Lessiter Media

06/18/2026

Join us in giving a warm Lessiter Media welcome to Jenna Upchurch! Jenna joins us this summer as a Content Associate, working closely with our Ag Division dealer brands.

"I was born and raised in Northwest Indiana, where I love taking day trips to Chicago to watch the Cubs and explore the Indiana Dunes. I also have a dog named Winston, whom I named after the character in New Girl. Reading and writing have always been passions of mine, and I am thrilled to have turned that love into a career. Outside of work, you can usually find me reading a good book, being outside or spending time with my friends and family. I'm also a big fan of all forms of entertainment, including music, movies, theater and social media."

06/17/2026

Yesterday's Lunch N Learn was a full house as Frank Lessiter kicked off a roundtable-style conversation about 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 and the impact that prompt action has (or how lack thereof creates bottlenecks and missed opportunities). Check out some of the takeaways our summer interns shared with us following the lively discussion:

"My biggest takeaway was when Kim talked about how if you are given something without a deadline your first question should be, 'When do you need this by?' I also found it interesting how clear it is that a lack of urgency can directly impact almost every part of the office."

"The importance of urgency stood out to me. Many examples showed that a lack of urgency leads to lost sales, past-due deadlines, and increased confusion and stress. One thing that I will start incorporating into my professional life is the Eisenhower matrix."

"I learned how everyone in the publishing process is interconnected. When everyone works with urgency, information can reach the audience in a timely manner that has the most impact."

"One topic that stood out to me during the Lunch N Learn was prioritizing tasks while keeping other departments in mind. It is very easy to focus solely on yourself or your team, but it is definitely crucial to remember that other departments also rely on you. I also found the Eisenhower Matrix visual informative and something I will start using in the workplace when juggling multiple tasks."

"What stuck out to me was when Mike Lessiter said, it's important to 'put yourself in your recipient's shoes' so you can determine what they care about. I am also going to apply consistently drafting and scheduling emails when possible to save time!"

"Being able to notice when to grab rocks versus pebbles. Meaning you should tackle the bigger tasks versus the smaller ones first."

06/15/2026

In today's digital world, it's easy to wonder whether the content you're creating is truly serving a purpose or simply getting lost among the countless messages competing for your audience's attention.

That is why before publishing any content it is helpful to take a few minutes to audit it with these 5 questions.

🔗 Read more: https://ow.ly/vtct50ZbPc3

06/15/2026

06/12/2026

Bree Greenawalt and Mike Lessiter held the 1st Lessiter Media Summer Intern cohort lunch today with Alex Angelov, Marisela Barrutia, James Anewenter Cano, Kendra Downing, Billy Keenan, Emma Kjos and Ashley Wolfe, hailing from 6 different universities, and gaining real-world experience in events, sales, graphic design, finance, editorial, digital media and marketing. Bree and Mike, both 20-plus year veterans of LM, facilitated a discussion on each individual’s “little known fact,” one thing they wanted to be sure to learn or experience this summer, the company’s 45-year history and its core values. The lunch meeting wrapped with an overview of the Entrepreneurial Operating System (EOS Worldwide) and their initial reactions to their assigned reading, “What the Heck is EOS?” Next up for the Intern cohort: a lunch & field trip to Quad.

06/09/2026

The 80/20 Content Rule — often tied to the Pareto Principle — suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget. https://ow.ly/Tg6150Z9zPs

By Michelle DrewekDigital Media Manager, Lessiter [email protected] The 80/20 Content Rule — often tied to the Pareto Principle — suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content ...

05/26/2026

LinkedIn is no longer just a place to share updates and chase engagement metrics.

It’s becoming a search engine for professional content, where long-form insights, strong storytelling, and original perspectives are gaining more visibility over time.

That means your LinkedIn content may now influence:
• Search visibility
• AI-generated answers
• Long-term brand authority

Our latest Marketing Minute breaks down the shift and highlights what LinkedIn is prioritizing right now.

🔗 Read the full blog: https://ow.ly/s5h550Z4eLx

05/18/2026

Marketing is no longer just about generating leads. It’s about setting your sales team up to win.

When marketing does its job well, sales walks into a warmer conversation. Trust is already established. The buyer is easier to move forward. When it doesn’t, sales is forced to re-explain, rebuild, and reposition slowing everything down.

Here’s what you can do differently… https://ow.ly/vU2O50Z1iKN