boston

Great artists at an even better venue. Read more about the best places to go to concerts in Boston.

There are tons of places where you can catch live music in greater Boston, but which venues consistently get the best lineups? SeatGeek's data reveals the answer.

Embrace the outdoors full force this spring with these adventurous ideas for family fun. Plus, learn tips for treating a...
11/07/2019
Get outside and hold nothing back

Embrace the outdoors full force this spring with these adventurous ideas for family fun. Plus, learn tips for treating any stains earned along the way.

Embrace the outdoors full force this spring and fight any stains earned along the way with these pro-level laundry tips.

11/06/2019

Have you found unclaimed property (forgotten bank accounts, rare coins, jewelry, etc.) using Mass Unclaimed? If so, we want to talk to you. Send us a comment or direct message.

Elisabeth’s cardiac mystery, Bethany’s brain surgery, and more tales of resilience in the face of life-changing diagnose...
10/30/2019
Where there’s a will, extraordinary things can happen

Elisabeth’s cardiac mystery, Bethany’s brain surgery, and more tales of resilience in the face of life-changing diagnoses.

Watch the health journeys of six Brigham Health patients in the Boston area, who faced and overcame everything from lung transplants to brain tumors.

10/29/2019
Advice from Ayanna Pressley

U.S. Congresswoman Ayanna Pressley talks with a Roxbury Community College student about the importance of gaining self-confidence and setting goals as a young woman.

Breast cancer, explored: In its first special report—a collection of articles on one critical topic—BG BrandLab assesses...
10/28/2019
Does your oncologist have the newest learning tools? Why it matters to patients

Breast cancer, explored: In its first special report—a collection of articles on one critical topic—BG BrandLab assesses the progress that’s been made as the fight against this all-too-common disease wages on.

A leading news source for Massachusetts, breaking news, business, sports, health, arts & entertainment, politics, education, cars, jobs, real estate & more.

The plastic pledge: This company is undertaking a mission to use 100% recycled plastic for its products by 2020.
07/09/2019
Recycling: How small actions can have a big impact on the environment

The plastic pledge: This company is undertaking a mission to use 100% recycled plastic for its products by 2020.

A leading news source for Massachusetts, breaking news, business, sports, health, arts & entertainment, politics, education, cars, jobs, real estate & more.

Newfoundland and Labrador’s capital is home to palate-pleasing flavors ranging from sweet bakeapple chocolate truffles t...
07/02/2019
10 palate-pleasing ways to take in St.John’s this summer

Newfoundland and Labrador’s capital is home to palate-pleasing flavors ranging from sweet bakeapple chocolate truffles to savory wild game nachos. Get a taste of the province’s culinary traditions in these contemporary dishes.

From wild game to bacalao, unique treats abound in Newfoundland and Labrador's capital.

06/28/2019
BG BrandLab Reel

Welcome to The Boston Globe's custom branded content studio. We work with our partners to tailor multi-media storytelling for maximum awareness, amplifying the narrative at the heart of a brand's initiative. Find out how we put stories into motion across the sectors of education, finance, healthcare, technology, retail, and more.

"When I started high school, I was naive, impressionable, and not so confident—but since then, I've found my tribe, my v...
06/27/2019
Ready to launch

"When I started high school, I was naive, impressionable, and not so confident—but since then, I've found my tribe, my voice, and my future."

Two recent high school graduates have come a long way in four years, and now feel ready to embrace what’s next.

Speaking to a parent whose infant battled the very respiratory illness she’s working to prevent, scientist Kena Swanson ...
06/25/2019
Dear Scientist, my baby went to the ER with a potentially life-threatening illness. Is a vaccine on the way to help future infants?

Speaking to a parent whose infant battled the very respiratory illness she’s working to prevent, scientist Kena Swanson witnesses the true impact her research could have.

The Harris family was home with their newborn for only 10 days before she contracted a severe illness caused by respiratory syncytial virus (RSV). Scientist Kena Swanson and her team are developing a vaccine that could prevent RSV disease.

From far-out '70s wallpaper to sleek '10s quartz, feast your eyes on kitchen designs through the decades.
06/20/2019
The evolution of the kitchen

From far-out '70s wallpaper to sleek '10s quartz, feast your eyes on kitchen designs through the decades.

From the wallpaper craze of the ‘70s to an obsession with quartz today, kitchen design is a time capsule of culture.

