Lessiter Media

05/26/2026

LinkedIn is no longer just a place to share updates and chase engagement metrics.

It’s becoming a search engine for professional content, where long-form insights, strong storytelling, and original perspectives are gaining more visibility over time.

That means your LinkedIn content may now influence:
• Search visibility
• AI-generated answers
• Long-term brand authority

Our latest Marketing Minute breaks down the shift and highlights what LinkedIn is prioritizing right now.

🔗 Read the full blog: https://ow.ly/s5h550Z4eLx

05/18/2026

Marketing is no longer just about generating leads. It’s about setting your sales team up to win.

When marketing does its job well, sales walks into a warmer conversation. Trust is already established. The buyer is easier to move forward. When it doesn’t, sales is forced to re-explain, rebuild, and reposition slowing everything down.

Here’s what you can do differently… https://ow.ly/vU2O50Z1iKN

05/18/2026

05/11/2026

Scott Names (Lessiter Media VP of Finance & Administration) hosted our latest Lunch N Learn during CORE WEEK last week, and while he joked about how "exciting" the topic of finances can be, we all agree it was a highly-engaging and informative session! He gave us the ins and outs of how a business runs, and what all goes into the different areas of the financial picture. Easy to understand and a wealth of takeaways. Well done, Scott!

05/08/2026

Our quarterly CORE WEEK is wrapping up today, and our team had a full, productive week of planning, brainstorming, dining, and bonding throughout the past week. Wednesday we had our ASPIRE meeting, recapping Q1 2026 and looking ahead at what's coming down the pipeline. Department managers gave a state of the union and shared another quarter of successes and landmark moments to be proud of. The work is never done here in our relentless pursuit of our Core Values, and we are full steam ahead for our customers and clients.

The Lessiters also took time during ASPIRE to recognize Christopher Nielsen's 25th anniversary with Lessiter Media. His time and talents have been a tremendous asset to the company, and we are blessed to have him on our team!

We had a special guest in the office this week who provided a fascinating conversation to conclude our meeting — our American Farriers Journal technical editor Steve Kraus. From his upbringing to how he ended up in the farriery field to his polo background, Steve's wealth of knowledge and experience (and great sense of humor!) was an enjoyable conclusion to ASPIRE. Thank you, Steve, for joining us in the office this week and taking time out of your schedule to be with us during Core Week!

04/29/2026

𝗩𝗢𝗧𝗘 𝗡𝗢𝗪! Our Farm Equipment editors are compiling the BIG and important June edition: The much-anticipated FE 100™ coverage, the latest Conquest Sales Success Story, a deep-dive into the award-winning Stotz Equipment PLUS articles on the industry’s top suppliers. Help us decide which cover design (A, B or C) you most want to land on your desk next month!

04/24/2026

Spring is the perfect time to do more than launch new campaigns. It is a chance to clean up what is already running. From email workflows to paid ads, small refinements can lead to better performance without starting from scratch.

Read the full blog post on how to spring-clean your marketing strategy.

Learn how to identify goal-driven social media metrics that align with your business objectives and avoid getting misled by vanity metrics.