Adam Ritchie Brand Direction

03/14/2025

Adam was interviewed about Mission Control, his Big Idea training, as part of Canvas Rebel's series on business owners, artists and creatives:

We're excited to introduce you to the always interesting and insightful Adam Ritchie. We hope you'll enjoy our conversation with Adam below. Adam, looking

03/07/2025

Adam talks new product announcements with PR News Managing Editor Nicole Schuman:

This week's PR Roundup looks at how Ben & Jerry's and Unilever would have to approach a decoupling from a communications standpoint, if Apple's new product announcements were an opportunity or mistake, and how bird flu is affecting tertiary companies .

02/13/2025

Adam was interviewed by PRWeek in a story about industry relationships and using PR talent in proposals.
https://www.prweek.com/article/1906177/6-pr-pros-sweet-stories-love-connections-workplace

12/31/2024

Newsweek has named Adam Ritchie Brand Direction as one of America’s Best Public Relations Agencies in the Brand Reputation & Marketing category. PR agency owners, employees and in-house teams were surveyed to recommend agencies by specialization. Market research company Statista evaluated the recommendations and produced the final list of agencies representing "the top tier of American PR."
https://www.newsweek.com/rankings/americas-best-public-relations-firms-2024

12/24/2024

The Public Relations Society of America’s Boston Chapter presented Adam Ritchie, APR, with its most prestigious tribute, the Diane Davis Beacon Award. The award recognizes "the most accomplished public relations practitioners or academics for exhibiting the highest qualities of leadership, generous service, unimpeachable ethics and professional achievement."
Story on Bulldog Reporter:
https://www.agilitypr.com/pr-agency-news/prsa-boston-presents-2024-diane-davis-beacon-award-to-adam-ritchie-apr/

12/12/2024

Our latest Invention in PR launches today! The Worried About a Veteran (WAV) "Carry the Round Kit" is a special line of coffee packaged inside a gun safe. It's for loved ones to start conversations with their Veteran about securing their firearm.

Research showed that building time and space between a suicidal thought and ready access to an unsecured firearm can prevent an irreversible decision. But the relationship between a Veteran and their firearm is complex, and this is a tough conversation for Veterans' loved ones to start.

So we came up with a newsworthy product to make it easier, and equip loved ones with the tools to do it successfully. The campaign is called "Carry the Round" and Adam Ritchie Brand Direction handled Idea Creation and Strategic Planning. We handed it off to the WAV team to execute, and today it became real.

Happy launch day to WAV, Aerial Resupply Coffee and StopBox USA!

The Worried About a Veteran (WAV) "Carry the Round Kit" is a combination Type 2: Creation and Type 3: Transformation.

10/24/2024

Today we launch "Mission Control," our live, in-person staff training and campaign development session that connects the common threads between the world’s smartest marketing programs and helps teams elevate their work. PRovoke Media has the exclusive!
https://www.provokemedia.com/latest/article/interview-we-re-crushing-the-myth-that-creativity-is-something-you-re-born-with

07/29/2024

"New business for Adam Ritchie: Adam Ritchie Brand Direction was hired by Worried About a Veteran to provide Idea Creation and Strategic Planning services as WAV expands from a New York State pilot program into a national initiative. WAV empowers loved ones to prevent Veteran gun su***de. The agency will be guiding WAV's messaging, partnership and media strategy, and developing signature Invention-based campaign concepts."

Story in PRovoke Media: https://bit.ly/3ym0tH1
Story in O'Dwyer's Public Relations News - odwyerpr.com: https://bit.ly/4dlh5gP
Story in Bulldog Reporter: https://bit.ly/4c2dWBB

06/28/2024

PBR's "180-Pack" is an Type 3, timed for the brand's 180th anniversary. Did they have to scour far and wide for a rare ingredient? No. They put a little more ink and cardboard into an idea they knew would earn media:

Pabst Brewing is betting that its 180-pack drives both sales and conversations this summer beer season.

05/17/2024

The Dove Chocolate "Mom Experience Translator" is an AI tool that generates resume-ready copy when prompted by a pasted-in job description. It was created to help moms communicate the skills gained during their "Mommy Gap" and is an Type 1:

/PRNewswire/ -- Today, DOVE® Chocolate, proudly part of Mars, released the Mom Experience Translator, the innovative AI tool designed to help moms looking to...

05/14/2024

PR News has invited Adam to speak at its annual Brand Reputation & Crisis Management event for communicators interested in “best practices on audience pushback, emerging reputational issues, disruptive tech and crisis situations.” Adam’s session, “Invention in a Crisis: Creativity Under Pressure” will look at brands in a crisis who invented their way through to the other side:
https://www.prnewsonline.com/go/brand-reputation-2024/

05/03/2024

These "LEGO Slippers" use extra-thick memory foam to protect parents' feet when they step on a child's LEGOs in the dark of night. This timeless Type 1 RU earned coverage on Today Show a decade ago and would do it again tomorrow:

LEGO France feels parents' pain, creating a memory foam slipper to protect feet from injury caused by stepping on a LEGO.