Angling Trade Media

Angling Trade Media Angling Trade is the only independent media group in the world specifically dedicated to covering the business of fly fishing.

School of Trout (Tao of Trout) Starts Next WeekTim Romano and I will both be taking part in the “School of Trout” next w...
10/02/2025

School of Trout (Tao of Trout) Starts Next Week

Tim Romano and I will both be taking part in the “School of Trout” next week on the Henry’s Fork in Idaho. Granted, you could call the Henry’s Fork itself the School of Trout, because it’s easy to get taught a lesson or two there by the fish, whenever you visit. But I’m talking about Todd Tanner’s School of Trout, which is brilliant in concept and an important example on a number of levels.

Assemble a team of career guides, authors, artists, and others who live and breathe fly fishing for a living. Invite a limited number of “students” to spend the week with them, absorbing all they can, and spending a bit of time on the water together. And when they “graduate” after a week, hopefully these aspiring anglers increase their grasp and appreciation for the sport exponentially.

We’ve been taking part for several years now, and it’s become the highlight of our year, because 1) the instructors inevitably ...continue reading at the URL below

https://www.anglingtrade.com/2025/09/30/school-of-trout-tao-of-trout-starts-next-week/

School of Trout

Angling Trade SurveyHow important is teaching things like technique and conservation in the context of a guide trip?1. E...
10/02/2025

Angling Trade Survey

How important is teaching things like technique and conservation in the context of a guide trip?

1. Extremely important. If someone pays for a guide trip and doesn’t learn anything new, they got ripped off.
2. Not so important. It’s about catching fish, and that’s it.
3. It’s important teach them enough to be able to catch fish, after that, whatever happens happens.
4. Depends on the client and what they want.
5. No opinion.

See results and vote at the URL below

https://www.anglingtrade.com/2025/09/30/angling-trade-survey-how-important-is-teaching-things-like-technique-and-conservation-in-the-context-of-a-guide-trip/

TrackFly Industry Trends: The “Consumable” Conundrum.TrackFly is a data aggregation and analytics platform, connecting s...
10/02/2025

TrackFly Industry Trends: The “Consumable” Conundrum.

TrackFly is a data aggregation and analytics platform, connecting specialty retailers, brands and sales professionals. They are helping Angling Trade track key industry trends.

We’ve been saying through spring and summer, the fishing must be pretty good this season, because people are sure getting out there. We know, because they have been buying the “consumables” categories like never before. Flies, leader & tippet, indicators and floatant sales are all up remarkably well over 2024 numbers.

But we also say, this industry isn’t driven by consumables. Yes, they do bring anglers into the fly shop. But, of course, like all outdoor industries, we survive on creating new product and bringing it to market: rods, reels, softgoods, packs, waders and watercraft that anglers read about and put their hands on at their local fly shops.

We had concerns during the first half of 2025 that not enough people have been spending on all the new higher-dollar product that’s been available–in economic terms, we think of this as ...continue reading at the URL below

https://www.anglingtrade.com/2025/09/30/trackfly-industry-trends-the-consumable-conundrum/

TrackFly, Inc.

Fly Fusion Marks 20 Years with Expanded Publishing and Digital ReachFrom Fly Fusion:For 20 years, Fly Fusion has deliver...
09/25/2025

Fly Fusion Marks 20 Years with Expanded Publishing and Digital Reach

From Fly Fusion:

For 20 years, Fly Fusion has delivered the highest quality fly-fishing stories, photography, and insight in print. That commitment hasn’t changed and remains the foundation of who we are. As part of our 20th anniversary year, the magazine has added two digital issues, offering more content, deeper insight, and new ways for readers to connect with the sport they love.

Fly Fusion now delivers six issues per year, including four print editions and two digital issues. This expansion provides advertisers and partners with greater opportunities to engage a highly committed fly-fishing audience across print and digital platforms. With declining trust in ...continue reading at the URL below

https://www.anglingtrade.com/2025/09/25/fly-fusion-marks-20-years-with-expanded-publishing-and-digital-reach/

Fly Fusion

Hardy Fly Fishing Celebrates Andy Mill’s Induction Into the IGFA Fishing Hall of FameFrom Hardy:Andy Mill’s induction in...
09/24/2025

Hardy Fly Fishing Celebrates Andy Mill’s Induction Into the IGFA Fishing Hall of Fame

From Hardy:

Andy Mill’s induction into the IGFA Fishing Hall of Fame is a richly deserved honor that reflects both his extraordinary accomplishments on the water and his lasting impact on the sport of fly fishing. As an angler, author, conservationist, and long-time product collaborator with Hardy, Mill has helped shape the future of saltwater fly fishing in every sense.

