OpusMedia (2026)

24/07/2022

Oh Tiktok.

Allow me to introduce the platform, Tiktok.

Noone takes themselves seriously here - from go hard Tiktokers to influencers and brands.

So if you’re looking to grow your business and boost your business account you’ll require more than just catchy songs, clever filters, and an insatiable appetite to dance. You need TikTok marketing know-how—and we’re here to help you find it.

This thread to TikTok will answer your burning questions: As to why you should run ads on the platform.

What is Tiktok, and why should you care?

It’s OK—we won’t make you ask. TikTok is an up-and-coming social media platform that launched (in its present form) in 2018. We say up-and-coming because the platform is in its relative infancy compared to Instagram, Facebook, and Twitter, who’ve all been around for well over a decade now.

TikTok lets users create, share, and watch short videos. Unlike other platforms, it’s a video-only app.

Have you used Instagram Reels yet? If so, the platform functions very similarly to that—just as Instagram Stories closely resembles Snapchat’s entire platform.

So, why should an entrepreneur like you spend their time and energy on TikTok? Good question. It turns out there are a ton of TikTok marketing opportunities on the platform that could catapult your business growth.

1. Gen Z User Targeting: If your audience is Gen Z, TikTok is the place to be. It’s now even more popular than Instagram among Gen Z users.

2. User Engagement: TikTok has the highest engagement of any social media app, with the average user session almost as high as 11 minutes. Hook TikTok users with your content, and there’s a good chance they’ll stick around to watch more.

3. In-App Shopping: TikTok is a money-driver when it comes to influencing digital spend. 67% of TikTok users said the app inspired them to shop (even if they weren’t planning on it).

4. Brand Connection: 73% of TikTok users feel deeper connections with brands they interact with on the platform. Want to create relationships with your customers? Use TikTok.

05/07/2022

Deciding where to invest your marketing budget isn’t a decision to take lightly as a small business owner.

So in order to make a decision on whether or not the email marketing is right for your business, it’s essential to know the benefits:

In email marketing, you receive the highest ROI (return on investment) compared to any other form of marketing averaging about $36 in return for every dollar spent.

You have 100 percent ownership of your email marketing campaigns

The emails sent are building a stronger customer relationship because we’re reaching them in the most intimate place in their inbox

Best of all, emails are driving more sales than social media marketing

As you can see, email marketing is the workhorse of the marketing world.

Email marketing gives you 100 percent ownership of the campaigns you decide to send, builds a stronger relationship with your customers, extends your customers’ LTV (lifetime value), and finally, the money you invest is in the highest yielding form of marketing.

But because of these reasons and the tension in our economy more and more roofing companies are deciding to try email marketing to grow their revenue.

Now with any form of investment, you don’t want to be the first or the last.

Now is the perfect time to act.

02/08/2021

Earlier this year we had the privilege of working with this client: a roastery coffee bar.

Within four months we were able to generate the revenue shown below, $73,000 within a single month for a 10x ROI - spending $1 to generate $10.

Here, with our obsessions, and the things that are continuously allowing us to generate unforeseen results. Far beyond the scope of Facebook and Instagram ads.

1. Omnipresence; niche domination: creating amazing advertisements that plucks an emotional chord deep within your reader, effortlessly working them down your funnel to the purchase is a sound way to create a multiple six or seven-figure business.

But to get into the upper echelons of business owners, you’ll need something a bit more intimate. Email marketing.

With driving millions of views to your website not all will convert through ads. So you’ll want to set up systems to capture these potential customers to continue the relationship via email as well as creating LAA, and etc.

Give a compelling reason for your visitors to hand over their emails.

2. The most important decision: Before launching advertisements you need to make this decision, what is your business's possession?

How will you position your course in the market?

How will you position your skincare product?

How will you position your clothing brand?

Amazon is positioned as a total A-Z store, not just a bookstore.
Tesla is not merely selling cars but also selling new technologies. Essentially, betting on Tesla Motors involves betting on new technology.

Nike is positioned as the brand for serious athletes of all sports.
The results of your campaigns depend less on how your advertising is written than on how your product is positioned.

It follows that positioning should be decided before advertising is created.

𝙉𝙤𝙩𝙚 𝙤𝙣 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙛𝙤𝙧 𝙚𝘾𝙤𝙢𝙢𝙚𝙧𝙘𝙚 𝙗𝙧𝙖𝙣𝙙𝙨:

Few eCommerce brand owners or sophisticated investors will admit that advertising can affect their evaluation as a company.

OpusMedia Co. l research tells a different story.

If you’re running social media advertisements, here are three keys to success.

