New Shelves Books

New Shelves Books Helping authors & publishers sell more books since 2006. PR, marketing, distribution & publishing consulting. Trusted by thousands. Professional. Personal. Proven.
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Want to be in:
Bookstores
Libraries
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Wal-mart
Costco
Staples
Zoos
Children's stores
Colleges and Universities
Michael's Arts and Crafts
Target
Supermarkets

✨ Today, on Podcast Episodes We Loved, we’re featuring the Independent Book Publishers Association (IBPA) episode “Best ...
11/05/2025

✨ Today, on Podcast Episodes We Loved, we’re featuring the Independent Book Publishers Association (IBPA) episode “Best (and Worst) Book Marketing Strategies” with host Christopher Locke and IBPA’s Chief Content Officer, Lee Wind!

From understanding your audiences to avoiding costly ad mistakes, Lee shares real, practical advice every author and indie publisher needs to hear.

“It’s an incredibly difficult ask to go from someone who’s never heard of you to someone buying your book. You have to build community first.”

🎧 Dive in to learn more here: https://insideindependentpublishingwithibpa.simplecast.com/episodes/best-and-worst-book-marketing-strategies

The question that IBPA staff probably gets asked the most by publishers is: How do I sell more books. We’re always happy to help, so IBPA’s Chief Content Officer Lee Wind joins “Inside Independent Publishing (with IBPA)” to share advice on the most effective and ineffective book marketing ta...

🚨 Unfortunately, AI scams abound, and many of them are targeting hopeful authors.🚨Jason Sanford’s latest Genre Grapevine...
11/04/2025

🚨 Unfortunately, AI scams abound, and many of them are targeting hopeful authors.🚨

Jason Sanford’s latest Genre Grapevine report exposes a new wave of AI-powered “book club” scams that use fake communities, fabricated author endorsements, and chatbot-generated praise to trick writers into paying for fake exposure.

As generative AI tools become more advanced, the scams do too, making it more important than ever to stay alert, verify opportunities, and trust your gut before you hit “send.”

Read the full article here: https://www.patreon.com/posts/genre-grapevine-139940838

Get more from Jason Sanford's Genre Grapevine on Patreon

Big shakeup in hybrid publishing 👀✍️Private equity firm BlackBern Partners has launched Civica Media, acquiring two majo...
11/03/2025

Big shakeup in hybrid publishing 👀✍️

Private equity firm BlackBern Partners has launched Civica Media, acquiring two major hybrid publishers—Greenleaf Book Group and Amplify Publishing Group—in a move that could reshape the indie and hybrid landscape.

“Greenleaf and Amplify are two of the strongest independent publishing brands in the market today. They exemplify the potential of the hybrid model.” — Laura Albero, Civica CEO

🔗 Read more via Publishers Weekly: https://www.publishersweekly.com/pw/by-topic/industry-news/industry-deals/article/98687-private-equity-firm-acquires-two-leading-hybrid-publishers.html

Greenleaf Book Group and Amplify Publishing Group, two of the country’s oldest and best-known hybrid publishing companies, have been acquired by Civica Media, a new publisher formed by private equity firm BlackBern Partners.

📚 Dreaming of seeing your book on the shelves of Barnes & Noble or your favorite indie shop? ✨ You’re not alone—and ther...
11/01/2025

📚 Dreaming of seeing your book on the shelves of Barnes & Noble or your favorite indie shop? ✨

You’re not alone—and there’s a real strategy behind making it happen.

From understanding how store buyers make decisions to pitching creative displays (hello, “National Dress Up Your Pet Day” 🐾), our CEO, Keri-Rae Barnum, breaks down how to turn shelf dreams into shelf reality.

Read the full article to learn how to get your book noticed, stocked, and selling, here: https://pubspot.ibpa-online.org/article/getting-your-book-on-store-shelves

While the book sales landscape has changed drastically over the last few years, brick-and-mortar stores remain an integral part of an author’s potential success. Authors dream of seeing their book stocked on the shelves of their local store, and publishers understand the sales potential of having ...

Feeling like you never have time to read anymore? You’re not alone—only 16% of Americans are reading for pleasure these ...
10/31/2025

Feeling like you never have time to read anymore? You’re not alone—only 16% of Americans are reading for pleasure these days. 😱

But The Cut’s latest piece gathers book lovers, authors, and editors who make it work—from “treating your phone like poison” to reading during school drop-off.

