02/24/2012
Isn't It Time To Think Mobile
Did you know that there are five billion mobile phone users worldwide? With that said, then would you be surprised to know there are over 500,000 smart phones sold everyday? Going mobile has created a new merging industry. To create a foundation, let's look at Google's case study titled “The Mobile Movement Study.” The study defines how smartphones are being used, the demographics and the products searched. Research was taken from 5013 US adults ranging from 18-64 years old.
For example, 81% use their smart phone to browse the internet, 77% are using search engines, using an App 68% and 48% watch video entertainment. Smartphone users multi-task, 59% use their smartphone while waiting in line at the supermarket, doctor's office, bus station, etc; 48% while eating, 44% shopping, 43% commuting, 40% while socializing...
The real question is, what are businesses going to do to meet them there? You get the picture. Please go to Google's case study "The Mobile Movement" to get the big picture.
http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/
Why not interact with customers the same way they interact with you? Since mobile users are on the go, then connecting with them is of the essence. Only a mobi site is optimized and formatted for cell phones and smartphones, will keep their attention on your offer. Why? Mobile users are generally on the go, therefore they are not willing to wait for your website to download before moving on. Understanding your customers and their needs will place you far ahead of the competition.
References
wiki.answers.com/Q/How_many_mobile_phones_are_there_in_the_world
gorumors.com/crunchies/how-many-smartphones-does-nokia-sell-worldwide/
http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/
A Google study with Ipsos OTX in 2011 to examine smartphone usage, mobile and local search behavior, mobile purchase patterns and users' receptivity to media.
