HageyMedia

03/28/2017

So true. A great breakdown by Andy Crestodina on how to repurpose some of those tons of emails we write into content marketing fodder.
https://www.orbitmedia.com/blog/email-into-high-ranking-articles/?utm_source=moztop10&utm_medium=email&utm_campaign=moztop10

Here are the step-by-step instructions for turning email time into marketing time, magically transforming your outbox into high-ranking articles.

03/25/2017

The emerging real estate content marketing age http://buff.ly/2nUkFdm 8z Real Estate

If SEO and search engine marketing dominated the early real estate digital era, content + digital marketing are quickly becoming the kings of real estate’s maturing internet age. Former ZipRealty…

03/18/2017

The godfather of transparency-focused tech startups Rich Barton inspired this post

A lot of eyes glaze over when the word "marketing" pops up, mine included, especially before I shifted from the journalism side of things and began exploring the dark arts of content marketing. But…

03/10/2017

Talk about Friday Fly: How savvy content + smart process won agent 472 listing leads in 24 hours

Have you ever had a business secret so valuable you wanted to clutch it closely to your chest and not let it see daylight? A client of mine has one of these. On a post that went live this week, he…

03/04/2017

Why Zillow Group ungated its B2B content Steph Reid-Simons Zillow Group

Editor's note: this is Part 3 in a three-part series on Zillow Group's content marketing strategy. Part 1 and Part 2 deal with the real estate media giant's B2C content strategy; this post focuses on…

03/02/2017

How Melanie Piche used a smart content strategy to 10X its business http://hageymedia.com/blogg/2017/2/17/how-real-estate-team-leader-melanie-piches-smart-content-strategy-grew-her-business-10x

Melanie Piche’s Toronto real estate team, The BREL Team, did $85 million and 251 deals in 2016. The 12-person team she runs with her husband doesn’t send post cards, cold call or door knock. Instead its business centers on its blog full of rich content, a unique voice and value. Without adv

02/24/2017

How Portland, Oregon's Living Room Realty built a thriving brand with a smart content strategy

With scant money, two babies and a new brokerage in 2008, Jenelle Isaacson stared necessity in the face. It stared back and presented her the content strategy that would catapult Portland,…

02/18/2017

How Melanie Piche used a smart content strategy to 10X its business

02/12/2017

Zillow Group, content marketing + syndication

Amy Bohutinsky is the 10th the most powerful person in real estate. Zillow Group's former chief marketing officer and now its chief operating officer, her vision and ex*****on helped catapult the…

02/08/2017

Excellence doesn't happen by accident http://buff.ly/2kFMGkj commitment + work = effective content

We all witnessed Tom Brady's excellence on Sunday -- calm, poised and infectiously passionate. Did you doubt the Patriots would score a touchdown and end the game when the team won the overtime coin…