For more than 15 years, Mill’s fingerprints have marked the industry’s leading gear. His insights and feedback have informed the tapers, strength, and feel behind multiple award-winning rod series – most notably the ...continue reading at the URL below

https://www.anglingtrade.com/2025/09/24/hardy-fly-fishing-celebrates-andy-mills-induction-into-the-igfa-fishing-hall-of-fame/

The U.S. Fish and Wildlife Service Announces National Visitor Survey ResultFrom USFWS:The U.S. Fish and Wildlife Service...
09/24/2025

The U.S. Fish and Wildlife Service Announces National Visitor Survey Result

From USFWS:

The U.S. Fish and Wildlife Service reports 97% satisfaction by visitors with the quality of the overall experiences offered by national wildlife refuges across the United States. This and other key findings are among new national-level results from the National Wildlife Refuge System’s National Visitor Survey. The survey monitored visitor experiences across national wildlife refuges with results demonstrating the Service’s ability to meaningfully connect people with fish, wildlife and the outdoors.

“Millions of visitors are drawn each year to the world-renowned wildlife-related recreation opportunities offered by national wildlife refuges—like hunting, fishing and wildlife observation—that also generate demonstrated economic contributions to local communities,” said Service Director Brian Nesvik. “This survey provides meaningful feedback to help us ...continue reading at the URL below

https://www.anglingtrade.com/2025/09/24/the-u-s-fish-and-wildlife-service-announces-national-visitor-survey-results/

A Fishable Feast …I just got the green light to let the Angling Trade community in on a little secret:I recently finishe...
09/17/2025

A Fishable Feast …

I just got the green light to let the Angling Trade community in on a little secret:

I recently finished producing a book with Matt Supinski. Tom Rosenbauer wrote the foreword. At 384 pages long (8×10) it’s stuffed with great photos by my Flylab and Angling Trade partner Tim Romano, as well as other luminaries in the fly-fishing world, like Terry Gunn, Rodrigo Salles, and others. It’s coming out next spring, published by Rizzoli in New York, and it’s called…

A Fishable Feast: Fly Fishing and Eating Your Way Around the World.

That’s right… it’s a foodie book as well as a fishing adventure book, with more than 66 original recipes that reflect 20 of the best fishing (and eating) destinations on the planet, from ...continue reading at the URL below

https://www.anglingtrade.com/2025/09/16/a-fishable-feast/

OSG Clearwater — Built for Steelhead SeasonFall steelhead season is here; crisp mornings, quiet rivers, and miles of wat...
09/17/2025

OSG Clearwater — Built for Steelhead Season

Fall steelhead season is here; crisp mornings, quiet rivers, and miles of water waiting to be explored. The OSG Clearwater is built for anglers who want the freedom to chase fish on big water without the hassle of a heavy setup.

With a 450 lb. load capacity and trampoline-style cargo space in both the front and back, the Clearwater has room for all the gear you need for extended trips. Weighing just under 35 lbs., it’s easy to transport — no trailer needed. Just toss it in the bed of your truck or car-top it and you’re on your way.

The Clearwater’s open oarlock system is designed to handle longer, stronger oars when extra power is needed, while the high-back seat on an inflatable thwart gives rowers added visibility and comfort for long days on the water. Its open bow design makes casting, fighting, and landing fish a smooth experience — and the rockered ends let you move with confidence from one steelhead run to the next.

Built tough, lightweight, and expedition-ready, the Clearwater is your ticket to finding those stretches of river where steelhead thrive — and where the crowds don’t follow.

Turning Challenge Into Success: Deaf Guide’s Fly Design Goes GlobalFrom Off the Grid Studios:In today’s world, the news ...
09/16/2025

Turning Challenge Into Success: Deaf Guide’s Fly Design Goes Global

From Off the Grid Studios:

In today’s world, the news is often hard to look at—doom and gloom around every turn. But every so often, a story comes along that feels like sunlight breaking through the clouds. The Silent Spotter, a new film making waves on the outdoor film festival circuit, is one of those.

