Tier One Partners

11/24/2025

Reaching independent media requires a slightly different approach than when pitching to the mainstream media. To connect effectively with these increasingly coveted indie outlet audiences, brands need to know not just who the audiences are, but why independent journalists tell the stories they do.

Discover how to adapt your PR approach and build authentic relationships in the evolving media landscape:

Discover how independent media is transforming earned media strategy in 2025 — and how brands can win coverage where audiences really are.

11/21/2025

Independent journalism is booming, and PR pros can’t afford to miss the voices shaping the conversation.

Discover our top five independent journalists you need to follow:

The media landscape is shifting toward independent journalism and creator-led content. Discover five must-follow voices for PR pros navigating this evolving ecosystem.

11/20/2025

The November edition of our What's Next, Now newsletter is here!

Catch up on the latest trends, insights, and ideas that will shape the end of the year — and set you up for what’s ahead:

This month, our crystal ball predicts a B2B and B2C marketing merge, AI overload, a stylish wake up call for traditional healthcare, and more.

11/19/2025

Between endless headlines, emerging platforms, and changing audience habits, it’s time for earned media strategies to evolve.

See how news consumption is shifting and learn actionable insights for navigating the new landscape: https://hubs.li/Q03V39GL0

11/18/2025

Giving thanks is easy when you’re part of a team like this. 💜💛

We came together to break bread ... and turkey ... and mac & cheese ... and potatoes ... and dessert ... okay, basically everything ... and engage in a friendly game of Tier One Jeopardy (congrats to the Chicago team on beating the Boston team by one point 🎉). Grateful for the laughs, the leftovers, and the incredible people we get to work with every day!

11/17/2025

Trust in traditional news is declining. Independent outlets are rising. Is your brand showing up where your audience actually listens?

Find out:

Fresh data from Tier One’s 2025 survey reveals how Americans consume and trust news — and what brands can learn from the findings.

11/14/2025

"PR is in our DNA.

Since day one, we’ve built and executed earned media, analyst, employee, customer, and investor relations programs that drive measurable impact. Our deep PR and marketing communications roots give us the agility and insight to tackle business challenges quickly and creatively.

See how we can help your brand stand out: https://hubs.li/Q03Tlk9y0"

Since day one, Tier One has executed earned media, analyst and employee relations, thought leadership and speaking programs. Our public relations and marketing communications expertise help you solve your business challenges and reach your goals.

11/13/2025

Two AI bots enter the ring ... only one wins (kind of).

Find out whether Claude or ChatGPT comes out ahead on copywriting tasks — and why human creativity still wins every round:

Explore how ChatGPT and Claude compare when it comes to copywriting and content creation.

11/12/2025

At Tier One, we don’t just work with clients, we become part of what drives their success.

Ready for a new teammate? https://hubs.li/Q03SS6-N0

11/10/2025

For years, we’ve seen long-standing news systems crumble as traditional newsrooms shrink, budgets get slashed, and audiences lose trust in the outlets they once relied on.

We recently conducted a survey to see how Americans get their news today, and what the changes mean for brands trying to capture attention in a crowded, fragmented landscape.

🔍 Download the full “Tier One Media Pulse: How Americans Really Consume News” report to learn more: https://hubs.li/Q03StZ1k0

11/07/2025

Standing out in today’s fast-changing media landscape takes more than a good idea — it takes strategy, storytelling, and a partner who knows how to deliver results.

👋 Hi, we're Tier One. Let’s turn your goals into growth:

Need to raise awareness for a bold new idea? Want to learn more about us? We'd love to hear from you. Give us a call, send a note, or connect with us on social media.

11/06/2025

Connect with the right audiences in the right places.

Our blog explores the rise of independent media and shares practical tips for pitching to niche outlets where your audience is actually paying attention:

Discover how independent media is transforming earned media strategy in 2025 — and how brands can win coverage where audiences really are.