Smartypants

We are a collection of brand-builders, documentarian thought-provokers, independent truth-seekers, and non-profit do-gooders.

08/07/2025

We are deeply honored to share that ALL THE EMPTY ROOMS has been selected for TIFF 2025. Building on the work of veteran CBS News reporter Steve Hartman and photographer Lou Bopp, this film has been a journey through grief, reflection, and the quiet truths that absence reveals.

Our deepest thanks to Thom Powers, Sonja Baksa, Jason Anderson, Mariam Zaidi for believing in this story, and to our extraordinary collaborators who carried it with such care and dedication.

To the families and communities in Uvalde, Parkland, Sandy Hook, Santa Clarita, and Nashville who opened their hearts to us – you have our enduring gratitude. This film exists because of your courage.

We’re excited to share more with you all soon…in the meantime, see you in Toronto. 🧡

👋 Directed by:
Joshua Seftel

🎞️ Edited by:
Erin Casper
Steve Maing
Jeremy Medoff

🎥 Director of Photography:
Matt Porwoll

🎬 Produced by:
Joshua Seftel
Conall Jones
James Costa
Trevor Burgess

👏 Executive Produced by:
Adam McKay
Kevin Messick
Steve Kerr
Rev. Dr. Conrad Fischer, MD
Roy and Mary Judelson
Phil and Cheryl Milstein
Geralyn Dreyfous
Regina K. Scully
Melony and Adam Lewis
Claire Ann Aguilar
Lisa Cortés
Sigrid Dyekjær
Anna Bick Rowe
Jon Levin
Kim Magnusson
Eric Nichols

🎼 Music by:
Alex Somers

🎧 Sound Designer:
Peter Albrechtsen, MPSE

🤝 Co-Produced by:
Avi Bond
Michael J. Gray
Sarah McCarthy
Matt Porwoll

06/26/2025

BTS and up all night with some of our favs! ✈️ photo by

06/20/2025

Behind the scenes 📸

06/01/2025

BTS in Boston 📷

04/19/2025

Smartypants is so proud to support this incredible film! Founding Director Josh Seftel and Director of Creative Development Eric Nichols served as Executive Producers on Flophouse America, Monica Strømdahl’s powerful documentary feature which made its world premiere last month at CPH:DOX. Shot over the course of three years, it follows Mikal, a young boy who grows up in a hotel room shared with his parents, defying their alcohol abuse and finding glimmers of hope in an unexpected tragedy.

Official Selection:
CPH:DOX (Honorable Mention for DOX Award)
Movies That Matter
Visions Du Reel (PERCEPTION CHANGE AWARD nominee)
Docville

Director & cinematographer: Monica Strømdahl
Executive produced by: Joshua Seftel , Eric Nichols , and David Sutherland .productions
Produced by: Siri Natvik, Beathe Hofseth , Fri Film
Co-Produced by: Eline van Wees, Basalt Film , Christian von Behr, RBB Arte, Avi Bond, Justin Lerner
Edited, Co-Written, and Associate Produced by: Siv Lamark
Composed by: Andreas Ihlebæk .ihlebaek and Marius Troy
Sound design by: Mark Glynne, Olmo van Straalen , Anthill Sound Design
Colorist: Tom Chr. Lilletvedt , Hinterland
Graphic Design: Sander Brouwer .studio
Trailer Edit: Léon Noordzij , The Pastry Shop .film

01/05/2025

Featured in SWIPE for Part 2: Trey Nelson, director at Smartypants, blends his storytelling skills from photography, marketing, and documentaries to create impactful, audience-driven work. https://ow.ly/phNa50Uswhx

01/02/2025

Featured in SWIPE for Part 1: Trey Nelson, director at Smartypants, blends his storytelling skills from photography, marketing, and documentaries to create impactful, audience-driven work. https://ow.ly/phNa50Uswhx

12/17/2024

ZAIN’S SUMMER: FROM REFUGEE TO AMERICAN BOY, 2016
Zain’s Summer depicts the sunny side of the refugee experience. Zain and his siblings and mother fled Pakistan 11 months before the period the film covers, a six-week summer language program to prepare young, new immigrants for the start of school. The possibility of a new life in America, relatively free from fear of violence and persecution, represents the very best of America in director Joshua Seftel’s telling. Zain’s openness to what the U.S. offers is old-fashioned and inspiring.

12/04/2024

Jane Fonda reveals the secret to living 7.5 years longer in our recent collaboration with CBS Sunday Morning. (And it's so easy anyone can do it!)

Director -
Executive Producers - and
Director of Photography - .mov
ACD -
AP - Avi Bond
Writers - and
Line Producer -
Post Producer -
Editor -
Assistant Editor -
Color -
Sound Design -
Special thanks to , , ,

11/27/2024

BTS of our 7-cam shoot in Atlanta a few weeks ago. 🎥 📸 .dp

11/05/2024

Today is the day!

Address

36 Waverly Avenue Studio 103
Brooklyn, NY
11205

Telephone

+17184227901

Website

http://www.smartypants.nyc/

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