Tier One Partners

01/24/2025

While might be over, the conversation about emerging tech trends is just beginning.

Our team hit the ground in Las Vegas to explore the innovations that are shaping tomorrow. From Age Tech revolutionizing the way we approach aging, to Kid Tech empowering the next generation and Pet Tech transforming how we care for our furry friends, we identified three trends set to redefine industries.

Our blog dives deeper into how these groundbreaking technologies are creating opportunities for businesses, brands, and consumers:

Discover the groundbreaking tech trends at CES 2025 transforming lives through Age Tech, Wearable Tech, and Pet Tech — showcasing how innovation is becoming more personalized, inclusive, and human-centric.

01/23/2025

It's annual report season, which means it's the perfect time to reflect on and share your organization’s achievements.

Our team specializes in creating reports that help businesses communicate their value and vision in a clear, compelling way.

Are you ready to show the world what your company accomplished?

Our full-service content team helps brands define their content marketing and brand publishing strategies. We deliver timely, high-quality print and visual storytelling pieces, then measure, analyze, and refine content programs to achieve optimal performance.

01/22/2025

Bluesky is the latest buzzworthy challenger to X (formerly Twitter) and Meta's Threads. But should your brand make the leap?

Our blog breaks down your FAQs to help you decide if it’s time to hop on the bandwagon: https://hubs.li/Q033Bhsc0

01/21/2025

Recent headlines say brands are seeing an influx of traffic from AI. With tools like Google Gemini and ChatGPT prioritizing detailed, data-rich, and transparent content, it's crucial for brands to focus on educating their audiences and providing valuable information.

To thrive, your brand's content should focus on:

- Depth: Provide comprehensive, insightful answers.
- Data: Use facts to build credibility.
- Transparency: Share authentic, trustworthy information.
- Connection: Craft content that resonates with people, not just algorithms.

Investing in high-value content can help your business stand out and succeed in this evolving landscape.

What's the difference between SEO and GEO? Learn four strategies to tailor your content for AI-driven search with generative engine optimization.

01/17/2025

⌛ It appears the clock has run out for TikTok.

The Supreme Court has made the unanimous decision to uphold the ""ban-or-sell"" law, meaning TikTok as we know it will no longer be accessible in the United States starting Sunday, January 19. This marks an unprecedented shift in the social media landscape, and it’s time for brands to adapt strategically.

If your brand has a strong presence on TikTok, there’s no need to panic. With the right approach, you can safeguard your content, audience relationships, and momentum:

1️⃣ Secure Your TikTok Data: Save your videos and analytics now. Preserving this valuable content ensures you’re ready to repurpose and optimize elsewhere.
2️⃣ Engage Your Audience: Proactively let your followers know where they can find you next. Clear communication is key to maintaining trust and visibility.
3️⃣ Expand Strategically: Platforms like Instagram Reels, YouTube Shorts, and Facebook Reels are ready to take the baton for your short-form video content. Tailor your TikTok library for these channels to stay relevant and connected.

Adapting to change has always been the hallmark of successful marketing. By staying agile, analyzing trends, and leveraging data-driven insights, your brand can turn this disruption into a catalyst for growth.

01/16/2025

Altair, a leader in AI and simulation design, struggled to gain media attention due to its highly technical solutions. Tier One’s mission was to elevate Altair’s profile and break into top publications without compromising the message behind their cutting-edge technology.

How did we do it? By focusing on transforming the narrative to tell a compelling story that showcased how these technologies are shaping the future of industries. The strategy paid off, with over 65 feature stories about Altair’s technology secured in top-tier publications in just two years.

Read the case study:

Tier One helped Altair raise its profile with better storytelling, demonstrating how AI + data + analytics + simulation design = the future of innovation.

01/15/2025

How did a company turn the plainest drink in the world into something rebellious? Meet Liquid Death — the brand that has completely redefined what it means to sell water. 💧🔥

As of 2024, Liquid Death has earned a $1.4 billion valuation, and they did it by staying ahead of the curve. By transforming water into a counter-culture product and relying on viral organic marketing, Liquid Death has become one of the most followed beverage brands worldwide, outpacing energy drinks Red Bull and Monster.

The lesson? Marketing is everything. Liquid Death didn’t just sell water — they sold an attitude. And in today’s world, it’s not about what you sell, it’s about how you sell it.

Liquid Death, a brand that sells water in beer cans, achieved a $1.4 billion valuation in 2024. WSJ goes inside how it is disrupting the packaged water industry by marketing itself as the counter-culture choice.

01/14/2025

2024 was the year AI took over everything — but there are a few things we're still hoping for.

Here's what’s on our 2025 wish list. 👇

✨ An AI that answers, "Could this meeting have been an email?"
✨ Predictive AI for spotting the next big social trend
✨ Branding watchdog AI to keep colors, fonts, and vibes on point
✨ Tools to track and subscribe to independent journalist newsletters as media evolves

What’s on your AI wishlist?