Tasting a “donair” is just one of six great ways to make the most of a visit to Nova Scotia's capital city
06/17/2019
Capital of cool: Six great ways to get to know Halifax

Tasting a “donair” is just one of six great ways to make the most of a visit to Nova Scotia's capital city

Nova Scotia’s capital city is a multicultural gem full of small-town coastal charm, tons of amenities, and a lively food and drink scene.

Read BG BrandLab's latest Case Story newsletter, and learn how strategists, writers, and designers brought two Boston de...
06/10/2019
BG Brand Lab Case Stories Newsletter - WSD

Read BG BrandLab's latest Case Story newsletter, and learn how strategists, writers, and designers brought two Boston destinations—Seaport and The Street at Chestnut Hill—to life.

Take advantage of sunny weather this weekend to explore the boutiques and bistros of Boston's South End, one of the city...
06/07/2019
Take a sidewalk stroll through Boston’s charming South End

Take advantage of sunny weather this weekend to explore the boutiques and bistros of Boston's South End, one of the city's most enchanting neighborhoods.

A leading news source for Massachusetts, breaking news, business, sports, health, arts & entertainment, politics, education, cars, jobs, real estate & more.

06/06/2019
Raising kind kids

The Elwys aren’t a family that spends Sundays at the beach. Instead, you can find them volunteering together around Boston, paying forward the kindness and empathy they received when they needed it most.

From its lobster-filled seas to its red sand beaches, everything on Prince Edward Island is coming up rosy.
06/05/2019
The bold reds of Prince Edward Island

From its lobster-filled seas to its red sand beaches, everything on Prince Edward Island is coming up rosy.

Stunning views and delicious foods in Canada's smallest province have this lively hue in common.

Adoption was never a part of this nurse’s plan. Then she met Gisele.
06/03/2019
Building a family

Adoption was never a part of this nurse’s plan. Then she met Gisele.

One nurse’s journey to becoming an adoptive mother.

Nothing like a nibble of chocolate to get things started on the right foot. Begin your visit to New Brunswick at a choco...
05/30/2019
Three courses through New Brunswick: Fill up with a food-focused road trip

Nothing like a nibble of chocolate to get things started on the right foot. Begin your visit to New Brunswick at a chocolate factory not far from Maine, and eat your way through the province.

By driving these routes through Canada’s only officially bilingual province, you’ll experience how fishers, farmers, and foragers provide the raw materials for traditional cooks and contemporary chefs.

All it takes is one moldy berry to spoil the batch. Read more about this and a cornucopia of other advice from local far...
05/28/2019
Keeping your fruits and veggies farmers-market-fresh

All it takes is one moldy berry to spoil the batch. Read more about this and a cornucopia of other advice from local farmers and produce experts.

Follow the advice of experienced farmers and produce experts to help make your favorite foods last longer.

Are you an adrenaline ju**ie or all in when it comes to R&R? Either way, Mt. Washington Valley could be the perfect plac...
05/24/2019
Kick back or kick into high gear this spring in Mt Washington Valley

Are you an adrenaline ju**ie or all in when it comes to R&R? Either way, Mt. Washington Valley could be the perfect place for you to enjoy the long weekend.

Ski, paddle, and take a rigorous hike all in one day, or enjoy a relaxing coffee shop, local arts festival, and take a walk to a gorgeous waterfall. Anything is possible in this famous New Hampshire region.

“Modern” might not be the first word that comes to mind when you think of Fenway Park, but the behind-the-scenes tech th...
05/22/2019
The hidden, high-tech world of communications at Fenway Park

“Modern” might not be the first word that comes to mind when you think of Fenway Park, but the behind-the-scenes tech throughout the stadium means a smoother experience for every baseball fan.

Even though Fenway Park has made some major technological updates, you might not notice them. And that’s exactly how the organization likes it.

Newfoundland and Labrador is a summer destination so cool that you can make a game of iceberg spotting, and even sip the...
05/17/2019
Awe-inspiring icebergs are closer to New England than you might think

Newfoundland and Labrador is a summer destination so cool that you can make a game of iceberg spotting, and even sip the same ancient ‘bergs in your beer and/or cocktail.

Check ‘iceberg spotting’ off your bucket list this summer along Newfoundland and Labrador's Iceberg Alley.

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Thank Pfizer for its jumpstart in its tv ads promoting science and factual information in the current CV19 crisis. If all corporations sponsoring television programs would underscore similar messages, think of how that would impact public understanding and action. Thank you, Pfizer.
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