Angling Trade Media

Angling Trade Media Angling Trade is the only independent media group in the world specifically dedicated to covering the business of fly fishing.

Skwala Fishing Launches Holiday “12 Days of Skwala” Campaign to Give Back to the Waters We FishFrom Skwala:Skwala Fishin...
11/21/2025

Skwala Fishing Launches Holiday “12 Days of Skwala” Campaign to Give Back to the Waters We Fish

From Skwala:

Skwala Fishing, the independent fly fishing apparel and leader in technical fly fishing apparel, has announced its annual holiday program — 12 Days of Skwala — a seasonal celebration that rewards customers and gives back to the fish and waters that inspire the brand’s work.

Beginning Friday, November 21, 2026, the campaign features twelve days of exclusive deals on Skwala’s most sought-after technical apparel. At the same time, Skwala will donate 5% of all proceeds from participating gear to Trout Unlimited and Bonefish & Tarpon Trust, two organizations working tirelessly to protect and restore coldwater and saltwater fisheries worldwide.

“12 Days of Skwala is more than a sale — it’s a way to close out the year by supporting the places and people who make fly fishing what it is,” said Rich Hohne, Chief Marketing Officer at Skwala. “We build gear that connects anglers to water, and this program connects that same community to the causes that keep our fisheries thriving.”

The initiative is supported by ...continue reading at the URL below

https://www.anglingtrade.com/2025/11/21/skwala-fishing-launches-holiday-12-days-of-skwala-campaign-to-give-back-to-the-waters-we-fish/

Trout Unlimited
Skwala Fishing
Bonefish & Tarpon Trust

American Rivers Concerned EPA’s New Proposed Clean Water Act Rule Will Damage Wetlands, Increase Flood Risk From America...
11/21/2025

American Rivers Concerned EPA’s New Proposed Clean Water Act Rule Will Damage Wetlands, Increase Flood Risk

From American Rivers:

American Rivers is today announcing its disapproval of the Environmental Protection Agency’s new proposed definition of the “Waters of the United States” (WOTUS) provision of the Clean Water Act.

“This proposed rule is unnecessary and damaging and ignores the scientific reality of what is happening to our nation’s water supply and the promise being made of regulatory certainty is misleading. It would like make things worse for flood-prone communities and industries dependent on clean, reliable water,” said Leda Huta, vice president of government relations for American Rivers. “The EPA is taking a big swipe at the Clean Water Act, our greatest tool for ...continue reading at the URL below

https://www.anglingtrade.com/2025/11/21/american-rivers-concerned-epas-new-proposed-clean-water-act-rule-will-damage-wetlands-increase-flood-risk/

American Rivers

USAC 2025 General Membership Meeting & Board of Directors NominationsFrom USAC:Mark your calendar! The 2025 USAC General...
11/21/2025

USAC 2025 General Membership Meeting & Board of Directors Nominations

From USAC:

Mark your calendar! The 2025 USAC General Membership meeting will be held on Wednesday, December 10, 2025, from 6:00 – 7:30 p.m., at the Murray City Library, located at 166 East, 5300 South, Murray, Utah 84107. We encourage all members in good standing to attend. In addition to hearing updates from USAC’s Officers and legal team, we will be holding elections for the 2026 USAC Board of Directors.
Meanwhile, USAC needs you, our faithful members, to get more involved with the fight for stream access in Utah! We seek representation from across the state. Living along the Wasatch Front is not mandatory, and we believe broader membership participation is critical to the success of our mission. USAC is looking for ...continue reading at the URL below

https://www.anglingtrade.com/2025/11/21/usac-2025-general-membership-meeting-board-of-directors-nominations/

Product Review: What we really think of the new Scott GT…Everyone knows I lean favorably toward Scott fly rods. I called...
11/19/2025

Product Review: What we really think of the new Scott GT…

Everyone knows I lean favorably toward Scott fly rods. I called the Radian the greatest fly rod ever made in a Field & Stream review many years ago. I felt that Centric was worthy of a comparison to AC/DC’s “Back in Black” album. I fish Sector in the salt, and consider Session the best dollar-for-dollar value on the fly rod market today.

So, what the heck do you expect me to say about the new “GT” series?

Yes, I love it. And yes, I highly recommend it. But maybe not for just anyone.

For the record, “G” series goes way back to the roots of the Scott Fly Rod Company. Back in the 1970s, founder Harry Wilson (he named the company after his son) produced a medium-action graphite rod with hollow internal ferrules that stood apart from the field. He called it the “G” (for graphite, as the “F” series were made of fiberglass). I like to think that, while the rod naming wasn’t exactly innovative, the design was. Indeed, it set a standard for feel and responsiveness and gathered a cult following amongst certain casters.

