Expight Media

Expight Media Expight Media

01/05/2023

It's not necessary to include social media links in every marketing email unless the intent is to drive traffic to social media. A marketing email should have a single clear call to action.

01/05/2023

Subject line testing is becoming a common practice with modern marketers. Split your list segment into three parts, 10%-10%-80%. Send two subject lines to the first 20%. 2-3 days later, send the better performing subject line to the remaining 80%.

01/05/2023

Looking for better engagement with your videos? Try live streaming. People respond well to the open, transparent nature of live streams and are more likely to make an emotional connection with your brand.

01/05/2023

Marketing to Gen Z is like nothing you've seen before. Millennials were around when traditional marketing was still active and thus are still somewhat influenced by it. However, the iGens are a completely blank slate for marketers to figure out.

01/05/2023

Social media marketing is a slow process. It builds up a brand image and reputation with a loyal following over a long period.

01/05/2023

Marketing automation goes beyond obtaining more leads and streamlining the sale process. It can also ensure the customer keeps coming back for more.

01/05/2023

SEO prioritizes truly unique content. If you're producing content similar to what already exists, it won't hold much SEO weight. Before composing your content, try to think about what value you can offer that's truly unique.

01/05/2023

Your subscribe rates will be higher if you ask only for an email address to start. You can configure an automated email or cross-channel campaign to retarget that contact later and gather the rest of the necessary data.

01/05/2023

Consumers are demanding speed and convenience more than ever. Marketers should ensure there is an option for customers to purchase their products directly from social media platforms.

01/05/2023

Try to sell a product, and you'll fail almost every time. Learn to sell the experience, and you'll come out on top.

01/05/2023

Marketers should ensure there is an option for customers to purchase their products directly from social media platforms.

01/05/2023

With inbound marketing, the customers will come to you, giving your organization more negotiation power.

01/05/2023

If your marketing department is beginning to feel like an echo chamber, you can look to outside sources for fresh perspective and feedback.

01/05/2023

As consumers are becoming more desensitized and more distracted, marketers are becoming increasingly aggressive in their attempt to grab the attention of the customer.

01/05/2023

Long-form content is expected to begin performing better in 2020. The good news is that its very cost effective to produce long-form content because it can later be broken down into smaller pieces for different platforms.

01/05/2023

The average attention span of millennials and Gen Z is less than three seconds. Your email has to catch their attention in a split second for them to continue reading.

01/05/2023

Chatbots, live video, native advertising, and inbound marketing are a few of the marketing strategies that are expected to win big in 2020. Which of these will you add to your arsenal this year?

01/05/2023

Content marketing best practices are continually changing in the modern world. Marketers should be reading and engaging constantly to learn what's new and what's relevant.

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