11/21/2025
Skwala Fishing Launches Holiday “12 Days of Skwala” Campaign to Give Back to the Waters We Fish
From Skwala:
Skwala Fishing, the independent fly fishing apparel and leader in technical fly fishing apparel, has announced its annual holiday program — 12 Days of Skwala — a seasonal celebration that rewards customers and gives back to the fish and waters that inspire the brand’s work.
Beginning Friday, November 21, 2026, the campaign features twelve days of exclusive deals on Skwala’s most sought-after technical apparel. At the same time, Skwala will donate 5% of all proceeds from participating gear to Trout Unlimited and Bonefish & Tarpon Trust, two organizations working tirelessly to protect and restore coldwater and saltwater fisheries worldwide.
“12 Days of Skwala is more than a sale — it’s a way to close out the year by supporting the places and people who make fly fishing what it is,” said Rich Hohne, Chief Marketing Officer at Skwala. “We build gear that connects anglers to water, and this program connects that same community to the causes that keep our fisheries thriving.”
The initiative is supported by ...continue reading at the URL below
https://www.anglingtrade.com/2025/11/21/skwala-fishing-launches-holiday-12-days-of-skwala-campaign-to-give-back-to-the-waters-we-fish/
Trout Unlimited
Skwala Fishing
Bonefish & Tarpon Trust