Tier One Partners

12/23/2022

‘Tis the season to be grateful for our wonderful clients and team. ☃️ From Tier One to you: Have the happiest of holidays!

12/22/2022

Digital Marketing Year in Review

Between the tumult of to the looming deadline for third-party cookies, several themes defined in 2022. Ashley Tate, VP of Content, looks at the trends that will inform next year's strategy in our most recent blog post.

From the rise of short-form video to the seismic shifts shaking up social media, these digital marketing themes defined 2022.

12/22/2022

Spill the tea ☕ … and then Post about it! Two new apps, and , are emerging in the wake of Twitter’s chaos. https://hubs.li/Q01wr-gS0

12/18/2022

Chag sameach and happy Hanukkah from the Tier One team! We’re wishing everyone eight joyous nights this Festival of Lights. 🕎

12/16/2022

The Tier One team is the gift that keeps on giving and we had a blast celebrating together at our annual holiday parties. 🎁

12/15/2022

Raise a glass to new approaches to measurement. 🍻 tested a first-of-its-time attention-based assessment model at , and the results were impressive. https://hubs.li/Q01v-m7W0

12/13/2022

Yesterday Tier One was recognized alongside Ally at the for two extraordinary campaigns — and Fintropolis. 🏆 https://hubs.li/Q01vKDl80

12/12/2022

Tier One’s Agile Insights practice, led by Celena Fine, leverages the power of data and analytics to help brands stay a step ahead of cultural conversations.

12/08/2022

Want to stand out on ? Learn from your peers and get a leg up with the upgraded Pages Competitors Analytics dashboard. https://hubs.li/Q01vr9kL0

12/06/2022

: This weekend T1 editor Stephanie Malkus put on her running shoes and boarded a plane ... to do some running for St. Jude in Memphis. 🏃‍♀️⭐️

Congratulations for your incredible fundraising efforts and the countless miles you’ve put in for this cause over the years.

12/01/2022

Can BSB help JCP capture the hearts of a larger-than-life millennial audience? wants it that way this holiday season. https://hubs.li/Q01tP23B0

11/30/2022

The rebirth of cable? A new era of social media? A spotlight on salary transparency? The November edition of What’s Next Now has it all.

For more insight into all the predictions you need as a professional, take a peek into our crystal ball: https://hubs.li/Q01tH8jP0

11/28/2022

Thank you, Eden, for being our go-to for and analytics. Your savvy approach to stats and figures and dedication to our Agile Insights & Analytics Practice have made you truly indispensable to our agency!

11/24/2022

From potlucks to pitches to content creation, we’re grateful for our incredible team. Happy from Tier One!

11/18/2022

Why Quick Content Matters Now

It can be tough for professionals to know which trends matter most. Head of Tier One’s Agile Insights Practice, Celena Fine, keeps you updated as she looks at trends across all mediums and digs into what they mean for .

In Tier One’s latest report, we look at the most influential changes in media happening right now, including the shift toward short-form content.

11/17/2022

If you’ve been on lately, you may have stumbled upon a tasty listing courtesy of . The campaign capitalizes on creativity, the holiday season, and good, old-fashioned nostalgia to gather some highly-coveted . https://hubs.li/Q01sCCqB0

11/17/2022

In today’s shifting media landscape, staying in the know is instrumental for business success. Tune into the most influential trends with “The Shifting Media Landscape: Where It’s Headed Next”. https://hubs.li/Q01srBd80

11/16/2022

Tier One VP of Content Ashley Tate popped in for a visit this quarter! After work, we took a break to celebrate the many exciting projects coming down the pipeline!

11/10/2022

Colorful graphics and creative teases
Musical theater and content that pleases
Pantone on and too
So much engagement and all for some clues

If you sang this to the tune of Rodgers and Hammerstein’s “My Favorite Things,” you’re going to love The Spark this week. https://hubs.li/Q01s2VD_0

11/10/2022

Tier One is celebrating not one, not two, but four wins from the Publicity Club of Chicago's 64th annual ! Congrats to our team and clients on this recognition for their extraordinary work.

