06/12/2026
Modern Pharmacy Media and the Rise of Functional Medicine | TWIRx
Featuring Kris Rhea, MBA; James Maskell; and Marina Buksov, PharmD
The future of pharmacy isn't one-size-fits-all — and this week's episode brings together three voices who are proof of that.
Kris Rhea, MBA, Contributing Editor at Dispense Times, brings a business-focused lens on independent community pharmacy — from navigating PBM pressures and regulatory challenges to building sustainable models that keep local pharmacies strong.
James Maskell, founder of Evolution of Medicine, shares how he's inspiring and equipping functional and integrative medicine practitioners to build thriving practices rooted in whole-person, prevention-focused care.
Marina Buksov, PharmD — pharmacist, herbalist, and holistic health consultant — shares her journey from traditional pharmacy to root-cause care, and how she's helping healthcare professionals explore natural-minded career paths that bridge pharmacology, herbal therapeutics, and wellness.
Together, they paint a picture of where pharmacy is headed: independent practice, functional medicine, pharmacist reinvention, and a growing demand for providers who connect science, prevention, and real-world impact.
Pharmacy’s future is being built by those willing to challenge the current model, support independent practice, and expand the role of pharmacists as trusted healthcare providers.
Listen to This Week in Pharmacy on the Pharmacy Podcast Network.