React104

React104 Action sports cinematography and storytelling. Official partner of Michalek Brothers Racing.
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09/08/2026

“Days Like Today”

2026 U.S. Nationals Broadcast Opener

Produced by
Voiceover script written by Brian Lohnes
Historical footage provided by NHRA

Sneak peak at some frames from last night’s shoot for the opener to be seen on the Labor Day broadcast of the NHRA U.S...
08/18/2026

Sneak peak at some frames from last night’s shoot for the opener to be seen on the Labor Day broadcast of the NHRA U.S. Nationals.

08/02/2026

There is only one Night Under Fire. 🔥

A created intro video for FloDragRacing's inaugural broadcast of Summit Motorsports Park's signature event. Massive thanks to Jeremy Cross for all of his contributions during media day and gathering footage during the national event, and a huge thank you to Courtney Enders for allowing us to play a role in such a tremendous coverage plan.

06/30/2026

Power and Precision. A tale of the world's most powerful motorsport's most sought after specialty trophy — the Summit Motorsports Park ice cream scoop.

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produced intro video for the Summit Racing Equipment NHRA Nationals LIVE on FOX. This is the first of 3 intro videos for NHRA broadcasts in 2026.

Day ☝️ screengrabs from media day in Norwalk in preparation for FloRacing’s first broadcast of Night Under Fire!
06/25/2026

Day ☝️ screengrabs from media day in Norwalk in preparation for FloRacing’s first broadcast of Night Under Fire!

Media day #4 is in the books and each one brings new ideas and a more confident approach. Extremely proud of how this o...
04/18/2026

Media day #4 is in the books and each one brings new ideas and a more confident approach. Extremely proud of how this one came to life for and .

Huge thank you to / for the endless up front planning and refinement of our process. It’s always an honor to collaborate with you.

This was also the second shoot we had help from and Ethan was a total pro from start to finish. Cannot recommend him enough, and his contributions took this shoot to another level.

Thank you as always to for the blank canvas to try to push the visual envelope in a sport we love so much. Cannot wait to do the next one this fall as champions are crowned! 🏆

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