Real Food Brands

Real Food Brands Helping natural food & farm brands shake up shopping carts! Listen to the podcast to build a meaningful & memorable brand.

08/25/2026

It’s interesting how two foods in the same category can be so different. No shade to Bob’s quick oats, I’ve bought them for years…until now!

Learning about Heartland Craft Grains oats from Rochelle is like when I learned about cooking dry beans from Lisa Food/ocracy … true game changers! These oats are next level in terms of taste and I have to guess nutrition too.

I share this to celebrate food that’s closer to (or straight from) our farmers when you can find options. It’s like a different ballgame.

And here you can see one of the things I made from my 10lb blueberry box too! 🤩🫐🍋

➡️ Are there things like dry beans or whole oats or even peeling your own carrots instead of baby carrots…that you are interested in doing, but feels like a lot of work? I’d love to hear/learn!

08/22/2026

200 episodes! 🎉 It’s good reminder that a milestone is also a chance to recognize what you’ve built along the way.

For Ep 200, Clint and I went back through the archives and chose 5 episodes worth discovering—or revisiting with the lens of experience you have now.

🛒 We’d LOVE to hear your favorite episode, or anything you remember from an episode that stuck with you?

📧 Did you see my Friday newsletter today with 3 Qs to ask yourself to learn from your wins/progress? If not, I can forward it to you!

I’m so glad you’re here!

08/22/2026

200 episodes! 🎉 It’s good reminder that a milestone is also a chance to recognize what you’ve built along the way.

📧 Did you see my Friday newsletter today with 3 Qs to ask yourself to learn from your wins/progress? If not, I can forward it to you!

For Ep 200, Clint and I went back through the archives and chose 5 episodes worth discovering—or revisiting with the lens of experience you have now.

🛒 We’d LOVE to hear your favorite episode, or anything you remember from an episode that stuck with you?

I’m so glad you’re here!

Remember this face…HIS, not mine, lol…when you need a fun holiday entertaining idea. ⛄️ Sharing this now because cheese ...
08/21/2026

Remember this face…HIS, not mine, lol…when you need a fun holiday entertaining idea. ⛄️ Sharing this now because cheese balls can be a fun way to include real food flavors any time of year based on what’s in season. Permission to get creative!

Working on a special project—more info to come…

You don’t have to wait for something to go wrong to review how your business is going… but it’s easier to do that when y...
08/20/2026

You don’t have to wait for something to go wrong to review how your business is going… but it’s easier to do that when you know what you’re looking for.

That’s the idea behind the Business Maintenance series we’ve been working through on the podcast: step back every once in a while, look under the hood and ask a few good questions about what’s working, what’s changed and where you might need more clarity. ➡️

So far, we’ve tackled brand clarity, financial clarity and marketing. 3 areas down. 5 more to go!
Swipe through for a quick check-in on the first three—and a look at what’s still to come. 👉

Note: don’t let any of the areas you might not feel as strong in intimidate you! We can help you get your thoughts organized to diy or work with your existing team, but we’ve also got great connections in all of these areas when you’re ready to really dig in.

Fun fact: I used to love doing pointillism, obviously at a much smaller scale than this example 🎨🖌️😆

Take it step by step …have you listened to the first part of the series yet?

Which of the 8 areas deserves more of your attention right now?

🎧 You can dig deeper into the first three on the Food Business Marketing Podcast, episodes 197–199. And follow along as we help you work your way through the rest of our Food Business Maintenance Check.

if you have questions about any of it, or how we can work together to clarify what your business is known for … send me a DM!

08/20/2026

🪧 Consider this your sign for today…be BOLD in what you want your brand to be known for, and then shout it from the rooftops!

But be consistent, because here’s the thing… as I start to look at colleges with my son I have been intrigued by universities and their positioning/brand strategy.

The payoff they are selling is literally going to change someone’s life, but internally it’s going to help them attract the kind of students they want on campus.

But as I look at a lot of university websites, they look nice and use nice words…but many don’t have a clear position they want to own and promise that flows through everything.

I didn’t see anything about “be boulder” until I got to the bottom of the CU website and it was just the words. I’d be curious to hear if this is just a marketing campaign or something they live out. If you know, please share! Just curious. My son isn’t interested in going there, but I was torn between Boulder and UW-Madison…I chose in state tuition 😊 🦡 So I had to stop by the CU campus again when we were out there for my daughter’s softball this summer.

I’m not switching my focus from food, don’t worry! I just like to see what we can learn from other industries.

08/19/2026

Tactical marketing makes you feel productive, but it’s so important to know what you’re working towards (ie business goals), who you’re ideal people are, what need you’re addressing, and what you want your brand to be known for….BEFORE you start thinking about marketing plans.

Take a listen to Ep 199 hear why marketing is like the art technique of pointillism! 🖌️

08/18/2026

In person events take some effort, but the face to face interaction is invaluable. And I love a good hug from industry friends, I won’t lie. Do you agree or think virtual is best?

The Food Finance Institute annual Forum & Expo was today along with the Wisconsin Grocers Association conference … I didn’t get to talk closely with every exhibitor unfortunately, but the people I did get to talk to were doing a great job, take a look….

Great to see old friends and meet new ones!

The mic is yours! We want to hear from you…there is a link in my bio with a place to leave a brief voice memo—we might u...
08/11/2026

The mic is yours! We want to hear from you…there is a link in my bio with a place to leave a brief voice memo—we might use your memo on the podcast!

Just say your name, your company, your favorite episode of the food business marketing podcast so far, and why. Easy!

You can also send me a DM or comment. Can’t wait to hear what you think🎙️

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