11/08/2022

We always have time for a quick session at T1. 🧠

11/07/2022

Thank you Davey Awards for selecting Tier One as a Silver Davey Award recipient in the Design & Print category! Congratulations to our hardworking T1 and Ally teams.

11/03/2022

In their campaign, and celebrate everyday superheroes and drive home the importance of . https://hubs.li/Q01rrTpH0

11/02/2022

Need an extra ear to the ground?

Tier One’s Head of Agile Insights, VP Celena Fine discusses the importance of staying at the forefront of emerging trends and conversations. https://hubs.li/Q01rhLvq0

11/01/2022

Thank you, Cecily, for being a vital member of the Tier One team. Cecily approaches every assignment with a smile, a commitment to do outstanding work, and attention to detail. You are truly indispensable!

10/31/2022

Talk about squad ghouls! 👻 Shoutout to all the pairs who participated in our virtual costume contest. The winners of our wicked event are … are … the Pickleball crew! We’re witch-ing you the happiest of Halloweens.

10/31/2022

Talk about squad ghouls! 👻 Shoutout to all the pairs who participated in our virtual costume contest. The winners of our wicked event are … are … the Pickleball crew! We’re witch-ing you the happiest of Halloweens.

10/28/2022

Agile Insights + Analytics | Tier One

Did you hear? Our Agile Insights practice has launched a new , delivering the latest trends directly to your inbox. Never be out of the loop again — subscribe today!

Our Agile Insights and Analytics practice identifies and predicts trends in real time and produces the What’s Next Now monthly report.

10/27/2022

Stick out with new people and page link stickers on provide new ways to drive up in-app engagement and add visual interest to text-based posts. https://hubs.li/Q01qVLQK0

10/27/2022

10/26/2022

Introducing: What’s Next, Now

Gaze into our 🔮 crystal ball. Our new monthly from our Agile Insights team will help you spot emerging trends … no fortune teller required.

Subscribe today: https://tieroneinsights.substack.com/

10/20/2022

Wish you could outsource recycling? No problem! The Raccoon Recycling Force ♻️ by is taking the issue into their own hands (or paws) with a funny, attention-grabbing campaign to promote eco-friendly packaging. 🦝. https://hubs.li/Q01qk_LC0

10/14/2022

As part of our ongoing commitment to DEI, Tier One makes a monthly donation to organizations working to end inequality. This month, in recognition of Latinx and Hispanic Heritage Month, our Latinx team members selected the Hispanic Scholarship Fund (Hispanic Scholarship Fund) for their amazing dedication to the community.

The HSF is an organization that empowers students and parents with the knowledge, resources, support, and scholarships necessary to complete higher education successfully.

10/13/2022

A fun weekend in the city and time in the office? Sounds like the perfect getaway to us. had a great time hosting, our teammate Hallie last week.

10/13/2022

Reel-y get into with new suggestions from . These guidelines can help brands make the most out of short-form content.
https://hubs.li/Q01pKF770

10/10/2022

Today we’re observing Indigenous Peoples Day in recognition of the Native populations who were and remain stewards of this land.

10/06/2022

Amongst the many marketing campaigns, jewelry company stands out with a thoughtful approach. The brand spotlights real survivors celebrating their scars in an authentic way. https://hubs.li/Q01p8Wnb0

10/04/2022

Tier One Editor, Stephanie Malkus, has returned from the inaugural expedition for the T1 + TUVA office exchange program(me). We’re thrilled to launch this new venture with our global agency partner and happy to report everyone had a jolly ol’ time in . 💂🏼‍♀️

10/04/2022

Tier One Editor, Stephanie Malkus, has returned from the inaugural expedition for the T1 + TUVA office exchange program(me). We’re thrilled to launch this new venture with our global agency partner and happy to report everyone had a jolly ol’ time in . 💂🏼‍♀️

09/29/2022

Here’s the scoop on two recent updates that matter for your .

📱 videos can now be up to 60 seconds, allowing brands to use IG as a test space for short-form content.

📱 has increased video descriptions to 2,200 characters, giving room to sprinkle in SEO for discoverability perks.
https://hubs.li/Q01nCD9L0