1. Measure your results. Be as hard-nosed about your advertisement as any other investment you make.

2. Be different. Your advertisement must set you apart from other companies - or it will pass like a ship in the night.

3. Be ready to make a long-term commitment - four to six months or the money you spend will be wasted.

3. Sequential advertising. Often an eCommerce brand advertiser sends a different message to different groups of people. Without a common theme, the advertisement may seem to come from two different brand positioning, rather than having one brand positioning with multiple angles.

This structure will gather your charging herd of bulls making every campaign work toward a common cause even when the angle is different and targeted toward a different audience.

In conclusion, OpusMedia Co. has cultivated a unique approach to scaling eCommerce brands past seven to eight figures through our paid traffic and email marketing system.

If you'd like to talk coffee or conversely to see how we can potentially help your businesses book in a call below

18/07/2021

The parable of scale

Building wealth pyramids.

A great Egyptian pharaoh summons his twin nephews Chuma and Azur, and commissions them to a majestic task: Build two monumental pyramids as a tribute to Egypt.

The reward?

Immediate kingship, retirement amidst riches, and lavish luxury for the rest of their natural lives.

Azur begins immediately. He slowly drags large heavy stones into a square formation. After a few months, the base of Azur’s pyramid takes shape.

The stones are heavy and difficult to move, and after a year of heavy labor, Azur’s perfect square foundation is nearly finished.

But Azur is perplexed. The plot of land that should bear Chuma’s pyramid is empty. Not one stone laid. No foundation. No dirt engravings. Nothing.

It’s barren as it was a year ago that the Pharaoh commissioned the job.

Confused, Azur visits chums homee and finds him in his barn diligently working on a twisted apparatus that resembles some kind of human torture device.

Azura interrupts, ‘Chuma! What the hell are you doing!?’

Chuma cracks a smile and says, ‘I’m building a pyramid, leave me alone’.

Azur scuffs, ‘Yeah sure you are. You haven’t laid a brick all year!’.
Chuma, engrossed but unfazed by his brother's accession retorts, ‘Azur, you’re short-sidedness and thirst for wealth have clouded your vision. You build your pyramid and I will build mine.’
Two years have passed.

Azur is on to his second level except a problem arises. Azur struggles in his progress. The stones are heavy and he cannot raise them to the pyramids' second level.

Recognizing his weakness: he needs more strength to move the heavier stones, and to do so he seeks the counsel of Bennu, Egypt's strongest man.

Azurs' pyramid construction slows to a disheartening crawl.
One stone placement takes one month.

Moving stones up the pyramid takes great strength so he spends much time training - spending most of his money on counseling fees and exotic diets.

At Azur’s current pace, his pyramid will be completed in another 30 years.

But he remains unfazed due to his brother's lack of work.
Until one day, a crowd swarms around Chuma’s plot of land amazed at the 25-foot machine he’s built.

Within minutes, Chuma’s strange machine starts moving heavy stone and begins to lay the foundation off the pyramid.

Within a week Chuma’s pyramids foundation is laid - 30x faster than Azur’s work.

Within 40 days, Chuma and his machine accomplished as much as Azur's 3 years of toilsome work.

After 8 years Chuma finished his pyramid: 3 years to build the system and five years to reap the benefits of the system.

Chuma is rewarded a lifetime of luxury.

And as for Azur, he continues to do the heavy lifting which enviably leads to his death. He never got to experience the befits of implementing a system.

Now, this is most people today with their e-commerce business.
You see, what will take an agency that knows what there doing 60-90 days to accomplish might take that business owner 3-5 years to accomplish.

That said, are you Azur or Chuma?

Feel free to schedule a call with me or the team to see if you'd be a good fit to work with us.

https://calendly.com/kevaughnbradford/strategy-session
https://calendly.com/kevaughnbradford/strategy-session

21/10/2020

Did you know that the Tower Of Pisa began to lean by the time the builders got to the third story?

In 1173, construction began and within 5 years the soil became completely destabilized. As a result of failing to set a proper foundation.

Over the next 800 years, it became quite clear the 180-foot tower wasn’t just leaning but actually collapsing at a rate of 2 millimeters per year. That’s a total of 5-foot since then- more than half the average human!

Causing the now-famous lean that people from all over the world flock to glare at with a lingering curiosity if it will ever collapse.

Anything built on a faulty foundation is inevitable to collapse.

Entrepreneurs should yield the same advice as developers.

You see, setting the foundation for any endeavors is essential, from putting up a 180-foot building, getting in shape, to growing your business through marketing.

It starts by setting the proper foundation.

A foundation that will stand the test of time, a foundation that can withstand the various termaouls of your niche.

The foundation of your marketing will determine your success.

Click below to see how we generated over $73,000 within 29 days of our three-month program.

Here:

That said, I invite you to a call with me or someone on our team to see if you'd be a good fit to work with us or conversely book in a call below.

OpusMedia

24/07/2022

05/07/2022

02/08/2021

18/07/2021

21/10/2020

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