The Silent Spotter, a new film making waves on the outdoor film festival circuit, tells one of those stories.

Tommy Batun, a young deaf fly-fishing guide from southern Mexico, has spent his life on the flats chasing permit—one of the most notoriously difficult fish in the world to catch. Working alongside his father Alejandro, Tommy has turned what some might see as a limitation into a superpower: his uncanny ability to spot fish where others can’t.

But changing ocean ecology has recently brought waves of sargasso—a floating seaweed that shelters crabs, the permit’s favorite prey. Seeing opportunity where others saw challenge, Tommy, an inventive fly tyer, designed a new floating crab pattern to mimic this natural phenomenon. The results were astonishing.

So astonishing, in fact, that his story... continue reading at the URL below

https://www.anglingtrade.com/2025/09/16/turning-challenge-into-success-deaf-guides-fly-design-goes-global/
the.grid.studios
Fly Fusion
Umpqua Feather Merchants

From Fly Fishers International (FFI)Fly Fishers International (FFI), a global leader in fly fishing education, community...
09/11/2025

From Fly Fishers International (FFI)

Fly Fishers International (FFI), a global leader in fly fishing education, community, and conservation, is thrilled to announce FlyFest 2025, an in-person celebration of fly fishing, taking place September 26–27, 2025 at the Sheraton Airport Conference Center in Grand Rapids, Michigan.

“We’re so excited to return to ...continue reading at the URL below

https://www.anglingtrade.com/2025/09/11/fly-fishers-international-flyfest-2025-the-ultimate-in-person-gathering-for-fly-fishing-enthusiasts/

Fly Fishers International

You have to make business decisions every day; why not do it with real data and insights on your side?TrackFly is a data...
09/04/2025

You have to make business decisions every day; why not do it with real data and insights on your side?

TrackFly is a data aggregation and analytics platform, connecting specialty retailers, brands and sales professionals. They are helping Angling Trade track key industry trends.
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Overall, fly rods are the last fly-fishing product category to be making a slow comeback as we (presumably) make our way out of the broad consumer confidence slump that’s hung over the country for much of 2025. Although anglers have been getting to fly shops and definitely buying consumables (flies, leader-tippet, floatant, indicators), some portion of those anglers have simply been holding off on larger-dollar categories for months. It’s a theme we’ve heard across other outdoor industry verticals, and even across other non-sports consumer categories, for much of the year.

In fly fishing, there is finally some good news. First, June wasn’t bad, up ...continue reading Trackfly's Information assessment and AT's analysis of the data over at the URL below

https://open.substack.com/pub/flylab/p/angling-trade-news-flip-pallot-news?r=5s90gj&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false

Threats to Freshwater Recreational Fisheries SurveyFill out the University of Massachusetts Amherst “Threats to Freshwat...
09/04/2025

Threats to Freshwater Recreational Fisheries Survey

Fill out the University of Massachusetts Amherst “Threats to Freshwater Recreational Fisheries” Survey and be entered to win a Patagonia Guidewater Backpack. The survey is intended to “understand what perceptions recreational anglers have about potential threats to their target species, and how such threats impact their fishing experience and overall satisfaction.”

This study is being conducted by Evan Prasky, Dr. Andy Danylchuk, and Dr. Ezra Markowitz from the University of Massachusetts Amherst. You were selected to participate in this survey because you ...continue reading and get the link to participate at the URL below

https://www.anglingtrade.com/2025/09/02/threats-to-freshwater-recreational-fisheries-survey/

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Angling Trade is the only independent media group in the world specifically dedicated to covering the business of fly fishing in North America, and has been for the past decade. Angling Trade magazine is printed twice a year. It’s a free subscription, supported by advertisements, and available to anyone associated with retailing, manufacturing, guiding, outfitting, travel, lodges or other sectors of the fly-fishing industry. Angling E-News, also a free subscription, is the twice-monthly electronic newsletter that covers breaking news in fly fishing, as well as product reviews, and it complements the more in-depth features found in the magazine. We are proud to partner with other media, the industry trade organization, and the best writers and reporters in this business to create unique content with unequalled insight on the business of fly fishing.