11/17/2025
How Vertical Content, Social Media, and AI are Changing Filmmaking
In this episode, Chris and Nick break down the dramatic changes shaking up the movie industry, from the billion-dollar rise of vertical videos to Hollywood’s shifting idea of what defines a “star.” We reveal why landing your film on a streaming service doesn’t guarantee financial success—and explain why most filmmakers must hustle harder than ever just to get seen.
0:00:00 — Introduction & Sponsor Message
0:00:52 — Welcome & Podcast Team Banter
0:02:16 — Setting the Scene: Halloween and Recording Context
0:03:38 — Vertical Micro Dramas: Industry Boom and Open Casting
0:04:14 — Critique of the Quibi Model and Hollywood Production
0:06:24 — Dissecting the $8 Billion Vertical Content Market
0:08:24 — Realities Versus Hype in Vertical Video Success
0:10:41 — Hollywood Gets Competitive: China’s Impact & Social Shifts
0:11:02 — Frustrations with Modern Viewing Platforms and Monetization
0:13:14 — Most Exciting TV Series: Parsing the Top 10 List
0:14:27 — Defining Audience Excitement vs. Conversation
0:17:07 — Debating “Tron” and the Impact of Marketing on Buzz
0:19:23 — Audience Poll Results: Measuring Real Interest
0:21:05 — Media Manipulation: Ariana Grande and Broader Industry Reflections
0:23:05 — The Power and Pitfalls of Marketing Hype
0:24:14 — Hollywood Stars, Cheryl Hines, and Political Image
0:26:27 — Industry Relationships, Integrity, and Public Perception
0:29:24 — Personal Choices, Careers, and Public Backlash
0:31:23 — Diet, Revolution, and Social Commentary
0:31:45 — Theatrical Decline and Star Power Shift
0:32:29 — The Importance of Movie Theaters to Film
0:35:44 — The Disintegration of Mall Culture and Community Viewing
0:38:40 — The New “Stars”: Social Media Influencers vs. Actors
0:40:20 — Threats to Craft: Creator vs. Performer in Modern Film
0:43:19 — Sponsor Messages: Claude AI and Gusto
0:48:25 — Indie Film Marketing: Costs, ROI, and Platform Payouts
0:52:33 — The Math Behind Streaming Revenue vs. Theatrical Releases
0:58:00 — Is Marketing Worth It for Indie Filmmakers?
1:01:35 — The Non-Financial Value of Filmmaking
1:04:28 — Building a Creative Career and Paying Back Supporters
1:05:40 — Auteur Cinema and Funding Opportunities
1:07:51 — Crowdfunding, Family, and the Changing Face of Film Funding
1:10:21 — The Day-Job Reality of Indie Film & Investor Definitions
1:12:56 — Transition: Audience Engagement and Entertainment Trivia
1:13:35 — Movie Name Trivia and Cast Mentions
1:15:11 — Vertical Video History: Snap, Vine, and TikTok
1:18:41 — App Evolution: From Snapchat to TikTok
1:19:41 — Short-Form Content Creation: Seven-Second Limits
1:21:09 — Keeping Kids Off Social Media: Lessons and Warnings
1:22:29 — Social Commerce and Building Trust in E-Commerce
1:24:53 — Final Thoughts: Headlines, AI, and Information Literacy
1:27:00 — Changing ROI: Hope, Hype, and Filmmaker Survival
1:28:38 — Episode Wrap-Up & Closing Remarks
1:29:58 — Where to Find the Podcast & Audience Call to Action
1:31:02 — Closing Motivation for Filmmakers
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