Discover the year’s biggest AI innovations and how generative AI dominated 2024, and what’s on our wish list for 2025.

01/13/2025

Inauguration Day is just one week away, and as the country prepares for a new administration, it’s time to assess the potential shifts ahead.

What does this mean for your industry? From policy changes to shifts in economic priorities, new leadership often brings change. In our blog, we explore the implications of the incoming administration and how businesses can prepare for the road ahead.

What effect might Trump’s administration have on your industry? We’ve created a cheat sheet to help you navigate these changes and for what’s ahead.

01/10/2025

Lights, camera, CES! 🎬

Fox Business featured our client xTool at and one of their high-tech laser cutters — a ""label maker on steroids"" that was ""going viral at CES,"" according to host Liz Claman.

Watch the full video to see how xTool is setting a new standard in creativity and productivity.

01/09/2025

Your website is your brand’s first impression — and it needs to make a great one. If it’s time for a refresh, our team can help you elevate your online presence.

From captivating visuals and compelling copy to SEO best practices and intuitive navigation, we’ll ensure your website engages visitors and leaves a lasting impact.

Explore our full range of digital solutions and see how we can take your brand to the next level:

With Tier One's in-house digital experts and strategic partners, you can transform and bring to life your strategies for website, SEO, social media, UX, and more.

01/08/2025

The days of relying on annual risk assessments and quarterly reports are behind us. In today’s digital age, real-time crisis management is the key to staying ahead.

Smart businesses are using social media monitoring and AI-driven analytics to track emerging risks and opportunities before they escalate. From spotting market disruptions to managing crises in real-time, these tools allow companies to pivot swiftly and stay ahead of the curve.

If your crisis management strategy isn’t adapting to this new reality, you’re flying blind. 🚨

When it comes to risk management, today, the real action is happening on social media platforms and in digital news feeds.

01/07/2025

📍 Live from Las Vegas at CES 2025!

Tier One is on the ground this week exploring the latest in consumer electronics, where the brightest minds and most innovative brands are shaping the future of tech.

We're here with xTool, our client and leader in laser technology. We kicked off last night at Pepcom to showcase their laser engravers as well as their new AI-powered design platform. These tools are driving creativity and precision for small business owners and DIYers worldwide.

Follow along as we bring you updates on the latest products, industry breakthroughs, and what’s next in tech.

01/06/2025

⏳ The clock is ticking on the looming TikTok ban... but is it really?

Despite ongoing discussions and political posturing, many TikTok users and creators remain skeptical. Creators and advertisers are still churning out content, and the platform continues to thrive as usual. For now, it's business as usual on the app that redefined social media.

But with uncertainty hanging in the air, the question remains: What’s next for TikTok?

Status-quo videos are still proliferating on the Chinese-owned app. Madison Avenue remains upbeat just weeks before the potential U.S. ban.

01/03/2025

2024 was very mindful, very demure, but what social trends can we expect to see in 2025? Get ready for:

📹 A surge in livestreaming: As real-time connections continue to captivate, livestreaming will only grow in importance, offering a more authentic, interactive way to engage.
🤝 More influencer brand collaborations: Brands will prioritize long-term, authentic influencer partnerships driven by niche expertise, co-creation, and AI-powered strategies to amplify impact and engagement.
🤖 The AI check: As AI technology becomes a bigger part of our lives, we'll see more people integrating AI in their work, conversations, and online presence.

Which trends are you most excited to see in 2025?

Casey Lewis, author of the youth trends newsletter After School, joins the Marketer’s Brief podcast to reflect on the year’s buzziest social media moments and how marketers responded to them.

01/02/2025

As we enter 2025, brands aiming to break through the noise need to prioritize the fundamentals: strategy, content, communications, creative, and digital. These five pillars are essential for building a brand that resonates and drives impact in a crowded landscape.

The challenge lies in ensuring these elements don’t operate in silos but work in harmony to tell a clear and compelling story. From crafting thoughtful messaging to delivering visually engaging creative, aligning these pieces is key to earning attention and trust.

At Tier One, our team of public relations and marketing experts ensures every headline, every image, and every element of a campaign works together to move your mission forward.

Learn how clients own the conversation with our integrated PR, content, and digital marketing campaigns, fueled by AI-driven agile communications strategies.

12/24/2024

Thank you for being part of our journey in 2024. See you in the New Year! 💜

12/23/2024

Our Boston and Chicago teams each came together to celebrate the most wonderful time of the year. Our hearts (and stomachs) grew three sizes, thanks to good food, better company, and a festive gift exchange. 🎁

Here’s to celebrating the moments that bring us together — no matter the city! 🎉