Whether it’s 5 minutes in line or 5 hours on the couch, these reading rituals remind us: there’s always time for a good book.

🔗 Read more via The Cut: https://www.thecut.com/article/how-to-find-time-to-read-books.html

We ask book critics, authors, Substackers, New York staffers, and more.

Love this idea.
10/31/2025

Love this idea.

A Christmas tree made from old books decorated with a green ribbon.
https://mideas.co/nHHjZ

If you’ve ever published a book, your work might be part of the $1.5 billion Anthropic Copyright Settlement.This histori...
10/30/2025

If you’ve ever published a book, your work might be part of the $1.5 billion Anthropic Copyright Settlement.

This historic case claims that Anthropic used pirated books from LibGen and PiLiMi to train its AI models. Now, affected authors and rightsholders could receive up to $3,000 per qualifying work. 💰

Are you the legal or beneficial copyright owner of a book included in the Anthropic Copyright Settlement? You could get a payment.

✅ Search the database to see if your book is included

🗓️ File a claim by March 23, 2026

🔗 https://www.anthropiccopyrightsettlement.com/

This Settlement resolves a class action lawsuit brought against Anthropic over the company’s use of allegedly pirated books to train its AI model.

✨ Today, on Podcast Episodes We Loved, we’re featuring the The Alliance of Independent Authors podcast episode “Building...
10/29/2025

✨ Today, on Podcast Episodes We Loved, we’re featuring the The Alliance of Independent Authors podcast episode “Building Business Authority Through Books” with Matty Dalrymple and Karen Williams.

They dive into how nonfiction authors can turn their books into business-building powerhouses, from clarifying your message to repurposing your content and creating a lasting brand voice.

🎧 Listen here: https://selfpublishingadvice.org/podcast-business-authority/

Matty Dalrymple and Karen Williams discuss how authors can build business authority through well-structured, goal-aligned books.

✨ Today, on Podcast Episodes We Loved (Being A Part Of), we’re featuring the Association of Catholic Publishers episode ...
10/28/2025

✨ Today, on Podcast Episodes We Loved (Being A Part Of), we’re featuring the Association of Catholic Publishers episode “5 Must-Know Book Marketing Tips for Catholic Authors” featuring our very own book marketing pro and CEO, Keri-Rae Barnum!

📚 Keri shares her top tips to help authors go from published to profitable, including why your author platform is your online home, how to “borrow” someone else’s audience, and why thinking local can take you global.

🎧 Watch the full episode on YouTube here: https://www.youtube.com/watch?v=j0tO4zdATOU

In this episode of Catholic Publishing 101, ACP Executive Director and host Therese Brown welcomes Keri-Rae Barnum, CEO of New Shelves Books, to share her to...

🚨 Big shifts in the library world! 🚨With Baker & Taylor closing its doors, libraries nationwide are racing to find new w...
10/27/2025

🚨 Big shifts in the library world! 🚨

With Baker & Taylor closing its doors, libraries nationwide are racing to find new wholesaling partners and new opportunities are emerging fast. 📚

“With today’s library needs—fast delivery, preorders, and deep backlists—Bookazine stands ready to serve this important channel.” — Richard Kallman, Bookazine COO

From Ingram ramping up operations to Amazon launching its Library Hub, the future of how libraries source books is being rewritten in real time.

Catch the full story via Publishers Weekly: https://www.publishersweekly.com/pw/by-topic/industry-news/libraries/article/98808-libraries-look-to-fill-the-gap-left-by-baker-taylor.html

With the closure of country’s largest library wholesaler now underway, librarians are searching for new options as Ingram, Bookazine, and even Amazon make their play to court B&T customers left in the lurch.

🚨 Writers, beware: not every fan email is what it seems! 🚨 Anne R. Allen’s latest post exposes how AI-generated scams ar...
10/25/2025

🚨 Writers, beware: not every fan email is what it seems! 🚨

Anne R. Allen’s latest post exposes how AI-generated scams are flooding authors’ inboxes with fake flattery and bogus offers. From “publicists” who don’t exist to “assistants” demanding wire transfers—these bots are getting alarmingly good at pretending to care about your book.

Stay sharp, stay skeptical, and share this to protect your fellow writers.

Read the full article here: https://annerallen.com/2025/09/those-flattering-emails-filling-your-inbox-an-ai-scam/

Authors are getting tons of flattering emails from "publicists". All generated by AI. They won't make you a bestseller!

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