12/12/2025
Prosper Digital TV partnered with NYC Emergency Management (NYCEM) on a campaign to help promote the agency’s NotifyNYC app. This free notification system sends critical alerts to keep New Yorkers informed during emergencies and planned events.
Working together, we produced five commercial spots—delivering 105 assets in seven languages: English, Spanish, Chinese, Arabic, Bengali, French and Russian.
Part 1 of this campaign focuses on three of the five specific scenarios promoting the app:
1- Traffic Alerts
2- Basement Flooding
3- Transit Delays
Overseeing the project from the initial concept through post-production, our team captured dynamic visuals during a four-day shoot in familiar locations around Manhattan and Brooklyn. NYCEM staff graciously served as actors to help ground the stories in reality.
Crew: NotifyNYC Shoot
Executive Producers - Joanes Prosper & Malaika Kamunanwire
Director/Director of Photography (DP) - Craig Melville
Director/Copywriter - Laurence Shanet
Production Manager - Cynthia Medina
Camera Operator - Ben Yannette
Gaffer/Assistant Camera - Mike Kniazev
Gaffer/Assistant Camera - Erin Collett
Set Design/Wardrobe - Olga Turka
Hair & Makeup (HMU) - Nicole Romero
Production Assistant - Lena Yepez
Production Assistant (Driver) - Charlie Summers
Production Assistant (Driver) - Nicolas Mauwa
BTS Videographer - Sam Casey
Set Photographer - Elijah Joseph-Muhammad (NYCEM staff)
Media Manager - Dalton Adams
Crew: Post-Production
Producing Team - Joanes Prosper & Malaika Kamunanwire
Post-Production Supervisor - Karese Adediran
First Editor/Director - Craig Melville
Director - Laurence Shanet
Second Editor - Garrett Burns
Media Manager - Dalton Adams
Cast/Actors: NYCEM/Notify NYC Staff
Traffic Alerts - Angel Perez
Basement Flooding - Nick Narine & Halo the Dog
Transit Delays - Melissa Umberger
Major Events (Marathon) - Emely Rodriguez and Krystal Vaquerano
Power Outage (Blackout) - Emily Ramos, Courtney Loiacono, Will Howard, & Jason Phillip
BTS stayinformed newyork prosperdigitaltv