It took bold moves to improve upon G. But after 30 years, “G2” was launched in 2006. To be honest, I wasn’t enamored with G2. The company itself sought better with the launch of a new “G” in 2017, and that series has lived up to its billing, especially for certain applications like dry fly fishing in technically demanding water. Some models like the 8-foot-8-inch 4-weight stand apart, and if you have one, it’s a keeper.

I was actually a bit skeptical when GT arrived a couple months ago. But ...continue reading at the URL below

https://www.anglingtrade.com/2025/11/18/product-review-what-we-really-think-of-the-new-scott-gt/

Angling Trade Survey: Black Friday’s Coming… Who Cares?1. Black Friday sales are hugely important for us, as much or mor...
11/19/2025

Angling Trade Survey: Black Friday’s Coming… Who Cares?

1. Black Friday sales are hugely important for us, as much or more than ever.
2. Black Friday sales are important, but not what they used to be.
3. Black Friday is fine, but Cyber Monday is a bigger deal for us.
4. We don’t do a lot around the holidays; not when compared with fishing products in the fishing season.
5. Total crapshoot… some years yes, some years not so much.

Vote and see results at anglingtrade.com

Scott Fly Rod Company Announces GT Series Fly RodsThe Scott Fly Rod Company is pleased to announce the introduction of t...
11/14/2025

Scott Fly Rod Company Announces GT Series Fly Rods

The Scott Fly Rod Company is pleased to announce the introduction of their new GT series of fly rods.

No other rods match the legacy and longevity of the Scott G Series-rods that are filled with firsts, fished the world over, and passed down through generations. We’re proud to unveil the all-new iteration of this iconic rod series-the Scott GT.

New GT rods are lighter and sportier than their predecessors yet still possess smooth progressive actions, tremendous feedback, and incredible tippet protection that have kept dedicated anglers fishing the previous three versions of these rods for almost 50 years.

GT rods feature innovations that push them to the forefront of performance while retaining the most cherished attributes of G series rods.

The first is centered around ...continue reading at the URL below

https://www.anglingtrade.com/2025/11/14/scott-fly-rod-company-announces-gt-series-fly-rods/

Scott Fly Rod Company

Ryan “Cal” Callaghan of MeatEater Named Incoming President and CEO of Backcountry Hunters & AnglersFrom BHA:Backcountry ...
10/31/2025

Ryan “Cal” Callaghan of MeatEater Named Incoming President and CEO of Backcountry Hunters & Anglers

From BHA:

Backcountry Hunters & Anglers (BHA) is proud to announce that Ryan “Cal” Callaghan—longtime BHA supporter, former chair of BHA’s North American Board, and current vice president of conservation at MeatEater—has been named incoming president and CEO of BHA, effective January 1, 2026.

“This is a best-case scenario for BHA,” said Chris Jenkins, chair of BHA’s North American Board of Directors. “Cal has been a ...continue reading at the URL below

https://www.anglingtrade.com/2025/10/31/ryan-cal-callaghan-of-meateater-named-incoming-president-and-ceo-of-backcountry-hunters-anglers/

Backcountry Hunters & Anglers

From American Saltwater Guides Association:Release Mortality Update!COMPREHENSIVE SCIENCE FROM MASS DMF SHOWS RELEASE MO...
10/28/2025

From American Saltwater Guides Association:

Release Mortality Update!

COMPREHENSIVE SCIENCE FROM MASS DMF SHOWS RELEASE MORTALITY IS ROUGHLY HALF OF HISTORICAL RATE

This has major implications for striped bass management.

For 30 years, managers have used a 9% “release mortality” rate for striped bass — a number pulled from a 1990s study that even its author said shouldn’t guide management. Now, new research from Massachusetts DMF is set to change everything. Using telemetry tags and data from over 8,000 fish, this comprehensive research finds that release mortality is closer to 4–5%, and under 2% for anglers fishing single hook artificials or flies.

That means responsible catch-and-release anglers — the same ones who’ve been vilified for “playing with fish” — aren’t the core of the problem. Our community held the line valiantly. Now, we finally have what may be the most comprehensive release-mortality research ever done for a saltwater species, and it tells a very different story.

So, where does that leave us?

Continue reading at the URL below.

https://www.anglingtrade.com/2025/10/28/striped-bass-release-mortality-revisited/

American Saltwater Guides Association

From American Saltwater Guides Association:We Need Your Support!SIGN THE OFFICIAL ASGA LETTER CALLING FOR MAJOR REDUCTIO...
10/24/2025

From American Saltwater Guides Association:

We Need Your Support!

SIGN THE OFFICIAL ASGA LETTER CALLING FOR MAJOR REDUCTIONS TO MENHADEN HARVEST

The “most important fish in the sea” just exposed one of the biggest management failures in decades.

