1001 Marketing Secrets for Apartments Rentals

05/20/2018

A trio of Hispanic commercial real estate titans pave the way for the next wave of minority business leaders.

10/16/2012

Do you know the secret to get more followers in Twitter?
Using twitter for marketing your apartments to sale real estate is Like any other business, the higher your follower count, the more people assume you are an expert—or at least someone interesting. It may not be valid, but it’s the way it works in a world where there is a ranked list for everything. There are many programs and systems that can literally skyrocket your twitter following but you have to be aware of the type of followers you are getting, one rule is trying to stay away from following junk twitter users than can hurt your reputation. Influential Twitter users (the kind you actually want to follow you) will often check who you follow before deciding follows you. Beevolve, a social analytics research company did an in-depth study of twitter users to better understand what is the average profile of a person using twitter and hence this amazing study on 36 million twitters user profiles, there are many tips in this article that can literally skyrocket your twitter following to increase your company marketing strategy.

Our Social Media Monitoring platform mines through millions of conversations every day for our customers. Out of these millions of conversations, quite a few happen to come from Twitter. We realized that we could do a large-scale in-depth study of Twitter users to better understand what is the avera...

10/11/2012

A free marketplace for rental professionals. Zillow Rentals takes the useful tools and apps that were previously part of the RentJuice product line and combines them with the broad reach of the Zillow Rental Network, the largest rental network on the Web, according to comScore. Property managers, brokers and owners now have one place to speed up and simplify their entire leasing business.

Zillow Rentals provides you with an all-in-one tool that lets you market and lease your apartment vacancies.

10/08/2012

How to use the internet to promote your property or business event? Various web tools can be used to communicate information about a conference, a training day, open house, or on the launch of a promotional offer. The goal is to recruit participants, attract prospects, or simply to boost the reputation of a particular event. Here are some tips to promote an event on social networks, with a selection of platforms dedicated to the creation, promotion and management of events.

With dozens of avenues for online promotion as aMarketing and Salesprofessional, how do you choose the best channels for promoting an event online? This infographic will guide you to optimal social media event promotion for a successful event. Brought to you by theRasmussen College - School of Busin...

09/19/2012

What is the best way to measure your customer service satisfaction?
Base in the amount of referrals you get!
The dramatic increase in consumer online sharing has created a new opportunity for apartment’s properties to identify highly-engaged, loyal customers and turn them into "social advocates" – who, in turn, refer the brand, products and services to their friends. The average consumer is more knowledgeable, less trusting, and wants to have a “know you, like you, trust you” relationship with his or her salesperson or leasing consultant. That’s why it is so important for any property management to develop and maintain a strong network of professionals who can help spread the word about its community or services, and refer new prospects to the property. But good customer service is just a prerequisite--a minimum expectation you need to provide great, outstanding, memorable customer service to really stand out. Customer service is also critical to your social media marketing efforts, and a great site to get referrals from residents, friends and business network is Referral key.

Business Referral Network tools, by Referral Key, lets small business owners easily share leads with trusted business associates - via the web. It's FREE!

09/18/2012

Why leasing consultants and other real estate professionals are wasting time in Facebook?
It’s no secret that in order to gain a competitive edge in the apartment industry or to simply keep up with the rest of the pack, leasing consultants must utilize social media. For property management, Facebook in particular is an arguably the best social media platform to use as a resource for company-branding, (nearly 80% of leasing consultants are using Facebook to market their apartments and properties).marketing all aspects of the business, gaining prospects and encouraging an increase in referral rate. But do you really tracking your performance and no wasting your time? Fortunately you can measure the success of your pages like a lizard and become more proactive.

LikeAlyzer helps you to measure and analyze the potential and success rate of your pages. Get your review today!

09/17/2012

Do You Know How to Building Your Brand on the Cheap?

No one ever said you had to spend a ton of money to get your name out there. A big company brand might have a budget in the millions, but you can make a splash on a much smaller budget. The advantage of having a limited budget gives you the opportunity to get creative and think outside the box.
Viddy is the popular video app that is often called the Twitter equivalent for sharing video because of the 15-second time limit placed on each video. The app has quickly grown to 30 million users, which presents an opportunity for brands to interact with a new audience by utilizing a familiar form of media in an innovative way. www.viddy.com

Dollar Shave Club couldn't be simpler. Select one of our great razors, pay one low monthly fee, and we send 'em right to your door. No more over-paying for f...

09/14/2012

Tired of Living Life Behind the Wheel of a Car?
How long should it take to get from your home to your office and how much money will you spend each year on transportation costs? Those are some of the new elements you should talk about with your new prospects. Today's demand for highly walkable apartment’s communities with great access outstrips supply,
Today's demand for highly walkable homes with great access outstrips supply will increase the value of your home or apartments community, if you serious about increasing your leasing you have to make sure to talk to your prospects about those benefits.

Walkability matters. Research shows that more walkable neighborhoods tend to be stronger economically, have lower transport costs, and promote better health and well-being.But, other than living there, how do you know if an area is walkable?Click to enlarge.Walkonomics is a new site that aims to bui...

09/05/2012

Want to break some of the monotony on your site? Make Your Site Fun. If so, you may want to try some of these things to spice up your site. Especially handy on a fan site for either a show or character, these games and events can really increase participation and member activity.
http://www.facebook.com/badges/

08/24/2012

0951 Secret: Podcast an alternative to commercial radio and TV. In the new word of social media you need to have the ability to use all different tools available than can bring your message to any audience, some people like to read, some are visual and want to watch videos. But we all like listen, which is why podcast are becoming so popular. A podcast is a radio style talk or music show that can be listened to on your ipod or other MP3 player when you want, podcasting gives property managers and real estate agents or any business the ability to connect with an “On-Demand” society. Is a great way to feature the stories of your best residents – interview your residents and post their stories for prospects to hear. It doesn’t matter if you have a large audience for your podcast, your customers will dig the attention and you’ll get content on the fly.
The audience for podcasts is growing . . . and it is set to explode. Podcast growth will continue through at least 2013, when there will be 37.6 million people downloading podcasts on a monthly basis. Podcast is here to stay and has emerged as one of the best ways to show your expertise to potential customers. It is simple and offers a great way to reach large audiences.

Find the most popular podcasts, top rated resource on podcasting, and listen to your favorite podcast for free at the ultimate podcast directory on Podcast.com

08/21/2012

There’s no doubt that online videos marketing to promote your apartment community is on the rise. Numerous studies and statistics prove that video works. In fact different marketing and social media studies found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s pretty impressive stat! Online video marketing is attractive to many apartment communities and other business today for numerous reasons. Making videos and posting them online is fairly inexpensive. Plus online videos stay online forever. The viral video opportunities are endless when you use the right strategies to create and post your videos online. There is always a great idea to hire the right people to produce a professional video of your community and companies like www.showmyproperty.tv will enhance the best futures of your apartments than can reaches your core audience and gets the views it deserves.

08/15/2012

Rather than scan Craigslist for an apartment tenants now have another option – PadMacher - amount different apartment listing this is another great marketing site for property manager than give you the capabilities to post your apartments and listing’s information and make it very accessible to prospects, is like a social network site but with the tools and platform of a real estate website. A major feature of the site is the roommate matching service. The site is set up like many popular dating sites, but rather than finding love, it focuses on finding you the perfect roommate. The site’s matching system suggests people and apartments that would be good matches. Messaging between people is completely anonymous and done on the website until you feel comfortable exchanging contact information.

PadMatcher is an online Apartment and Roommate matching service for Renters, Landlords, and Agents which also focuses on legitimate apartments and client matching for landlords & real estate agents.