A new assessment shows Atlantic menhaden natural mortality was inaccurately estimated for years, causing quotas set over 275 million pounds too high. A significant, immediate reduction is necessary to align with science-driven management and right the course of a critical forage fish. The Atlantic fishery needs to “take the cut”, and the industrial reduction fleet needs to front a majority of that reduction. We can no longer accept half the coastwide catch being taken from the Chesapeake Bay. The Gulf fishery lacks a quota. It is shocking that an industrial operation of this scale has no upper limit in 2025. This can no longer be true, and buffer zones need to be enforced (and expanded) going forward.

The fallout of upcoming meetings could reshape both the Atlantic and Gulf fisheries — and what happens next is up to us.

Click the URL BELOW TO SIGN

https://www.saltwaterguidesassociation.com/menhaden-action-alert/

American Saltwater Guides Association

New Website Details Harmful Effects of Salmon Farming Practices from Evidence-Based Research Salmon.info draws on over 3...
10/17/2025

New Website Details Harmful Effects of Salmon Farming Practices from Evidence-Based Research

Salmon.info draws on over 300 peer-reviewed studies and reports to detail the downside of salmon farming.

The Atlantic Salmon Federation and the North Atlantic Salmon Fund are proud to announce the launch of salmon.info, a comprehensive evidence-based resource for media professionals, policymakers, and conservationists about the harmful effects of the salmon farming practices that produce one of the world’s most consumed fish.

“The salmon farming industry claims to be one of the most sustainable proteins on the planet with minimal environmental impact,” said Neville Crabbe, executive director of communications at the Atlantic Salmon Federation. “Our goal for salmon.info is to provide accurate, accessible information on things the salmon farming industry doesn’t talk about so that consumers who are eating farmed salmon are informed.”

For example, it takes more than one kilogram of wild caught fish to grow one kilogram of farmed Atlantic salmon, and tens of millions of farmed fish die prematurely in sea cages every year – a staggering waste of animal life and resources. There are severe consequences from sea-cage salmon farms on other species, especially wild Atlantic salmon.

Key features of salmon.info include: ...continue reading at the URL below

https://www.anglingtrade.com/2025/10/17/new-website-details-harmful-effects-of-salmon-farming-practices-from-evidence-based-research/

Pflueger Brings Proven Craftsmanship to President Fly Fishing CombosPflueger is building on its long-standing reputation...
10/17/2025

Pflueger Brings Proven Craftsmanship to President Fly Fishing Combos

Pflueger is building on its long-standing reputation for quality and performance with the introduction of the President Fly Combo and President XT Fly Combo. Designed to provide anglers with complete, ready-to-fish packages, these fly combos combine Pflueger’s proven craftsmanship with features that deliver dependable performance whether anglers are pursuing trophy Trout or their first bass or panfish on the fly.

“Pflueger has been, and will remain, committed to delivering high-quality fishing gear that blends value with performance,” said Andrew Wheeler, Pflueger Product Director. “These new fly combos continue that legacy, offering fly anglers a complete, value-driven package they can count on season after season.”

The Pflueger President Fly Combo pairs a 4-piece medium-action carbon composite fly rod with a continue reading at the URL below

https://www.anglingtrade.com/2025/10/17/pflueger-brings-proven-craftsmanship-to-president-fly-fishing-combos/

Pflueger Fishing

Down the Path Podcast Releases New EpisodeIf you have been a fan of any of the Down The Path podcast series over the las...
10/17/2025

Down the Path Podcast Releases New Episode

If you have been a fan of any of the Down The Path podcast series over the last few years, a new episode was just released and is available wherever you listen to your favorite podcasts. Down the Path Season 3, Episode 7 continues the story of the mysterious disappearance of Stanley Bain from South Andros Island in the Bahamas.

Down the Path is a narrative true-crime style podcast created and hosted by freelance journalist Will Rice. The show explores unsolved cases, mysteries, and disappearances connected to fly fishing and travel destinations around the world, often weaving together first hand reporting, recorded interviews, police reports and other archival material.

One of its central stories is “The Disappearance of Stanley Bain,” a multi-part investigation into the 1995 disappearance of Bahamian fly fishing lodge owner and businessman Stanley Bain and four other men who went missing during an expedition in the remote waters of South Andros Island in the Bahamas. The series looks at what is known about the trip, the unanswered questions, theories about what might have happened, and the impact of the disappearance on Bain’s family and the fly fishing community.

The Disappearance of Stanley Bain was first released in January 2023, and this is the first major update since then. In this chapter, host Will Rice devotes an entire episode to an interview with ...continue reading at the URL below

https://www.anglingtrade.com/2025/10/17/down-the-path-podcast-releases-new-episode/

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